Make-up History - 1940's to 1970's

Follow me on instagram here / lisaeldridgemakeup .
For all the products that are featured in this film click on the links below:
100% of advertising revenue is donated to charity.
If you want to learn more about the history of makeup, have a look at my FacePaint page www.lisaeldridg...
The second instalment of my chat with Madeleine Marsh looking at her vintage collection and the history behind it. Once again this could have been an hour long...so much to say so many amazing vintage products! I'll save the 80's to present day for another time....maybe another vintage week in the future. Hope you have fun hearing all about the history of our favourite thing!
All images from the book in this video are shown with permission.
Lisa Eldridge X
Follow me on Google+ www.google.com...
Follow me on Twitter at / lisa_eldridge
Follow me on Facebook / lisaeldridgedotcom
Follow me on Instagram / lisaeldridgemakeup
Follow me on Pinterest / lisaeldridge
Disclaimer
I can’t guarantee that all of the make-up and skincare products I recommend will suit you. I only use products I personally think are good having tried them on myself and my clients but everyone's skin is different and it's possible to be allergic to anything. Wherever possible, test products out on yourself before purchasing.
I only feature products I like, or want to try. The products I use in these videos are either purchased by me or sent to me by make-up companies to use in my professional capacity as a make-up artist for fashion and celebrity photo shoots, red carpet etc. I am also sent products by many of the top magazines to judge for awards.
I do not accept payment and am not sponsored to make any of the films on this channel. Some of the links under the videos and blog posts on my site are affiliated however and as stated before, I only feature products I like, or want to try.

[@marieevans100]

I wish she had a museum we could visit. LOVE this stuff.

[@valeray_val6971]

+Marie Evans i totally agree!

[@anganathakur5018]

it would be awesome!

[@ONeil-S.D]

Marie Evans I agree

[@Maria2_0_3]

Marie Evans true

[@badakhshankhan9432]

that's what I thought

[@Tea_Noire]

I wish we still had those cute, personal shaped powder holders today. Can you imagine how much cheaper makeup would be if all you had to do was pay for the powder or blush and no packaging?

[@virginblythe]

You can from MAC, you can get a z palette and buy pan eyeshadow blush etc.. the eyeshadow is $6 for the refill - 10 dollars cheaper than with the packaging, it's a great deal!

[@idiotmartsu1182]

chanel still does this (at least here in finland) and at least on their face powders.

[@GeorgiaGeorgette]

MAC tests on animals though.

[@leecalmdown]

Everything Kjaer Weis makes is refillable, and the compacts are gorgeous. Pricey though.

[@altheatoldme4420]

Cle de Peau makes refillable gorgeous compacts as well!

[@mychanellife1]

If only all my history classes were taught like this!! So interesting! I learned so much

[@Itsachapel]

Open a store, remake all these classic products with our new and safe resources, and sell. I'd kill for the crayon box and the match lipstick.

[@JessicaBethxoxo]

+CupCakeKILLER026 I know, right?! Bésame actually sells vintage-inspired lipstick matches at Sephora; they're so cool! www.sephora.com/classic-color-lipstick-matches-P397884 (I thought I'd include the link; happy shopping!)

[@Itsachapel]

Jessica Downs Thank you!

[@chloella2786]

Narcilla, is that your real name? It's really pretty!!

[@laikanbarth]

And don't charge an arm and a leg for it like they do now!!

[@TuberoseKisser]

Karen Dowling it's expensive now because all the testing done to ensure that it's safe plus the workers need to be paid

[@JaesadaSrisuk]

To anyone who says that fashion and beauty are unimportant, I always say that the way we attire ourselves directly mirrors our society, our ideas and our culture. I wonder what the methods by which we adorn and decorate our bodies and faces telegraphs about our world today?

[@Yellow-Rose]

Justice J. Srisuk Very eloquently put.

[@TheMocao]

I remember reading that women in the US had stopped wearing makeup during WWII. The War Department sent out a PSA encouraging women to wear their makeup, that they were doing their part for the war effort by giving the boys something to look forward to come home to 😂

[@alezandradavila2581]

Exactly

[@ecampy1]

Now this is the type of makeup collection video I can get into!

[@IamKrissyKO]

eliza beth Yassssssssss! Here Here!

[@HollyBeeBeauty]

How much self restraint did it take to not swatch everything?

[@laikanbarth]

50's makeup seems so glamorous!!

[@kailajanz2169]

I want an entire series with both of you discussing women's history and feminist movement and the impact it had on fashion/make-up. This is amazing and you both are so wonderful.

[@jennywrenn469]

That would be amazing!

[@jennywrenn469]

That would be amazing!

[@sisuguillam5109]

@wings of a butterfly whyever?

[@MissCupcakeslover]

I love the way this woman talks- she tells her story in a very passionate way and that makes it very interesting for the watchers. I would love it if I would see her in more videos! I loveee that you're doing some history of make up! Keep up the GREAT work!

[@michellemmanese_]

This is a very precious series. I love how Lisa is GENUINELY interested in the history of makeup. And Madeleine is such a character! Someone you'd definitely want to have tea with and just talk about history. Ahhh, I love this. 80s to present please! :)

[@XeniaFive]

"It's teenage revolution and we haven't looked back since": I believe, that Mds Marsh really sums it up for the 70's henceforth...! Great job everyone!

[@AmandaGardMakeup]

this could have been a 3 hour documentary and id be glued to it for the entire time. thank you for making these and all of your other educational/history of makeup videos, they're all so fascinating and awesome to watch! 💙

[@diffrnt4grrls]

Lisa, you have tried Besame Cosmetics? The owner tries to replicate vintage lipstick colors. I love this video series. It feeds my addiction for makeup. I love learning about the history of women through makeup. Madeleine Marsh is fascinating!

[@jblunkall]

I fell in love with this! i am obsessed with makeup (drag queen and makeup artist) and i have always been interested in makeup history, back as far as egypt! and this was just amazing! thank you!

[@eternalypissed]

i really wish that a museum all about the history of makeup would be created. its just so interesting.

[@Moistcraictical]

eternalypissed I second that! London would be the perfect place!

[@joannecarroll5504]

Thank you both for a beautifully informative series ... When I was a tiny little girl, I used to love watching my grandmother "putting on her face" as she called it. Seeing those block mascaras brought it all back - the smell of the powder, the coral lipstick & the other amazing & beautiful things she had in her handbag, like 'powder papers' for blotting oil from the skin & lip papers for blotting lipstick.

[@ah5721]

The blotting papers are still available just harder to find . I remember getting some in highschool a decade ago and it was the best thing ever!

[@1015SaturdayNight]

I enjoyed this series SO MUCH! Thanks to both of you!

[@Zephyrus_Heights]

Hello

[@Zephyrus_Heights]

Hi

[@RJ51376]

I love these series too their soooo awesome!!! Their books are brilliant as well!! 😊

[@LaCaperucittaRosa]

I just want Madeleine to show every bits and pieces that she owns. Amazing collection!

[@sylphofvoid1381]

I would love to go to a fashion and beauty museum like this, showing antique products and ads and the styles, while explaining the social and historical connotations for each era.

[@NataliaLavrovaBeauty]

I have been an enthusiastic subscriber for months and somehow never saw these wonderful historic little gems. As a classical concert pianist, I am fascinated by anything that tells a story without the use of spoken language and by colors, since color and sound go so well together. This was so fantastic to see and so inspiring as both an artist and a woman!!! Thank you!!!!

[@lolageppl]

Would you be able to follow this on with the 80s and 90s please

[@mequable]

Two magnificent women together! Thanks for these educating videos, Lisa!

[@IamMinnie90]

What a treat to be ale to see all these antiques! I cannot believe people saves these precious make ups for us to see and get hold of!! Fascinating!!

[@Maialeen]

Oh, look at Bowie. I had to take a moment.

[@jiminsbeautifulbratzdollli6916]

I feel you :(

[@24-karat-plonker]

Me too :'(

[@phoenixgrove]

absolutely amazing to see how makeup evolved and the consequences that shaped makeup application and techniques. Brilliant series.

[@Spiritofequis]

What an absolute TREAT! How lucky you were to have seen that all in person! She has a dream collection! Thank you so much for sharing this with the world. :)

[@Jacks_here]

This is such a great little history lesson. I kept checking at the time because I wanted it to be longer.

[@avrilfantasyrin]

This actually explains a lot of reason of why the 50's were very feminine and very strict towards how women should act :o, I'm sorta tired of hearing how the 50's are a terrible time for women but it's fascinating to hear a different perspective of it and the reason for it rather than the usual ways

[@sunshinejewel2952]

+avrilfantasyrin thank you. i always wished i grew up in that era.

[@aac2294]

+avrilfantasyrin BOOM! Yes, speak your mind. Love and agree.

[@uglyidgaf2006]

+Sunshine J do u even realize how sexist the 50s were ??

[@sunshinejewel2952]

ugly idgaf i do. but things now imo arent that great either. not everyone wants a wild ass life with promiscuity and the family structure broken down like it is today.and thats all im going to say on this topic.

[@elainebines6803]

ugly idgaf the 40's to the 70's amazing to be a girl 🎀

[@annakang6941]

I love this series so much. Very informative and interesting. Thank you for sharing, and I wish the interesting powder pact designs would come back. Thank you!

[@chelseyruppert9108]

Jesus, both of these lady's are absolutely brilliant to their knowledge of makeup and, of course their knowledge of how much women and the younger generation kind of took control of their own society. I love it

[@123bobo321gp]

This was beautiful, I've never seen or learnt about anything like this topic! Truly fascinating, especially the era of the 70's and David Bowie's and Twiggy's influence on teenage culture

[@Thinkbeforeyoureply]

I've been sitting here, watching Lisa Eldridge videos and I couldn't put my finger on who she reminds me of. You are the make-up goddess. The younger Nigella of cosmetics instead of domestic food. Just fabulous.

[@freyagreaves1460]

My two favourite things, make up and history in one go!!!!!!!!!!!

[@katherine56631]

Ah I am so fascinated by this and I have no idea why. I am a 90s child and I feel such longing for past eras especially the 60s. I wish I was alive back then.

[@VickiBankai]

katherine56631 ah yes, racism and sexism. amazing.

[@sunshinejewel2952]

+VickiBankai every era has its issues but there were lots of great things about those times. these days def have its fair share of issues.

[@katherine56631]

+VickiBankai You are completely off topic. We can talk all day about political issues that existed in every past era but this is a make-up channel. Lighten-up.

[@beatricefranks5498]

+VickiBankai don't forget everyone thought the world was gonna end with nuclear bombs, amazing times!

[@cristinaortiz3679]

I am speechless with your history of makeup related videos. You have awakened an unknown passion in me and I am forever grateful. Delightful.

[@TheEtherny]

10 years later she got to make a small series with a team of historians and chemists all about makeup history, just wow!

[@kellyturnerphotography]

How wonderful it must have been to see and touch this fabulous piece of women's history! I would love to know all about Makeup from the very beginning, it is extremely fascinating!!

[@Suburbanhellion]

Amazing! Thank you so much! I would love for you to make this into a feature length documentary! with other historians or women of various ages talking about how they learned about makeup or what it means to them. I think what you have already produced with Ms. Marsh is as interesting as any documentary I've ever seen, if not more, and the enthusiasm and passion which you share is so very engaging!

[@ItsCrystalBeauty]

Through restrictions, oppression & war we WILL have our beauty routine! I just never tire of being a woman...or a Makeup Artist! Thank you for the pretty, unique series. Crystal

[@SammyMowrey]

This vintage video series was such a treat! I really loved seeing the history and your passion behind these products. As someone who isn't a makeup girl or a beauty guru, this series really opened my eyes to how interesting this stuff can be. I LOVE IT. Please do more things like this.

[@JL0ndon]

The thing about red lipstick it was called the red badge of courage on the home front in England.

[@Mimi-ss3xx]

Thank you so much for uploading. I've learnt so much.

[@Vickie910]

I love this!! And yes, Lisa you're not the only one who's into beauty history!! I love history, so naturally I love beauty history, too! Thank you

[@themijacogeo]

Such a blast to watch this - always had a fascination with 60s makeup but so exciting to see the 50s & 70s as well!!

[@ketyfaina3849]

This is so amazing...! 😍 I got emotional there, it is incredible to look at history from the women point of view, women and their makeup.. Thanks Lisa! ❤️

[@Stardustspectrum]

Amazing! What a collection, i´m totally blown away - she is living in a museum. I love these videos, they are so educating and interesting. I´m into history as well as makeup so this is a perfect combination :) . Thank you so much for sharing Lisa and Madeleine!

[@OldFashionedGirl81]

I could literally watch hour long episodes on each decade. These two videos have truly been a delight to watch! Wow!! Thank you so much for sharing this with us. The passion and enthusiasm you and Madeleine have is so obvious!

[@babyjaney1]

wow! why couldn't this have gone on and on!!! love love love it!!!

[@elifcopcu8224]

oh my god. she having an amazing collection. ıts really amazing. ı wish there was a museum about makeup. its really inspired me. ı really really want to read her book. but ı dont know where to buy.

[@dariakest7991]

Such an intelligent woman. Amazing video!

[@_Julie_Bee]

the coral lipstick in the lil golden container, my Mom had one when I was a kid. It was empty and she kept it in her jewellery box.. I love playing with it..

[@meliss298]

These are my favorite videos by you :333 I want to watch more makeup documentary type videos

[@clarissakam523]

Its so funny... But I recently organized my 80-year-old grandmothers make-up drawers, and found some of the stuff featured in this video! Like one or two fabulous fifties compacts, and a box or Mary Quant Cosmetic Crayons, which are now just really dirty nubs or color...

[@keristly]

I wanted more talk on the 60s!

[@liza6458]

I loved this series! I am in my final year of a History/Art History degree and these videos have inspired me for my dissertation so thanks so much xxx

[@jasperspeaks]

I could watch you talk to Madeleine for hours about her vintage pieces! I find t his all so incredibly fascinating and beautiful.

[@Fancylooks]

Oooooh. I have that Helena Rubinstein metal wand mascara, I think it is from the 70s, it was my mother's. I am so amazed to hear what this woman has to say and to show and to share, I love these videos, gorgeous information about eras and ways of thinking and living, apart from make-up.

[@gripplehound]

This is brilliant! Absolutely fascinating. I'd love to see an entire TV series made for this. Thank you so much Lisa! 💋

[@ctdzhuog]

Dear Lisa, I have never in my entire youtube life seen such a great video on makeup and I say that as someone who's subscribed to basically anyone who is someone in the makeup community here. Thank you for the great historical background. I will never look at lipsticks and compacts quite the same again. To think every morning I am following an age old tradition is both inspiring and humbling.

[@Owlch]

Yess! Oh my, I was so excited to see a new video with this wonderful lady! She is so informative and I find this makeup history all so fascinating!

[@heyyyjune]

omg i wish there was more!!! too short! :(

[@IDontKnow-pf6en]

sooo interesting! please share more!!! you definitely have other people who are interested, this is such a fascinating topic.

[@TracyD2]

I seen that piano compact at a yard sales years ago. I didn't think much of it at the time. Oh I got my eyes open now.

[@Kenzlnwhite]

This video literally brought me to tears. Seeing this beautiful evolution of makeup and women. Its amazing to see.

[@alixoxo99]

Lol the whole time she looked like she wanted to just grab the makeup out of the ladys hand and just touch everything.

[@tula6788]

I love the compacts so much, I wish they made them like this these days

[@AnasChannell]

Lisa, my eyes have been glued to the screen for the past hour or so watching your vintage videos! They need to get more views and be featured! Absolutely fantastic. I dont wear a whole lot of makeup but I thoroughly enjoyed the videos with madeline, so much so that I'm sending them to my friends. The histroy is great, and having it shown to us in a way women can relate too could not have been more educating. Thank you so much!

[@MichCoccaBene]

I dont want this series to end! its so amazing!! That is some collection, priceless

[@khuyentran6927]

This is really AWESOME. I really love to learn about all of these. This clip is very informative. Thank you so much, Lisa!

[@AriSturgess]

but Lisa... the 80's? that's so interesting

[@louisericketts6738]

fascinating! love the social history. Brought back memories seeing the Mary Quant daisy again.

[@jenikins24]

We all watch video's about makeup but never did I stop and think about its history. I enjoyed seeing all the products and how they reflected the times. Thanks SO MUCH for posting!!

[@RaychelChisholm]

Lisa, you are so knowledgeable and your videos are always interesting and informative.

[@ambercotrone]

I love this series! I would love to see a 1970's to present video

[@urmom93280]

Im just in love with this! women, fashion and makeup have come such a long way throughout the years. It's amazing to see how it has all evolved and come together, this is quite a beautiful collection

[@LJ858]

I am once again enthralled by the makeup of the past -- but more importantly, this is another lesson in history, about the different roles women play in the society in these eras, a side that not all of us have seen or heard before. Thanks for sharing these videos Lisa!

[@jalloh111]

The only thing thing I wish you would do a video on is the makeup history for women of color. We're totally ignored when doing things like this sadly :(

[@sophigiannamore]

Yeah that's true all the women in this weeks videos were white..

[@MrHalazoon]

+jalloh111 I don't think they ignored women of color, I think that they were minority and they just went with the flow..they wore what ever was available...

[@janineshand4]

+windwakerftw Are there not women of color in America?

[@sophigiannamore]

+windwakerftw omg American is not a race.... Tons of people with dark completions are is America!!!! Hence African AMERICAN!

[@jalloh111]

+windwakerftw you are obviously a person who spends their life being totally clueless about everything. Less KZbin and more books and you should be fine.

[@betsaboo8437]

I Loved this series! Thank you for this 😘

[@arwrightful]

You are definitely not alone in your excitement for the history of makeup! I absolutely love your videos, and your energy and enthusiasm are amazing. Thank you so much!

[@Coquete82L]

I absolutely loved this video...and the previous one. Thank you so much Lisa and Madeline Marsh. I could watch this over and over again.

[@auroraborealis675]

this is like unintentional asmr for me lol

[@TheGrammaticalError]

Wow! this woman is fantastic :)

[@LoveThisLife]

Yes, again...absolutely fascinating. Packaging is so unique. They don't make cosmetics that way anymore...ie: the compact piano. People back than seem to cherish the items they have by owning just one lipstick, one compact. Now, we have back ups of so many of our cosmetics than there are some things they get lose and unused in our collection. Thanks for sharing Lisa! I agree with the viewers...this has been the best video about make-up so far.

[@mariadimaki5742]

Dear Lisa,thank you for reminding me why I love makeup so much.Hope you get as much vintage make up as you like!♥️

[@MariaBelova88]

7:16 and thats when Juicy Shaker idea came to be! ;)

[@saladino888]

Tengo un cremero Estee Lauder antiguisimo que me heredó mi bis abuela y lo atesoraré por siempre

[@TheKikabanana]

Lisa thank you for reminding everyone about the beautiful significance of make-up and taking it beyond the parade of requests of "what is on your nails? where did you buy it?" that the beauty community has become obsessed with. Thank you endlessly for this!

[@splickerflicker]

gosh...i totally got goosebumps at the end of the video....THIS SHOULD BE A FULL-LENGTH DOCUMENTARY!

[@sunshinejewel2952]

i LOVE the 50s....love the femininity...so beautiful.

[@madelinewhite9501]

I wonder what they will say about our era...

[@wiwiwawa98]

+Madeline White probably in the future they will think we were obsessed with contour.. Haha

[@madelinewhite9501]

lol true, and black winged liner

[@rebeccawhite5128]

+Mica Cerqueira I think you're right.

[@Alana8480]

+Mica Cerqueira Yes!! I personally hope the harsh contoured look dies down pretty soon, I think a softer look is so much prettier.

[@wiwiwawa98]

Alana P yeah i hope so too! thats why i watch lisa eldrige's videos, because she applies a little amount of product and gets a nice soft result.

[@Bestarstruck]

One of my very favorites videos you've made, an absolutely fantastic look at the decades and our roots. Makeup is today because of then.. How empowering to see the first glimpses of new trends and women's liberation. Thank you so much for sharing!!

[@DreamyJuly17]

I just wanted to say thank you to Lisa for all the mind blowing videos you put up...They are a rare case on the net, you have changed my whole perception of makeup ...It really feels like a luxury to watch a A-list makeup artist at work.. Once again, thank you!! Cheers from Italy xx

[@thebeginnergardener2127]

"Keep cool and be gay" a motto to live by

[@MsMiami17]

These videos are some of the best on youtube without a doubt. Thanks so much Lisa and Madeleine. Completely blown away by them. It's like watching a TV show but way better than a lot of stuff on TV.

[@BellaSC]

ohhh my gosh I could spend all day looking at those beautiful compacts! What a fun history lesson too!

[@sljohnsen1727]

Thank you again for these videos on vintage makeup! So facinating to hear the whole history behind each generation. I have to admit I got excited when I saw the Max Factor ad for the Pan Stick, something my bestamor used religiously everyday!

[@radxlikexme]

I never realized how I much I enjoy learning. Thank you so much for making and sharing these videos with us, Lisa! I never realized there was such a history. I bet it was amazing just listening to her, I could sit all day and listen to her talk about it all. Thank you!

[@MsCherrybobbins]

Absolutely loved these. My Mum bought me the Mary Quant black pvc make up box at 11.47 for my 13th birthday with cigarette coupons that she saved.. I've never forgot it..I loved it so much.

[@esbonney]

I was a fashion major and a history minor in college. Most people thought those didn't go together, but little did they know... Thanks for reminding me how fun it is to look back.

[@betty4gators]

you know lisa when i have time i have always loved to go book sales for old magazines to see the makeup and fashion and these great videos of yours are really filling that void. thanks!