#1 SECRET to making more money in your flower business

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♡ What's in this video:
Looking for a quick guide and florist pricing explained? Not sure how to price flower arrangements or wondering how to price flower bouquets for profit?
I've gotcha covered!
I struggled with pricing for SO long and I want to make sure it's nowhere near as complicated for you - that's why I've done a two-part series talking through pricing and giving you my best shortcuts to pricing with confidence.
My goal with this video is to make it easier for you to know how to price for profit in a flower shop, learn the industry-standard florist pricing model and understand exactly how to price flowers.
I also make sure you don't have to waste hours Googling random stuff like "how to run a flower shop business", floral design business pricing models", "pricing flower shop explained" or even "pricing floral arrangements".
In this video the exact approach to follow on how to price floral designs and talk you through pricing flower bouquets.
💖 Kathleen
♡ Marketing Courses for Florists
→ Kathleen’s Top 10 Floral Designs forflorists.co...
→ Winning Website Roadmap for Florists forflorists.co...
→ Pricing with Confidence forflorists.co...
→ Hiring Masterclass forflorists.co...
→ Customer Complaints Masterclass forflorists.co...
→ Goal Getter Bundle forflorists.co...
→ Instagram Blueprint for Florists forflorists.co...
→ Wedding Enquiries Masterclass forflorists.co...
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[@wendypatrick4774]

Your formula is easier than the flower math I was taught. I did a side by side comparison of the two approaches and yours lands within $5, - $4.50 to be exact of mine and to the plus side. I may adopt your approach based on ease of use. I agree with you also. When a customer shops around and finds the same pricing that would be better for all.

[@LittleBirdBloom]

This is so awesome! I'm glad that you find the formula easy to use 😀

[@blommfleuriste]

Any Christmas flowet business video lined up for 2023? It's my first Christmas as a home based florist and boy do I feel like I'm not gonna make any money 😬 I'm not my customer, I'm a Grinch, so I tend to think nobody cares about Holiday wreaths and centerpieces. Your videos have empowered me so much and I feel very confident in my first Valentine's day strategy! Thank you 🙏

[@Bloemenjongen]

Love this video❤

[@LittleBirdBloom]

I'm happy to hear that you loved it 🙂

[@angelabanks1878]

Thank you

[@LittleBirdBloom]

No problem Angela! 💕

[@flowerboutique5624]

🎉your brilliant thank you so much

[@LittleBirdBloom]

Thank you SO much! I'm glad that you enjoyed the video 💃🏻

[@brigettescottageplants946]

💚💚💚 Thank you!!! Bx

[@LittleBirdBloom]

No problem! 🥰

[@torrintopen8964]

Hi there, I am opening my own flower shop early next year. I currently work in a flower shop in a busy town in Scotland. My current boss prices x3 +20% and people already complain about the prices and only ever want to spend £20-30 pounds. I am worried if I price higher I won’t be as successful and people won’t want to buy anything. The lady I work for is closing down January next year after only being open for 5 years

[@LittleBirdBloom]

One of the things we noticed in our shop was that people who walked in spent the LEAST amount of money - we shifted our focus to getting online orders and prioritising our website and our revenue (and profits) changed dramatically. So, I'd totally prioritise selling online cause that's where the great customers are 😇

[@martinwegener9103]

Helpful

[@LittleBirdBloom]

I'm happy to hear that you found my secret helpful 🥳

[@Lookslingrgrl]

really good

[@LittleBirdBloom]

I'm glad you enjoyed it 🙂

[@wadelebeau4741]

Wow !! you hit on so many of the ? & mostly negative considerations I’m having , I luv floral design & floral business , truly my passion , I have worked in the business & managed stores for others , I’ve been away from the business for yrs & now want to get back BUT … I live in a SMALL town with the only floral business being grocery stores , all the Floral businesses have closed , so.. competing with them & charging the $$ I need to is really scary & is it REALLY reasonable to do , also a little worried about my design skills because I’ve been gone for awhile now, sooo what a think

[@LittleBirdBloom]

Hi Wade, So glad to hear that you enjoyed the video and also so great to hear that you are motivated to get back into your floral business journey. We have tons of great content to help point you in the right direction. 🌸 Have you checked out our Flower Boss Academy yet? I will link where you can find all the details below. Building a successful flower business can be hard, inside the Academy we offer mentorship and guide you in getting your flower business to where it needs to be. ➡️ littlebirdbloom.com.au/flower-boss-academy/

[@chrisreece2166]

When you say the industry standard is 3 x wholesale + 30%, is that 30% of the wholesale price? Or 30% of the 3 x wholesale price?

[@LittleBirdBloom]

It is (3x Wholesale) + 30% 🥳 So 3 x your wholesale first and then add 30%.

[@raquelosegueda376]

I feel dumb but what numbers are you getting 30% of? 30% of whole sale price?

[@Bloemenjongen]

⁠​⁠​⁠​⁠@@raquelosegueda376i think (if im right) this equation x3 +30% So if you got 100,- wholesale you charge 390 to the customer. 100x3 = 300 + 30% (300x0,3=90) is a total of 390. So you basicly can do x3,9 instead of X3 + 30% or am i wrong @littlebirdbloom ?

[@Blissfulbizz]

Do you have a model for self foraged product ?

[@LittleBirdBloom]

I like to use our wholesaler's pricing as a guide and still use the same formula. If the product is more unique than something you'd find from them, I like to add an additional premium. 🌸

[@hodayagavra]

❤

[@jlh2105]

I own a funeral home, and my son is selling floral designs out of a small store front infront of the fh. We are in west Texas with no grocery stores or any thing within 2 hours. do you know of a place i can order some stems to make arrangements. i have to traval hours to get my supplys and i only sell a few arrangements a week. Any help or ideas?

[@LittleBirdBloom]

I'd definitely jump on Instagram or Google and see if there are any local growers in your area - the Slow Flowers Society is a great place to start www.slowflowers.com/

[@jlh2105]

@@LittleBirdBloom NOTHING WITHIN 300 MILES

[@malinewilliams4366]

❤❤❤❤❤

[@mortviolette284]

I have to admit, I’m having a really hard time wrapping my head around that math. If I use about 25 blooms in a bride’s bouquet at $3.50 a head for a modest arrangement, that’s $87.50. With the standard model here, I would need to charge $341 for that bouquet. That’s a good $100 - $150more than those around me charge! And their bouquets often include at least a few premium flowers mine would not. It’s not that I have imposter syndrome, but my competition have been in business years longer and thus have years more experiences. Many of them produce work that is at least as good, some better, than what I can make, so how do I justify significantly higher costs?

[@LittleBirdBloom]

I LOVE LOVE LOVE this question! 🤗 One shift that's been really helpful for me is selling myself on why my work is MORE valuable for my clients. And realising that value is about much more than the stems in your hand. For example, better customer service, higher quality planning process with your clients, more innovative design ideas, unique stem combinations, beautiful colour palettes, or where you get your ingredients from etc. That work of unlearning the value = stem count or value = years of experience is the work of a powerful CEO + business owner. 😇

[@mortviolette284]

I appreciate the time you took to respond and the examples you included. Thank you! Admittedly, I don’t know whether or not any of that is true simply because I haven’t hired with most of the other florists in my area for work, so I have no idea on the customer service or planning they offer their customers/clients. I also don’t have a storefront or employees, so I don’t have the same degree of overhead that some of them have. I’ll need to spend some time to find reasons I genuinely believe I should be charging more. If they don’t exist, I’ll have to create some.

[@dianarebero371]

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[@cindycelorie5603]

❤❤❤❤❤❤

[@LittleBirdBloom]

💖

[@kathrynplett8386]

💓💓

[@LilChefKimi]

💜

[@karendellisanti0226]

♥️

[@georgesagiannis9665]

🥰🥰🥰

[@irissaunders4421]

💝💝💝

[@LittleBirdBloom]

💖

[@debh1191]

❤️🧡💛

[@megandenham2911]

So, if I spent $170 on flowers wholesale, it would make sense for me to charge $663 for the arrangement? If so, oh booiy am I gonna have to start confronting my own poverty narrative!!! 😅❤😂

[@flowerboutique5624]

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[@LittleBirdBloom]

💖

[@PrettyGoomba]

❤❤❤❤

[@raquelosegueda376]

❤❤

[@LittleBirdBloom]

💖

[@barbsvoboda9634]

❤

[@LittleBirdBloom]

💝

[@susanvineyard-hq8ll]

❤

[@helenmccracken929]

❤❤❤❤

[@lynndeessflowersfamily434]

❤