Thanks for the video, I would say lemon powder is a bad product to launch, because: 1. Tone of Chinese competitors, some of them even lying that they are from US. 2 Low sell price, low margins, 3. There is no clear path to differentiate this product, unless you will think how to improve this product. 4. PPC price is average. 5. There is small virality component, because it is lemon, unless you find some great and very interesting angle.
@honest-fbaКүн бұрын
Appreciate the comment - but you're wrong in my opinion. 1) Not bothered if there are chinese competitors, it's the same in every niche. We would create content and drive branded search as I explain in the video. 2) Margins would be strong on this product, and it's an LTV play. Again, explain that in the video. 3) I didn't go into the reviews, but there's always a way to differentiate. It could be by adding a second ingredient, positioning it for a specific use etc 4) PPC not as important when you drive branded search 5) See point 3. You gotta get creative.