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This video is about "Why Disney+ Hotstar Is Falling? 🔥 Rise & Fall Case Study | Downfall of OTT Apps | Live Hindi"
Disney+ Hotstar has lost 34% of its total subscriber base, reaching 40.4 Mn as of July 1, 2023. The downward spiral of Disney+ Hotstar started with the loss of IPL media rights, one of the key propositions that hooked subscribers to the platform. The loss of the HBO content partnership deal and persistent low-consumer sentiment in the Indian market may also have triggered the exodus of the paying subscribers.
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