Looker Studio Tutorial For Beginners

Learn how to get started creating reports and dashboards in this step-by-step Looker Studio tutorial for beginners. You will learn how to create your first report, including adding a data source, adding charts and how to customize your report. Let's get started!
REGULAR EXPRESSION: ^\((organic|direct|referral|not set)\)$
JUMP TO A TOPIC:
00:00 Introduction
00:41 Looker Studio overview
01:08 Create a new report
01:22 Connect a data source
02:50 Report canvas
03:00 Chart options
04:14 Changing dimensions and metrics
05:24 Customizing charts
06:56 Filtering charts
07:53 Chart for custom campaigns
10:05 Chart for landing pages
12:01 Stacked bar chart for trends
13:51 Renaming fields (dimensions and metrics)
14:30 Changing the theme and style
15:02 Conclusion
YOUR EXTRA RESOURCES:
Google Ads Dashboard Tutorial: • How to create a Google...
Set Targets In Google Data Studio (Now Looker Studio): • Setting Targets in Goo...
Google Data Studio Becomes Looker Studio: • Google Data Studio Bec...
This video has been dubbed using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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[@LovesData]

Watch the updated Looker Studio tutorial at kzbin.info/www/bejne/eaDIkJltbr2WaNE

[@Wavecrawler]

Such a wonderful experience, much details and slow paced explanations. Thank you so much. :)

[@walpoleandworcester]

You saved my ass for tomorrow man. I'm 100% sure the guy is gonna ask me about this so thanks for making it so easy. This is gonna change the way I do reporting forever!

[@LovesData]

Ha! Glad I could help!

[@bsewall]

Fantastic overview, Benjamin! Thanks so much for making this video.

[@jr5212]

You’re so helpful and comforting to watch! Makes something complicated seem so east.

[@katebradshaw35]

So reassuring and great. Perfect level of detail. Thanks!

[@shibusam8710]

Thank you for sharing the basics of looker studio, keep adding new videos

[@gamertyper6476]

this tutorial was brilliant! Very well done, I would be highly interested in more of these for Google ads and Facebook ads.

[@gabrielebenedetti6107]

Wow Benji! You did the same video on how to start also for Looker Studio! You could just say "look at the other one" instead you did the work again, this tell us how much you care on sharing knowledge, thank you from one of the people in the digital marketing community =)

[@mehrdadkhoshlafz3609]

Hey, Ben! Just like your other videos, this one was incredibly useful too. Thank you for creating such valuable content. Good luck with all your future endeavors!

[@LovesData]

Awesome, thank you!

[@VijayKesariOfficial]

Thanks, Benjamin! Excellent walkthrough.

[@Info360Kannada]

BigG Thanks!! I was Searching this from many days. Really useful and well explained

[@haditaheri6613]

Thank you so much for the insightful tutorial on Google Data Studio! It was incredibly helpful and informative. I appreciate the effort you put into explaining everything so clearly. Looking forward to applying these techniques in my projects. Thanks again!

[@MeganBennettAUS]

Thank you Benjamin. A good starter for me.🙌

[@zaimhassan8290]

Impressive video Ben! great work mate!

[@foteinos2090]

Amazing tutorial! great work 💪

[@adriavalexander]

I love your videos. I always come to Loves Data to see other videos.

[@paulamourad4699]

Best videos!!!! Please keep making them! :)

[@ricp]

that was really well explained, it was quick and easy to follow - thanks!

[@ccruzguate]

Thank you VERY much for this. I'm fairly new to Data Studio, now Looker, but I'm obsessed with teaching myself all I can. Doing those dashboards are like therapy to me LOL. Can you recommend a source of those regular expressions? Thanks again.

[@freshdigitalmediatv]

Really useful tutorial and well explained

[@beamartinlopez5002]

Great video, like all the videos you make!

[@cloggednose323]

nice! easy to follow tutorial. thank you

[@williberg4862]

Ben, thanks as always for the excellent content! You're always my go-to! Relating to looker studio, I'm trying to build a report on specific landing pages using GA4 connector to analyse the session source and medium. I can build a session and medium report no problem but then when I try to filter by Page title, URL, path etc. the configuration breaks. This can be done with UA but seems to be a real issue with GA4. Any idea why this would be happening for GA4 data?

[@TomBomscrom]

Great Scott! I love your desk DeLorean.

[@LovesData]

Me too!

[@donjr3270]

Thanks for the video, love it!

[@elmahdichaker1207]

Thank you for the nice explanation 👍🏼

[@theresaakpan]

I found this very helpful. Thank you.

[@CocoM2023]

Thanks for giving us the regular expression!

[@DanielHernandezCa]

I would like a Looker Studio playlist (not the one you already have for old Data Studio)

[@tonyjinca]

I love your content so much!

[@matheusb.pamplona1005]

THANK YOU FOR THE TIPS

[@hamids2065]

Nice one, thank you.

[@maskman9630]

hey! loved your videos. Did you made videos on cohort analysis. And how to plot retention plots in looker studio????

[@dennisritchiebz]

Any plans on those templates becoming downloadable for other to copy? perhaps even purchase if they are professional enough for reporting to a client?

[@annickmartin1626]

Thank you for your useful video

[@AMoktar]

Thanks Benjamin ❤

[@Sara.Darvishi]

It was so helpful. thanks a lot. I need to create a reporting dashboard connecting to Google Search Console. would you please the link if the video is available?

[@ricardomoraes9850]

Thank you!

[@user-el3ui4ef9o]

Thank you very much @LovesData your video has helped me create my first dashboard. Now I have a doubt. I have a table with different parameters, in a column with clients, another column with location, another with sales and another with date. Would it be possible to make a graph, in which I could filter, location, clients and date and that would show me the sales. That is, select an area and the sales would appear, a graph where I could see the sales over time by customer or by area. All the best.

[@Augusto_SilvaN]

Best tutorial

[@manojkumarmattapally1841]

That was a great content

[@ManojKumarChannavaram]

Could you please make a video on connecting the google spanner data source to make a sample report with a tabular content?

[@alexcramer2987]

Lovin it

[@TinaKuligowski]

Your voice is lovely

[@simplyjesse]

easily understood.. hope you can use examples using public health data

[@dennisritchiebz]

Great stuff Benjamin! Your 1 month old vid about GA4 ecommerce tracking with GTM helped me to track revenue generated from a hotel's booking engine. One problem I've had so far is that all credit is being given to Referral and nothing to Direct, Organic, Paid, etc. Anyway to fix this? Should I just change the attribution model??

[@rolandking507]

Not sure how you have this set up in GTM (didn't watch that tutorial and don't work in an ecommerce-focused industry) but you should be able to create a table that filters on source while displaying the GA4 event / custom definition you are using to see "conversions" by source or medium.

[@gudguy1a]

Great video. By the way, Landing Page "is" now showing up in Looker Studio.

[@vannijannethvargasriccardi1453]

thanks you

[@NajihahRahmanGee]

Hey guys, do you happen to know how to remove the numbers in Y-axis; 0, 2K, 4K, 6K on the bar chart? Is it possible to remove it?

[@vtvt3585]

Hi, Please share how securly setup looker environment to start new project.

[@big_cheese2162]

Hi, I'm struggling in looker to add a calculated field? What I'm trying to do is get the MAX value of the COUNT of rows per group ...i.e if i had a table field called "Name", the function would be MAX(COUNT_DISTINCT(Name))...however looker is giving me an error saying "re-aggregating metrics is not supported"

[@Super-Sal]

Any video on data cleaning in looker studio ?

[@kamalrajc827]

Hi Can you guide me on how to connect my microsoft sql server as source to looker studio

[@casper9210]

Hi! Does anyone have any idea about combining the dashboard with filters?

[@theprperspectivebyaamirabb5316]

what about using google sheets? is there a tutorial on that?

[@ranrosenhaus8414]

great

[@Andrea-tl5ef]

Hello Ben how can I add multiple filters in google data studio/looker?

[@famoussuperstar2287]

Can you please help me to convert my matric as % for target achive vs sale

[@parkkk8654]

How can i transfrom data like power query of power bi ?

[@cncredalert3replays424]

do you have a report with crypto and stocks data !?

[@pedrooliveira3266]

I don't have sessions or engagement rate

[@BGdev305]

No real-time?

[@cantaluri]

esse áudio em português fez meus ouvidos sangrarem. que horror.

[@NourishNurYusoff]

Thank you so much. As a beginner, your video helped me a lot!