Love What You Wear. Live With It Longer. I Part 1

In this two part documentary, we follow six individuals from
different walks of life (and parts of the world) as they tell us why
they make Levi’s® a part of their lives.
In Part One we meet Shawn, a retired pro bull rider from New
Mexico; Sinade, a carpenter from New York; and Pedro, an artist
and architect from Mexico City. These three individuals could not
be more different, but one common trait among them is their love
of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”
See Part Two here: • Love What You Wear. Li...
Visit the Levi's WEBSITE: www.levi.com
Like Levi's on FACEBOOK: / levis
Follow Levi's on TWITTER: / levis
Follow Levi's on INSTAGRAM: / levis
About Levi’s®: We invented blue jeans in 1873. Since then, they’ve become one of the most iconic clothing pieces in history, worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women. You wear jeans. You live in Levi’s®. #levis #levisjeans #levis501

[@AburYT]

Shawn's jacket is amazing.

[@ghostface9369]

I know looks so vintage and OG

[@Gillysaurxx]

Lol and to think people would pay big dollars for it. That to me is where the stories come from, just plain wearing it!

[@ronchua3031]

Seems like that jacket aged with him, the jacket itself tells his story. Natural distress is sooo cool, just got my levis denim jacket last week and I’ll start my journey with it. ❤️

[@jacobs9472]

Mejor guárdala y no la uses porque si la usas se te va a acabar!😉

[@alfatir14]

I truly resonate with the gentleman that lost his jacket at a party. About 5-6 years ago, I bought a Levi's Chambray Trucker... Loved it! One day I was at my parent's house and "found" one of my Dad's old LEVI'S jackets. It was a Chambray as well. Made me appreciate mine even more. It had to be from the 70's. My Dad has worn Levi's all my life, and probably his too. I lost my jacket. I hoped it would pop up, but it still hasn't.

[@pan-angloinsurancebroker9618]

Hey man, I hope your jacket finds you again or has already. Wouldn't be the same without my one.

[@deifor]

My favorite part of this video is the lady saying how happy she is at her job and that she is not living paycheck to paycheck. I was feeling sorry for her at the beginning for living in the Blocks and being an African American woman in NYC I'd assume she's poor. But she is richer than me because even though I have a white collar job, I do live paycheck to paycheck and right now I'm not a happy person. These people are every-day heroes to look up to.

[@Idk-dd2gn]

I hope things start looking up for you

[@rnation5201]

Got my Levi’s jacket finally wish me luck yall I’m obsessed with Levi’s vids and watching them while wearing them

[@bloatedsodium7301]

Levis OTG (off the grid) would be a cool name for some denim.

[@EDCwhistlesSCRATCHCARDS]

My levis sherpa trucker is 5 years old, I never washed it, every day it gets more a piece of art !

[@alexcruz4640]

Does it stink?

[@allen.t]

Alex Cruz it is common for denim heads to not wash their denim for long periods of time. If he wore the jacket every day for 5 years or at least even 70% of the time it would definitely have a strong odor to it especially with that sherpa lining.

[@Bourbon_Bound]

If you don’t want it to be roughed up in the washer, take it to a dry cleaner.

[@EDCwhistlesSCRATCHCARDS]

@@Bourbon_Bound Hey brother, i will wash next month and make a video about it

[@Finsami71]

Back in the 90's Levis told 'The more you wash it , the better it looks ' ;

[@JMigUK]

That golf buggy cart at the start gives the image of ruggedness that I’m looking for

[@neta565]

Never leave your Levis out of sight!

[@RoninAvenger]

I'm more of a Wrangler cowboy denim guy myself, but I do have an old Levi denim jacket from 1968 which is to this day still a great quality jacket.

[@Finsami71]

I'm 50 and Levi's is my guilty pleasure til this day.

[@BakedBerryPie]

Seeing the videos that levi's comes out with makes me happy to work for them. It's just an awesome company.

[@ryeblues]

Indeed!

[@FrankCastle-he8fl]

F U C K. LEVIS ANTI AMERICAN ASS NEVER BUYING THAT SHIT AGAIN

[@littlebill3419]

Frank Castle then why tf did you watch this video? Jackass

[@LeonMadrid]

Christian Mitchell I’m a Stylist from mexico city and i agree with you

[@keithbaker5932]

I've had other brands and non-brands over the years, but none others connect or satisfy like Levi's.

[@SALIM86]

Levis quality is the best truly made to last stylish one of a kind I love levis

[@Tiger24kicks]

Levi's bring back Shawn's jacket it's beautiful

[@victoryismyne4794]

Just my first one yesterday. Hope to make it a part of my lifestyle…

[@porkandbeans4815]

I love levis

[@El_Matador724]

I bought a Boot-Cut jeans this beginning of the year , and it fits awesome !! with very high quality fabric . Thanks Levi's for making me feel cool !!

[@shuryanology517]

20 pairs of Levi’s jeans and 2 trucker jackets were not enough yet for me...live in levi’s

[@Lunatic4Bizcas]

Ha! Ha! Not enough for me either. To be fair, I maybe have about 11 pairs of Levi's jeans, but that was certainly not enough; so today, I own about 25+ pair of Wrangler® jeans 😉😁

[@shuryanology517]

Lunatic4Bizcas just added a medium wash of type III trucker jacket recently...🤟🏼

[@hanzi696]

That jacket is just badass. Think about how many years of wear it takes to get like that, how many stories it has

[@RcruzLA]

This is dope

[@cliffhogan9723]

Awesome

[@lingling9474]

yo the ripped denim jacket thou tf so legendary

[@FashionSnep]

Big fan. Vintage clothes nerd. The Levi's i got a khol's last year still feel like vintage jeans. Huge compliment. Other modern jeans don't compare. Got into denim thanks to you. Got a great pair of Roebucks from the 1970s. Levi's bellbottoms please?

[@jonathanencinas0]

real people, real life, real brand

[@fortimeless3299]

Braves People And Legendary Levis...

[@nadzya22]

Oh yeah, for jeans, I wear only Levi's, that's how much I appreciate Levi's. Don't have many of them though, only about 27 pairs.

[@TheEverglader]

Nadzya Octo BJ holy shit

[@lildurag2599]

That’s a lot lol...I think I had more throughout life but in as me as an adult, I’m at 11

[@petergomez2682]

i love all about levis yeeees sr.

[@jorgealmaraz1336]

amo y adoro mi chaqueta Levis.....

[@chriscr.1565]

A ver foto

[@kalu6985]

I Still own 2 pairs of 501 from the nineties. Every other pair of Levi's I bought in this century is gone, the last ones fell apart after one year of normal use. Now I buy No-Name because I don't give a sh... about brands or image, the No Names simply last longer. Levi's, you gotta get back to your roots!

[@nickkestler4848]

KA LU Give them another chance, I've owned close to 100 pairs and I've never had issues with any of them. Maybe just a small string of bad luck for you.

[@ryanburbridge]

Nick Kestler it’s not a string of bad luck it a decision to lower quality and pump out a cheap product. They may have some high quality stuff but for the most part they stand on their epic history and do nothing to improve their product. They will always have a place but i doubt they will return to their roots of making the best product. Those times are gone for good. And even if they did majority of people don’t care anymore anyways

[@andy86i]

Now if you want quality from Levi’s you need to go to Levis Vintage Clothing and get some proper selvedge jeans. They are made properly.

[@lildurag2599]

sounds like you’ve been getting the Macy’s Levi’s. You have to get the premiums or higher.

[@wilsjane]

@@andy86i Selvedge denim is really quite a joke, because few people understand the reason for it's demise. ALL woven fabrics have a selvedge at the edge, it was simply retained on the outer leg seam to reduce the carpet stitching. THEN, Due to the rise in the popularity of denim in the 70's the mills installed wider looms, resulting in their not being enough selvedge to make all the jeans. Flared leg jeans cannot use the selvedge, due to the curve on the outside leg. Multi thickness cutting cannot keep the layers in sufficient register to cut to the edge, so the selvedge ends up in the bin. It is only the companies who now produce jeans from top quality denim in low quantity, who now retain the selvedge for all the same reasons that Levi's did 40 years ago. The significance of the colored strand in the selvedge is another urban legend. Originally it was simply to identify the weight of the fabric. Red 14 ounce, Green 12 ounce. Marketing companies have made such fools of the public over the years.

[@renanpaulcaalim4163]

I have a pair of levi's 511 and 501 best ever pants 👌

[@h.joshi_]

For me, Levi's is tradition. Levi's is love. Levi's is what I insist. And that's how I live in Levi's. Period. 😇👍

[@ennimal]

Nice marketing statement bro

[@namanverma2512]

What style is Pedro's jacket???

[@yeet9631]

I search those denim jackets online you wont believe what I see.... empty wallet🤣

[@KLA82]

“Where’d ya get the jacket, dude?” “I found it at a party.” I’m pretty sure that’s called stealing from a party.

[@nirwanaeathell]

wheer to buy that dark wash sherpa ?

[@youcancallmevette6545]

Message received: I am the jacket! Now something FUN PLSE!

[@a.s.industries3301]

Jeez if you dont like it gtfo

[@kodokushiHill]

Proudly made in India

[@cristofergonzalez4352]

♥️♥️♥️♥️💯💯💪💪🍻✌️🙂

[@musicisitall]

i have worn them for years. every year I needed new one. Now i'm buying the most cheepest jeans.. and they ware perfect and not worned out for over 5 years.

[@drewheinzketchup369]

3:05 and 6:34 shawn is so cool

[@wilsjane]

3:25 shows how the sleeves his jacket survived years of cooking on an open fire. I remember the day when we came across a grassfire and used our jackets to beat the flames out, then just put them back on again. 😘🔥 Does fire bother you when you are all in denim.?

[@KhoaNguyen-kl2vu]

Người việt nam thích Jeans và tôi củng yêu levis

[@docgreggs2040]

Does anyone know the name of this song?

[@AtmosBLW]

Does Someone knows what type of jacket third person have on this vid? I'm quite sure it's a 557xx model but i have no freaking idea which generation ;/...

[@TheJoe89jan]

I think they were the Type 2 trucker jacket that was brought back in the stores back in the early 2000's, but I don't think they sell them anymore. These were a limited supply only.

[@iago079]

Levis Type 1 iconic jacket. I have one btw, its really rare nowadays

[@colemancalgary5260]

The Mexicans jacket is the type 1 jacket why they call it after the original type 1 I have no idea!

[@nirundnicky5671]

😱😱😱

[@48hd38]

If Levi's sponsors me only then will I say that the trucker jacket keeps me warm in winter !!....I will always prefer a North face.. Colombia..!!

[@aniyustina]

3:31 Luar Biasa👏, semakin lama semakin terlihat unik dan masih keren untuk dipakai👍

[@sachinsingh-rh6fq]

His second skin aged so perfectly..

[@markbravo8997]

I was raised in Levi's I grew up in Lee's .

[@wilsjane]

Our daughter owes her life to my ripped cut off 501's Her mother ripped them off when I was wearing them at a party. 😊😊😊

[@Sandipan_Naskar]

Somehow I found this FUNNY😅😅

[@gustavocuellar6613]

"Orita"

[@asliindonesiatercinta4009]

Cowboy wear a made in bangladesh levi's 👍

[@cophater298]

😂😂

[@kataotr3816]

Be real...

[@sonkakageta5628]

501s or nothing

[@jesuslucero9499]

😂😂😂😂😂😂😂😂

[@haydenhatfield5514]

I have had my Levi's 513 for 5 months and the croch is obliterated it's not the best quality

[@lukerodgers1980]

Hayden Hatfield cause ur nasty and don’t wash your pants

[@colemancalgary5260]

One jacket 20 years old the others 15 the cowboys jacket is completely beat up the artist jacket looks new must of never done any physical work in his life

[@jesuslucero9499]

😂😂😂😂😂😂😂😂 más boludo esta gente de poner primero una prenda

[@Jon-Gardner]

The third guy is the opposite of what I think of when I think of Levi’s. Too douche.

[@rpow6861]

59 hahah yeah okay 69 more like

[@joelmcpherson9789]

Levi’s, the Anti American company 😕

[@Grandmasterkiller]

Levis sponsored Joe Biden and Kamala Harris. Levis promotes LGBTQ and is anti guns.

[@markshock2254]

Levi's turned out to be a trader going against guns that is so wrong they been form for how long they supported him in movies all other kinds of stuff they supported now they're going against them I've war levi since I was about 9 years old I'm 54 I will never buy another pair Levi's in my life because of this is just wrong I by 5 to 6 pair of Levi's a year not no more traders

[@p_sg3449]

Levis are mediocre and overpriced. Much better denim stuff out there and cheaper also.

[@sirquacksalot6463]

Go vintage, vintage Levi’s are the best quality.

[@korn79arjuna]

Levis jacket from bangla is heavy..i dont understand how can levis ruin this jacket from bangladesh levis factory??