Loyalty Stories 15: Take it to Heart - James Baker

The 15th episode of the Loyalty Stories Podcast is here, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and James Baker, Global Head of Strategy (Managing Partner) at VML Consulting. During this session, they deep-dive into what Apple and Nike are doing really really well when it comes to earning customer loyalty. Then also explore why customers gravitate towards transactional and experiential benefits differently.
Key Takeaways from Loyalty Stories 15:
- Gamification is about to take over in the near future.
- How Amazon and The North Face managed to connect to their customers so well
- What regional nuances and vendor capabilities to look out for, when crafting a loyalty program
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