Loyalty Stories 24: Are Brands Pulling the Plug on Subscription Programs? - Adam Schaffer

On the 24th episode of the Loyalty Stories Podcast, join our Partner Manager Charlie Hawker, and expert guest Adam Schaffer, Managing Director at Symbia Advisors. This time they explore the Membership Rewards program by American Express, and its clever currency burning proposition. They also take a look at the Sainsbury's Nectar program, and whether or not brands should explore starting a loyalty program, where they own all incoming data
Key Takeaways from Loyalty Stories 24:
What Amazon is doing very very well with its Prime subscription program
Why Tesco’s Clubcard is the golden standard when it comes to membership pricing
The ultimate value in having all the right integrations in place
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