How To Optimise Your Amazon Listing Using Helium 10 | Amazon SEO

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How To Optimise Your Amazon Listing Using Helium 10 | Amazon SEO
In this video I walk you through my exact 4 step system to creating an Amazon listing with perfect search engine optimisation (SEO).
This is part 2 in the 'optimisation' series. Watch part 1 here: • How To Create The PERF...
🕗 TIMESTAMPS 🕗
0:00 What is optimisation?
2:30 Steps involved
4:20 Keyword Research
11:45 Building your listing copy
17:10 Creating your listing in Seller Central
19:56 Validating your optimisation
🎥 WATCH NEXT 🎥
Conversion Optimisation: • How To Create The PERF...
Keyword Research: • How to do Amazon FBA K...
A+ Content: • How To Create A+ Conte...
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#amazonlistingoptimisation #listingoptimisation #amazonlisting

[@LucaDavenport]

✳ HUGE HELIUM 10 DISCOUNT: bit.ly/3S1ej5A

[@NatNasiOceanCraft]

What a clear and Valuable tutorial! Thank you so much. I feel confident now.

[@richd3332]

Very well explained. Thanks for this

[@elijahgavrilov1686]

Great and structured explanation!

[@dalelbelhaddad377]

Thank you for your explanation very helpful.

[@gregg5557]

Invaluable tutorial! You are an amazing teacher - easy to follow, well paced, and extremely helpful content. Many thanks!!

[@LucaDavenport]

Glad you're enjoying the content!

[@jhonatan1070243]

Thank you so much, I've learned a lot

[@Mentadio]

Its Amazing , Thanks for the video

[@thesamu3233]

Thanks buddy. It's a good content.

[@yongquangao515]

Very helpful

[@Intrestinghomefurniture]

Very well explained❣

[@basvh666]

Thank you so much.

[@alirizvi3009]

Thank you!

[@user-ie8gp5wn6t]

awesome informative

[@felicialevicky7838]

Thanks a lot!!! You are a Brilliant Teacher!!!!!

[@LucaDavenport]

Thank you! 😃

[@akimalam2041]

I used your discount code last night - good content - thanks

[@LucaDavenport]

Awesome thank you!

[@cialimarmacaisa2003]

thank you Luca

[@LucaDavenport]

My pleasure!

[@seouldot]

good sir.

[@aygulechkap7316]

Hi Luca, thank you very much for your really great videos. I have listened to many and yours are the most relevant and to the point. I am a new amazon seller (private label) in the UK - so your videos being relevant to the UK is especially valuable! I was wondering if you could do a video on this issue: how to analyse competitors and the niche. I have found a product and want to check it.

[@LucaDavenport]

Great to hear that you're finding them helpful! I'll add it to my list :)

[@user-vr8gl1wz9w]

It was great dear Luca, let me ask may I used other brand's name like Nike, Sketcher, Adidas in my backend search term?

[@LucaDavenport]

Nope, no brand names in the backend search terms!

[@deek8765]

Can you show this exact features in Jungle Scout as well?

[@LucaDavenport]

I’ll add it to my list!

[@CyrusNav]

Interesting idea about using the unused keywords in the back end search terms as opposed to using high search volume KWs in here - why is this method better?

[@LucaDavenport]

Keywords only need to be in your listing once to be indexed by Amazon, so basically once your high search volume keywords are added to your main listing copy (title, bullets, description), there is no advantage of repeating them again in your backend keyword list. Save that for unused keywords / keywords you don't want to be shown in your listing.

[@CyrusNav]

So is there more weight for indexing on titles as opposed to back end search terms?

[@LucaDavenport]

@@CyrusNav Yes there is

[@CyrusNav]

If by adding the leftover keywords to the back end search terms, rather than the most relevant ones, do we run the risk of keyword stuffing?

[@adamwilder3036]

Wowsa - really clear and enlightening! Appreciate your time and generosity in doing that. On;y issue I have (with my first listing!) is that I am still left with a fair few keywords I cannot squeeze into the title/bullets/description and that there is a limit it seems on the other boxes (was it search and then subject matter - they are only 250 each I believe). Do I just pick the highest scorers (eg red and orange) or is there a way to dump all the remainder somewhere? ie am I doing something wrong? Cheers Luca - awesome job!!

[@LucaDavenport]

My pleasure, glad you found it helpful! No unfortunately there isn't a space to dump them all so you just need to be selective about which ones you add in. Focus on your most relevant, highest search volume keywords and if you can't fit all the full phrases in, at least include all the individual words. Amazon will combine individual words to make phrase combinations.

[@ateam8423]

Have you tried using the optimise current listing in the listing builder or is it better starting from scratch ?

[@LucaDavenport]

If you've already got a listing, you can definitely import your current one and just optimise it!

[@drago987]

Any insight into what Amazon considers as keyword stuffing and at what point are you penalized? IE- Many phrases in this example include the word “laptop”. Would it be a bad idea to write laptop in you copy multiple times in efforts to include as many exact phrase as possible?

[@LucaDavenport]

That’s a much debated question! Amazon takes all the individual keywords and mixes them to make phrases so technically you don’t need to repeat words to maintain multiple phrases. That said most people believe Amazon gives more weighting to maintained phrases so yes it’s best to do that if you can. When it comes to keyword stuffing, it’s not so much that Amazon penalises you, it’s more that it looks unattractive to the customer. So as long as the title is readable as 2-3 short sentences broken up, then that is fine. Rather than just a bunch of phrases with commas.

[@mcquiaonza2853]

Nice, new subscriber here. Do you have ppc tutorial?

[@LucaDavenport]

Yep, give this a watch: kzbin.info/www/bejne/o2K9hqWooJ2srZY

[@mcquiaonza2853]

@@LucaDavenport thank you love you man

[@christiannilsen2835]

Is it allowed to use brand names innas Seatch Terms/generic search? Thanks

[@LucaDavenport]

Nope, no brand names allowed in the search terms / generic keywords section!

[@christiannilsen2835]

@@LucaDavenport Thank you

[@HarrisonNorman-jy1ge]

will keywords from American work in the Australian marketplace?

[@LucaDavenport]

No, you will need a new KW list specific to the marketplace

[@Motifyreal]

And Helium10 is not for AUSTRALIAN MARKETPLACE you have to use eGrow tool for this

[@KABIRVLOG]

Its Amazing , Thanks for the video