Lucozade ad (Thompson and music by Iron Maiden)

1985 Lucozade Advert featuring Daley Thompson and music by Iron Maiden.

[@tombstoneharrystudios584]

The impact of that advert…no one had heard rock music at that speed and complexity…or on mainstream TV And Daley Thompson was a national hero..and one of mine

[@SonOfRojBlake]

Interstingly one of the THE textbook brand turnarounds in history. Before this, Lucozade was something kids drank when they were sick. After this, it became a "sport drink", and an entirely new kind of soft drink was born. UP THE IRONS!

[@phillsmith9255]

Best ad ever, introduced me to Iron Maiden, also Dale Thompson was a beast.

[@saturdaybeer]

I discovered Metal when I first saw this Ad. What an amazing band, UP the Irons!!

[@mrmetal1276]

Me too!

[@taza98]

I remember when you could only buy Lucozade from the pharmacy. Glass bottle wrapped in orange cellophane. 1970's

[@TheGenreman]

And it was classed as medicine

[@BigRantingSteve]

Best 30 seconds in Iron Maiden's history!!

[@tepes7]

Ah memories :D This is the advert that introduced me to Iron Maiden when I was a kid

[@mrmetal1276]

Thorstein7 me too!

[@binaryaxis]

...and me. I always thought it was just music written for the advert, then I discovered Iron Maiden!!

[@nickbrennan3389]

Me too...it blew my mind as a 11 or 12 year old kid 🤣

[@hipstarchild]

When I was 13 It was this advert that inspired me to learn to play the guitar LOL.

[@cavdavid]

This was the best Ad around back in the day

[@DanHunterSportsWriter]

I remember this ad, first time I'd ever heard Maiden. That riff is so unusual, so complex for a metal riff. I just thought "fuckinell!"

[@Wymiataczxp]

So as you can see, there were times when people really liked adverts. Shame these times are gone.

[@agfagaevart]

not true, but believe if you wish...

[@billrankin]

The adverts were better than the programs

[@FMGfootballmadgamer]

I discovered energy drinks when I first saw this Ad. What an amazing drink, UP the Lucozade!!

[@markhurst3686]

This was the advert that got me into Iron Maiden and Rock music. It was like, what the hell is that? I went to Penny Lane Records in Liverpool, asked the guy, ‘who are the band in the lucozade advert with Daily Thompson’. I was told who it was by, the song etc, the rest as they say is history. Never looked back since that day.

[@squiddlesmcdiddles3850]

Daley Thompson - OH YEAH!

[@gilesfamily2653]

12/4/2022 I remember this ad as a kid before I was even an Iron Maiden fan. Got into Maiden in 1987 but liked this song from the ad always thought it sounded cool. All these years later Maiden still rule

[@MolecularShadowFox]

Good ol' Phantom of the Opera :D Great to hear the Irons in an advert :D

[@kisbie]

Description should give credit to Des Lynam as well for the voiceover.

[@marcouno4118]

What an advert! Love the first studio album. Was rock and roll with Paul di’Anno.

[@Doodlebobo7289]

Prowler has been playing on repeat in my head since the day I heard it 😂

[@strettyp]

best advert ever

[@richardmullins1883]

Phantom of the opera by Iron Maiden. My introduction to bad ass fast guitar like I'd never heard before. I was about 13yrs old

[@timonmob9588]

I play this whilst on the cross trainer at the gym. In my mind I am Daley Thompson. In reality I am a middle aged man with knackered knees. But for those few seconds of the intro I am an athlete 😅

[@mattwelsh1961]

Coolest ad. Ever. 🤘❤️

[@wiganfan3373]

This takes me back those orange cellophane wrapped days

[@steveburke8949]

Great energetic track for a energetic drink. That's the mighty Westham loving Maiden for you ⚒️⚒️⚒️⚒️

[@169dunc]

Amazing!!!!!!

[@NathanielPuente]

Im not exactly sure what Lucozade is but anything with Maiden in it is awesome, UP THE IRONS

[@Ronno4691]

After nutritionists developed isotonic drinks for athletes, it was found that Lucozade was, in fact, the original 'sports' drink due to its high glucose content or something. The Lucozade people were well ahead of their time with this beverage!

[@giles901able]

Good old des lynam does the voiceover at the end!👍

[@TheGenreman]

The og prime

[@patrickstott7316]

I first saw this around the time I was discovering Iron Maiden. One of my idiot school mates said it was AC/DC!

[@ukcryptolondonbased2953]

I think there was a lot of confusion in those days because people recorded albums on cassette tapes that already had writing on them. My friend Martina told me this song was by the Smiths!

[@MrCapone1996]

The ad looks weird with IM playing in the background

[@blankmeister69]

Go Daley! Go Des! Go Bruce! What's not to like????? YeeeeeeeeeeeeeeeeeeeeeeeeeHaaaaaaaaaaaaaaaaaaaaaa!

[@Albrecht777]

Not Bruce. Paul Di'Anno

[@j.uiriagain9813]

When its Maiden "Go Steve" is the safest bet.

[@mikedickens7957]

Is that voice at end Des Lynam?

[@fookfocketyfookfook]

Think the ad would have been better if they went to normal speed at 0:19 rather than slo-mo. What a tune

[@kilzig]

The fuckin Kings

[@leicestertiger09]

yeh and me :)

[@theeundisclosed]

up the irons from the uk

[@LOPEZdJUNGLIST]

go on the 80s

[@bigfishbigpond]

Back when adverts were propa !

[@uggla03]

Up the irons

[@clonard]

short and simple. with a great piece of music. Not like that stupid lucozade ad doing the rounds these days. The one with the twats on their go karts, and skate boards, making a pigs ear of that "Buck Rogers" song!

[@leonmorgan1158]

I thought this music was so cool..

[@predben]

...im sure when they play to thousands of people is better

[@Captain_Rhodes]

dont taste right in plastic

[@bouillonjules2]

FULL OF SUGAR!!