Luxury Branding and Marketing for Small Luxury Brands: Andre Taylor

Building a small luxury brand? Achieve power in the marketplace by taking a different approach than large luxury brands. In this video I highlight three priorities for luxury entrepreneurs, and leaders of small brands.
00:00- Entrepreneur leading small luxury brand.
01:00- Difference between small and large luxury brands.
01:40- What small luxury brands don't have.
02:48-Why entrepreneurs need a high Luxury I.Q.
03:35-Discerning pressure points to help you grow.
04:30-Spotting what's relevant. (Giorgio Armani.)
05:05-Armani's power.
05:40-Personality and importance to small luxury brands.
06:25-Mistakes made by luxury entrepreneurs.
07:40-You are a symbol of your brand.
08:20-How Armani emerged as a symbol of his brand.
09:00-The big distinction.
09:40-Listening to entrepreneurs for signs they can build a brand.
10:30-Are you a luxury person?
11:00-Creating barriers to your success?
11:30-Limiting your power?
12:05-Know where the craft in your business is?
13:00-Know how to have a luxury conversation?
13:40-Would your clients miss you?
14:00-Inspiring clients?
15:05-What level luxury are you?
16:00-How many stars are you?
17:00-What would 5-star mean for your clients?
18:20-Nuances define luxury brands.
19:00-Three things that define your small luxury brand.
20:40-Jaguar illustrates high-touch follow-up.
22:08-What do clients get in your category? Can you exceed that?
22:40-Email me: [e-mail]
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You will find my insights and commentary unique in the luxury category. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small, that want to prosper and lead in their categories. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million dollar brands, around the world. I attract followers, fans, and members in more than 50 countries, and my clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: [e-mail]
Get my FREE report: "Six Mistakes Made by Luxury Businesses and How to Correct Them."
visit: www.andretaylor.com

[@aclark1197]

"You are a Symbol of Your Brand" I won't forget this ever..

[@theandretaylor]

Yes, you are! Thank you for watching! Build that brand!

[@shereerabon8551]

So happy to find you. I am constantly getting ‘advice’ about what and where I should sell/display my artwork. It’s usually from people who are not artistic or artists. I get the usual advice like social media marketing, Etsy…so forth. The time and quality of the product and materials, skills and passion would not justify the means. I have vision of where my art will live, where it will impact and how. Thank you for sharing your thoughts and craft for meeting my goals and satisfying my expectations and passion.❤❤❤

[@theandretaylor]

I am glad you found me too! Thank you for sharing your comment and your experience. You are offering something to an audience and of a nature that is not widely understood. Your ideal client is one I’ve spent considerable time understanding - difference than “big luxury” and the run of the mill craft buyer. I look forward to getting to know you, your work, and having the opportunity to share more. Please take advantage of all on my channel and write me with questions. [e-mail]

[@letitiahansford307]

Ok Andre, you got me. I am the symbol of my business. I am power behind my offering. Point well taken. Thank you.

[@theandretaylor]

Yes, you are. Recognize it! Feel it! Stand in it! Prosper! 😊

[@rosalindwalker905]

Thank you for sharing that your personality is crucial and there are levels to luxury. Something to consider deeply.

[@theandretaylor]

Roz! Great to hear from you. You are so very welcome. Your lovely personality and style are magnetic.

[@dimitrilikissas]

Amazing video and subscribed! Your video just showed up because earlier in the week I was searching for how to get affluent clients; I am a visual artist (painter). I learned a lot from your video and I love your calm manner. Thank you Sir, and looking forward seeing more of your work! Regards. Dimitri Likissas

[@theandretaylor]

Great to meet you Dimitri. I am so glad my videos found you! Thank you for your kind words. You will find quite a bit on my channel on the topic. Of course, if you’d like to go deeper and get my direct guidance I have those options as well. I appreciate you watching and stay in touch! Reach me at: [e-mail]

[@marlonthompson812]

As always, very enlightening!

[@theandretaylor]

Thank you my friend. I am so glad to have you watching!

[@autumemonet]

1 thing I inferred from your video is that there’s a desire to be luxury, and then there’s luxury. You definitely got a subscriber out of me. I’d love to hear your take on the relationship between classy and luxury, if you don’t have a video on it already. Just found this one and I’m about to comb through a lot of your content.

[@theandretaylor]

Autume-Thank you for your comment and thank you for watching. I think luxury is a test of what we value, how we see the world and ourselves, and our consciousness. Luxury is also a big “draw” a spectator sport, if you will, but how deep we go, how creative we are, and how we reflect luxury is a lesson in self-awareness and self-development. There is no doubt that class, and being classy, are important parts of the discussion. Welcome and thank you for suggesting I comment on this. Stay tuned!

[@mygotobrands]

Your message is priceless, Andre. Appreciate!

[@theandretaylor]

Thank you! Always great to hear from you. I see your marketing! Keep going!

[@mygotobrands]

@@theandretaylor Appreciate you!

[@nikkolaspaulfragrances]

You are a godsend. Thank you!

[@theandretaylor]

Thanks so much for your comment, confidence, and for watching! Great success to you! (Write me; [e-mail] and share more about what you do and how you will use these ideas.)

[@deehenry6192]

Gold! Thank you!

[@theandretaylor]

You are welcome. Thanks for watching and I hope you will continue. Write me: [e-mail]. Let me know what you’re working on.

[@Hugyourself]

Thank you! I most certainly needed this right now! Perfect timing! Wishing you the best!! ❤

[@theandretaylor]

The best right back to you! Glad this is right on time!

[@AvaJeida]

Great video Andre! I am always able to learn something new from you. Looking forward to more of your videos.

[@theandretaylor]

Thank you Ava. I appreciate you always leaving a comment. I also received your email. I’ll be following up with you. Keep your vision, continue to focus on the best offerings and clients, and continue to market. You are on to something BIG!

[@michaelharper6305]

Great message ! Thank you!

[@theandretaylor]

Thank you Michael!

[@CarlynLexi]

Thank you for this great video! It was very thought-provoking for how I personally present myself in every aspect of my life, just for my business brand.

[@theandretaylor]

Thank you @tinapark7734 - It is my pleasure. You have discovered the secret. How and what you discover and present yourself, and your high level of quality, is what will differentiate and attract quality clients and partners to you. That is where the power originates! Grand Success!

[@Delvintalks]

Thank you so much for sharing so much wisdom Andre! Its March 20th 2024 and I am one year into building a Atelier & Tailoring house and its has been a challenge on what should come first or what should be the main focal point but now after looking at your video I now have a better view on things that I should do and why its important to be the face of my branding. Thank you!👑

[@theandretaylor]

Thank you for watching. It is so good to hear that you found insight and inspiration in this video. That is my intentional, absolutely. Building a business, and particularly an independent luxury brand is such an improvisational work, it can be helpful to get certain markers to guide your steps. Be sure to also take advantage of the free report at my website and stay in touch! www.andretaylor.com

[@phatblezins]

This was very helpful. Thank you

[@theandretaylor]

Thank you for watching my friend!

[@elianamckee]

Thank you so much for your kindness in sharing your experience and knowledge! I am listening!❤

[@theandretaylor]

It is my pleasure! Enjoy the wealth of content and discussions from various angles. Do write me and tell me about your goals and challenges! [e-mail]

[@wealthbymind]

Thank you! Excellent video. Love the hotel analogy. It really put things in perspective for me. Your suggestions gives me so much to process and initiate. Beautiful delivery and tone.

[@theandretaylor]

Thank you for watching! It is my pleasure to share my thoughts, perspective, and experience with you. Grand success in your endeavors. Stay tuned!

[@carolina.demenezes]

Wowww! Amazing!

[@theandretaylor]

I am so glad you enjoyed it. Stay tuned! Write me: [e-mail]

[@AleshaMarieTV]

You are awesome Mr. Andre.

[@theandretaylor]

Thank you so much for watching. Make sure you take advantage of the “6 Luxury Mistakes” report at www.andretaylor.com.

[@vanessaredford9731]

Thank you for this video. Finally! I'm getting clear answers to my questions about providing a luxe experience for my clients. 🙏✨️

[@theandretaylor]

Thank you for watching, Vanessa. It is my pleasure to provide clarity! Make sure you get my free report at www.andretaylor.com

[@Hugyourself]

Exude luxury in everything you do…amen!

[@theandretaylor]

Thanks so much for watching!

[@bowmorewhisky]

This is such an amazing video, André! Subscribed!

[@theandretaylor]

Thank you for watching! Stay in touch! [e-mail]

[@thebespokelounge9981]

You are preaching Coach

[@theandretaylor]

Thank you my friend! The Church of Luxury!!! :-)

[@MrHaricharan]

Hey andre you are on point .. you got me to focus on three top things you mentioned.. looking forward to working with you ..Teempt

[@theandretaylor]

Thank you for your comment, and for watching. I look forward to learning more about you and your endeavors. [e-mail]

[@theandretaylor]

@kerrygearin3910: Kerry, much gratitude! You are one smooth talker! Said with love. Thank you for watching and your comments and support!

[@SkinnyjeansR4girls-yc5ry]

God bless you Dre

[@theandretaylor]

The greatest blessings right back to you! Thank you!

[@bushiisensei]

Excellent video Sir. I learnt alot!

[@theandretaylor]

Thank you for commenting. I am glad you enjoyed it and learned from it. Stay tuned!

[@jasmineestafia]

There are levels to luxury! Excellent content. New subscriber!

[@theandretaylor]

Welcome! Thank you for subscribing. Write me. Tell me how you’re using these tips! [e-mail]

[@ToniAnnBarandon]

Andre, would you ever consider taking us for a walk down your hallway, and telling us a bit about the photos? Is it a collection? Very intriguing.

[@theandretaylor]

@ToniAnnBarandon-Thanks so much for watching. Absolutely. I’d be delighted to share what’s on my walls. These are photos I have collected over time, and just a few of what I own. Stay tuned!

[@ToniAnnBarandon]

@@theandretaylor Will do! Thanks for sharing.

[@sihlejoclynn1215]

This video made me subscribe ❤

[@theandretaylor]

I hope it also helps you succeed! Stay tuned. Thanks for watching!

[@kerrygearin3910]

As usual your seminar is like 5 lessons in one. All are crucial. The customization part really resonates for me. Sometimes clients need something very specific , not just a beautiful object, like you say but something that addresses their underlying concerns. When we can anticipate and deliver that , even if they didn’t know they wanted it - like the car dealer- who checked in - expressing appreciation - this is memorable 😀 ❤️💎🌟

[@theandretaylor]

Thank you Kerry! So true. A big part of luxury success is anticipating needs, and being attentive with the very best solutions, presented with poise, polish, elegance, and joyfulness. Looking forward to hearing about your next steps!

[@kerrygearin3910]

@@theandretaylor Thank you for all your encouragement, inspiration and teachings. And yes, will do! BTW, "anticipating needs, and being attentive with the very best solutions, presented with poise, polish, elegance, and joyfulness" Sounds like someone we know who always presents on this channel, first name Andre' 😀♦🌠

[@tasnimfarah6139]

❤

[@theandretaylor]

Thank you for watching!

[@LionkingpaintersLonnieEGroom]

☀️

[@theandretaylor]

Thanks for watching!

[@LionkingpaintersLonnieEGroom]

ThankYou for teaching..

[@sissidudesert9272]

Such a valuable vidéo ! Count me as a new suscriber !

[@theandretaylor]

Welcome! Thank you! It is great to have you on board!