Luxury IS greedy. The $42 Patrick Ta eyeshadow debate

[@ellerchu]

I have poured countless hours into researching, scripting, and editing this video! It’s my first time trying this format, but I promise to keep improving in the future. 😅 If you enjoyed it, please give it a like and share your thoughts or opinions in the comments. It helps more than you know! Much love, Elle Chu 💋

[@nalee4189]

I love that you did the math, was able time bring up how these conversations have been going around even before this just in smaller circles and was just not as viral as this situation

[@ellerchu]

Thank you for the love 🫶

[@mietta4866]

This was so comprehensive. I finished the makeup review portion of the video and was shocked to see there was more because of the depth already there! Great job

[@sarahhamaker94]

You did an amazing job on this, girl! Looking forward to seeing what you come up with next!

[@yagirlrachel]

This is the first time you've been recommended to me, so it seems like the new formatting works!!

[@cindylouwu]

"Something isn't REASONABLY priced just because you're willing to pay for it." WELL 👏! SAID 👏!

[@ellerchu]

💯 Thanks for watching!

[@Ryanneey]

This perfectly sums up my thoughts on this launch!

[@iPad.accountt]

Yeah 50 dollar skin tint, 70 dollar pallet that LITERALLY MOLDS, and 42 dollar basic ass shimmer. Suffice it to say, this brand will be a no for me 😅

[@ellerchu]

Totally understandable

[@TheFaro2011]

Patrick Ta is literally trying to price himself as luxury houses, he doesn't have the experience or the formulas to do this.

[@katerrinah5442]

I've got shimmers that look just as nice on my eyes that cost a fraction of the price. Some of my Colourpop, clionadh, and (I hate saying this) morphe shadows look no different. Just because something might look more dramatic as a swatch doesn't mean it wears or looks the same in use.

[@ArijitBiswasMakeup]

Exactly my thoughts

[@ZionDoesMakeup]

Mind you it's the same shimmers that was molding so that one is definitely bound to mold too and you expect me to pay $42 for that???

[@user-wp1dn7fd9w]

I personally don’t consider brands founded by MUAs to be luxury and I do not connect luxury brands with quality, but with a specific name (Armani beauty is produced by L’Oréal). I consider brands founded by MUAs professional brands: they usually have unique formulas, unique uses not always intended for the general public (look at Mario’s mixing palettes) but more catered to professional makeup artists who can understand them and incorporate them on their kits

[@ellerchu]

Professional brands is a good way to describe them! I think they usually start this way but will then launch products that the general public would enjoy

[@jeanams07]

I completely agree. I also think the "luxury" label is earned by years of brand recognition. Also, generally when you see a luxury product whether it be clothing, purses/bags, fragrance, or cosmetics you can spot it by just looking at it without even seeing the logo.

[@beekah992]

Idk I consider Charlotte Tilbury as luxury, I think she's done a good job from the start of her brand creating that perception though

[@keepingitkianatural]

Idk my Pat McGrath palette feels luxurious to me.

[@pb_and_nutella]

Patrick Ta doesn't read luxury to me at all, it has the same energy as Charlotte Tilbury: tacky. TACKY. Gold plastic is not luxurious. It's trying to mimic something that would be really luxurious (gold and metal) with something that isn't, so it just feels tacky. It's like a knockoff bag―you can get a really nice (often better quality) bag from a brand like Coach, so wearing a fake version of something really expensive just reads poorly. I will say that the taupe-y/ brown shade is actually appealing on its own merit. Besides the packaging, I think his brand reads trendy more than luxury. Trendy brands can't charge luxury prices. I don't think that the response/ backlash has anything to do with $ per gram, or anything else "logical" like that woman at the beginning saying "if you're ok with $24 for UD, then don't complain about this", because it's not about logic, it's about the vibe.

[@ellerchu]

“Trendy” is the perfect word to describe Patrick Ta’s brand! It’s definitely about the perception or “vibe”.

[@devilish_ashe]

PREACH girl. you clocked that bitch lmao

[@honeybee0526]

exactly!!

[@itsinthedetails5007]

YESSS! Exactly This!

[@jeanams07]

Agreed! Also the huge difference is that UD, and any of the other comparisons that have been most frequently mentioned, is that most od them were revolutionary for their time. There was nothing on the market like them when they were released. The PT duos are not something new and exciting, especially compared to what is available now on the Indie market. They have just as good, if not better, options at significantly lower prices.

[@honeybee0526]

4:12 i honestly hate when people say stuff like this. it’s genuinely so condescending. consumers have a right to criticize pricing on products, especially in this economy. hell, we have a right to criticize every aspect of a product

[@ellerchu]

I feel like it’s also stating the obvious 😅

[@iPad.accountt]

Especially when these are rich influencers WHO WERE GIFTED THE PRODUCT FOR FREE. And yeah, the price of the Urban Decay eyeshadow singles is insane too! These just deeply unserious individuals are so out of touch it continues to shock me.

[@Likelyfairy]

Exactly I want to know exactly what is going into it to make it that price….. with that same logic what stops them from charging $100 lmao 😂

[@dani-888]

!!

[@kanshikan]

I consider Patrick Ta (along with other MUA brands like Charlotte Tilbury and Pat McGrath) high-end, not luxury, and he’s also a very new brand. Luxury to me are household names like Chanel, Gucci, Prada, YSL, Dior, etc. - brands that not only sell beauty but also clothes, handbags, perfumes, and ultimately a lifestyle, that everyone around the world knows. My older and extremely offline family members don’t know Patrick Ta, but they do know luxury brands.

[@ellerchu]

It seems like most of the comment section (so far) agrees with this!

[@MultiKev123]

I agree with this comment!

[@lilysarelyly]

Yes! For sure. The luxe brands mentioned here in fact aren't known for their cosmetics, they are known instead for their couture and bags. When I think of Christian Dior I don't immediately think of Dior Beauty, I think of the Lady Dior bags and their clothing collections.

[@Anne_one]

Luxury, to me, is all about genuine quality. Unfortunately, many household brands deserve scrutiny these days. They’ve started using cheaper materials in their products while maintaining extremely high price tags, fully aware that their brand name alone holds significant value in people’s minds. For an MUA brand I would classify only Pat McGrath as luxury due to formulation. I believe she’s used real gold in the past for her formulations.

[@calsrestarea]

This comment takes me back to my Business Studies classes in high school. My teacher always reminded me (more on the girls because we were discussing make up) that high-end and luxury are different and that's why I agree with you!

[@ilyaalister8193]

Jeffery Star acidently outed Patrick ta Eyeshadow over pricing. Jeffery star stated that his $50 highlighter was made by the same factory using the a near identical formulation while defending PT product price. However when you breaking it down there is a whole other side of the pricing scam. JS highlighter is 15 grams and PT eyeshadow is 4 grams. Js highlighter is $3.33 per gram and PT eyeshadow is $10.50 per gram. It just doesn’t add up at all.

[@ellerchu]

Yeah, I thought this was interesting. I think Jeffrey also said that they could have charged less. Again, they’re in their right to charge what’s best for the brand, and the product is good overall! But a slightly different formula isn’t enough reasoning. I think if Patrick Ta opened up about trying to create a luxury brand image, it would have been MORE clear. Edit: Not agreeing that they’re the same exact formula. Clarifying that Patrick Ta used “where it’s made” as a selling point to justify the high price, but lower cost formulas can also be made in the same factory.

[@Limitedonathios]

Olaplex no3 is nearly identical to other conditions, barring their patented product (whether it works or not is a different convo). But synthesis of that product costs money, hence the price. You can buy a steak at walmart or a steak from japan. They are fed ‘nearly identical’ diets but different quality diets and have different outcomes. J* is just trying to upsell his brand

[@AnaGolightly]

Jeffrey's so smart and calculated. 😂 Everyone is questioning why he's defending Patrick but then he mentions that their stuff is made in the same place with similar ingredients. Then people notice his stuff is better value. why not go for him instead? ​making people realise that, instead of telling them so you aren't aware he's upselling and then his products join the hype.

[@AnaGolightly]

all the while coming across as supportive to another brand and not negative mind games on mind games. like a matryoshka doll

[@pixie._.b00]

it kinda baffles me how jeffree star defended the price of patrick ta's eyeshadow duos and said they have the same labs for a lot of their products but jeffrees products are cheaper in comparison For example his eyeshadow pallets Patrick Ta and Jeffree star don't scream luxury to me They're "self made" but not luxury

[@ellerchu]

Simply a choice to position the brand as luxury 😕

[@Limitedonathios]

L’Oréal and Armani have the same labs. Same labs don’t mean same formulation. The same group can formulate different quality products

[@xaelfuentes6654]

May it be self-made or not luxury, but their pricing fits the product

[@asapseed]

i mean are you really that baffled knowing the kind if person he is, come on now

[@emakecalovic1506]

@@asapseedi agree with you but he also would call out brands in his youtube videos for overpricing.

[@fenixsoul3102]

If the person who's telling me its luxury is the creator...then im not buying that its luxury

[@ellerchu]

I don’t think it was Patrick Ta who said it was luxury, but he explained the quality and formula

[@fenixsoul3102]

@ellerchu if that's the case I'll admit I'm wrong. I agree with all your points though. Especially when it's proven it's not really 100% pearl and there are other identical dupes. It just feels like him and these brands are reaching for that status.

[@ellerchu]

“Reaching for status” sums up this video lol

[@TheFaro2011]

"100% pearls" stop lying, my granny isn't trying to wear it

[@thepiggiediaries2605]

I also want to add that I find luxury makeup brands put out crazily priced makeup and then they don’t respond to people who call the pricing out of touch. They lean into the excessive price because it is luxury aka not a “necessity” there’s a very “exclusive” feel. Patrick Ta seems like he wanted his cake and to eat it too because he wants to be seen as luxury but can’t handle the critique that comes with being a luxury brand aka out of touch pricing

[@ellerchu]

I think he handled it well for the most part - chose to address it and back up his product. It worked in his favor, but it would be wild to do this for every product. Especially because most luxury brands would not make that response at all. 😅

[@lavayuki]

Patrick Ta is definitely not luxury, it's high end in the same line as brands like Huda, NARS, Fenty, Haus labs etc. For me, "luxury" are brands like Prada, Guerlain, Pat McGrath, Chanel, Gucci etc... Patrick Ta is just a normal makeup artist and there is nothing luxury about him or his brand imo, he is not different from any other makeup artist brand brand, like ABH. Although Natasha Denona isn't one of those luxury high fashion brands, I see her somewhere in between high end and luxury, with patrick ta being firmly in the high end camp and hence below ND. I think Patrick Ta doesn't have that many good products, most are rubbish, limited in variety, and he has not made a big enough mark in the makeup world like say charlotte tilbury who everyone knows, while Patrick Ta on only known by makeup fans. non makeup veterans do not know this brand

[@ellerchu]

What factors do you consider for Pat McGrath and Natasha Denona to be luxury instead of high end? 👀

[@tanvi8346]

@@ellerchui'm not the og commenter, but both PMG and ND have established a reputation of products that are amazing quality for the price we pay, which grants the entire brand a reputation that patrick ta (a much younger MUA) has not established yet in the beauty space. Not to mention, patrick ta's eyeshadow palettes have a history of having mold in them, which only worsens things for the brand when put under a microscope.

[@smthsweet]

I don't consider celebrity brands to be high-end. They feel fake, but that's not to say their products are bad.

[@thatdood1813]

⁠@@ellerchuPat McGrath and Natasha have more time in the industry than Patrick ta and still charges less- they are all makeup artists yes, but the fact that he’s charging $42 for two eyeshadows while Natasha is charging an entire eyeshadow palette for just a few dollars more is crazy.

[@TheFaro2011]

This. Even ND is over rated for what she offers too. She gives me morphe redone for 2024. She figured quickly "midi" for everyday person and rolled with it. But all those palettes have repetitive redundant shades, end up giving same look no matter how they Swatch

[@durcheinander5554]

What I don't see anybody talking about is that he *literally lied*. What does "100% pearl" even mean? To me it means "pure mica" or whatever sparkly stuff they put in there. But then he also says it's a slurry, so a type of liquid formula baked into the pan. So how can there be "no filler"??? It is literally pigment / mica suspended in "filler" and baked! It will have more filler than powder eyeshadows by nature. I can't believe people bought this.

[@ellerchu]

I caught that too, but thought maybe he meant something else or misunderstood the formula

[@durcheinander5554]

@@ellerchu Maybe he meant "no base pigment", because he used the word "base" as well, but I don't think that's true either, at least some of these do seem to have a base... And it still seems deceptive. Like it's the kind of thing you say because it sounds good and is vague enough to claim plausible deniability whatever people throw at you

[@Andy_0017]

What he probably means is that it is the maximum amount of shimmer mica stuff they can put in the formula. Still, his wording is very deceptive especially for people who don't understand ingredients and just hear 'pearl ' and assume it's a really expensive ingredient to use.

[@shaggysupermacy4238]

Patric Ta isnt luxury Never was His name was known because hit had few hits and than bunch of misses Im sorry mold doesnt scream luxury to me i laughed at loud when i heard someone call it that

[@LJMcCarty]

I also didn’t get a “positive vibe” from Patrick Ta’s response to all the controversy. It felt like another way to sell the product and it felt like it was sold to us the way you might sell an item to a 5 year old.

[@spookyariel1]

I didnt like the way he misrepresented the formula by stating, incorrectly, several times that the formula was 100%. pearl. That is a bold faced lie that is exposed by looking at the ingredient list.

[@carla3693]

Patrick ta need to take several seats when his eyeshadow palettes has had issues with mold. He’s not luxury he think he’s Pat McGrath he’s delulu

[@ellerchu]

Out of curiosity, why do you see Pat McGrath as luxury over Patrick Ta?

[@daniela5748]

@@ellerchuAlthough Pat McGrath is a makeup artist as well, I do consider her luxury . She has sustained herself as a makeup artist in the fashion industry . Plus her packaging is luxurious. Her eyeshadow palette packaging are very hefty and her blush packaging . She puts a lot of quality in her formulas and packaging . I always look forward to your videos ❤

[@roseannclermont6517]

@@ellerchuShe’s earned her place in the industry and worked harder than Patrick, full stop. Also better quality products, never heard a complaint about anything that she’s made. Patrick on the other hand…..😬

[@carelletsopmo9366]

@@ellerchuyeah i’d day that mcgrath is more renowned? last year everyone was recreating the porcelain doll makeup look that she did for maison margiela

[@Crispr00]

When you know who she is you’ll know who she is

[@pollychen1735]

Sorry but Patrick Ta has insane prices. There's a reason why ppl are buying high-end over luxury. For me, I wouldn't get my first high-end foundation from Patrick Ta, instead I would go for Dior or Japanese brands like RMK. Drugstore prices are getting way too high tbh

[@ellerchu]

I hear you 🫶

[@pollychen1735]

@@ellerchu Also good job on this video!

[@personofnointerest1092]

I bought two kiko milano shades for my sibling's birthday (for I think less than 15 dollars per shade, roughly) and its a really decent dupe texture wise. It's shimmery and creamy (a little more glittery and colour dense than the Patrick Ta, but easy enough to blend away if needed). Plus you buy them as single shades so I could pick my sibling's favourite colours to wear. And it held up so well, even for a whole night clubbing (and both of us sweat a lot... plus I have very oily lids). Oh, and the fall out really wasn't so bad. So if anything is looking for a single shade, I suggest trying Kiko

[@ellerchu]

I have been dying to try Kiko!

[@ironglaciers1988]

I am 36 years-old, so I would be in that range of women who could afford to buy this. But I won't out of principle. I don't need it, and I won't spend that much on eyeshadows. Period.

[@ellerchu]

I think this proves that it’s not simply about affordability. Thanks for sharing your perspective!

[@crinklescat1871]

Same. I buy luxury makeup as I’ve found a lot of my HG’s at 35. I will try new stuff but I know my Chanel/guerlain/etc is worth it, i know the performance, and I also know their customer care team will take care of any issues quickly and with amazing service. I don’t need to be influenced to buy it. However it’s out of touch to do $42 for 2 shadows especially as this is a new make up launch. I save up for my make up so that I can use quality and don’t do impulse buys. It feels like he’s targeting my friends kids or my friends who have teenagers. Also Chanel doesn’t go on TikTok to defend pricing. Nor guerlain. Ysl, etc. But I agree wholeheartedly with you.

[@GravityFallsUp]

For me, I think there’s a reason most brands don’t use these overpriced ingredients. There’s so many comparable formulas using comparable ingredients that are much cheaper to use, and that’s why they use them. The ‘nuance’ of the texture will not read to people in your day to day life that see you wearing that eyeshadow. I think these duos are going to be one of those things that in a year or two a lot of influencers are gonna be decluttering because they found better or similar products.

[@ellerchu]

I actually had a very similar thought! Brands might also start launching similar formulas in the future that compete with it.

[@marlisseporras3132]

i was thinking the same thing

[@thepiggiediaries2605]

I love your opening statement about how your channel is an area for people to enjoy makeup but it’s also a place to make mindful decisions in relation to money before diving into the topic. I know in one of your previous videos, you talked about how you don’t want your channel to be seen as a place that only criticizes makeup but I think you nailed what you want your channel to be a place for in your opening :) I define luxury makeup as designer brand makeup like Chanel, Gucci, YSL. They’re all luxury fashion houses so it makes sense to define those as luxury to me. I don’t see Patrick Ta as a luxury brand. I think of Patrick Ta has high end. I usually breakdown the prices of makeup as “drugstore”, “mid-range”, “high end”, and then “luxury”.

[@ellerchu]

Thanks to everyone’s support, I’ve been able to get clarity of how to move forward. 🥹

[@nalee4189]

I think the lipstick lesbians put it best. The power is in the people. We are the ones spending our money, this means we give brands power. And if we dont agree with something, do not support it. I think people are forgetting that there are many products out there that are, if the same or better quality of lux and high-end brands/products. So honestly " if you can not afford it, do not get it " this line has sooo much fvcked up about it BUT AT THE SAME TIME we should do this to show that we do not support or agree with price. We should not be shamming anyone for not being able to afford anything! So let's look at indie brands that have the same quality or better at sooo much better pricing. Over all, lets give our money to the prices we agree with, whether that be $4 or $40 or $400 caz honestly babes its just makeup, we can always make choices, we DO NOT HAVE TO BUY anything. Thank you for reading my ted talk 😜

[@ellerchu]

Preach 🙌 I’ll add that “complaining” (not unnecessary hate) can also be necessary for change - whether the brands listen or don’t, it’s totally up to them.

[@nalee4189]

​@@ellerchu yeassss totally!

[@DuskyJewel]

When is your next one?! I’m here for it 😂

[@Senp9]

This might seem a bit off-topic, but seeing this eyeshadow duo priced so high felt like a wake-up call for my impulsive behavior around makeup and skincare. I currently own the blush duo and contour duo from the same brand, and while I’ve tried to love and use them, they feel like products that aim to do everything but excel at nothing. I also have his matte eyeshadow palette wishlisted since the first teaser posts, but I haven’t pulled the trigger. Why? First, I don’t even love his existing products. Second, I can’t justify it when I already own cheaper, high-quality palettes in the same color scheme. The truth is, I barely use a fraction of the makeup I own-half of it breaks me out (thanks to my sensitive skin), and a good chunk is probably expired. This expensive price tag really made me question my habits. I realized I’m tired of chasing the “next best thing” when I already have things I love, especially when, like you said, I only liked one shade in the duo, and the packaging doesn’t even feel luxurious or indulgent. In fact, I use only a handful of my collection regularly. So, who am I buying for? Why am I wasting money on expensive, mediocre products just because others hype them up? This realization was shocking and liberating. I’ve since decluttered all the products that didn’t work for me, and surprisingly, I don’t miss them. If anything, I feel free!

[@ellerchu]

I had the wake up call this year as well - but not with impulsive spending. I just realized I wasn’t being price conscious enough, so I feel you! Also, I’m happy you have found what has worked for you. 🫶 And this is not to influence you, but the Patrick Ta Matte palette is the only product I genuinely fell in love with from his brand. But I’ve bought multiple products in the past. 😅

[@Senp9]

Thanks, Elle! This journey is also what really helped me discover products that truly work for me and fit my current lifestyle. Hearing you mention the palette again highlights its quality, and I think it will remain on my wishlist for when I need a replacement. 😄

[@ellerchu]

Definitely not a need if you have similar things. ♥️

[@Ryanneey]

This is such a great video! I love your water bottle price example. This explains my feelings perfectly. It's crazy to think if he released these for like $6 less, he probably wouldn't have had an issue and probably sold out.

[@ellerchu]

Right. I think it would have a way different perception!

[@Marv.18]

I haven't bought anything from Patrick Ta, but I think that it is steep for him to jump straight to a luxury standpoint. His latest launches have all been flops. Highlighter - flop, Major dimension palettes - mold, foundation -flop, and the eyeshadow duos - nothing special. The only thing I have wanted from Patrick Ta is the blush duo, but that has reported flashback, so I decided against it too. I think its okay to stay in the price lane of like Kosas or Makeup by Mario prices - like high end but not luxury.

[@ellerchu]

Yes, I’ve tried a handful of his products especially when his brand first launched. None of them became my favorites until recently. The eyeshadow duo and his matte palette are the first products I’ve genuinely enjoyed!

[@katietravadi2362]

i’m canadian and i completely agreed that 42$ was too much but i SNAPPED when i realized it was actually 62???😂 what a joke

[@tokyobateman6610]

Sometimes I forget I have to covert all these prices to CAD 😂

[@sarahhamaker94]

I love that you went through what typically makes a brand luxury and what you think for each. I personally don’t think Patrick Ta is luxury simply because the quality is not there. Every product either doesn’t work for a majority of people, or takes a lot of effort to make it work. When I think of luxury brand products, I think of easy to use, high quality products that enhance my life and are dependable. His products are not that.

[@ellerchu]

This is the overall perspective I’ve been seeing!

[@lunaas1029]

This lipstick shade looks incredible on you!!

[@ellerchu]

Rhode, toasted teddy. I think it’s a new fave 👀

[@TheFaro2011]

I second commenter. Looks amazing on you ​@@ellerchu

[@TheFaro2011]

Patrick Ta, gives me the energy of a family channel that was selling xmas pjs that came into my feed. 😅

[@ellerchu]

Oh yes! I heard about that too.

[@marlisseporras3132]

😂😂😂😂

[@jpand7129]

I would buy it if it was on sale (like i did with the urban decay moon dust) but I can’t justify the full price. I don’t think it’s worth it when there are so many options out there. I understand the cost into the production and all the ingredients, but at the end of the day i really don’t care about that. I care if it works well enough and priced at a point that i can justify spending. this product just isn’t one I can, but also that doesn’t make it a bad product just not one I would get🤷🏼‍♀️ I’m so glad you made this video because i’ve been seeing so much talk about these shadows and I wanted a deep dive into it like this. I’m usually a silent viewer, but I wanted to respond on this

[@ellerchu]

Thanks for not being silent for this video. 🥹 You’re totally valid to consider performance and price over “cost of production.” That should be none of our business lol

[@paradisedream.]

i rarely find luxury brands truly luxurious and high quality - for most things, you sadly just pay for the name than the performance. Also, brands think just because they price their items at high prices, that they are suddenly high end. I think at a certain price, it is not a luxury item anymore but a pure scam. Same goes for Charlotte Tilbury's eyepalettes (the tiny one with 4 shades) - luxury brand or not, a tiny thing like that should NOT be 55 or more dollars?? Hourglass for instance is amazing and worth the luxury brand title. But most of the time, we can literally just get a highly performing makeup item for less. Same goes for patrick ta - 2 eyeshadows for 42 dollars is outraegous, no matter luxury or not. One cannot promote stuff on tiktok to try and appeal to the majority and want everyone to buy it when it's not universally fair price. Of course there will be people who buy these, but one day they just won't get the profit they want. The price does not match the value at all!!(btw thanks for your videos, i love them! i also got the hourglass concealer and the haus labs foundation)

[@ellerchu]

“Brands think just because they price their items at high prices, they are suddenly high end” “One cannot promote.. and appeal to the majority and want everyone to buy it when it’s not universally fair price” Where were you when I was editing? 😂 I’ll have to get community feedback next time. Also, thank you for supporting and watching my videos!

[@paradisedream.]

@ellerchu Aww, you're so sweet, I am glad we have a mutual agreement on that topic 🥹🥹 Also ofccc you're so great and you're my favorite youtuber about makeup! I don't even have to follow anyone else. though I do admit more videos would be nice because I love watching them everyday 👉👈

[@ellerchu]

I always intend to post more in a week, but I end up choosing quality over quantity. 😆

[@paradisedream.]

@ellerchu really random but can you make a review on the huda beauty icy nude palette? I really want it but idk if I should get it. I really like those 90s palettes

[@MadelynNelson0606]

sephora culture is so ridiculous you can get an amazing glam from target straight up.

[@ellerchu]

That’s true

[@JuliaSchep]

Aside from the price, what makes Patrick ta luxury? Prestige brand - yes. Luxury? No. There are too many inconsistencies and issues with his formulas and quality control to be deemed luxury.

[@ellerchu]

Been reading this perspective a lot!

[@katerrinah5442]

Yeah I feel luxury includes reliability. I don't think an eyeshadow that falls out of the pan like that is reliable. I used to be a cleaner and I've seen luxury makeup that has trashed and the product is still ok.

[@emmasprague5465]

5:24 holy shit, i did think you’d mention the only eyeshadow palette i’ve ever purchased. i’m more of a makeup drama person than a makeup person and i never recognize the items people mention

[@ellerchu]

I love that you enjoy the drama content over makeup alone. 🤭

[@kai5227]

I love colourpop personally, and their super shock shadows, especially shades for cheeks like smoke n whistles, look practically the same for much much cheaper. They’re a great dupe

[@izzywood5111]

I’ve never seen your page before; when you said at the end of the vid that this was your first video essay I was shocked!!! This was so eloquently said and I can really tell you took the time to consider all the nuances in this situation. I’m usually a silent viewer in general, but I loved you’re dissection. Can’t wait to see more of your content!!

[@ellerchu]

Thank you so much for watching until the end and taking the time to comment. 🥹🫶

[@PoreclainGyaru]

I thought about getting the PT duo JUST for the pink shimmer, but I was like I could probably get a flowerknows palette for cheaper AND their shimmers NEVER disappoint

[@ellerchu]

Flower knows shimmers are beautiful and less fall out!

[@ashwathirajakrishnan3298]

Luxury brands in my opinion are those from prestige luxury fashion houses. With that said, most of these brands know who their customers are and what they want. So a Chanel would go for more subtle make up and high prices. Dior goes for high performance and high glam. Also note that Dior has their backstage line which is less expensive than their usual line but it is still great products. PT on the other hand has been extremely inconsistent, has had mould on his eyeshadow. If he had a more stellar line with consistent quality and was not geared to just be trendy product, he could have gotten away with the luxury prices. The only mua make up brand I consider luxury would probably be Pat McGrath and Natasha Denona, mainly because they have always had stellar products

[@ellerchu]

It seems many people relate luxury not just to quality but brand trust and product reliability!

[@xenamorphic]

i have zero genuine interest in makeup, but by god i'm about to watch your entire channel. your voice is lovely and you are lovely as well

[@justsomerandomperson6699]

Luxury IS greedy atp. You pay for the name and logo, no longer quality. On I think it was zulily the uggs were cheaper than regular fur lined boots last year so I got two pairs for Christmas. The brown pair which I have worn HALF the time I wore the grey pair has completely worn down and the sides around my ankle stretched beyond repair afterthe second wear

[@ellerchu]

Wait.. I might actually change my title to this bc it’s a thought I had too lol

[@itshope7813]

Hi Elle I bought the tirtir milk toner from your reccomendation and I love it. I even had a girl say that my skin looked amazing and that I was glowing. And that was after a whole day so safe to say absolutely love it

[@ellerchu]

Wait, yay!!! I’m so happy you love it. ♥️

[@lilysarelyly]

Okay but the Dasique and UD quads are so cute

[@ellerchu]

Ikr!!

[@colevrana7064]

Awesome take...at 40, I'm finally being pushed too far by these brands. It's not just Patrick Ta, but his eyeshadows are an easy example of overpricing as anyone who buys makeup instantly thinks of brands like P Louise who can deliver identical pay off for a tiny fraction of the price. I love "luxury" experiences, like Lisa Eldridge, but I need some justification beyond "magic pearls and Italy"...plus his brand has so many quality issues, as well. I say pay full price for luxury if you truly believe and love the product and the brand, otherwise, stop caring if things "sell out" and wait for sales, like you said in the video. There's always a new thing in 2 weeks you can obsess about. It's so funny that we stopped wanting giant eyeshadow pallets and the answer was to charge nearly the same price for 2 shadows. Ranting, sorry...makeup is frustrating! Nice vid!

[@ellerchu]

Preach 🙌

[@s1_diandrakarinp.25]

this is the first video ive watched from you and i found it super informative! i look forward to more video essays in the future!

[@HufflepunkNya]

Make things cheaper or I will steal them

[@ikeypoo]

yk what eye shadow u should all actually get? the flower knows eye shadow pallete for $35 ik it’s pricy af but it’s in an actual eye shadow pallete not duo and the glitter is actually SHIMMERING ✨✨✨trust me it would never be looking “sheen”

[@ellerchu]

I have the palettes, and the sparkles are gorgeous!

[@ByKristinaStudio]

I appreciated this video and your take on everything! You did so well breaking everything down. I agree, Patrick Ta’s brand gives me the vibe that they’re trying to reach luxury, but may be having difficulty positioning themselves in the market that way. I almost want to say they pivoted somewhere along the way from being affordable luxury to straight up trying to be luxury. I’m interested to see where they go from here. More video formats like this one!! So fun to watch!!

[@ellerchu]

Right, only time will tell! I’m guessing they’re trying to build the luxury reputation now that they have a strong customer base.

[@ArijitBiswasMakeup]

Patric ta is not luxury. Atleast for me. 1) pallets going mouldy because of poor quality formulas. 2) products (eyeshadow) falling off pan . 3) cheap tacky golden plastic packaging. 4) inconsistency in formulas and products all the time. Luxury comes not just from price but also from experience and pedigree. Let’s talk about Guerlain with over 200 years of history, then there is Chanel , Dior , Hermes . I would not consider him as prestigious or professional brand either because of above points , Charlotte Tilbury, Lisa Eldridge have years of experience and gave unique products when it comes to formulations and there is consistency. A owner of luxury brand doesn’t come online with a sheet with pictures and names of products and describes why it’s expensive. It was giving a desperate social climber vibe . Just not the price , class and elegance does matter . Last time there was a controversy with Dior making their bags for 50USD or 100USD. They didn’t come out with A4 sheets with pictures of bags from Chanel , Delvaux , Hermes etc explaining these also cost same to make . Me and my friend group don’t buy much makeup but we do enjoy splurging 200 usd on my foundation or a ridiculous price or purchasing a mono matte eyeshadow for more than 42usd but we would walk past his store or counter ignoring it. People who use actual luxury prefer subtle nuances , a pearly sheen is alright for evening but that tacky glitter is a strict no. You have to pay me to wear that . I have worked for major luxury houses like Guerlain, Givenchy etc behind the scenes and I know the consumer . To me he and his brand comes off as a floozy flapper .

[@ellerchu]

Thanks for sharing your insights and perspective!

[@bge3328]

Thanks for this video, it was really interesting. I've no idea how these are selling but it seems to be it fell victim to confused marketing and bad positioning. Patrick Ta (the company) doesn't seem to know if they want to be cool or if they want to be luxury. They are pricing them like they are luxury but selling them like they are a cool brand. No luxury brand would have ever justified their pricing in a video like that, where they had printouts. (Also, as someone from an agricultural country, slurry will never be a selling point)

[@ellerchu]

I’d love to hear your insight on a “slurry” formula! I keep getting the impression that it’s much higher quality and super expensive to produce.

[@bge3328]

@ellerchu In agriculture slurry is cow manure mixed with water to make it into a liquid that can be spread easily. It's usually kept in a slurry pit which can be smelt from miles away. I've never heard used any other way, so I've no idea what it is in eyeshadow. And I don't want to find out! Even hearing the word makes me think of the smell of cow shit. It's so far away from luxury so it's almost funny to see them using it as a selling point 😂

[@ellerchu]

I was so confused at first but that clears it up 🤣

[@TheFaro2011]

You know the fact he hasn't gotten this right, indicates poor business, lacking knowledge. Him desiring to make max profit Vs his actual products.

[@morganwentworth2041]

Loved this video Elle! I enjoy your thoughtful commentary so having a long form version is really fun

[@ellerchu]

Thank you for watching 🫶

[@lolwhat2628]

So true about "luxury" just being marketing to make people spend more

[@ellerchu]

I’ve been sitting on this thought for a while 😅

[@ew7247]

38:41 Another dupe I found was the half magic beauty glitterpucks in there silver/white shade. It was 0.3 oz for 26$ Which imo is better bang for your buck.

[@oxfordstyle5807]

This feels like a high quality video, great editing 😊

[@ellerchu]

Thanks for the positive feedback. ♥️

[@teenie127]

your entire video speaks to me, and so do many of the comments !! i see so much in makeup where im just like... this is not worth what these brands are trying to make it. (ps. your fit + makeup is beautiful ❤️❤️)

[@ellerchu]

Thanks for leaving a comment and being kind. ♥️

[@jeanams07]

Such a great video! I don't know why I haven't come across you before, especially since your videos (whether like this one, or the previous ones that I took a quick glance at) are the exact thing I love to watch, but I am so glad I finally did. Your personality, presence, and how you present information is so great, so easy to listen too. I definitely subscribed, and am looking forward to watching so many of your videos in the near future.

[@ellerchu]

Hey! Thank you so much for watching and subscribing. I’m so happy you love the content. ♥️

[@elisabeth2622]

Great video! The hair and makeup are top tier today too 👏

[@ellerchu]

Thank you so much for the love ♥️

[@Iquey]

I got a pearl/golden slurry from the drug store about 9 years ago. It was by "prestige eyeshadow" and called "golden retriever". I think it was like $11.

[@ellerchu]

Interesting!

[@ERID4N]

ohmy god its a honor to be this early!! i've been watching ur videos whenever im bored and its so nice to hear ur voice rating products whenever im playing or drawing

[@ellerchu]

I’ve got 40 minutes of drawing for you today 😂 thanks for watching!

[@itsinthedetails5007]

"It's about maketing" and "how available you are" to "accept it". Dont cry when you get ripped off.

[@noeland8129]

This was very fair and well thought out! I also wondered why he didnt chose singles

[@ellerchu]

I think he was trying to stay on brand with duos, like his blush and bronzer!

[@onimendez7735]

Hi Elle! Excellent content and no, I don't consider PT to be a luxury brand. Also, the forrest green sweater is so becoming along with your lip colour 😊

[@ellerchu]

Right! I was so happy when I realized I unlocked a new sweater and lip combo for the winter. 😆

[@Magicwithizz]

This is my first video I’ve clicked on for you and I looove this content style!

[@ellerchu]

Thank you for watching ♥️

[@JadaReneeCreates]

but this is also why I love your channel because then you included Javon and Monica and it reinforced not buying anything from this brand😌🥴, also the glitter shadow doesn’t seem like something The everyday person would wear consistently, maybe for like a special occasion I don’t know. I want to justify the product because it looks nice to the eye, but I just can’t.

[@ellerchu]

Appreciate your feedback 🫶 all good things to consider before paying $42 for something

[@makeupdoll7413]

I love the snowy filter! 😍❄️☃️

[@serenatsukino5252]

Your microphone being a makeup brush is genius haha

[@ellerchu]

Hahaha thank you!

[@AntonioOliveira-ed5yt]

I have some luxury brands eyeshadow palettes, like prada and ysl, and the experience and product you get are VERY different from patrick ta. From the samples and gifts they give you when you shop directly from them in bloomingdales or neiman marcus, to the packaging being 100 customized by them with engravings and 3d effects, even fake leather, as well as the formulas. Overall I just don't think patrick ta is at that level to try and compete with essentially the creators of what we know now as luxury beauty

[@ellerchu]

They could likely be moving in that direction, but they’re probably going through some growing pains. 🤷‍♀️

[@ereristark425]

This was a really cool video. I would say that the point you made about things being overpriced versus someone not wanting to pay for it is...luxury. Like most luxury brands are not necessarily worth, what is being asked...however, someone is willing to pay for that and that is what creates luxury.

[@ellerchu]

I agree that from a positioning stand point “someone willing to pay the price” creates luxury for the brand! But there’s always someone willing to pay the price, so this allows any brand to raise the price and call themselves luxury. But based off the comments, Patrick Ta’s luxury price has yet to align with the quality and reputation of a luxury brand - and that’s where the gap is.

[@wellwouldntyouliketoknow4137]

I am a licensed cosmetologist the problem with make up companies or beauty industry companies is that they all want to be Chanel they all want to be the next best thing so they don’t care about the clientele. They only care about their bottom dollar everyone wants to be a high-end brand, but don’t Have the consistency or the star power for all of that and it’s usually rich, wealthy people who will say stuff like oh well if you can’t afford it, don’t buy those are the dumbest people in the world because they always settle for less thinking that is going to make them better than everyone else

[@KristenZianourry2015]

I’ll never understand why so many people were OK paying insane prices for Stanley’s but when it comes to makeup it’s a problem

[@ellerchu]

I think both are too expensive in my eyes, but it’s a matter of priorities. Also, the target audiences for each product are different (although they can overlap) so I don’t think it’s the best comparison.

[@originallore]

Really thoughtful and thought provoking analysis! Thank you!!

[@ellerchu]

Thank you for watching ♥️

[@LotteRometsch]

6:21 i do feel like you can really tell which one is Patrick ta though, at least for me. Anyway love the video

[@ellerchu]

Fair! I personally only see a shade difference. Thanks for watching ♥️

[@gwendolyncampbell7932]

I agree. I could see a very slight difference. But I do agree it's not a huge deal. I'd buy the cheaper one knowing what I know now.

[@Ryanneey]

I think if you hadn't mentioned it, we probably wouldn't have noticed 😊

[@samgregory9974]

Considering the MOLD allegations I would not consider Patrick ta a luxury brand

[@samgregory9974]

Also this is the first video I've watched from you and I was shocked to hear you say this was your first video essay!! It was really well thought out and well put together, bravo 🎉

[@ellerchu]

Thank you so much for watching! I appreciate the support. ♥️🥹

[@iylishr9756]

This video is the best analysis I've seen of this situation, hands down. Your focus on marketing and market positioning is so important to this discussion! I personally don't think Patrick Ta is luxury and I agree that he's trying to position himself as such. Also, I have a theory about why he chose to go with duos- it's possible that they considered singles, or a larger palette, but decided that $42 was the best price point per item to recoup investment/make money. When brands think about moving product, it's less "blah blah price per ounce" and more price per unit. How much it'll cost to product, ship, and stock a unit. $42 might have been the best price to profit on these units, and that's how we ended up being sold eyeshadow duos. Consumers usually consider price per ounce, and not price per unit, and it's an incomplete picture of value. (We don't get info on price per unit and what it means to the brand, so this makes sense, but is worth acknowledging.) I did end up buying this product, and I like it a lot, but I heard about it because of the response to the product rather than his usual marketing. I hope that he doesn't learn that drama sells, because tbh I don't think he has the chops to be a brand like that. His response video to the pricing was not a good move, imo, and upsets his perceived luxury status. Thanks for the detailed discussion, and I'm looking forward to future videos from you! :3

[@Lauren15-w4e]

Hey Elle! I just wanted to say I got bangs because of you and I love them and love you 🥰 ❤

[@ellerchu]

Yay!! I bet you look great 🫶

[@MyDaylight]

Also as someone who LOVES Dior, they don’t even charge $42 for an eyeshadow duo, and they’re ACTUALLY a luxury brand lol.

[@ellerchu]

They have eyeshadow duos?

[@toothcruncher]

the wycon eyeshadows from italy that are $12 a pop are the exact same thing as the patrick ta eyeshadows, and manufactured in the same place: italy.

[@ellerchu]

Yup

[@Lifegoeson232-f3t]

I just don’t trust a "Luxury” brand that has a mold problem.

[@ellerchu]

Understandable!

[@HufflepunkNya]

I literally thought Patrick Ta was a target brand for some reason. I've checked out of the makeup arena for a long time, I got what I need and I didn't feel like watching infomercials in my finite time on this earth. but 42 bucks for an eyeshadow, IN ESTA ECONOMIA?? no

[@hayleykling]

Love the Winter/Holiday touches! ❄️ Also you look GORG!! 🎀🎄 The makeup, the hair, the sweater, the earrings.. !! It’s giving!

[@ellerchu]

Thank you 😊

[@kmlkai]

the duos are $61 CAD, thats actually unbelievable 😭

[@ellerchu]

Shook

[@Kaymboy]

I think that I would’ve bought this if it was between 35-38 but hearing 42$ I didn’t even want to buy it during the sale. As someone who loves and owns patrick ta and luxury it’s just too much in my opinion

[@ellerchu]

Right, I think the perception may have been different if it was even slightly under $40

[@Kodastrology]

This video is so good and so true. I am the target audience for this shadow too and did not want those shades together! It felt so ridiculous! His prices don’t make sense AT ALL and he’s not the only one who’s learning what “value” means the hard way.

[@monstewr1]

I think that tiktok saying the eyeshadows are this price because of the “high quality pearl” is wrong. Theyre this price because this IS the price they want to charge. This probably costs pennies to them. This brand reads as an young influencer/social media brand rather than high end. His prices dont match his audiences too well sometimes.

[@ellerchu]

Right, you get it 👏

[@monstewr1]

Remember when $42 was seen as a high price for a pallete….

[@zahragrrr]

where did you get those brushes you talking into there so cute i want some

[@ellerchu]

It cosmetics! They’re limited edition but launch occasionally throughout the year ♥️

[@missyj3310]

Not a makeup girlie but this can also apply to skin care. Like someone else said I feel we need to see the “Professional” vs “Luxury”. Professional to me was made by those in the business for the business vs someone making it for profit and status. Like the brands sold mainly in dermatologist office to me are professional (even if they are expensive) vs brands that are sold in stores that are expensive. I dunno. I feel, like you said, the word and perception of “luxury” has morphed and changed over the years.

[@sincerelyshimmer]

I just think that people don’t HAVE to like the price, but he also doesn’t HAVE to lower it.People are buying it regardless. I agree that it’s overpriced, but its a BEAUTIFUL product, and if someone can’t afford it there are in fact other glitter products. His formula is very similar to the urban decay one, he is entirely able to price it similarly. If there’s not a lot of similar products he is entirely within his rights to price them as he wishes. I hate how people get so offended by the price as if they have the obligation to purchase them. 😭

[@serafia_]

Yeah, not paying 42$ for a duo glitter palette from a brand that has had mold issues… I'll stick with my K- and C-beauty cheaper glitters that have a very similar performace on the eyes.

[@ellerchu]

I feel you

[@Pinkclouds512]

The woman at 4:11 is misrepresenting things. Those eyeshadows constantly fall out of the pan.

[@ChayoIannone]

Here's the thing, though: when you look at how much product you're getting for the price, it's a fairly good deal within it's price point, assuming you're going to use it. PATRICK TA is $42 USD for 4 grams, or a $10.50 per gram. With that in mind, TOO FACED Disco crush is $30 for 1.5 grams, or $20 per gram. KAJA Beauty Bento sets are $28 for 2.7 grams, or ~$10.37 per gram. URBAN DECAY 24/7 shadows (NOT moondust) are $22 for 1.7 grams, or ~$12.90 per gram. NONE of these brands are what I would consider luxury. Are colourpop supershock shadows and other drugstore or indie brands cheaper? YES. But Patrick Ta isn't trying to compete with them. Are the 12-pan palettes a better value? YES. But that's ALSO true of every other brand Patrick Ta competes with.

[@ellerchu]

I think you missed that its a matter of perception not just numbers. You fall into the group that perceives “a good deal” or value logically. While others have a different perception of value that goes *beyond* logic of cost per gram or competive pricing. People who think Patrick Ta’s eyeshadows are overpriced would agree that most of the brands you listed are equally overpriced. And for $42, the traditional target consumer for luxury would *rather* buy from “competitive” brands with a stronger reputation like Dior or Chanel beauty. Luxury consumers also don't just shop for “a good deal” but what products/brands align with their fantasy. And if you have to use value as your selling point, I think it cheapens the brand (think Walmart). You're not wrong, but their brand reputation and marketing needs to catch up with the actual price. At least that is my takeaway from the backlash!

[@sae200502167]

Luxury has lost all meaning and has become just another marketing word. I dont understand the point of luxury in consummables. If I had a gucci bag, I could quietly brag about it, not the bag quality or anything, but just my association with the brand, and the fact that the logo would be clear as day on my purse. Others can see that i could afford this bag, without me saying a word. I'm not carrying around eyeshadows. I cant show that off. No one will know what brand eyeshadow I'm wearing. So whats the point of slapping the "luxury" label? What is so luxurious about this product? Me clicking the BUY button online? And once I finished the product, then what? What happened to the luxury?

[@ellerchu]

I agree that luxury is overall meaningless, especially for makeup! Its also not necessary for good makeup. But I would address that not everyone buys luxury to “show off.”

[@Rachel-km1jm]

I don't understand why they had to be duos, like why not make them singles and sell them at the $24 range?

[@clairevergel788]

My whole thought process behind things like this is just…don’t talk about them. Don’t interact. The more talk, the more hype and engagement. Turns what could’ve been a flop due to pricing into an “infamously priced” eyeshadow duo.

[@crystal_skies22]

If you think about it if you buy two urban decay eyeshadows it’s 48 dollars this is technically two for 42 but imo it’s all up to personal preference if

[@ellerchu]

I shared this breakdown at 15:50 👀

[@crystal_skies22]

Oh that makes now

[@TheFaro2011]

But two of Patrick tA you can't choose which two, it's one makeup component, and he didn't have same consistency in this range either. moon dust goes on sale

[@taylorswifty12]

honestly, the price didn't bother me. i can understand wanting to be paid for a quality product and r&d and even compare to singles of the same quality. however, the past couple of weeks, too many things have come out about patrick ta himself that makes me never want to support his brand. allegedly not paying a creator and he supports israel. that's enough for me to never spend money on his makeup

[@ellerchu]

Right. 😞

[@MzM3H]

Sorry this is unrelated, but I love your earrings! Where are they from!? (Also I almost feel bad for PT, would he have to rebrand if he wanted to evolve into a “true” luxury brand?)

[@xXxAngelicKratosxXx]

PLEASE I have to know what lipstick you are using! It is SUCH a beautiful color on you and brings out the flush on your cheeks so beautifully!

[@ellerchu]

Rhode, toasted teddy blush on my lips ♥️

[@rosegarza4887]

Thank you for this amazing topic and I do appreciate the hard work you put into this. It’s definitely an eye-opener on this.❤❤ and happy holidays everyone and be safe out there😊

[@ellerchu]

Thank you for watching 🫶

[@Dominique129]

I also wonder about the cost of raw materials has gone up or what about the supply chain since C-19? I know its not an apples to apples comparison but I think of a bakery- cake/pastries prices can be expensive but the prices of materials have done up or shortages. I do agree you are paying for the name, packaging, etc. I am not trying to justify the prices of the shadows but just another factor to consider. Marlena Stell (former owner of Makeup Geek) does great breakdowns too!

[@22yearoldteenager]

elf has a gold glitter topper….

[@ellerchu]

To be fair, I think that there is a significant difference between Patrick Ta and elf glitter shadows! Elf shadows are less reflective to me.

[@ailathomas]

Whats the lipstick your wearing?

[@ellerchu]

Rhode cream blush in toasted teddy (on my lips) 😊

[@Planetunknown-n9i]

I agree with the sentiment that if you can’t afford it, just don’t buy it. It’s not that serious. If people find a cheaper dupe, good for them. Leave Patrick alone. Because if they come for him they’re gonna have to get mad at everyone who is a damn business owner honestly. It’s the holidays and life is short. Let’s stop complaining about trivial stuff like eyeshadows that nobody is forcing anyone to buy. Lol

[@AAA-ds2zn]

You realize you’re “complaining” about people complaining right? 😂 Other brands have received backlash too, it just wasn’t as loud as Patrick Ta.

[@Planetunknown-n9i]

@ I’m actually not. There’s a difference between complaining and making a statement. Stop looking for an argument cause I’m not going to give it to you cause you wanna play on the internet and pretend that you’re smarter than what you actually are.

[@conceptualizing]

anti Intellectualism

[@AAA-ds2zn]

@@Planetunknown-n9iI agree, but what you wrote was NOT a statement. And you say “you’re not going to argue”, but continue to reply. lol

[@navier5078]

@@conceptualizing but is she wrong tho?