How Saul Bass and the art of movie title design

Exploring the work of legendary graphic designer #SaulBass, and how he revolutionised the art of movie title design in the 1960s. Edited by Luís Azevedo.
Watch part two: • How Pablo Ferro revolu...
Watch part three: • How Kyle Cooper change...
This video was created in partnership with 99designs by Vistaprint. Check out their 99 Days of Design at 99designs.com/9...
Like this video? Hit subscribe: bit.ly/LWLsubsc...
🔔 Please enable push notifications 🔔
Watch our most recent videos: bit.ly/LWLrecent
Follow us:
Facebook: / littlewhiteliesmagazine
Twitter: / lwlies
Instagram: / lwlies
Subscribe:
Podcast: lwlies.com/
Magazine: lwlies.com/mag...
Watch more:
Popular Videos: bit.ly/LWLpopular
Video Essays: bit.ly/LWLessays
Interviews: bit.ly/LWLinter...
Masterclasses: bit.ly/LWLmaste...

[@adamstern2013]

I used to work for Saul Bass after graduating art school. I was interested in title design and not corporate logos but Saul worked on the title design along with his wife, Elaine. The designers in his studio worked on the corporate design because that's where the money was. I ended up working for Pablo Ferro (another legendary title designer who's in the Art Director's Hall of Fame and who shows up, for a second, at the end of your video, with his red scarf) for a few years. I soon came to realized that Saul had the right idea in being a diverse designer that allowed you to take on some jobs that were interesting to you but didn't necessarily have a big budget.

[@matthewmclemore6465]

Exactly! Disney exist so that we can afford to do fun projects when not working for the mouse! LOL. Sounds like you’ve had an interesting career.

[@SamSherr-Nelson-n9e]

i used to work in saul bass after graduating from UC Davis. I was interested in biology and he said, “hey you should do my colonoscopy, it’d be great for your career” and i said i didn’t want to do medicine but well, long story short he got a court order and i was in there. turns out he’s got an in with the judge. he also made me really small and that’s where I still am. It’s been a hard life, but with all the people i’ve inspired and the books i’ve written and the people i’ve then hurt and broken the hearts of, i wouldn’t have it any other way - joanne’s k rowling

[@filmnobelpreis]

Good essay, thanks also for the historical context at the beginning, I feel like there should be a part two though :)

[@thomaschacko6320]

“Nine Hours To Rama” - one of my favourite films, which begins with a masterful piece of work by Saul Bass!

[@OFED]

Fantastic essay and wonderfully narrated :)

[@Moodboard39]

Not a good narrator , bad accent. Music , barely hear ...can't stand it

[@Musicradio77Network]

Saul Bass was best known for their opening title sequence in movies, and then he designed logos like Bell Systems, Warner Communications “Big W” (now Warner Music Group), Hanna-Barbera “Swirling Star” and many more.

[@philcolbourne7914]

Love this so much

[@BrandonWalowitz]

Where is that bauhaus video at 4:18 from?

[@designerdye8055]

Legendary. Huge influence on my motion design work.

[@kiranramesh7229]

❤

[@isabelaoliveira9270]

I simply love titles sequences!

[@asensibleyoungman2978]

His sequences are iconic.

[@oobrocks]

Fahrenheit 451 has an interesting concept: the title is read

[@lilipang]

Rad

[@natdea2379]

Trivia: in the references art style Carlos Ramos and Renegade Animation

[@harperwelch5147]

We see a lot of manipulated Bass images in bits and pieces but few complete Bass pieces, intact, not taken apart and made in this author’s graphic presentation.

[@merler7275]

nice video! What title has the book at 5:41? This would really help me out for an essay!

[@andy-stone]

Beautiful video and history! Nicely done LWL.