Mad men one of the best scene "who cares ?" S01 E12

[@kaydoo7344]

"One never knows how loyalty is born..." A great line considering Cooper just earned Draper's loyalty.

[@jgigas9834]

hmpm, so much things to miss.

[@Vvestlana]

oh my fucking god, i am so stupid

[@Vvestlana]

you know what I also realised because of you? When Don tells Peggy he never knew his mother, actually PEGGY IS ALSO A MOTHER, WHOSE CHILD NEVER KNEW HER!!!!

[@timf7413]

It's also prescient considering years later when Don ends up losing the support of all of the rest of the partners except Roger (including Bert), it's Pete that ultimately emerges as his unlikely champion.

[@Dogboy1960]

Great line.......people quickly recognize that Bert is telling Don that in NOT FIRING Pete he may eventually earn Pete's loyalty.......but I think the line is really about Bert thinking out loud about how he was just sitting there when Don and Pete barged in. For Bert....... this brief moment in time would give him access to Don's loyalty and the ability to leverage a long term contract that Don NEVER wanted to ever sign.......all in this one impossible to predict beforehand moment......again......."one never knows how loyalty is born".........Bert certainly couldn't have seen this coming.......but here it was.

[@WittTiger09]

"A man is whatever room he is in..." LOVE that line.

[@joaquingalindez355]

Must surely was improvised for the moment. There's si no japanese saying like that one as far as i can tell.

[@4Core100]

@@joaquingalindez355 It was common for Japanese poets to rename themselves. This was often done for a variety of reasons, such as to mark a new stage in their life or career, to express a new identity or perspective, or to simply make their name more memorable or auspicious. One of the most famous examples of a Japanese poet who renamed himself is Matsuo Bashō. Bashō was born Matsuo Munefusa in 1644. He began writing poetry at a young age, and he eventually adopted the pen name Bashō, which means "the old pond." This name was inspired by a poem by the Chinese poet Wang Wei, and it reflects Bashō's interest in Zen Buddhism and his desire to find peace and tranquility in nature. Another famous example of a Japanese poet who renamed himself is Kobayashi Issa. Issa was born Kobayashi Teitoku in 1763. He began writing poetry at a young age, and he eventually adopted the pen name Issa, which means "little Issa." This name was inspired by his small stature, and it reflects his humility and his love of nature. The practice of renaming oneself was not limited to famous poets. Many other Japanese poets also renamed themselves, often for similar reasons. Renaming oneself was a way for poets to express their individuality and to create a new identity for themselves in the world of poetry.

[@rohunsaigal2576]

@@joaquingalindez355it’s later revealed that Cooper is a fan of Ayn Rand, and that’s a very Randian philosophy, it’s pretty much the answer to “Who is John Galt” - the idea that Don could “reinvent” himself through bootstraps validates Cooper’s hyper-capitalist viewpoints

[@costernocht]

@@rohunsaigal2576 I doubt Ayn Rand would have approved of that proverb, whether it's genuinely Japanese or Russian or whatever. It bespeaks moral relativism, which she abhorred.

[@PaulThronson]

Mr Robot is a great follow-up to Mad Men kzbin.infoCLz2FjXxNpc?si=JRoRqkxKulvDf79b

[@TheWinterShadow]

"One never knows how loyalty is born" Cooper was both insightful and wise. Campbell turned out to be one of Don's strongest follower.

[@gowtham12349]

TheWinterShadow and don one of Campbell’s

[@DJashtray]

it's a movie

[@happypuppies8888]

DJ ashtray no it’s a show

[@TonyDQT]

happy puppies Who cares?

[@TheReubenKincaid]

Pete grew up some and realized he can’t be Dion. In order for Pete to succeed he needs Don

[@saelaird]

Bert was super smart, massively intelligent. He played these two. He inspired Don (and Roger too) to keep Pete employed to maintain his Campbell family connections while simultaneously earning Dons loyalty / future contract compliance. Master manipulator. Later in season 2 he says to Don “Would you say that I know something about you?” To which Don can only agree and finally sign a formal contract.

[@ahokdaccord2910]

the contract scene is in season 3

[@magentuspriest]

Especially whenever he said "After all, who's really signing this contract anyway?" Which really scared the shit out of Don, and was a total alpha move by Bert

[@alainportant6412]

He was a master baiter.

[@robertj.davidson362]

- kodrix You said Season 3. What episode in Season 3? I've watched Mad Men 3-5 Times and I obviously haven't soaked it all in Yet. Ha Ha

[@robertj.davidson362]

Masster Gunnz You said Season 4. What episodes in Season 4? I've watched Mad Men 3-5 Times and I obviously haven't soaked it all in Yet. Ha Ha

[@Lisa_MS64]

Turned out, old Bert was a lot sharper than Don thought.

[@jgigas9834]

yeah, right?! It's funny, the entire scene and pre-scenerio when it was only Pete and Don I was almost twiching with shrugging over the fact that it didn't matter. Then especially with this scene when the tension was heating up I was like a firecracker.

[@leviathanmg]

Cooper was a prophet. Pete always admired Don couldn't pull off his act as well. Eventually he stopped trying, especially when Don told him how essential he was in his own right when the others convinced him to bail with them. Over time, Pete becomes a true advocate for Don and helps to restore him after his fall following the end of Season 6. Even after Don's fallen off, Pete sees him as he was here -- the fucking man. That shot of Don and Pete and Peggy at Burger Chef... that's the payoff for this setup. It takes a master storyteller.

[@Cunnysmythe]

@The Program I hope you deal in strategy/power politics for a living

[@monsterfurby]

@The Program Both Bert and Don know what game they're playing here, and Pete clearly brought a ping pong paddle to a baccarat table.

[@Cunnysmythe]

@The Program Good to hear, it's a shame when people's talents go to waste If you wanted you could make some money on the side analysing clips like this from popular TV shows and making them applicable to real life situations

[@RockSmithStudio]

"This country was built and run by men with worse stories than whatever you've imagined here." Always loved this line

[@TheNerdForAllSeasons]

Bert loves America more than anything.

[@shingnosis]

Discovered by rapists, conquered by bandits, founded by traitors, developed by slave owners, run by con-men. It's the story of the human race, nothing less.

[@DibbzTV]

Cuz it’s true. Ppl forget how absolutely wild US history is. We’re an anomaly and that quote is why

[@mikeg2491]

@@DibbzTVbefore the advent of social security, modern record keeping & criminal forensics, it was common to run off to another part of the country or world and start your life all over.

[@maxmorch-monsted2656]

Absolutely, I'm sure Bert did some morally questionable things to get where he got

[@williammullens4920]

I always loved how up until this point in the season, everyone was wondering how Bert was sticking around. Even though he was a partner, he was pretty much "retired". Then, in this tour de force, we were all struck with Bert's wisdom. A brilliant scene.

[@mitchlucker666aaarh]

God I've forgotten how much of a weasel Campbell used to be in the earlier seasons. But hell of a great actor too! Props to Vincent, gotta love Douche Pete

[@KylanHurt]

Yeah he had to be my favorite character. Definitely a weasel from the start but eventually he starts to figure out what truly matters and doesn't matter in life. Glad he and Trudy start anew at the end of it all.

[@markd5625]

I'm not an actor, and don't play one on TV, errr nevermind, but I was thinking Pete's or Roger's characters would probably the most fun for an actor to portray. Maybe Kinsey after that. It's got to be fun to play a character with real character.

[@hollyb6885]

Asmah Noordin Vincent played the hell out of that role!! Well done 👍

[@fawadahmed9370]

So h knew abt Don?

[@Mukation]

He's the type of guy you love to hate in the earlier seasons. Any actor could have made him a dislikable character, but Vincet really nailed the whole character. You completly understand him and his actions, but you still hate him. It was brilliant writing and brilliant acting.

[@cocho79]

What a monumental scene, that old man is wise and has been around.

[@boblarson7694]

Fuck that and fuck you.

[@seneris]

@@boblarson7694 Fuck you, asshole

Cooper is a FUCKING BOSS!

[@ashleyonix4622]

Well given how old he was in the 60’s, it makes a lot of sense for him to think what he thinks. The era’s he’s lived in. Man, you could get away with practically anything back in his time. I’m surprised Don fever assumed it could be over or face any consequences.

[@Evifroureehrt]

i don't know if it's exactly wisdom since i think wisdom would imply virtue. Bert cooper has probably just been around long enough to witness all kinds of vices and evil, and has an understanding of how the world really works.

[@JustSomeCanadianGuy]

"It has come to my attention, completely by accident...."

[@zyonhenderson67]

Fabisch Factor #bullshit

[@crowmaster9652]

Peter Griffin: OMG WHO THE HELL CAAAARES

[@tavi_elli]

Lol

[@fgreen411]

Zyon Henderson k

[@grimson]

Bert played this perfectly. He got Don's loyalty, he set it up so Pete had to be loyal to Don, and then he slyly used his knowledge of Don's secret to get him to sign a contract later.

[@timheidel5849]

Cooper saw the whole chessboard...Campbell couldn't see past his next move...

[@houseofmatrix6174]

Damn that was deep

[@timheidel5849]

@@houseofmatrix6174 thank you.

[@houseofmatrix6174]

Tim Heidel your welcome Pete definitely short sighted in beginning of the series

[@Ratlins9]

@Tim Heidel, as a chess player, your comment was that of a grandmaster.

[@geniehossain3738]

Neither could Don, really. Pete somewhat learned this valuable lesson down the line, Don… man was a whole ass mess from day 1.

[@Dimlit_Crypt]

I love how after Bert says who cares, even Don’s face is like wait what😂

[@MikesterMF]

The quote about Pete's loyalty at the end always stuck out in my mind. And low and behold, Pete's the one who got Don the shot at Burger Chef. You cunning man, Cooper.

[@leviathanmg]

MikesterMF I know, right?! Pete became his best hype man. Bravo, Cooper. Bravo.

[@megan2176]

Love their shaky relatinship! I'm watching the series again, and had forgotten how many back and forths they've had over the seasons - in season 4 alone, Pete covers for Don when the government is sniffing around about Don's identity, and then Don returns the favor by paying Pete's share when the partners each have to put in their own money to keep the company running. They're not friends, but seem to respect each other, a little. ;)

[@Kirandera]

"I'd put your energy into bringing in accounts." I DIED. YESSSSS.

[@MegaDozo]

It's funny that Pete loves Don's self destructive behavior and woships him for it, but ultimately can't duplicate the act. When Pete does the right thing, he always succeeds. When he tries to copy Don he fails.

[@emmanuelmondesir1314]

thats the whole point of the show. Everyone tries to be Don Draper aka the amaricain dream, even Don himself but just like Don, this dream is built on a lie and it's only by accepting who you that you can become the best version of yourself.

[@jamesg1859]

How does Pete try to copy Don's self destructive behavior... And how does Don's self destructive behavior help himself?

[@loremaster6828]

@@jamesg1859 well one perfect example that comes to mind is when pete shows up drunk at peggys place and then boinks here but EEEE she gets pregnant. And dons "self destructive" behavior is that he doesn't like to be tied down. He's a wanderer, a nomad, a "bum" if you will. So at the end of the series this wandering leads to self discovery, and he realizes he had the answer all along to fill the hole in his heart with his craft, advertising

[@TheSuperNats]

james g when Peter actively starts cheating on Trudy he looks at Don for approval. The scene when they’re all at the brothel and Pete leaves, don side eyes him subtlety but Pete notices and it eats at him. He acts cold and lashes at Don later basically saying Don is a hypocrite. He wants to be don and he wants his approval but didn’t get it and threw a tantrum.

[@TatersUnited]

TheSuperNats Because Don knows all too well that his infidelity has only caused him pain in the end. It cost him his family. He cares about Pete and doesn’t want him to be like him. In the taxi Don tells him something along the lines of “don’t throw it all away” referring to Pete’s wife and child.

[@jonathanpopp7808]

I like how Don didn't respond, deny, or explain. He just calmly took out a smoke and let things happen.

[@jugo1944]

Resignation can be a huge feeling of relief..he's been living a life for a long time

[@scottreiburnNYC]

Some of the greatest writing for television, or any medium, ever. Every word, precise and spot on. Incredible.

[@TonyTruth-s9z]

Every word in this series is exactly what needs to be said. Too bad the world isn't smarter and able to self edit.

[@TravelinBand747]

Love this show. In later seasons, Pete Campbell is still a condescending jerk, but becomes a steadfast ally of Don Draper, just as Cooper might have predicted here.

[@nitedreamer23]

+TravelinBand747 Had this rivalry continued on the trajectory of the early seasons, the show would've been tough to stomach. I'm glad Pete's character came around somewhat in the later seasons.

[@smartfart9003]

It took a long time to figure Pete out. But I still felt even by the 4th season or so that if I was forced to pick a fave character...yeah...I'd have to choose him. But likely wouldn't have if he and Draper hadn't become allies.

[@RockoJerome]

I felt like his worst transgression was pimping out Joan in a later season.

[@smartfart9003]

@@RockoJerome She was willing though. If I recall, she acquired an ownership stake in the company because of it.

[@RockoJerome]

@@smartfart9003 Yeah, that was still fucked up, though.

[@the_one_gio]

"One never knows how loyalty is born" That paid out really well for Don, Pete was his best ally from S2 on.

[@mdtanveerhasan1453]

_Very allegorical_

[@yhp99]

"One never knows how loyalty is born."

[@johnhuang2771]

yhp99 who care as a spell only works for the people know what really should be cared

[@thx11100]

"there is more profit in forgetting this"

[@PeterDivine]

That is... an extremely alarming way of thinking, honestly.

[@starr0401]

Also, "I assure you".

[@TheWitchOvAgnesi]

PeterDivine So, whatever you do for a living now, best not to consider working in sales as an option in the future.

[@PeterDivine]

I can only hope it doesn't come to that. Some of the tactics marketers use border on sociopathy. I understand the necessity for making the public aware of your product, but deliberately over-hyping products you know aren't as good as promised to buyers who may not actually want or need them while glossing over or outright ignoring any glaring faults the products may have.... that level of manipulation is almost what is expected of con-artists. It's disturbing.

[@dnw009]

@@PeterDivine I mean if it's not you that is conning that poor citizen someone else will. If you can't stomach the guilt you might get, others can and will.

[@angelcitygirl]

I miss Mad Men so much. Art on television. Nothing like it before - nothing like it after.

[@skatedurr]

facts

[@arcadiaenlightened6330]

this show gets closer and closer to being a masterpiece the more time goes on also Cooper totally already knew- due diligence

[@andrew7taylor]

How could he have known? It's not like Don (or Dick) had another brother to run into...

[@andrew7taylor]

That's why I wrote "another".

[@dannyhicks8653]

I dont know could be,I do know I probably watched and rewatched the first 2 seasons like 4-5 times each where as seasons 3 and especially 4-7 I pretty much watched only once through,but overall yeah its a great show and id say compared to0 most shows that go past 5+ seasons it never really "jumped the shark' so to speak or anything in any major crazy over the top way,it was a great show though,Im probably the only person I know who liked it or would even watch it I tell them they wouldnt like it and its even sometimes slow and boring,and yet I was hooked on it and find it interesting,kinda weird hah,anyways overall great show easily makes a top 50-100 all time list,and easily top 10 shows of the past say 15 years for sure.But I do think the first 2-3 seasons were significantly better then the latter 4,not that theyu werent also great,same thing with alot of shows like say Breakingh Bad,everyone and I mean everyone loves that show..kinda got old actually after a while I watched it from the beginning and I liked it and sure its a great rare show....and yet I think the shows absolute prime was only 3-4 episodes into the first season...I dont know if you watche dor liked it but I thought season 1 was pretty nearl;y perfect,the 3-4th episodes were the best of the series,then each season it gradually got worse and worse-while satill being very good/better then most-yet most everyone else things it got better and better go figure,just personal subjective preferences I guess.Anyways Mad men overall 7 seasons show overall as a whole id give a solid 4.5 stars out of 5.

[@michaelsoberickjr.996]

So true, “one never knows how loyalty is born” … such an amazing line for life

[@hollyb6885]

This was such a thinking person’s show. This scene shows that perfectly.

[@HistoricFinance]

R.I.P. Bert Cooper. He was one of my favorite Mad Men characters. Have you seen his dancing at the end of Season 7 Part 1?

[@JoshD1001]

+oluwawole oyeleke Don, my boy..

[@tomthetit2419]

One of the most powerful scenes I’ve ever seen and a true sign of how beautiful humans can be.

[@FreshRose-z3s]

I love the twist on this scene. No wonder this show won dozens of awards. Hats off to it's writers

[@Jonah_Crowley]

"One never knows how loyalty is born." Fking awesome

[@inkey2]

+Jonah Crowley I'll admit I am stupid........what exactly did that statement mean?

[@Seitanic_panic]

+inkey2 it means pete might be so fucking grateful that don didn't fire him for this that he might become don's biggest defender.

[@inkey2]

+Jorge A makes sense

[@corzak33]

two levels . . . also means that Don now has reborn loyalty to Bert Cooper

[@dino339]

i think you guys misunderstood him, he meant himself.. loyal also means supporting a person.. bert just doesn't know when all this loyalty started for don.. its something grows over time.. also it might also mean pete lack of insight about how loyalty is born made him understimating bete loyalty to don.

[@theonewhoknocks96]

RIP Robert Morse, one of the unsung greats of this masterful show

[@CC-ed9lf]

"There's more profit in forgetting this" that statement holds true for so many businesses

[@jmichaelramirez2510]

"there is no profit in forgetting this"

[@claucemicro1080]

Yes, but it is rarely something to applaud as in many cases, the forgotten subject turns out to be detrimental for the final consumer or the environment.

[@CBeard849]

Those who really knew this show's ins and outs will recognize this scene as absolutely TOPS in TV cinema! The biggest "who cares" ever uttered on film of any kind.

[@Laurian21]

perhaps the only scene in mad men where don was speechless with a wtf face?

[@WillieDuitt1]

He knew enough to keep his mouth shut and get out

[@jasontreyes8078]

And that's why Bert is the boss

[@leonardschofield9913]

I also had wtf face.

[@morningwaves]

The only other time he was speechless was when Cooper told Don and Roger they couldn't fire Pete because Pete's mother was their connection to high society social circles. Roger then tells Pete that he almost got fired but that Don stood up for him and saved Pete's job.

[@drspicy9789]

It also happened when his daughter said she loved him after being bitter for a while, toward the end of the show

[@stevek6518]

So great how in later seasons Pete did stand up for Don, help him in the corporate battles. And Don paid Pete's share of a partnership loan. Best tv show ever

[@roypiper581]

"A man is whatever room he is in." Very wise.

[@fluff975]

One of the greatest scenes in the history of American television.

[@kevind2659]

+Mobley Hernandez I forgot just how perfect that scene was and how much it foreshadowed the long relationship between Don and Pete. Bert was soul of the show.

[@Omariau]

Don't push it.

[@imgonnasneezeachoo]

@@Omariau Oh shut the fuck up.

[@fluff975]

@Trolley The Troll update: I was like a freshman in high school when I wrote that... obv very impressionable. I see now how hyperbolic it sounds looking back, but on a more personal level I stand by it; in any case, it's one of the best written, acted and directed scenes of a classic series I've ever seen.

[@fluff975]

@Trolley The Troll lmao nice i just noticed your username

[@venicec3310]

I love how don takes a long drag out of his cigarette while pete is talking, accepting of his fate no matter how it turns out

[@biznatcho7]

Smoking his last cigarette like a man in front of a firing squad.

[@williamtaylor5193]

One of the greatest scenes in the series-- Burt's deliberation, followed by his decisiveness. The writing is brilliant.

[@gracie30ish]

this scene is what stands out to me out of the entire series...Bert knows what he needs to know about Don, that he is loyal to the company and very talented and that is all that mattered. Pete thought he is gonna expose Don but he just exposed his character...he came from a prominent family with the name that protected him from being fired the first time but he doesn't have character while Don came from the worst but in his own sense does.

[@SUI1494SUI]

Grace y

[@thomasgagnon4492]

There is a bigger picture to all of this but long ago abandoned it is why we are what we are today . These plots and subplots are what drive the change to our society and to some it seems for the better but for me it has driven us in a bad way...what good is to gain the whole world but lose your eternal soul.

[@jamesg1859]

@@thomasgagnon4492 come back down to earth there fella... What exactly are u saying. How was the eternal soul lost?

[@jjmarcos]

@@jamesg1859 its obvious what the man is saying. Draper pretended to be another person to climb the ladders of society, he shed the person he was (IS) and became whatever he needed to be in order to gain money and power. He abandoned his soul to gain worldly things. this same process happens to millions of people per day, not quite as cut and dry as what draper did, but gradually and deliberately a growing proportion of people on this earth forsake who they are for money/power. What he said is a bible verse (Matthew 16:26)

[@jungshin87]

no. the point is that now Bert has complete leverage over Don.

[@hollyb6885]

I always thought this was a great line too: “Mr Campbell, who cares?!”

[@2skyland]

I haven't watched this whole series but from this scene it makes me think Bert somehow already knew that about Don.

[@peter455sd]

He probably knew

[@WalrusDoom]

He didn’t know and didn’t care.

[@gamernorcal]

i always wondered this too. being a sly man as cooper is, he probably has PIs investigate everyone he hires.

[@davidbanterford3216]

One of the few characters who ever accepted who Don really was. Even if the only reason he did it was pure pragmatic self interest.

[@JonnySublime]

David Banterford what better reason is there to like someone?

[@horaceball5418]

My daddy one caught an office staff employee stealing from him...he scared him, forgave him, asked him to pay it back and he had a life time hard working loyal employee.

[@cherchehacknostale]

Roy G Biv Nice one

[@dancingonmygrave3977]

@@cherchehacknostale wow you and Roy are mean.... proud of yourself.sad.

[@dancingonmygrave3977]

@Roy G Biv very mean and classless. If it was said to funny well..it was tacky. Your own Mother must be proud.

[@dancingonmygrave3977]

@Roy G Biv very nice. A disagreement and you become vulgar. Even if I don't agree with your post, I would never insult your family.Shows who you really are. I will pray for you and at the same time feel blessed I do not have live among such a kind of classless mentality. A sad way to argue, btw, what next fall on the ground and throw a tantrum...

[@KaragioElena]

"The Japanese have a saying: A man is whatever room he is in and right now Donald Draper is in this room" so wisely spoken by Bert Cooper. I just love that old man...!

[@tejaswoman]

Above and beyond Cooper's master stroke, I love that he doesn't even bother with the traditional, "Is this true?" You see him ponder, "Does this information pose a problem for me? Is there value in investigating its truth?" And then he decides the answer to both is "no" and he may as well dispense with the niceties, as he is wont to do unless the niceties are a key to a personal or corporate goal.

[@cchanc3]

All he had to do was look at Don's face. Don didn't deny a thing. Right or wrong, that speaks volumes.

[@cmdny11]

what a character. bert cooper seems irrelevant, but then he redeems himself by knowing exactly how this world works, and displays it with some of the best quotes of this series!

[@rg31404]

Cooper was an absolute master at what he did, so well written

[@sonicbroom8522]

"Theres more profit in forgetting this" - Boeing executives about the 737 MAX issues

[@mfvreeland]

Bert Cooper: Wisest character in all of Mad Men

[@bluecatky]

I love Bert Cooper's character on this show. He's a crafty old guy.

[@olejakobaune8033]

I keep coming back to this scene, I havent even finished Mad Men yet. This scene is honestly top 5 ever in TV, loyalty is something that is rarely explained with such a strong perspective for everyone to see. They made something timeless with this show.

[@samiam261]

Outstanding! Great scene, great acting, great show. Going to miss it.

[@erikmchatton]

"One never knows how loyalty is born." Perfect writing on that line as it pertains to Don/Pete and to Cooper/Don at the same time.

[@fysherboy]

It was so unexpected the first time I heard it. Not that it was a crazy flex or a zinger, it just floored me. Was never expecting that route. The writing on Mad Men is the equal of the very best.

[@arcon97]

"One never knows how loyalty is born." Just such great writing and memorable quotes full of insight. Also consider that in the later seasons Pete always has Dons back.

[@ernestoaguilar7892]

I always loved Mr. Cooper but this scene was one of my favorite. RIP Robert Morse

[@23v0lv32]

“Would you say I know something about you”

[@abeltesfaye_]

Bert PRETENDS not to care, but secretly holds onto this information for when he knows he can use it. And then Bert blackmails Don into signing a contract with the agency 😂

[@iselect1012]

Nothing compares to wisdom that comes from years of living & errors. This scene embodies this very statement. Later down the show his advice on loyalty pays off.

[@arcon97]

I could keep watching Mad Men clips all day. Take away the glitz and glamour of the setting and you are left with the best writing and acting television has seen.

[@CarissaConti]

Plenty of other shows that have had equally good, if not better writing and acting. Mad Men fans get all hyperbolic about this show in the same way fans of other shows think their show is the best that ever was.

[@AYVYN]

When a crab in a bucket tries to escape, other crabs instinctively try to drag it back down.

[@alvarorojas5515]

Cooper: You should fire him If you want. *Cooper in episode 4:* WE CANT FIRE HIM, HIS FAMILY IS VERY IMPORTANT!!!!!!

[@breezingby2611]

Worth noting immediately after Bert says Din fire Pete he advises to keep him around And given he’s just saved Don’s ass, I think he knew his advice would be followed And regardless, Pete’s actions here are very much worth firing him for, more so than in episode 4

[@thesoultwins72]

'Mad Men' has to be one of the finest and most incisive dramas ever written. Like a Pieter Brueghel painting, every time you watch it you see something new, There are so many lessons here - not just in business (for which Mad Men is rightly praised) but in life too.

[@MrYing78]

Love this scene. I used to work in the corporate world and would often look at the senior people and think, how did they get there and what makes them worthy of the top spots. Then I'd be sitting in a meeting with them, or be in the audience of a presentation and hear them speak and think...ah..that's why.

[@Cant-Think-Of-Anythink-Better]

No one is gonna talk about fact that Don lights cigarette, despite bert forbade it before, its his way to show he s not afraid of an offence.

[@kannabys1]

I am currently watching the entire show for the 2nd time and starting to realize how Bert and Roger mentor Don and helped him be who he eventually his. All the first season you see how Don still don’t know how to control himself in certain situations “you will need a hard stomach if you will be in the back of the kitchen seeing how sausages are made”

[@patricklemire9278]

Casting Robert Morse as Bert was a great touch. Bookending his career with How To Get Ahead In Advertising Without Really Trying and Mad Men.

[@kathyslattery4037]

I forgot how Bert Cooper handled this and that it was in the first season!!?? Can't wait for the finale.

[@charleess21]

I bet you are pretty disappointed with the end of the finale season.

[@blueforrester8459]

+Charly Moirano ya I was somewhat disappointed with the finale. I thought for sure his secret from the war would be somehow brought to a climax and resolved

[@ttmilbr]

Finale sucked. Should have ended it with Bert dying and Dons wife getting cancer. Her telling him the kids need a father is a great scene.

[@WhoopsieDayZ]

Finale was perfect. Literally brought the whole show and its themes together. Don finally accepts himself and finds peace. Then instantly sells it. It's the most perfect ending they could've chosen.

[@SergeantExtreme]

@@ttmilbr If you think the finale of _this_ show sucked, then you've never watch Game of Thrones. That show's finale makes this show's finale look like the greatest writing in the history of television.

[@wg8290]

I love how Pete and Don ended up fairly close and helped each other.

[@helloyou6192]

Cooper used this conversation to get leverage to get Don to sign a contract later on.

[@Meepmeep888]

Crazy how much Pete changes. Later on he’s protecting Don from having his identity revealed

[@BatmanHQYT]

Bert Cooper is such an enigmatic and fascinating character.

[@TwentyTwenty90]

Burt Cooper, Don's higher power.

[@Publiclighthouse]

"When you hit 40, you realize you've met or seen every kind of person there is. And I know what kind you are because I believe we are alike... you are a productive and reasonable man and in the end completely self-interested. It's strength, we are different, unsentimental about all the people that depend on our hard work." Bert Cooper (S1 E8)

[@Dogboy1960]

Irony In that GREAT scene.......one the only times Cooper is actually DEAD WRONG. Cooper like virtually everyone in the series never really appreciates or understands what drives Don's behavior. Don and Bert are NOT ALIKE. Don doesn't have Cooper's discipline or goals. Don has talent for his job but consistently fails in life and business, eventually fired.....he's constantly falling despite reaching great highs before it happens........Cooper on the other hand just gets more and more successful as each year goes by. Cooper's disciplined attitude and belief in Free Market Capitalism is something Don participates in but he doesn't truly understand any of it. Betty has a great line when she learns of his past. In it she tells him she always knew he was raised without money because even now when well off it's clear he doesn't understand money . Bert does understand money, how it works, how to build business and business relationships.......Bert is so highly successful and disciplined that only death can take him out, as it will all of us, in the end. Don never has these qualities in the show. Where Bert is the planner....mover and shaker in the business world......Don is the man FLOATING through life and reacting......"scratching at life and trying to get into it" but he can't and he's constantly surprised at how life gets good then disappointed when it goes away. Never realizing that it works this way because he's never had the courage of conviction required to actually make plans and things happen that have lasting benefit to him. He "floats" through life.....directionless.

[@killerpunklol]

Dogboy1960 damn that's a great comment. I feel like I'll end up like don draper, but I'd like to have stability in my life. How do I live like cooper?

[@stephenjewell8455]

Don is directionless and lives only for today. No big surprise that despite great marketable talent he's always repeating mistakes that take him from the top of his game and life to the lows of divorce and job loss. Bert isn't perfect either though. Bert's sister is portrayed in few episodes over the 8 seasons and in one episode he's talking to her about not wanting to sell Sterling Cooper when a truly compelling offer is made by the English agency that does eventually buy the firm. She disagrees and wants to sell her interest in the firm. The only other person, Roger Sterling, who matters wants the sale.....he actually needs it. In the episode, to convince him he should want to sell too, Bert's sister reminds him that time on this earth is FINITE and in her opinion her brother is "OLD"....."older than me" she says to emphasize the point. She points to his steadfast goals of profitability in his business and the desire to grow it all the time has cost him in terms of an actual life enjoyed. She speaks of a Cattle Ranch in Montana that Bert has owned for a long time. It's described as a wonderful get away from the hustle and Bustle of New York City. A place where Bert is truly at peace with the world and himself. We never see in the show but we get a picture of it from her description. It's big and beautiful and Cooper does admit to loving and missing his Cattle on the ranch he hasn't visited in quite some time or nearly often enough. Balance in life. Plan like Bert but also find a way to enjoy life each day as Don does. The tough part is always going to be about avoiding slipping too far down one path at the expense of the other. Deep down I think a lot of us struggle with this one.

[@Ikaros23]

@@stephenjewell8455 : reality is that there is no " balance" if you want to go all the way to the topp. you have to sacrifice it all family/friends/morals etc. Its never about the money or rewards its about the game... and thats all it is. Dont fool yourself and think you can have it all.... thats just greed. maby you get love, ore power, ore to do a special trade. have a happy family, good health. but no one gets it all. thats just how i see it ( sorry my bad english)

[@yonisali3879]

@@killerpunklol Find out the things you might need 10 years from now and learn about them today. If you are still alive you will thank yourself. And yeah it is as hard as it sounds but if it was easy every Tom Dick and Harry would be at it .

[@ZBot47]

If this scene doesn't merit an Oscar...nothing does. Writing, acting and directing. Hell, even the lighting.

[@hsbelvis]

"Don, my boy." -Bert Cooper

[@h4r4]

Absolutely brilliant show. Its one of those rare programmes that when people ask you what it's about, Im slightly taken aback and just say 'Watch it'. Amazing.

[@lawrencepatrick2486]

And how pete became a close friend in the end is great.

[@TheSuperNats]

I like that Bert uses this information later to force don into signing a contract. He very subtlety hints at it but he uses it.

[@JavieR2D2]

Plot twist: He was asking Mr.Campbell for "Hoo kers", to celebrate those weren't bad news.

[@roypiper581]

One of the only times in the whole series Don was scared and then speechless.

[@samholder196]

A masterclass here from the wisest and sharpest man in the show. Earns Don's loyalty completely, solidifies a tight team by showing Don how to bring Pete under the tent and under his tutelage.

[@edwardgarrity1754]

I love that they got the surface level and obvious plot line (will they find out he’s not don draper) out of the way in the first season so they could focus on the more subtle themes of identity and the angst of living a lie.

[@megan2176]

I've always loved how Robert Morse's Cooper is at the top, like his character in How to Succeed in Business eventually was, and how Don got to the top in a similar way, by lying and sneaking. Such a great show!

[@etsneroj]

This scene conveys so much in under 3min - about the character's, and about life. That's what makes this show great. I hope they can keep it up in Season 5 (I'm starting to wonder).

[@01maggie]

The absolute best scene and writing for entire show! Wish I could have said this during my career....

[@ricoz2016]

The scene that sold me on this show. Because after so many years, it is how I live my life: "A man is whatever room he is in."

[@Arcadius100]

Later on in the series, Bert does exactly what Pete Campbell failed to do here. He blackmails Don with his knowledge of his past in order to force him into signing a contract, just like Pete tried to blackmail Don into giving him the head account position. However viewers hold it against Pete but forgive Bert. I think this is an interesting example of how society tolerates powerful men get away with far more tresspasses than it does average people (and, his fallen aristocratic origins notwithstanding, make no mistake, campbell IS more of an average shmoe than cooper, in every respect that matters).

[@atl3630]

society respects a winner, success, and tact. Bert had those qualities and was therefore forgiven.

[@bhmch39]

(Spoiler alert if you haven’t seen the entire series) I’m certain that when Don cried after Bert passed away, this one incident was one of the things that went through his mind. He knows Bert could’ve fired him, and he got up and took a look at Doin - in just about four seconds, he summed up how valuable Don was and knew exactly what to do. He valued Don far more than a rumor about his name. Then he delivered it to Campbell right in front of Don and Don knew his job plus life was spared unthinkable upheaval. It also reminds me of the time where they became partners and left Sterling Cooper and Don paid Pete’s share of his owners portion so Pete could remain a partner. The unsaid friendships, hated, respects and loyalties that ran so deep, never being discussed is one of the many brilliant diamonds that shined in their show.

[@ricoz2016]

Like Cooper said, it is part of what built America. The ability to re-invent yourself.

[@zainw24]

Man, how does one develop that level of wisdom and business acumen, understanding that this is a tv show and all...

[@tomashize]

What a truely wise man...

[@strobe155]

a BRILLIANT scene....just amazing

[@angelacarleton9575]

I really resent anyone saying that everyone is like "Pete Campbell?" I don't think so he is all about himself but I was glad to see he got to change towards the end of the series and valued what is important his "family." You see he saw the writing on the wall in which he saw himself alone and most men cannot be alone.

[@Onigirli]

But it's a fair claim, a depressingly large percentage of the show's fanbase admire and try to ape Draper with the fact that he's eternally miserable going right over their heads. Much like Pete, who tried for the longest time to carry himself like Don too and only seemed to learn when he tried to make a move on that girl in the Driver's Ed course only for a larger genuine alpha to effortlessly take her away from him.

[@dannymadness1382]

Pete started out as a gamma male thats a type who is jealous/bitter/resentful thinks there owed more then others etc, but he in the end developed into a decent delta thats a hard worker who knows his place and can be a team player doesn't think hes the "secret king".So no absolutely everyone is not like gamma pete though in 2019 many"men" sadly are yes.

[@malikadeelmumtaztiwana]

Last comment was 3 years ago :D - I am loving this Mad Man Season - I think i am gonna buy all 7 of them #madmen

[@Siavashv]

And this was the scene we all fell in love with Cooper!

[@Slug99]

"this man is a deserter" "we're not at war, we'e making money"

[@dukerbower2228]

I am going to say it again, this is the best show ever on TV. It is Shakespearean in its quality.

[@cwbrooks5329]

Cooper is so great, of course, but love seeing Don practice "the fine art of keeping your mouth shut."

[@bekilturgut]

Bert is a clever old wolf. when he said “Fire him if you want. But I'd keep an eye on him. One never knows how loyalty is born.” he was also saying this to Don, which means i could fire you instead i am keeping and buying your loyalty. But also my eyes on you .

[@hittheheadlines2942]

And yet Don couldn't pay it forward and give Layne a little bit of grace for what he did, which was also no big deal in reality