MAD1: The MB&F For The Rest of Us

When a company that usually makes $100,000+ watches comes out with something for $2k, eyebrows raise. When that $2k watch starts reselling for $20k, people definitely take note. Here is the M.A.D 1 from Max Busser in all its glory.
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[@lucioledizerot196]

The difference between this watch and other 2000$ watches is that here, Max could clearly afford to lose money or barely break even since its main purpose wasn't commercial. Meanwhile, "normal" 2000$ watches need to make a profit, hence the lack of engineering novelties/risk taking in that price range. Although some brands like Damasko do put a lot more of engineering effort into accessible watches than most brands

[@WatchChris]

Awesome watch! Awesome video! Just ordered the M.A.D.1 RED edition! i like that they went with a traditional crown and a thinner bezel on the RED,,. both look awesome.

[@juniorjohnson5961]

Thanks for showing all these different watches really enjoy your channel 👍

[@juniorjohnson5961]

I've been suscribed for awhile.

[@TickTocking]

Thanks for watching!

[@japd7897]

Si.

[@valisechi2492]

I absolutely adored this watch since it came out. I think it’s the first really interesting product for normal people if it were to launch to a broader market. I love seeing high end independent stuff but I’ve become kinda numb to them knowing I’ll never be an oligarch, but this had my heart racing again hoping that there’s a possibility Max will release it or a version of it for everyone to buy

[@TickTocking]

I believe he is going to make a version for public release. It will probably be priced a bit higher, but still within reach

[@justinarzadon1475]

The $2K price tag is a 'thank you' price to friends & family, with no middleman, marketing, no one else to pay and no profit! Rolex ADs are making on average 37% on the pieces they sell. If this piece went through the regular retail process, the RRP most likely would be closer to $6K, and you have a limited edition run of 450 which makes it very desirable. The miyota movement has been re-worked so much it is essentially an in-house movement. Realistically, this is going for only about 3.5X RRP, which is more reasonable than 10X.

[@CJB420]

I think this watch is a great idea from MB&F to it's tribe. I remember Max said that this year he will bring ou something similar to this.

[@TickTocking]

Yes, that's what I understand too, although have no inside info on it

[@k9teamzagrebskolazapse149]

Beutiful

[@sealobo]

Nice. But the digits should really go from left to right.

[@infinitychromeful]

make me thinking of alain silberstein arkitek side view and tape mesure clock.

[@almeladze]

So you do have an MBF proper if this was a "gift." Care to show us that watch? ;)

[@rashad123us]

I thought that was a Chinese movement, wasn’t too far off. It’s a shame us plebes can’t buy these at retail. I remember when $25k could buy a 5711.

[@SWatchik]

Xeric did something familiar to this much before the MAD1, using a similar miyota base. Not as nice made but $500 for something similar effect wise. I couldn't really ever get behind this product or the concept of it, especially because it was obvious the limited nature of it would drive the value sky high

[@TickTocking]

Not familiar with that one. Thanks

[@Asovo]

You compare with Xeric piece of junk?? What a joke, the MB&F is different level then the xeric shit!! Lol

[@SWatchik]

@@Asovo I mean they're not built to the same quality ofc, but the concept of having the rotor dial side up and the main view point of the piece is the same

[@donjuan150]

@@SWatchik Yes same concept and Miyota based.

[@aminreviews2311]

MB&F had watches with inverted rotors 10 years before Xeric did it (HM3 in 2009)

[@greaterbayareahero1401]

The only problem is it’s based on Miyota 821A. For this price I expect it’s own movement.

[@Mclaren231627]

You know what sucks? People like me can afford a 2k watch if I save a little. But 20k? So MB&F makes a 2 thousand dollar watch, but makes it so hard to find, that its now worth 10 times its normal price. I would crime for a M.A.D.1. But I doubt Ill ever even come across one...