MADE TO STICK by Chip Heath and Dan Heath | Animated Core Message

[@kimicmat4771]

Sir, I would like to extend the deepest of my gratitude to these videos. Frankly, I found them more insightful than TED Talks that rambled on for 20 minutes talking about a single topic, a circumlocution if you will. It is saddening to see that these kinds of videos do not acquire the same millions of views as others due to their clickbait facade; however, I deeply appreciate you, sir, for rising above such a low standard. This is the true definition of quality content. I hope this message finds you as an expression of thanksgiving. Once again, thank you.

[@jzk2020]

I like how you used the principles from the book to present this video. Brilliantly executed.

[@akosikuyzak]

Lots of brain cells have been spent in the making of this video. Thanks for an awesome job!

[@anonhgj1422]

you meant 'used', right? Or do you lose brain cells every time you work on something? Correct me if I am wrong ;)

[@menoverse7518]

I finished the book today and to summarise it, here are the main points: 1. Keep it simple 2. Be Unexpected and unpredictable, as explained in the video 3. Keep it concrete - speak in human terms and scale rather than using numbers, statistics and percentages 4. Build credibility by stories or anti authorities and by adding vivid details to your messages or stories 5. Make it Emotional and personal 6. Tell Stories

[@zheniaryona8659]

Simple, Unexpected, Concrete, Credible, Emotional & Storytelling.... all adds up to SUCCES, coincindence?

[@advancetotabletop5328]

And next time you see a television commercial, watch how they try to apply these points to sell you a product! Thanks for the summary and the video!

[@goodtogo4691]

what is name of the book

[@mrknarf4438]

I think the teachers that understand The Curse of Knowledge are the best ones. They discount nothing as too simple or obvious, explain every passage, make simple and relevant analogies.

[@utakatik6910]

You have no idea....how are your videos help my life. Thank you

[@producermind9030]

I’m a teacher and this is awesome ! Any way to help me connect with my students is welcome indeed. Great work.

[@efistarfa6966]

Amazing and truly revealing video. Everything in this video is true. Most people don't care because the messages don't concern them. The challenge is how to make the message their matter. I bought the book.

[@GeekyMino]

The curse of knowledge is real. Thanks for sharing thise tips to improve our communication! I really like how you've put examples of their use in this video. Great job 😊

[@adil7945]

I really enjoy your work . It really saves a lot of time and we get the core ideas within minutes.

[@yudianyuan3353]

it's such a great review! thanks! especially like it when you use the video as an example to illustrate the principles, very compelling and understandable, thanks so much!

[@aminuolawale1843]

The authors of this book ought to find you and hug you for the justice you have done to it.

[@raghavbudhraja5391]

You’re killing it nathan

[@kgpgirish49]

Your contribution for delivering knowledge is elite

[@brohibition5206]

Great video - that's actually the wrong Elizabeth Newton (though after a quick google search I think that one went to Stanford as well but in the 2000's and not the 90's). The real one is an organizational psychologist and went to Stanford in the 90's is from British Columbia and you can find her picture on LinkedIn.

[@orangealk]

Fantastic. Thanks for that.

[@maxpbeaumont]

Great video, thank you!

[@gloriaroma-sandiegorealest4037]

My job is to work with utility companies and the public for the highest good for the public. Some people need to be motivated to do what’s best for their fellow citizens. This concise lesson along with the other one, Switch, have sparked my imagination. Hopefully, I can use these methods to help people to make the right choice.Thanks!!

[@biancacardoso4948]

Thanks for your awesome job! God bless!

[@RashidKapadia]

Wonderful book. Read it long time ago. You've done your usual masterful work again. Splendid video book review. Thanks. I'll have to read the book again. : ).

[@ChrisDurden]

OMG! That´s exactly what I struggled with! Everytime I put more personal content out there, which wouldn´t assume that much knowledge there have been way more and better reactions from people! That´s so revealing. Thank you for this amazing piece of fairy dust!

[@matthultimatum9095]

This channel is awesome!

[@improvementor3861]

500K Subs! Congratulations, keep at it!!

[@المترجمالعراقي-ق9س]

What a great video! Thank you man for all of your efforts

[@richardvillanueva1782]

This video message is a best example of a "made to stick" ideas.🙂☺

[@rendyshadows]

Very great work.

[@samirsaherwardi2466]

this channel is really underrated

[@jelenajukic8851]

Keep in doing a great job.Your videos so useful.Curse of knowledge is such a true

[@SophiaColombo]

I love how you broke down your script into the principles of the book! Very well done, I just subscribed!:)

[@improvementor3861]

Very insightful! Thanks!

[@shreyasharma1105]

Very well explained.

[@dhirgajbhiye06]

You nailed it🏆

[@nicolotaraborrelli6288]

GREAT!

[@JanStue]

Great video man!

[@rocketfuel4397]

Thank you very much for your video. I learn the importance of the personal story.

[@viBeotamil]

You rock sir!👍👍👌👌👌

[@anuraganil8203]

Great work...I am impressed

[@yogasamsu]

I've read this. It's about SUCCES principle. Simple, unexpected, concrete, emotional, and story. I forgot the second C haha

[@DilipKumar-dt1lh]

Yoga PS Credibility

[@SwishTalk1]

Great summary!

[@trudievlee5079]

Very helpful for topics of my future videos. Thanks.

[@manaspandey35]

Wow book and 👍 to this video

[@pensarfeo]

The reason why brilliant scientists write papers that no one else can understand is because they are meant to be read by other scientists that can understand them!

[@LEOFADS]

Great video

[@atticuspappin2504]

Very hekpful. Thank you

[@johannaguzman9521]

thank you

[@Ignite2Transform]

Wow! Great job!

[@lauragillott2793]

You are the BEST!! Thank for sharing!! Have you reviewed The Customer Rules?

[@ProductivityGame]

Thanks Laura! No I have not, but I will look into it.

[@Ludowiga]

Hey man, thank you. I really like your videos. =)

[@richquwallsii7456]

Very cool

[@amrghazy1119]

Thanks. 💐

[@bbbhaskar5083]

Thanks allot for. I love that.

[@muhammadfaraz6723]

wonderful

[@maureenwatt6669]

Ever fall flat when making a presentation? Want your message to "stick" - and ensure your audience "gets it"? Watch this video and this riveting overview of how to accomplish just that....

[@bahtiyarahmidi2938]

Thank you very much for introducing this book to us. But I think the example that you give to the third topic "Personal" is not really appropriate. Because there might be another reason why people donated more when they heard the story of Rokia. When people heard this is a 3 Million children's problem, they feel overwhelmed. But when they heard only 1 child, they might think they really can make some changes to this girl's life.

[@reinaldperez5629]

1 BOOK A DAY is Possible :) thank you very much

[@MineshBaxiYT]

Excellent resource for anyone committed to learning. I watch one summary a day. I am right now reading- 30 books in 30 days

[@shorenasarievi8392]

Hello. Can someone send me an e-version of the book?❤️🙏

[@edwardpearce1176]

I did not receive the pdf file. it wasn't even in my spam folder

[@businesslearners7780]

Wow

[@npc6817]

I too am cursed with knowledge

[@onetwo4833]

I think you should try some new thumbnail pics, design a few and get some feedback it makes a huge difference.

[@JohnVerdon-JohnVerdon]

Link to 1 page summary doesn't work

[@PombaAbusada]

I hate personal stories. Why is she more important than the rest of the people suffering. That one doesn't stick with me

[@hekero]

WHAM!

[@RobBastien]

WHAT ??? 1 out of 42 guessed "Happy Birthday"? I had a hard time believing such a low result and I tried that same test, with my family. The results... 50% guessed correctly. Moral of the story is....Some statistics are flat-out BS.

[@njangemaina6898]

Starving kid in Africa? So you think that starving kids only exist in Africa? I initially found this video informing until you decided to put that very discriminatory and stereotypical comment of starving kids in Africa. That was completely insensitive offensive.

[@kimicmat4771]

Sir, I would like to extend the deepest of my gratitude to these videos. Frankly, I found them more insightful than TED Talks that rambled on for 20 minutes talking about a single topic, a circumlocution if you will. It is saddening to see that these kinds of videos do not acquire the same millions of views as others due to their clickbait facade; however, I deeply appreciate you, sir, for rising above such a low standard. This is the true definition of quality content. I hope this message finds you as an expression of thanksgiving. Once again, thank you.

[@CETraining]

Hi, nice video. Who published the 2004 study you mention? Thank you.

[@griffinthedragonandhowtota4750]

Super post

[@daftar2850]

Bro should i read the book or ur summaries r enough