Magazine Luiza - "Lu do Magalu: A maior influenciadora virtual do mundo" (video case)

Magalu, the biggest retail company in brazil, realized that brands that didn’t become creators would compete at a disadvantage with creators that become brands. That’s why Magalu transformed Lu, its virtual assistant created in 2003, into a powerful influencer. More than just the face of the brand, Lu has become a pop culture celebrity, a trendsetter, a fashion icon, and a social media diva.
Title: Lu from Magalu
Agency: Ogilvy Brasil
Campaign: Lu from Magalu
Advertiser:  Magazine Luiza
Brand:  Magazine Luiza