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Billboard company United Neon Advertising, Inc. unveiled its new billboard concept tonight at 5th Ave BGC called the Holo Gauze. A first in South East Asia, taking 3 years to conceptualize, these are hologram images projected onto a gauze canvas that simulates a floating billboard. If your phone's brightness is low enough you will be able to hide the background.
'Magic at the 5th' runs on 12 Panasonic DLP projectors at 2k resolution, 30,000 lumens per projector.
This concept will run for the next few months at night along 5th Avenue cor 32nd Street, BGC.