Magico-designer provoke with high end-prices

- People literally wanted to kill me, smiles Alon Wolf in Magico about the response he get in comments on the internet. He had made a standmount speaker costing $22.000. The double of second most expensive stand mount in the market. This was Magico`s first speaker, Mini, in 2004. Now his most expensive speaker costs over 30 times as much.

[@danieljones8587]

Wolf is a very likable guy. You can tell he loves what he does and is a great representative for his company. You could listen to him talk his expertise all day and never be fatigued. I had to throw that pun in. 😅

[@quant2011]

for such prices, he better be :)

[@mpp9964]

I’ve got a few old filing cabinets out in the garage. Gonna fire some scan speak drivers in them and see how they sound

[@KanyeWestLover3000]

probably about as nice as this lol

[@Koru-Health]

I have watched many Magico/Wolf interviews, this is my favorite so far! Excellent!

[@Stereopluss]

Thank you :)

[@artyfhartie2269]

The prices are magic

[@TheOneInYellow]

Wonderful interview! Thank you for covering the history of Magico speaker designs, ethos, and goals with Alan Wolf in a lovely, succint video! 🎶

[@Stereopluss]

Thank you 😁

[@perfectsoundpursuit007]

Very good speakers.. Magico made very neutral speakers. It's not for many people taste, but is one of the neutral and good speakers in the World. Thank you for make this reportage. BR

[@Wised1000]

Not neutral at all they simply lack transparency and detail. Worst speaker for the price bar none. B&W 801 sound spectacularly better for 1/10 the price which is still a ludicrous 50k plus.

[@mathiasjohannesson9833]

As a DIY speaker builder I get very inspired. Respect.

[@Incestrul_Lust]

Can't wait for the blind test where this guy can totally pick his speakers out of a lineup

[@welderfixer]

Wolf's very last statement talking about bass is spot-on! So hard to get right. These speakers are what dreams are made of. It is too bad that they are only affordable to criminally rich people.

[@CarlVanDoren61]

Most integrate subs w speakers 🔊 20.7s w 2-Rel Carbon Specials JLA cr-1 active crossover 😊

[@hockey365]

Excellent watch!

[@TheGrandPumma]

Good Video and Interview.

[@Stereopluss]

Thank you 😊

[@kurtbrisch5776]

The M9 is not the most expensive speaker made, there are several that cost even more.

[@mechaileh1]

I would like to propose a blind test to professional audio specialists: listen to the same audio on US$10K, 100K or 1000K equipment. My guess: you would be unsmasked.

[@Stereopluss]

It will be no problem to hear the difference between these pricepoints. Many think there are small differences, but thats simply not true. But you have to have a listeningroom that match. In a 1000k system I would use 100k on the room.

[@davidbee8178]

There is a "BUT" coming but to begin, nothing would give me more pleasure than to meet Alon Wolf to congratulate him on going all out on the state of the art in speaker design and to hear the M9 in person and to tell him that I have NO DIFFICULTY whatsoever understanding the price that is being asked for this modern work of industrial art . . . here comes the "BUT" : the ONE thing I would love to discuss with him is the choice he has made to assemble his speakers with literally HUNDREDS of fasteners. This, to me, seems to go against the basic KISS tenant of engineering . .. (Keep It Simple Silly :-) I DO understand the importance of a stiff enclosure but going WITH the KISS principle, Andy Payor builds his extraordinarily stiff and well dampened Rockport enclosures with only three pieces and melding them essentially into one piece with very high tech adhesives. That said, I do acknowledge the incredible achievements and success of the Magico brand, headed by a very creative being! (P.S. I do not have nor can afford ANY Rockport speaker OR Magico speaker for that matter :-)

[@JamesWilliams-gf8gm]

Good video, very nice speakers. I would love to see those horns measured… I love a good horn.

[@rentabomb]

What is wrong with MDF ? MDF has much lower Q compared to aluminium that rings like a bell. If aluminium is superior then why do you go to great lengths to dampen it using constrained layer damping ?

[@noamgellerdiy]

Hmm. If you think about it ... Mdf is very soft compare to aluminum, it absorbs energy (vibration of cone). Those vibration rightful place are in the cone of course not in the cabinet. A perfect cabinet would be completely decoupled from the driver yet the driver would be in iron grip fixed in space- which is impossible unfortunately

[@josefserf1926]

MDF is easy to use and cheap but its natural resonance slightly dampens midrange textures. The best cabinet is no cabinet - open baffle.

[@michaelrovner4165]

Mdf is horrible at 200hz to 400hz...aluminum is way stiffer

[@Nightjar726]

Nothing is wrong with it at all. Magico knows what they are doing btw. They have engineering and measurements to back it up. Of course price is for people who are wealthy. That’s just life. It doesn’t mean that a speaker made for $10k won’t sound amazing. Hope that makes sense

[@bs-phd131]

Audio pros use more adjectives then any other form of human lol an aluminum speaker enclosure is the inevitable outcome of it all having been done or designed - pointless acoustically 🤷‍♂️🤪👍

[@tfonias]

Would you mind wrapping a couple of them to go?

[@Novilicious]

Can someone tell me what orchestral song was playing in the last 30 seconds? I’m in love with it, but I can’t seem to figure it out! Thanks 🙏🏼 in advance!!

[@Stereopluss]

It’s from the KZbin-Music library. So it’s Music They make for us to use in the videos. Not released on streaming platforms

[@UU-ww6hc]

WoW the TOP of the Tops. Period! 🖤🖤🖤

[@rogerdavis2056]

I get it ! What's it take to dampen the enclosure?

[@andrewcrowder4264]

In my country, our robbers would steal the 500kg Magico with ease

[@kevinroosa1315]

Fun fact: they make HDF (high-density fiberboard) that is entirely void-free and holds up better to abuse.

[@user-gk8pv7sg6r]

750000 dollar? I would buy a big house 😂😂

[@gadymarcus2362]

Bello/Magnifico.🍾🍾🍾🍾🍾🍾💨

[@gumbypimp65]

Open baffle is the future and is significantly more cost effective

[@Bob-Fields]

Magico: Hold my mah beer

[@hamsandwich1860]

Guarantee theres speakers out there that cost 1% of these things that sound better

[@Stereopluss]

Have you heard them? We are quite impressed with the sound and think it`s impossible to get this soundquality without spending a lot of money.

[@dizzywow]

Not 1%, but probably 10%.

[@SVRGE_]

No this argument is correct, there is 1% - 5% that is actually looking for these speakers and open baffle. Sure these speakers sound good but what recording studio is mixing for these systems in mind ... 0% and why do professional studios not use these speakers... For accuracy. If you are trying to justify this price to anyone you better have some music other than jazz or soft music to play to the masses.

[@magicmulder]

Would love to hear the M9 in the same room as a Wilson Audio Master Chronosonic. :)

[@CarlVanDoren61]

Auditioned M2's purchased 20.7s 😊

[@Acura1NSX]

Good move... the 20.7's are a much better sounding loudspeaker!

[@randycochones5965]

ok, i start saving some money, maybe one day buy one of them. 👍

[@KOLD504]

By then, the m900 will be out costing $750,000,000

[@kaasjecheese9014]

And use it on its side as a soundbar?

[@fatphoca5009]

Great video. Pity i am not a fan of the Magico sound.

[@2.Plus.2.Equals.5]

Whatever you have to say to justify that price is beyond logic and reasoning.

[@muddwhistle7833]

That’s a deal, when you see the inside of them and the hours and craftsmanship that go into them, they are so rare if I go the chance to buy a set, I would pay up to $2,000,000 same price as a Koenigsegg hyper car, these speakers are the Koenigsegg of speakers

[@eddievega1100]

So what do you have in your house ? Your system

[@neykodimov2786]

Wanted to buy a pair of these M9's but I couldn't find them on the website... Mayne next time 😂

[@DVJiMATT]

I'm sure they sound good but he said it cost a lot to get bass down to 18hz but I've got 12" subs in my truck that flex the windows at 10hz.

[@Bob-Fields]

Nobody cares about your monoprice subs.

[@DellaroyEngineering]

I can think of thousands of ways to spend the money besides these speakers. I bet they don't even sound better than less expensive speakers

[@watchguy7986]

This is what’s called. “Doing too much”

[@endrizo]

i prefer YG acoustics and VIVID audio speakers, interview Lawrence Dickie a true down to earth genius, yes i just watched your previous video interviewing him. great

[@dam55ian]

what yg and magico did u compare? im also a fan of the yg had all models up to the sonja 3.2 and a few magicos a3/a5 and m2 and heard the m9 they both to me are one of the better avalable brands

[@theshadow8008]

Sounds like my good ol c. p.

[@crtgamer2355]

Norwegian sounds like Dutch in reverse.

[@eopal-uk265]

CRAZY WORLD!!!!!!!!!!!!!!

[@bingdong8571]

Well, its something.

[@michaelcorlet2998]

Awsome doco. And wow.😮

[@Stereopluss]

Thank you 😊

[@siarez]

"The fact that it rings means it doesn't store energy" That is factually/objectively wrong.

[@kennethmorrison7689]

Lots of people have more money than brains.

[@ninjmaster5609]

do people really hear such a big difference between a good speaker for like 500€ and a great one for like 5000€ and this one for 750k

[@Stereopluss]

The short answer is YES. But it’s almost bigger difference between 500 and 5000 than between 5000 and 750k. But everyone can hear the difference between a 10k-20k and 750k speaker. You don’t need Golden ears 😜

[@AudioElectronicsChicago]

These M9 speakers 👍🏻👍🏻

[@05DonnieB]

Some speakers or a mansion 🤔

[@Dave30867]

I have always wanted to hear Magico speakers along with some other brands i am interested in but Australia is so far behind in the Audio industry its a joke really .

[@watchguy7986]

This is a perfect example of the watch gamble lately z hey why do you have laminate aluminum in the interior. Do it out of one billet. So glad my OCD over analyzing self is weaker than my common sense.

[@quant2011]

Just do the cabinet out of panzerholz with slate panels on its both sides. 100% guarantee it will be as good as aluminum. just much more heavy. or carbon fiber tube for very low weight. you can save 95% of MSRP, but hey... its your currency. not money, as money is only gold

[@thepinkranter279]

And silver.

[@BartSliggers]

Never attribute to sophistication that which is adequately explained by snobbery.

[@jareknowak8712]

A lot of marketing BS, no suprises here, but the part where He talks about the bass - I agree with Him. People usually listen to/looking for rumbles, not bass. Naturally, ultimately its about your own preferences. As always, Thank You for the video Stereo+ !!

[@quant2011]

They cost like Rolls Royce, new model. But production cost of Rolls Royce is approx 3-5 times higher than these speakers. keep that in mind and in your wallet. rich dont care anyway....

[@endrizo]

too much talking to try justify that porno price for narcos only. no man, you can NOT, and he laughs.. of couse he laughs ... in your face.

[@oliverbeard7912]

Well engineered speakers. The desgner sounds like a nice chap.I can't say that Magico have really done it for me though,based upon what i've heard of them.

[@2sc458]

"It was $22,000.00, which today is like...(shrugs shoulders)". No, that's still not workable. Use more Engineering prowess to get the costs down.

[@xaerothehero]

I heard the big A-series on the Malmoe Sweden hifi show. They actually didn't sound all that good considering the price. I found them quite sharp and harsh and a little bit sibilant. Which just shows that expensive isn't always better.

[@tothemax324]

Key words, hifi show

[@artcameron7900]

expensive yes better. Well you know woofers and tweeters ..like all others -worth the 4 $$$$ -you decide with your ears not your wallet :]

[@izumispa2993]

As a design engineer myself, it must be said that any fool can design a decent product where cost is no factor. The real Magic is in doing the same within a budget. Having said that, there will always be some buyer somewhere who will overpay anything, just to crow about it. Absurd. Not impressed at all.

[@SVRGE_]

Lol buying 750k speakers to listen to music make on 300$ studio monitors...

[@zaldam]

I find this video a missed opportunity. As if the first person from the street was asking questions. A rare visit like this should be better prepared..

[@Stereopluss]

Sorry about that. We have done a interview with him a couple of years ago. Maybe that answer more of your quistions kzbin.info/www/bejne/h4TLnX9-jL-Vqrcsi=3IAD9HUgYEHVjrcS

[@wu34655]

For those kind of money,the sound massage your ears and cook you dinner,and clean house for 10 years. If i had milions i would not buy that,i love speakers,but this is just stupid,like i said,as long there is sheep there will be wool, I mean you can do those boxes from carbon fiber or magnezium,or gold,but that is your problem,all in all of the end of the day,what matters is how much the people are ready to pay that. I wish you happiness to sell all of that,but reality is something else. Regardles to design,pure 10+. Never heard those speakers,and never will,because it is a waste of money,surely wont take the to my grave for that kind of money.

[@renebrunner1529]

It‘s all about with what electronics they are playing. It‘s not matching with low high end gears

[@renebrunner1529]

And if the right matching they are from another world. Outstanding

[@RS265trophy]

How to sell 1 million dollars of speaker in a 15 min vid without even playing them. Reminds me of the salesmans who sells fridges to eskimos. 🙃

[@jasonwebb6484]

Yes - the sound from them on our $500 headphones (through KZbin) would definitely sound like a million bucks. Missed opportunity by Magico!

[@r.guardia9107]

Yea, but why not have them playing something. So what.

[@HandicappedMind]

Paying for "art"............ i can get you under 18 Hz for basically NOTHING compared to the 3/4 million dollar towers

[@frankdigiovanni5697]

Subwoofers are no speaker will sound good in a metal box

[@Stereopluss]

What we heard in there listening room were quite amazing. So I hope you have heard these before you make a judgement

[@frankdigiovanni5697]

@@Stereopluss I have heard them and I think kilpsh is the best

[@05DonnieB]

Guarantee these speakers will sound no better than a pair of $1000 "regular high-end"

[@Stereopluss]

We have heard the M7 and I can guarntee that they sound much better. It’s a totally other experience. Like the difference between Color and black/white TV. Is it worth the price? Well that depend on your income and interest for hifi and Music 😊

[@harisjaved1379]

I highly highly highly doubt it. I own speakers ranging from 500 to 15k USD. There is a big difference in audio quality. For example my F328BE blows the SVS ultra towers, the KEF R3 sound much better then M16 etc..

[@Bob-Fields]

I can only attest to speakers up to the 10K range and there are worlds of difference between .5k to 1 to 5 to 10K. For the price though, 750K, they better sound like god whispering in my ear. Yes, there are diminishing returns but you haven't reached that point at 10K. I can only hope that whoever buys these has a bespoke environment to showcase them in.

[@coledrevenj]

Such bullschit! You don't need $22k in materials to make a bookshelf speaker sound great. What he is showing us is an art piece with great speakers installed in it. But hey, there are people out there with money just blowing out their ass when they fart who will buy that stuff.

[@Acura1NSX]

These M9's are as ugly as hell.... there's no way I could live with these and look at them every time I listen to music 😮

[@thepinkranter279]

Good for you avoiding that problem is really dirt cheap.

[@Acura1NSX]

@@thepinkranter279 Amen....!

[@TheBodhisattvaWisdom]

Are they worth it? Yes, if you can afford them he says.. What a cynical answer.

[@stefanschuchardt5734]

High end products have always a worse price to performance ratio. Thats the nature of high end.

[@Mark-rw3kw]

I absolutely don't understand why that is a cynical answer. Is a Mercedes Benz S class worth it for $125K? Not for someone making minimum wage, but for people who have the money, there is benefit in the realism that can can obtained in a living room listening to recorded music, compared to a live performance. It's not worth going into debt for, and I think that is what Wolf is saying.

[@Mark-rw3kw]

@@stefanschuchardt5734 It doesn't matter what the price performance ration is, if you can't afford it, then no speaker is worth it. Musical fidelity in your home is not a life necessity, and that is what Wolf is saying. According to estimates, there are about 28,420 people in the world worth at least $100 million, and for them it would be worth it. For many of the less expensive Magico speakers, you don't need to be worth $100 million to buy a Magico speaker. In the USA alone, there are 8,047,570 households with $3 million or more in savings.

[@kgspollux6998]

@@Mark-rw3kw If you have financial power, you will better support the artists directly by purchasing their concerts - and not the whole industry of defective reproductions . . .

[@Mark-rw3kw]

@@kgspollux6998 I enjoy live performances but not always practical and not everyone is even still performing. I do think that trying to make recordings sound like a live performance is a good idea, but I don’t think the whole industry is defective. In fact, with streaming music, a lot of high quality recordings are being made without the worry of whether they sell records or CD’s and recording contracts with the old “industry” are no longer necessary for musicians.

[@r.guardia9107]

Those things are ugly.

[@trumps-not-rightfor-us5603]

You know I really do like magical but the money.. it truly is far too expensive for better than 65% of the world's population... I get this really weird feeling that you're just hurting yourself financially because you only might sell a few thousand where if you were to lower your price for everyone could afford them you'd sell hundreds of I have much more of a following.

[@burgerbirger2221]

Er jo et helt irrelevant produkt for de aller fleste. Bare for de über-rike som kan dumpe kanskje 15-20 mill. på et anlegg.

[@Wised1000]

Most overpriced speakers ever made. BTW B&W had curved aluminium speakers 25 years ago the XT series. Magico is simply a boutique speaker manufacturer fir those that believe that price rather than sound acoustic engineering is what determines quality. A product for tin eared millionaires.

[@Stereopluss]

My experience when visiting them was that they where very interested in sound Acoustics and measurements. And I also think many of their speakers sound fantastic 😊

[@timholstpetersen79]

Stupid question: Why aren't high end speakers made of rebarred concrete concrete/cement, possibly with glass fiber filament? ... or even, say, cut out of stone of some sort? For 750.000 dollars you could surely make a similar sized speaker from a huge peace of marble or something similar. I'm not suggesting It's better, feasible or even possible.... I'm just curious. My guess would be that it can't take the stress of the vibrations over long periods of time, but being heavy enough...?

[@Stereopluss]

Some are made with concrete kzbin.info/www/bejne/foXRZXlmjpWijpo :)