Trek Supercaliber | The Best of Both Worlds

[@spiffpilot2589]

The best part of the “Who cares cross country sucks” kid was that he was injured and holding crutches. Genius.

[@ardarazi8472]

Downhill guy for sure

[@akmalasro2899]

Scooter kid

[@truantray]

@@ardarazi8472 nah, he would have been much fatter.

[@Velodynamic]

Trickster

[@demonhays8460]

Haha fk9 yeah boy, fkn Strava fools no jump or discending skills through rocks and drops what so ever just lycra roadies on a mountain bike. 🤣😂🤣😂🤣😂

[@Easy_Reef]

That was the best commercial I have ever seen.

[@maehximum]

i agree!!!

[@parajuanjo]

mmmm... the return of the goat by YT bikes imo is the best. but this, is definitely the 2nd best.

[@florihupf]

Who came up with this. :)

[@oliverstoneproduction]

100%

[@cumquad1]

@@florihupf take a look at IFHT films. instantly recognised from the way the story flows.

[@BCpov]

Jolanda can act!

[@EpicMTB]

A BCpov comment with only 18 likes? madness

[@dirrology]

@@EpicMTB ooogabooga

[@solomonOG]

@@EpicMTB I once found a Jordan boost master with none

[@compasteedee]

Anyone else pleasantly surprised at how good of an actress Yolanda is?

[@PaulThePunter]

Absolutely incredible, crew you've out done yourselves again.

[@jnasty6669]

Paul The Punter aye it’s Paul

[@endurogod-r1e]

Love your vids paul

[@migueal8731]

I need your socks paul

[@Zi9makin9]

That was amazing!! "whatever, cross-country sucks!" Ahahaha xD

[@xx-dt8hm]

Still laughing!

[@maxpower19711]

Zi9makin6 that kid spitting straight facts

[@jasonchandlee7561]

"Who cares it looks fast as ****" lol great video. I enjoyed every second of it

[@endurogod-r1e]

Oh shit its jason

[@professorchaosX94]

Not fat as fuck at all. Duno what your seeing bro.

[@Babel368]

It’s a softtail?

[@fino8566]

hard-sus?

[@sleepyguy447]

That is actualy a good name

[@anthonywalters7434]

Perhaps

[@Babel368]

It was actually a thing in the late 90s...

[@lowflyingdonut]

Soft tails are still a thing, in fact (e.g. Moots). This is not a soft tail however, because it has a pivot, so it is a full suspension by any normal definition, and a mono-pivot design by the look of it. They are cleverly trying to create a fake controversy that it is a new type of bike. That said, it seems there may be some novel elements to the design, like those seat stays, but someone whose been around longer than me could probably say better. (EDIT less awful grammar and spelling)

[@deano2160]

Thats how you do an ad. Self mocking, informative, aware of the audience sterotypes and light hearted fun. Good stuff. The inky ither ads i enjoy are from internet historian, he knows what he is doing.

[@magge7910]

It has more views on this channel then on the official Trek channel xD

[@CristianValenzuela2155]

Exactly as it should be

[@strangemobius]

Trek Marketing Team: "So, which of these proofs of concept do you like for the new Supercaliber ad spot?" Trek Head of Marketing: "Yes."

[@duancoviero9759]

🤣🤣🤣🤣

[@blueline2727]

Great job on the production side guys! I’m happy for y’all

[@StanBlum]

Massive props to Jolanda for her acting. Nailed it!

[@HeretiCflow]

When you have a thousand ideas for the video and you cram them all in one.

[@lucasgauci]

Forgot about this legendary video. Yolanda Neff is currently leading the 2020 Tokyo Olympics MTB

[@williamkeys5701]

Jolonda Neff as Goldilocks, genius! I was literally laughing out loud.

[@Hoi4ofgender]

"jolanda neff plays Goldilocks and commits b&e" is not something I expected from a bike ad

[@guardrailbiter]

The Swiss are full of surprises!

[@xx-----------xx873]

Especially true after the Olympics haha

[@bisforbroke4233]

“Who cares about x-country” lmao

[@ROSE-by5su]

At least they earn more money than we do

[@bananasstuff3344]

I've been thinking that all thru it

[@liamlen8732]

Not even the quote lol

[@Ryan-tr2bv]

yea i’m totally with that kid on that one

[@bisforbroke4233]

Liam Len , okay expert, I simply didn’t care to rewind and copy it religiously because I have a real life to attend to

[@TrailFeatures]

I agree with the goat.

[@ImproFlight]

Trail Features yee

[@Amadeus2231]

This is the best bike launch video I've ever seen. IFHT should do more launch ads for different companys

[@zach.225]

I've never watched an ad three times in a row so congratulations.

[@MrAndrewjdavis]

I believe she is riding that frame now - mid-way through the Olympics MTB as I type. She is awesome, and it seems the bike is good enough for her.

[@jameskerr7828]

And she won!

[@evanridez9659]

I've seen a fair share of commercials in my 15 years of life. This was by far the best.

[@dvieitez]

Jolanda is a great rider, great actress and gorgeous. And probably has a great sense of humor... kudos for her!

[@lilnorthshoreshredder4624]

2:46 is the most brilliant line EVER!!!!

[@jonameissner3132]

2:46 i Love this Dude 😂

[@itseczi]

He do be speaking facts

[@kingofstuff1732]

In case you are wondering, the cheapest model is just under $5000 and the most expensive one is around $12000.

[@pebcak]

If I sell my car, I could almost afford one!

[@GerVictor]

Paradigm shifting!😄

[@lux-3001]

I saw it on Trek's channel and thought to myself that they really went out of their box for this one. Now I understand they hired the right people for the job. Excellent commercial!

[@adlar2005]

The way Yolanda lick the bowl - I'm so ded!

[@namphu]

I never leave comments on videos, but this one deserves it for sure. TOP NOTCH PRODUCTION QUALITY. 10/10 shots, lights, coloring, editing, post production audio and visual. BRAVO!

[@ososdechengdu]

Kudos to Trek for letting the Mahalo crew do their thing here with their new star and fancy bike!

[@Ly..]

I love the random italian part Pizza pasta maccheroni mandolino mamma

[@colton69420]

You guys always have the best production value. Keep it up boys!

[@alfredconqueror4422]

The first bike add that I liked. Specialized ones feel like a documentary

[@georgertheexplorer4114]

2:46 dude I love the little downhiller back there

[@ElonMuckX]

Jolanda Neff can act and race! She's Perfect!!!

[@loganhouck5270]

this is the most amazing thing i’ve ever seen

[@cmoakes18]

By far my favorite KZbin video and advert of all time

[@floydfoster8593]

Although it is a commercial it is a funny and nice video. I am impressed that Ms. Neff is not only an outstanding athlete but also a really talented actor. Hats off.

[@sebahattinsaral]

2:47 i totally agree dude

[@owentimm8166]

Y’all are way to good at cameras and story telling love it!!!

[@christianmuller4027]

The best promotional video for a bike I've ever seen.

[@nrmrvrk]

I love that Alfie Allen (Theon Greyjoy from Game Of Thrones) plays the "it's paradigm shifting!" poolside guy.

[@davidland8217]

What a brilliant advert! More inventive than any ‘proper’ ad I’ve seen.

[@ghammy1201]

That kid who said "who cares xc sucks" basically sums up most people's opinions

[@alexgrant6965]

g hammy yup

[@Cameronjscott]

Lmao

[@DanArnets1492]

As a matter of fact, Red Bull TV has stated many times that XC is destroying DH when it comes to viewership (the gap is like 125-100 more or less). They've considered creating and broadcasting one-off XC races but they think the XC crowd won't care of something that isn't official enough. Also, I have a feeling that creating Red Bull-style one-off XC races could be quite complicated (urban XC race could be cool to watch but would demand to close down MANY streets).

[@ghammy1201]

@@DanArnets1492 lol that's not the point, most of xc is pedaling road bikes with knobby tires on dirt paths.

[@truantray]

You mean fathletes.

[@smeash1295]

"Who cares it looks fast as f!%k" -XC grandma

[@Goodman-4525]

Here's someone I never thought would be in a funny vid ...

[@rascal1234]

Dude! I would pay to see more commercials like that! You guys are incredible!

[@sergiomtb55]

Jolanda Neff is an absolute badass. Love this commercial.

[@RGCastro7]

Awesome production, guys. I greatly enjoyed it. Jolanda is such an inspiring rider!

[@Musicsson]

That's epic ! How the Italians and the kids discuss that bike, geometry, etc. :)))))

[@nicoszabo2789]

This was probably the best bike video I've ever seen. Great job as always

[@arthurpinn3731]

Best bike promo video ever. Jolanda is a great actress btw

[@cameronlesley2428]

Best ad for a mountain bike I’ve ever seen. Who cares , it’s fast as f!

[@brian.walker]

Once again knocking it out of the park with production!

[@ivantinoco2643]

Best bike ad ever!!!....I hope trek paid you well

[@MTBchallengeMTB]

So much fun to watch this video. Love all of the little jokes, the shots are epic and the story is genius! Wish all commercials were creative like this.

[@dns7095]

Trek sponsoring you guys is the best thing they could do

[@YourFavoriteCyclist]

One of the best commercials I've ever seen! Great work!

[@paoloajero]

Excellent video! One of the best commercial I've seen

[@captaintraction4024]

Jolanda has such a cool spirit, especially to he in a video like this! She is awesome!

[@justinbuchli113]

I've never been so stoked to watch an ad I'm my life - very well done!!!!

[@TrailPOV]

Such an awesome video! Forget that it's an ad and just enjoy it for what it is....quality entertainment.

[@jemteebee556]

This made me love Jolanda even more

[@mattiamunaretto2140]

That was absolutely BRILLIANT

[@frankewhite2490]

That's freaking hilarious!!! xDDDD If all commercials could just be like this one, the world would be a better place.

[@judsmtb2484]

Trek need to put this on television! Amazing guys!

[@oliverstoneproduction]

THE BEST ADD I HAVE EVER SEEN🔥🔥🔥.LOVE THIS.GREAT JOB GUYS.😂😂😂

[@gcahbm]

Dude... That commercial is best of both worlds...

[@tradesmith_yt]

Dude this is so epic, you knocked it out of the park.

[@kcin9878]

This commercial is GOLDDD!!!

[@MartinBettler]

I LOVE THAT COMMERCIAL!!! should buy a Trek just because of it!

[@samcarney1200]

Best advertising of all time hands down

[@allenkvextreme]

*literally the best ever created commercial in the entire universe of commercials*

[@nealmcbeal3041]

I just saw this on Trek's website, and thought "this looks and sounds like IFHT/Mahalo." Congrats Matt and Co.

[@DerTschelovek]

Jolanda is so cute 😍

[@jfdeforge9946]

This is gold

[@ForcesPlay]

Good job, you have created the best commercial of all time

[@sebastiantarrant4334]

Wait a minute! Did IFHT just get sponsored by Trek??? If so then well does guys! You deserve it! Also great ad!

[@juzwe2659]

They are sponsored by Trek for a long time now

[@danielvella0001]

yep. hands down, the best commercial ever

[@sebhough7063]

The best video I’ve seen all summer by far!

[@graysonrides6746]

Best video in the whole universe.

[@tylercox1166]

Well done! Tricked me into watching a commercial haha... Very captivating work as always!

[@v1d300]

As always, production value is amazing you guys.

[@marioz2271]

Jolanda says goodbye to Trek, so I had to come back to this genious promotion

[@keykeyscales]

This is amazing, and it's all the better because its the real racer

[@JonathanAylward]

Brilliant work, guys.

[@vincenttremblay7543]

You guys deserve more views... awesome vid!!

[@treyfort4805]

Another great video from you guys. Super high production value and something you can laught at. Keep it up!

[@lucatramontano4402]

Trek for life

[@oliversutton2266]

Luca Tramontano enjoy paying too much for things , huh?

[@lucatramontano4402]

@@oliversutton2266 if it's the best and suites my riding then yes

[@connorpierson2267]

Frikin awesome!

[@jackiredale1087]

Welldone trek get these guys to do every video from this point!!!! I hate ads and I loved this :)

[@lukasvonniederhausern6153]

Unexpexted! Well done! Cheers from Switzerland.

[@Freshtony15]

Best commercial ever. Hands down. Yall buying a super bowl ad?

[@pcolly2509]

Absolutely outdone yourselves

[@carterhall3941]

And thats how you sell a bike... Greatest commercial of all time 🔥

[@keelychapman438]

Awesome!!! Jolanda Neff is probably the biggest sporting celebrity Mahalo ever worked with and an incredible athlete. To anyone who dosen't respect XC, look up to see Jolanda's bike trial skills in her indoor training! Was IFHT Matt involved as well? Also, are the bears some kind of a cameo or rendoms?

[@bentsound]

The answers to your questions are in the details below the video: Three Bears: Antonio Castaldo, Brooke Taylor, Emanuele Borrelli Written & Directed by Matt Dennison

[@keelychapman438]

@@bentsound thanks man! I didn't know about that feature

[@nixonkutz3018]

I'm glad I still have my 1997 Trek carbon frame Y-11 with the much-maligned Unified Rear Triangle suspension ... I can paint it blue and claim it's the new Supercaliber-Y. Suspension that works as long as you're seated, and really when else would you need it?

[@330_Crew]

I watch this and all I can hear is "How to Buy a Mountain Bike!"

[@joeturner6409]

It's the same crew, that's why

[@sebastiendoucet06]

Yea it’s the same narrator