BLACK OWNED MAKEUP BRANDS | MAKEUPSHAYLA

[@kayydee159]

I love all the awareness but I think people are forgetting black WOMEN are also being seen as a threat. There’s tons of missing black girls in D.C alone that no one talks about and cops are neglecting to find out what has happened to.

[@dannieh.5732]

Your intro was as beautiful and organic as YOU ARE.👸🏽💜🌺

[@lookin4thatgrl619]

Kaylen Davis amen

[@mssugamamaluv]

I agree. Being a strong black woman is threatening. it’s hard to be yourself, be ok with shining and know you’re protected.

[@TheaHallow]

For real!!!

[@JazzieBerry84]

I agree I tell my young black male clients that black women are tired we can’t breathe we birth you love you raise you in fear of cops killing y’all killing each other the world being afraid of you enough is enough as black community we have to find the disconnect in our youth and reconnect them to the King’s and Queens they are

[@adorableonyourvanity]

Dear black people your lives are precious and you are beautiful.

[@kizzen9152]

Yes we are!!! ✊🏾💯

[@ZurieRae]

Thank you

[@ATLJazzy]

Yes! You're so right! Thank you!

[@maryjanesbaby9392]

Thank you🌹

[@JBonds-ye1kp]

Thank you!!!

[@celestelundy]

When Shayla cried, I cried. Thank you for using your platform to bring more light to this topic!! Please take care!

[@ATLJazzy]

I cried too. So sad, and it's endless. Ridiculous.

[@takishajohnson7145]

Agreed. Sometimes we feel alone with our feelings. It's just sad this is a pain we have to share. I pray things get so much better.

[@lynnsjourney8198]

Being "strong" is making me so angry. No other race of woman have to be strong. Only "strong black woman". No other woman has to be strong. We need time to rest and be protected. You are a "beautiful" woman. Please take care of yourself ❤

[@Makeupshayla]

Ugh THAT PART, “we need rest and to be protected”

[@hopesimmonsbeauty]

Makeupshayla ABSOLUTELY! Much love Shayla. ❤️

[@ussfreedom4422]

How much longer do we need to fight and “be strong”? Dealing with racism in the military right now. They don’t see it as racism but it is. It’s disgusting how black women are treated especially in the military.

[@johannasegura5159]

I couldn't agree more. Instead of any type of racism being fixed, we're told to be strong and deal with it. We're tired of being forced to be strong all the fucking time. We're tired of being called masculine for it. We're human. We're women. And like every woman and every other person, we need protection.

[@IEXECUTIVE]

Just to correct you. Fenty is Black targeted and accomodating, but its not Black owned. LVMH OWN IT. Rihanna has some equity but it not hers.

[@mimi6491]

First i want to start by saying im so sorry that this world has treated you or any other black person unfairly. My husband and i are both latinos. We literally share the same culture. He is afro latino and i am not. I can truly say that i have seen for my own eyes how he gets treated differently than me. Its sad and it’s hurtful. We have 2 kids and the world will always see them as black just like my husband. Its a scary thought to think that they will get treated differently because of it. I truly pray that the world can make a change. It all starts in our homes. Racism is not something people are born with. Its not enough to say “im not racist” and benefit from the white supremacy. We gotta consciously make an effort to be mindful how our actions affect others.

[@tulio_sa]

Me, as an afrobrazilian guy, can relate to almost everything you said. My partner is a white European man, and the treatment we both get in the same environment is so scary and let me so down. Once, in a restaurant, the waiter just looked and talked to my boyfriend. The waiter gave the menu to only my bf. I felt invisible and so freaking bad. I hope your kids grow up in a better world. 💜

[@mimi6491]

Túlio Sá its so disappointing. People need to behave better than that. Im sorry you have to go through that. Its a shame and it really needs to stop. 😢

[@ATLJazzy]

So sad. Ridiculous. There are no words to describe it.

[@shaunaburton7136]

I hope that there is a big change soon.

[@JazzieBerry84]

I’m a therapist and I was unable to watch because my heart couldn’t take it. As I hear you speaking about going to therapy from witnessing racism and the death of another black man I realize it traumatized the world. This is a reaction of trauma being surpassed.

[@kizzen9152]

For many many years!!!! 💯💯

[@kishispiritesthetics]

I am not a therapist but I did not watch it because I am sensitive. I saw enough.

[@rerelat8242]

It’s ok to cry. Give yourself permission to do so. Hugs to you.

[@jay8750]

So true, we suppress it, and never get help for the emotional stress caused by racism. I was born in 1966, right in the midst of the civil rights struggle. I’ve seen a lot, a lot a child shouldn’t see or experience, a lot a teenager shouldn’t experience all the way from a young adult through middle age. And I’m just so tired of seeing and experiencing racism. But we are strong, society has given us no choice but to be strong. Praying that one day, my children and my grandchildren will not have to continue to see this vicious cycle of racism that never seems to end. 😔

[@alicelovesminhyuk]

I'm sorry if my question is insensitive, but do you happen to have any stories you're comfortable enough to share? It's totally fine if you don't want to talk about it, I'm just really interested in how poc who were born during that time experienced the whole movement. Thanks 🙏

[@jay8750]

wonu's eggeutarteu no I don’t mind at all...let’s start with both my maternal and paternal great-great grandparents were born into slavery, that would make me only 4 generations removed from slavery, hard to fathom right? My personal experiences began in Kindergarten, because prior to kindergarten, my parents managed to shield my siblings and myself from the ugliness of racism as long as they could. In kindergarten, circa 1970, corporal punishment was allowed in public schools, my white teacher took every opportunity to take advantage of that power only for the black children in my class including myself. She never stopped reminding us how inferior African Americans were in her eyes, until enough parents, including my parents filed complaints against her and the schools corporal punishment policy. She left the school and they got rid of the corporal punishment policy that only seemed to apply to African American and other minority races. Those racist experiences continued throughout school, even throughout my career in the Army. No matter how much smarter, how much stronger, how much more disciplined, how much more dedicated I was in school K-12, in college, and in the military, no matter how hard I worked for equality, discrimination and fear by white people that I would surpass their level ( and that level being solely based on white privilege) was my reality. Did I ever let them impede my success, nope, I just got smarter and stronger. I am a fourth generation descendant of slaves and I will continue to live my life with strength and dignity and make them proud. I have a family member that is a genealogist and a historian. She shares all of her research with us, she shared a death announcement from an obituary for my great-great grandmother Harriet Turner from November 4, 1911 who was born a slave and died free, her white employers (former slave owners) announced her death..she was 66 years old and they called her a “house girl”. What my people have endured is unimaginable, the oppressors and descendants of our oppressors will never understand, no matter how much education they receive about the devastating effects of over 400 years of racism, oppression, and white supremacy/privilege.

[@alicelovesminhyuk]

@@jay8750 Thank you for the reply! As someone who's never experienced anything like this (I'm white as snow), it's really hard to imagine what your people have gone through. What *we* have done to you. I am so sorry that you had to go through this and I'm also very sorry that I can't do much to alter your future experiences regarding race. I'm just trying to educate myself as much as I can, signing petitions and donating whatever I can, but I feel like it's still not enough. Sure - I can't "reverse" racism by donating a couple bucks, but I at least want to find out how I can stop profiting off of my privilege. I read a really cool explanation of white privilege recently - "White privilege doesn't mean that white people don't have tough problems in their lives. It means that none of these problems were caused by the color of their skin." Anyway, I'm rambling. Thank you for sharing your experiences with me, it really helps me understand what pain and suffering I've been ignoring for far too long. You sound like a beautiful, smart and strong woman, keep doing you! ❤️

[@dyohnee]

Thank you for your transparency. I've never really seen you speak on real issues before like this... I love to see it! I love to see you show support to black owned brands as a top black influencer in the beauty community. The look is BOMB as usual and makes me want to buy everything in this video that I don't own already.

[@artistrybyallie6800]

same!!!

[@tachabankz7441]

I’m so glad to see all the 🖤love from us KZbinrs it’s amazing to see us come together...Thank you for this Shayla

[@impsble2luv]

I completely feel u! This time for me it hit me so hard. I’m in my 30s and called my parents crying like a baby cause I still couldn’t wrap my head around why this continues to happen to us and why hatred for black people is still here. Why am I fighting the same fight my parents and grandparents fought for??? A fight for just being treated as equal. Just really hurts my heart.

[@denea4418]

I feel the same way. I've been worried about my daddy, my brothers, my nephews, and my boyfriend. I had to take a break from the news and social media for my mental health.

[@maryjanesbaby9392]

I stopped watching the news last year because of the mental triggers it gave me.

[@markeitac4614]

I feel you, I cried, been crying, I’m a nurse and Monday night when I was working I had a patient (older white female) she was watching some old movie, that kept calling black people the N word volume loud and she laughed when I came into her room, she didn’t bothered with changing the channel, that’s all I have to say, SICK and TIRED!!!!! 💜💜💜

[@Carrascok1]

Thank you for sharing your feelings! As a Hispanic person, I’ve definitely experienced a good amount of racism and like you, I’ve learned to suppress it and continue. As minorities, we need to join forces and support one another. This situation is horrible and it’s definitely time to end it. Love you, love your channel!

[@ColdWorldWebSeries]

Love you doing Black Owned Brands!! Stay with them! Collab even

[@Mary82White]

So beautiful girl. Nothing but love, respect and admiration. 💜 My father raised me to love and respect every nationality and color. I just can’t understand why such hate exists and I do my best to never accept racism under any circumstance. It needs to end. Period.

[@luulahmedsuleiman3258]

I love this look. We are all feeling sad and traumatised by the way our brother was murdered on brood day light. My aunt from Switzerland called me and told me what was happening, we live in Europe and believe me this has shook my core. We have demonstrated in Belgium too, I feel that It also woke a lot of blind people. RIP.

[@karinaanguiano2649]

I'm Mexican american so I completely understand first hand the racism that still exists in this world. My heart broke seeing you so vulnerable but the world needs to see the reality of this issue and how much it affects and brings fear to people and just bc of the color of their skin. Its horrible! Ur amazing and beautiful and strong shayla!

[@trumimart5822]

I am a mental health case manager. Although you were speaking of your own feelings, you expressed what so many of us are feeling. Thank you for keeping this conversation going. Our people are continously subjected to trauma. Hopefully more people will seek therapy. Off subject. If that is a wig please share the info, cause it is laid!!!!

[@Makeupshayla]

🙌🏾🙌🏾🙌🏾 my girl @keevahair made this wig. She makes all of them. I sew my wigs on because I want to save my edges lol

[@tamaramitchell1321]

Thank you for your transparency!!!! And you echo so much of how us black girls feel. It’s needed!

[@nhonore1]

Some of these comments. Shayla opened up to us and instead of embracing or just accepting the video for what it is there are unnecessary comments being made. Maybe the people she thought would be more willing to accept her didn’t. She is the only one that truly knows. Thank you for doing this Shayla! I know it wasn’t easy.

[@evieparrott]

Some people like to be superior and I'm afraid that's never going to change. I am hopeful but it is a concern.

[@ZurieRae]

Facts. Thank you for acknowledging that.

[@dominiquelove8156]

You made me cry watching this 😩 this made me love you even more. You’re so genuine. And the look is bomb! Thank you for sharing !

[@1Callmejen]

Yes for the culture ✊🏾🖤 Thank you for opening up and sharing on how you feel. I appreciate that and the realness. One of the best ways is to let it out and talk about it.

[@plee6223]

Thank you for sharing your feelings with everyone. It was brave and powerful. I “feel you” and I sympathize. I also appreciate you for continuing to create new content. Your content helps me escape and gives my mind a break. Frankly viewing videos from content creators like you is my “happy place.” I appreciate you!

[@ashting27]

Girl I’ve been feeling the same way!!just sick over everything that’s been happening..just anxiety at 1000 anger at 1000000 it’s bad and I hope white America wakes up and realize that this can no longer continue..like I live in Philadelphia and I experience racism on a regular basis .we as a people have just took it for what I is and moved on from it..but I’m not doing that shit no longer enough is enough!!!

[@marlenna215]

ashting27 I’m from philly too girl. I just moved back to Cali after 25 yrs. I thought philly was racist til I came here. I didn’t realize the racism between Mexicans and blacks out here. Which is crazy we need to stick together, blk and brown could take over

[@malianoire2787]

I've been crying for the past few weeks and when you cried, I cried.

[@Tarnira222]

That crease shade though 😍😍😍

[@nicothefearless]

Let me say this: you did not have to get vulnerable and share your feelings like you did, but I’m so thankful that you did. Generational trauma in black families and the black community as a whole runs so deep and you’re right, we are not able to process it. But I appreciate you, I see you, and I’m thinking of you and Les🖤stay strong Shayla 💜

[@Brittany_Rachel]

Thank you so much for telling us how you feel and speaking out because racism is never an easy discussion to have for us, God Bless!😘

[@tanishiahicks]

Seeing you cry is the exact same reaction that I had, I think we all are there just tired!!! As a mother I honestly don’t have any words, I don’t know what to tell my baby girl who is now on her way to the 5th grade all I can do is show her to stand up in the face of adversity, It’s time for us to fight, at the polls, protesting, petitions etc. we need change!! Stay safe Shayla, you and your fiancé!! Great video your makeups always so pretty!!

[@ShawtyShayShay]

You made me tear up!!! Thanks for being vulnerable!

[@TT-dh5me]

Shayla we love you sooooo much! Your live matters, Less live matters. So much respect for color skin people, I’m latina dark skin and my kids as well. IGNORANCE STOPS OR STARTS AT HOME. We have the power to really stop Racism and the world.We love you. Stay strong😘

[@StylezByStina]

This was a dope ass video! Thank you so much for sharing your feelings. It’s important for us black women to support each other bc we all can share the same story. And that eyeshadow!🔥🔥

[@aestheticsbymsb]

That eyeshadow is BOMB ! I cried and felt every word you said in your intro. It’s a scary world we live in now.

[@Exmelihna]

Thank you for being so strong and using your platform to shed light on what’s happening. I can’t imagine what you go through and where your mind runs to but Im praying for you and praying for a better world. Much love to you and your family 💛

[@jaylynn720]

I'm glad I watched your video today. It was needed...beautiful look as always. Thank you for using your platform to show love to different black owned products and how unfair black people are treated in this world. Thank you for your transparency. 😍

[@11littlemonster]

YES QUEEN!! You delivered here Shayla 💪🏽❤️💕😘

[@trinitylondon7958]

Wow I truly get your message❤ love the makeup and hair Shayla❤

[@yanahj4256]

LOVE LOVE LOVE THIS! Watched every second. Thank you for continuing to being one of THEE best MUAs PERIOD!

[@Cynnamon2419]

Thank you for being so transparent and for continuing to share with your community. Your makeup is always on point. You’re beautiful, continue to be you. I pray that this is a wakeup call and that change will be evident.

[@rosawilliams6443]

Loved your intro today and your final professional look. Excellent!

[@Envymecharm]

Loved this video!! For anyone wondering she was using The Mothership VIII: Divine Rose II Palette and the color of the pink/green shadow is VR Sextraterrestrial.

[@indyq9978]

The world needed to wake TF up along time ago about racism! I hear you Shayla! We’re all not ok😢. Thank you for this video ❤️

[@angelstephens08]

Thank you for being real and transparent! Folks tend to forget that influencers and celebs are still real people, dealing with real life!

[@Llovelyyme]

Cream blush applies best under powder. So try applying it before you set your foundation and bronzer

[@MariaLaNieceMakeup]

You have me crying with you. I took my daughter, today, to Black Lives Matter Plaza in DC to show her how strong we are and teach her how racism works... she's only 9... so to have that conversation with her at this young age, sucks

[@Makeupshayla]

MariaLaNiece Makeup yassss to “showing her how strong we are” I pray her future will be a lot different 🙏🏾

[@MariaLaNieceMakeup]

@@Makeupshayla Thank you. me too... me too. 😣😣

[@ZurieRae]

Gorgeous. I was waiting for your video. Very important for the culture. Your makeup is bomb per usual!!! We love you and what you stand for.

[@jenmiller2208]

Thank you for sharing your emotions, vulnerability, and fears. You’re beautiful. Supporting POC business owners is key to fanning the flame of change. ❤️. BLM. ❤️

[@cher361]

Love the makeup and the hair. You always do beautiful makeup looks. Thank you for sharing your feelings too...❤️❤️❤️

[@keri-anntaylor-shaw8420]

Beautiful as always Shayla! I am obsessed with that lid shade.

[@xosadity]

I truly hope you incorporate more black owned brands in your tutorials! I suck at makeup...still! No matter how many tutorials I watch 😫😂 but I still purchase and will def be looking into the brands💕 But love you Shay!! It’s heartbreaking, but you’re right I worry for my future children too and it hurts💔

[@JeannideV]

Omg Shaylaa , your vulnerability is beautiful. I'm tired of the "strong black woman stereotype" also. You don't always have to be strong. You can cry it out when youu need to . Your tears are beautiful. Thanks for being vulnerable with us. We have a loooooong way to go to eradicate racism. There are a lot of people who still need to be educated how they need to for this world to be a better place for us ALL. That PatMcGrath pink&gren eyeshadow is mindblowing. Two shades in onee. Woww

[@hostwithlauren9622]

Thank you for sharing Shayla! We feel you 100% and we are sending you love, light, and strength. Keep using your platform. We love you!

[@emilydillon4321]

Thank you for always keeping it real with us and sharing your experience and heart. This looks is beautiful!

[@hotbajechick]

Thank you for this. I already only use black owned haircare brands. I am now striving to do the same for my makeup and skin care. It's time.

[@kyraharris8698]

I've been a subbie since you first started on YT. Your platform is huge and your voice spreads far. I'm a Black mom, wife and RN. Just like you I'm beyond exhausted, concerned and disturbed AGAIN. Seriously thanks for the transparency and not editing out the rawness. We need to all continue to support Black owned brands. BEAUTIFUL LOOK !!!!

[@jessinicole7998]

I feel your pain Shayla. I love you cause you made me feel beautiful as a black woman.

[@tiffanymarquez2810]

Love you girl 💜 That was the first thing I noticed was your tan!! 😍 YAS GIRL! 🔥🔥

[@annouckamichel1]

Seeing you cry 😢 🥺made me cry 😭 ! Thank you for speaking up! Love you 🖤 thank you for being real.

[@AdrianaMarquezBeauty]

I cried with you😭 Also imagine a beauty brand from Shayla?! That would be amazing! I would buy everything💕

[@josecontreras6604]

Loved your technique: using your concealer forehead around nose and under eye! It truly shapes your face incredibly well. Bravo

[@tanyawilliams138]

Thank you for sharing your feelings and thoughts. Your makeup looks Beautiful!

[@kyamya5346]

Thank you Shayla for being so open and honest with how you feel and using your platform! Love you sis😘

[@tarasmith7039]

Yess! That pinky green is definitely living it’s best life on your lid, honey!!! Love the look!

[@thekourtneyv3646]

Thank you so much for this!!. Literally my heart melted when you posted on your Instagram about brands needing to use more black influencers! Love to see it. You’ve inspired me to start my own channel 💕💕💕

[@kellireed5943]

I watch alot of makeup videos and this is my favorite one yet! I am adoring you right now! I love the classic Ruby blush and the lips

[@heidyhilton]

Shayla, I have followed you on insta and KZbin for years. Not just because you are a beautiful black woman, but because you have always been real and fun to watch. I’m sorry for the hurt you feel, and although I am Latina, our struggles don’t quite compare the same. However, we are in this fight together and I know that when your kids and my kids grow up they will live in a world full of more love and equality. Stay strong, but know that vulnerability is good and emotions are good. We’ll keep fighting that good fight and we will prevail!

[@MariaJoyAbdul]

I cried so hard! I feel you, I respect you, I stand with you. 🖤

[@nikkideevah]

This is the video we needed from you girl! Very transparent and raw.

[@tnlw8332]

The PM shadow is literally doing the work for you 😍 two shadows in one...now I want to try her shadows.

[@victoriakillman9862]

Omg you are making me cry...lol. I'm so sorry that you have/had to go through that. I have biracial nieces, nephews and cousins and I'm honestly scared for them. Just know I'm hearing you amd everyone else! Just know I love you and your still the best! I agree with you 100%. Detroit, MI xoxo!

[@PureEstrogen]

This look is amazing! Thanks for opening up. ❤️

[@deebeary]

Thanks for doing this video Shayla. A lot of people feel as you do and it’s inspiring that you can use your platform to show how much these things affect us.

[@beautifulsurprise9424]

Watching that irridescent color on your eyelids switch from pink to green and then back to pink was trippy. Gonna have to get it.

[@stephaniewilliams5282]

Shayla thank you for being transparent and showing your feelings. I'm so in love with this look!! Thank you, thank you, thank you 😊

[@NaturallyLit]

I hear you sis. Can't wait to hear more from you on this. Thanks for sharing with us.

[@IamYim]

You spoke very passionately and poignant. I’m glad you spoke your heart and then highlighted black brands.❤️❤️

[@crystallauer8400]

Don't cry love I have your back. Thank you for your honesty and sending love to you Queen ❤️

[@mariafilar3077]

Never apologize for showing emotion! You speaking out, showing emotion, sharing your heartbreak and not upholding your usual strength might be the thing that one subscriber needs to see to finally make the connection. ❤️

[@miriamgauff9312]

I'm soo sorry you're hurting! I empathize with you & stand with you.

[@dannieh.5732]

Your intro was as beautiful and organic as YOU ARE.👸🏽💜🌺

[@mysweetface84]

Love you girl! ❤️🙏🏼 God bless you and Les!

[@febedavis6069]

Thank you Shayla. You just verbalized everything I’ve been feeling but couldn’t put into words.

[@CalvinBrockingtonArtistry]

Thank you so much for sharing your thoughts, your fears and hope. Like you I only hope that these conversations stay open, and that real, actual change happens.

[@tiffanycooper7280]

Thank you Shayla for opening up. I cried with you. I love you! You’re amazing! I pray this world is changed for the better forever!!

[@mlvlatina]

Watching others professionally apply makeup and applying makeup on myself, help with my anxiety. These past two years have been a struggle. Thank you for putting out content. I'm ready to listen and learn. I know you have a strong support around you, but if you even need to vent, I'm available.

[@binamac5857]

I’m such a huge supporter!! I really enjoy your makeup skills & fitness goals! Thank you for being so committed & such a role model for all! Keep pushing forward!! ✨✨✨

[@justrashanda3662]

When shayla cried my heart wept and I truly understood them tears cause that’s all I did last week working and crying, cooking and crying taking care of my kids and crying I have a 15 year old daughter and a 10 month old son and I’m soooo scared for them and mad that I even have to have all these talks about racism I already been talking to my daughter for years but I have to do double that I feel like now that I have a son😢 praying for change 🙏🏾🙏🏾🙏🏾

[@Chanita76]

Shayla thank you for this video. It's definitely been difficult and continues to be but you're right, we need to keep talking about the reality of racism. Sending you love girl! ❤❤ #blacklivesmatter

[@angelalanglee2746]

When you cried I cried. My heart goes out to you Shayla ❤💜

[@belledelemos9615]

Thanks for being super vulnerable and transparent, with people that support you. Is not fair on us, God will heal us.

[@e.l.c.4298]

Thank you for sharing your feelings and experience Shayla. I am a 35 year old black woman. I live in Atlanta GA and I've been so shook due to the recent turn of events. Your transparency touched me profoundly. I share the same sentiment. I am praying for better days.

[@daviawatson365]

Probably my favorite look so far. I love the videos with all black products!!!!!! ✊🏾

[@catricejohnson3098]

The slay queen is back! I think we all needed a break from the world these past few days! We understand 💜Thank you for sharing your thoughts and tears with us! Now about this beat, ok I’m here for this pinky green iridescent look! Thank you for using your platform to raise awareness regarding racism that still exists!

[@peggysuemartinez9449]

Pretty lady, we all cry with you. Let’s make this change happen so our sisters can live un afraid. Love you sweetie / big hugs! Love p

[@misspatricedechambeau6680]

Shayla I love you and feel you!!! The emotions are real, and all I’ve done is cry.

[@tekademy]

Thank you!!!! I appreciate your message!!! Racial trauma is so ignored, but it is so real!!

[@TheDomElle]

You have me about to cry. I have two sons and I have been so fearful for them. I am so sad that I have to have several conversations on how to act, what to look out for, what to do, not to do, what to wear, times to go places, etc. it’s stressful as HELL. I pray that change continues and we as a culture continue to band together to be heard.

[@shenahoward9043]

Cry love it’s okay to cry. Thank you for speaking up! Thanks for your strength and courage to still do this video in-spite of everything that’s going on. I love you girl! Sending you some love your way. ❤️❤️❤️❤️