Making of Chaz Dean's Iconic Los Angeles Billboards | Chaz Dean's Billboards [Short Film]

Chaz Dean’s iconic billboards are woven into the fabric of the Los Angeles city landscape. For years, he's regularly updated his advertisements with new images of himself, beguiling drivers and pedestrians with his various hyper-stylized self portraits.
In this documentary, Chaz reveals his process of creating one of his billboard campaigns - from inspiration through production and exhibition, while sharing how this series came to be and what it's like to literally maintain an image in Tinseltown.
Director: Scott Lazer
Producer: Jefferis Gray
Executive Producers: Ryen Bartlett, Kevin Staake, Dave Clark
Director of Photography: Hayden Mason
Additional Photography/Colorist: Ben Joyner
AC: Sam Hecker
Production Sound Mixers: Gabe Linkiewicz, Tyler Lydell
Re-Recording Mixer: Dean White
Story Editor: Daniel Lombroso, Jesse Boykin Kimmel
Thanks: Traci Siejak, Brianna Farmiloe, Lexi Mapile, Tom Regnery, Tim Grant, Charles Frank, Nico Frank
Music:
"Le Voyage" by Jeff Melanson
“Don’t You (Forget About Me)” by Simple Minds
"Mushroom Hunters" by Jeff Melanson
"Slideshow" by Jeff Melanson
"Memories" by Jeff Melanson

[@jamesspyder977]

Thank you !

[@TalKissos]

I remember seeing Chaz Dean billboards literally everywhere - this is really well done, great work!

[@LaurenLozzieDozzie]

Loved it 🫶Such a fabulous documentary for a fabulous Guy Chaz Dean ❣️✌️

[@ctlaurie5693]

WOW 😍😎 What an extremely, well done, interesting documentary about THE Chaz Dean & his iconic billboards. In the 11.23 minutes this gave a glimps into Chaz & his WEN products w/a brief insight. The only thing that wouldve made this better would be another 48.77 minutes allowing for a full 1-hour... diving deeper into Chaz' WEN products, his LA, Cali & NYC, NY Salons & his integrity & huge heart ❤️ Again, this short documentary was sooo well done, ty!

[@russinabox]

A true Los Angeles icon

[@miningho5913]

Please we need his own reality tv show on Bravo I’ve seen Chaz dean billboards since I was a teen Love hun he is very humble and beautiful in person his hair his vibe ⭐️⭐️⭐️⭐️⭐️

[@miningho5913]

His own star on the walk of fame 2025 🙏🏼♥️♥️♥️

[@ajthedanceravery8603]

❤✨

[@melmc9672]

Chaz really does come across as down to earth