Managing Church Communications in a Fast-Growing Multi-Campus Church

Managing Church Communications in a Fast-Growing Multi-Campus Church | Greta Rowell

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#churchcommunications #multi-site #communicationsdirector
Managing Church Communications in a Fast-Growing Multi-Campus Church | Greta Rowell
This episode features a conversation with Greta, the communications director of 3Circle Church, a multi-campus church located in south Alabama. Greta shares her background, revealing that she originally hails from a small town outside of Atlanta, Georgia, and later moved to Alabama to work for 3Circle Church. She discusses the church's rapid growth and its unique approach to multi-campus ministry.
3Circle Church operates five campuses, each catering to a different demographic. Greta explains that the campuses vary in terms of location and demographics, with each having its own distinct characteristics. She emphasizes the importance of tailoring communication strategies to fit the specific context of each campus, highlighting the challenges of maintaining cohesive branding across multiple locations.
Greta describes her role as primarily task-oriented, focusing on organizing and managing various communication channels, including social media, email marketing, and event promotion. She collaborates closely with the executive pastor of worship, creative, and communications to ensure alignment with the church's vision and branding guidelines.
In terms of outsourcing, Greta mentions using Live Design for graphic design services and having an in-house videographer for video production. She also discusses leveraging AI tools like Copy.ai and ChatGPT to streamline copywriting tasks and enhance productivity.
Greta emphasizes the importance of ongoing learning and professional development in her role. She mentions attending conferences like the Salt conference and being part of online communities like the Church Communications Facebook group to stay updated on industry trends and best practices.
Overall, the conversation provides insights into the challenges and opportunities of church communication in a multi-campus environment, highlighting the importance of strategic planning, effective collaboration, and continuous learning.
Connect with Jason or Bart: www.missionalmarketing.com/contact/
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Communications Roadshow - churchcommunic...
Church Comms Facebook - / churchcomm
AI for Churches Podcast - ai-for-churche...
Claude - ai.missionalma...
3Circle Church - 3circlechurch....