Marketing Mix Modeling & Beyond With BCLC

The British Columbia Lottery Corporation (BCLC) moved from using third-party consultants for their marketing mix modeling work to bringing all the work in house with Dataiku. In this fireside chat-style session, Bindu Joopally - Senior Analyst, Analytics Delivery at BCLC - talks about the challenges and triumphs of connecting to disparate data sources and collaborating closely with the business as well as what projects the team plans to tackle next.
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