Marketing Myopia Theodore Levitt on Growth in Business

[@Komu254]

Thank you. That article and this video was made for me. I honor both of you for doing that for me.

[@ChaiNBooks]

Thank you for saving me from reading 25 pages and then wasting at least 30 mins to decode all that it meant. In a world where time is money and power. This was so well done! Thank you for this! 😃

[@AnushkaPrasadJayasinghe-hgd]

I read the article by Levitt but surfing through for an option to better understand it. It was very informative and clear. thanks. Subscribed..

[@EmbracetheChaosblog]

Thank you. Good to hear.

[@rahulsarkar8622]

I liked your way of speaking

[@LalitSharma-eg2kg]

Thanks for the insight sir

[@luckysingh24234]

Very good! Very helpful

[@SanjayKapoorDelhi]

Thank you for the wonderful explanation. This article was published in HBR in 1960 and influenced a lot of management leaders. Just wanted to understand if Railway companies should also start Airlines and other modes of Transportation? If so, why aren't they doing it today?

[@equinoxgaming6699]

Not every market is worth entering into. For eg. Aviation market is highly competitive with high initial investment & thin profit margins. A railway company can provide food services & travel packages with hotel bookings. Business grows in the direction of customer's needs. Customers travel by cars & buses, businesses deliver packages using trucks. There are some problems to be solved/improved upon. Pick some problems others might be interested to pay you for and you have their business.

[@SanjaySharma-rh7bo]

I think not just marketing but also relationship myopia is what most humans suffer from. They take many relationships for granted whether professional or personal