Marrow Donor Program (NL) - Rode Kruis X Wunderman Thompson BENELUX Stamcel

Stem cells can save lives, but 1 in 3 patients with mixed, Turkish, North or Central African roots cannot find a donor... That's because stem cell sharing is only possible between people of the same ethnicity. To help reduce that shortage, Wunderman Thompson created an authentic communication campaign to find suitable donors.