Mass Comm Lecture 2 by Sir Haris Ali | Basic Chapters Overview | PMS Journalism

TABLE OF CONTENTS
Table of Contents ..
Chapter # 01: Different Terminologies ......
Mass Media: ..
Selective attention: ...
Selective perception: ...
Selective retention: .
Selective exposure: ..
Opinion leaders/change agents: ....
Basic Communication Process Model: ....
Chapter # 02: History of newspapers and magazines
Early news publications ..
Printing Press: .....
Penny Press ............
The First Penny Press Paper ...
Technological Factors .
Political Factors ......
Demographic Factors
Printing Press in Sub Continent:
Industrial Revolution
Chapter # 03: Early history of Press in Sub-continent.
Aligarh Movement [1858-98]
Hickey's Bengal Gazette .
Modern Journalism
Zafar Ali Khan
Maulana Muhammad Ali Johar
Zamindar
Ehsan ..
Nawa-i-Waqt
News agency .
Media of Pakistan
The Associated Press of Pakistan (APP)
Chapter # 04: MUSLIM MILITANT PRESS .
MUSLIM MILITANT PRESS
Back ground:
ZAFAR ALI KHAN (1873-1957)
THE ZAMINDAR
MAULANA MUHAMMAD ALI JOHAR (1878-1931)
Maulana’s point of view about NEWS & EDITORIALS:
ABUL KALAM AZAD (1888- 1958)
Chapter # 05: History of Media in Pakistan ..
Condition of Media in Ayub Khan's Era
NPT (national press trust) .
Yahya Khan: .
Zulfiqar Ali Bhutto:
Zia-Ul-Haq
Media And Zia Ul HaqCensorship:
Facilitating Freedom of Press:
Persecution of media: ..
Benazir Bhutto:
Freedom and / or lack of media in Musharraf era:
Nawaz Sharif: ...
Chapter # 06: Press Council of Pakistan
Press Council of Pakistan
Establishment of the Press Council
Financial resources
Composition of the Council
Inquiry Commission
Power of the Council to censure
Ethical Code of Practice
Chapter # 07: Quotes About Mass Media
Chapter # 08: Introduction to MassCommunication
Types of Communication:
2. Communication
3. Process of Communication
4. Basic Models of Mass Communication: .
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a. Shannon Weaver Model 1948-49: .
b. Lesswell’s Model 1948:
c. Osgood - Schramm Model 1953-54:
d. Newcomb’s Model / Symmetry Theory / ABX Model of Communication 1953: . 43
e. Wesley - Maclean’s Model 1957:
f. Gerber’s Model 1956
Chapter # 09: Mass Communication Theories
Magic Bullet Theory / Hypodermic Needle Theory / Transmission Belt Theory: ..... 44
2. Normative Theory:
3. Four Theories of Press / Media: .
a.Authoritarian Theory:
b.Libertarian Theory: .
c.Social Responsibility Theory:
d.Soviet Media Theory:
e.Development Communication Theory:
f.Democratization/Democratic Participant Media Theory:
Two More Theories of Media / Press:
Development Communication Theory .
Democratic Participant Media Theory
Two Step Flow:
One Step Flow:
Multi Step Flow:
Limited Effect Theory:
Diffusion (of Innovation) Theory:
Television Violence Theory
The Knowledge Gap:
Agenda Setting
The Spiral of Silence:
Dependency Theory:
Cultivation Theory: .
Propaganda:
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White Propaganda:
Black Propaganda:
Gray Propaganda:
Science and Human Behavior:
Media Hegemony (Influence): Antonio Gramsci 1970
Cognitive Theory of Dissonance:
Framing: .
Gatekeeper(s):
Chapter # 10: Public Relations
Importance of Public Relations:
Tools of Communication for Public Relations:
Press Release:
Press Note:
Handout
Press Conference: .
Functions of Public Relation Agency .
Chapter # 11: Development Support Communication .
Globalization:
Glocalization:
Localization:
COLONZATION: ..
Social Marketing:
Development Communication: .
1. Needs assessment / information gathering: ..
2. Decision making / strategy development:
3. Implementation
4. Evaluation .
Digital Divide
Global Digital Divide
Snowball Effect
Chapter # 12: Media Laws and Ethics .
Article 19:
Concepts of Freedom in ISLAM:
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Limitations to Article 19 .
Statement of OFFICIAL SECRET ACT 1923
What is “Access to Information?” .
PPO-1960:
CLAUSES OF PPO 1960 ....
What can provincial government can do? ...
PENALTIES ....
MPO Ordinance 1960:
CONTEMPT OF COURT: ..
PEMRA 2002 (Pakistan Electronic Media Regulation Authority)
PEMRA ORDINANCE 2002 - Definitions: ...
PEMRA AMENDMENTS ORDINANCE 2007: .
DEFAMATION:
Code of Conduct for the Practice of Journalism
Chapter # 13: MCQs
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