Mastering Business Development for Lawyers: Best Practices to Win, Keep & Grow Clients [Webinar]

Watch to find out how to get more clients as a lawyer from Beth Cuzzone and Jill Zwetchkenbaum with this installment of Webinars for Busy Lawyers.
Join us for an interactive and insightful webinar tailored for lawyers seeking to elevate their client development strategies. This webinar is crafted to equip lawyers with tools and techniques needed to thrive in client acquisition, retention, and expansion.
Key Topics Covered:
- Winning Clients: Unveiling Proven Strategies
- Keeping Clients: Nurturing Lasting Relationships
- Growing Client Work: Maximizing Opportunities
Our expert presenters are seasoned legal marketing and business development industry professionals and will share actionable insights, real-world examples, and best practices honed through years of experience. Whether you’re a solo practitioner, part of a boutique firm, or part of a small to mid-sized firm, this webinar is tailored to empower you with knowledge and strategies you can begin implementing immediately.
Q&A from the live program is included in the recording.
ABOUT THE EXPERTS
Beth Cuzzone, Global Practice Group Leader at Intapp, is an industry leader in law firm marketing, sales, and client service.
Beth is a Fellow in the College of Law Practice Management, “Excellence In The Law” Recipient, Legal Marketing Hall of Fame, and named Industry Thought Leader by the National Law Review. She brings decades experience to today’s webinar. She has published several ABA books: The Client Interview Playbook, The Law Firm Associates Guide to Personal Marketing and Selling and, Marketing Success: How Did She Do That? Beth is also an editorial board member on ALM’s newsletter Marketing The Law Firm and is a co-founder of Legal Sales and Service Organization.
She may be reached at [e-mail].
ill Zwetchkenbaum brings her unique lens into law firms by adopting best practices from two of the most advanced client service industries: hospitality and luxury fitness. As a part of her dynamic role within an Am 200 law firm’s award-winning Business Development department, Jill regularly partners with clients and the firm’s attorneys to support the growth of key relationships and the ongoing delivery of exceptional client service. She leads the firm’s client relations function, driving firm initiatives focused on client development, client service excellence, and business intelligence for key clients. Jill currently serves as the Co-Chair of the Legal Sales & Service Organization’s Editorial Board. Prior to this, she served on the Legal Marketing Association’s Northeast Board’s Executive Committee. Jill is also the co-author of The Law Firm Client Service Interview Playbook, a step-by-step guide to incorporating client service interviews into your firm’s client relationship management strategy.
Webinars for Busy Lawyers are produced by LCL MA: Free & Confidential Services for Lawyers, Law Students, and Judges in Massachusetts