Mastering Incrementality: Measuring the Effectiveness of Your Affiliate Program

In the dynamic world of marketing, one pressing question often looms over affiliate campaigns: Are they truly making a difference? With an abundance of data at our fingertips, deciphering which affiliate partners drive genuine incremental revenue can pose a significant challenge. Join us for an illuminating webinar led by PartnerCentric Founder & CEO Stephanie Harris and VP of Product & Innovation, Tom Rathbone, where we'll delve into the intricacies of determining the true impact of your affiliate marketing initiatives. Gain invaluable insights into identifying the partners and partner categories (such as content, BNPL, loyalty, coupon, technology, mobile, and media buyers) that drive tangible and incremental value-add to your bottom line.