Mastering Marketing Measurement Event @ Google Sydney | XPON & The Marketing Club

In today’s data-driven world, mastering marketing measurement is key to success. At a recent event, we presented and hosted a dynamic panel discussion on the evolution of marketing measurement, covering everything from foundational techniques to advanced, tech-powered strategies shaping the future of data-driven marketing.
What we covered:
1. Levels of Measurement Maturity: Understand the stages of measurement sophistication and how to position your organization effectively.
2. Foundational Techniques: Basics like ad tracking and Google Analytics.
Intermediate Strategies: Advanced approaches including attribution models, data integration, and single customer views.
3. Advanced Techniques: AI-driven tools like media mix modeling, multi-touch attribution, predictive analytics, and sentiment analysis.
4. The Future: Insights into emerging tech that will redefine marketing measurement.
Thanks to Google Cloud for hosting us in the Google Sydney office.