Bringing a Product to Market - How I Designed Custom Keycaps

[@MatthewEncina]

Thanks to Notion for sponsoring this video. 🎉 Get started with Notion, sign up for free or unlock AI for $10 per month: ntn.so/MatthewEncina1 📆 Check out Notion Calendar for free: ntn.so/matthewcalendar

[@DrayWilliams]

The ability to not only build the product but document the process so well too is impressive

[@MatthewEncina]

Thanks. I've been trying to get better at it over the years.

[@bradyvilhauer4445]

I just watched this again after a while, and I literally thought this as I was watching. I was like this is such a good video - wait- he had to film and edit the entire thing while actually designing the product. I’d be so bad at that!!

[@MatthewEncina]

@@bradyvilhauer4445 I appreciate that. It's a lot. But after doing it so many times, it feels second nature.

[@corgikun2579]

Geez, at this rate you're becoming one of my most influential designers. Just by watching the video I already feel like a better designer. Great work on showing all this! Extremely valuable!

[@MatthewEncina]

I appreciate that!

[@SandroCostaRomero]

My man just made a product, from scratch to launch, pitch the project, talked to manufacturers and brands, marketed it, and documented all the process just to have a keyboard that matches his home. Mad. Respect.

[@MatthewEncina]

And to share with others ;)

[@SandroCostaRomero]

@@MatthewEncina there is no downside

[@Anuragvisualss]

The fact that you not only build a aesthetic modern looking keyboard but also it represent your studio is so amazing

[@MatthewEncina]

Appreciate it.

[@bradyvilhauer4445]

This is freaking dope dude. Keep creating. This is so inspirational and fun. My buddy literally fell in love with your keycaps, not realizing who designed them. I was like ‘bro remember the dude with the greatest office of all time?? This is his keycap set.’ We were like no flipping way. I love the look of the print-your-own-paper keys, without anything inside them. So dope!

[@MatthewEncina]

Appreciate that. Thanks for sharing this little story.

[@MrSkullhead0]

So cool how just a couple years ago you were posting about this little world you discovered of custom mechanical keyboards. Now you’re making one of the most unique sets that would be a staple in a custom enthusiast lineup of Keycaps. That is true passion and very much inspires me, nice work Matt! ❤

[@MatthewEncina]

Thanks for the kind words. I appreciate you following along on my journey.

[@RobertHighwind]

Your thoughts process, work flow, and execution is truly inspirational.

[@MatthewEncina]

I appreciate that Robert.

[@TaehaTypes]

This was such a great introduction for anyone looking to run a keycap set GB! Thank you for the feature

[@MatthewEncina]

Thanks for the amazing footage!

[@dodifferent_co]

Great packaging insights and thought process. Taking note 📝 Color matching the key caps to the swatches was SO satisfying

[@MatthewEncina]

Belinda had the same reaction to the color matching 😅

[@kuro-shimai6290]

All the products feel premium in every way. Glad to have the opportunity to watch and learn about the overall process.

[@MatthewEncina]

Thanks

[@MarioVelezBThinkin]

This is one of the best videos I have ever seen in my life. What a fantastic run down on getting in and making something people are enthusiastic about. Thank you for making this.

[@MatthewEncina]

You’re very welcome. Glad you got value from it.

[@zimbobway3137]

You said it better than I could so I’m just gonna piggy back off your comment and say ditto. What an amazing video from start to finish. Thank you for sharing with us

[@Bhaswati828]

I've been following your videos for quite some time now. There's always something fresh to discover. Moreover, the soothing narration and unhurried pace of the videos create a unique atmosphere.

[@MatthewEncina]

Glad you enjoy it.

[@THEMAVERICKPODACST_UG]

I could watch your channel all day long Mathew , another great piece , learning a thing or two from your processes ,purely insightful . 🇺🇬

[@MatthewEncina]

Appreciate that

[@lauro.dominici]

You have been such a huge inspiration to start my own channel especially in the creation of my "Home Office Makeover". My gratitude towards you and your way to inspire people will never be enough!🙏

[@MatthewEncina]

Cheers

[@bendurack2012]

So nice to see this so brilliantly documented! Your ability to storytell is captivating. No underestimating the time you clearly put into this alongside the project itself!

[@MatthewEncina]

Thanks Ben!

[@codenocode]

this is peak content creation

[@MatthewEncina]

@@codenocode 🙏🏽

[@antonettehicana2704]

Your passion is truly respectable!

[@MatthewEncina]

🙏🏽

[@josephhettrel]

The level of this BTS is just mind blowing. I love your style so much, it stands out and the quality is so so high. Really inspiring!

[@MatthewEncina]

Thanks!

[@miggygaluza9234]

YESSSS, new vid to watch while sipping some morning coffee while also doing some engineering school works

[@MatthewEncina]

☕

[@etiennegp]

You are a real keyboard enthusiast! I love notion, it's my second brain.

[@MatthewEncina]

🙏🏽

[@SebastianPedraza]

Dude literally gave the formula. You can apply this to so many projects/personal interests. This is unreal man! Amazing and thank you! Subscribed.

[@MatthewEncina]

I appreciate that.

[@tatianebarros4263]

I’m SO impacted by this video! I’ve never seen a video with this much value, beauty and knowledge. It’s a masterclass! I learned a lot! Thank you!

[@MatthewEncina]

Thanks for the kind words. Glad you enjoyed.

[@amitposthair]

this video couldnt have come at a better time. Was at road block on where to start my own product line but this video helps tremendously!

[@MatthewEncina]

Good luck on your venture.

[@me_utkarshsharma]

Is it just me or everyone is in love with his coffee cups? I mean they are so aesthetic. I am trying to find similar but not able to find till now.

[@MatthewEncina]

It's from Ben Durack: bendurack.com/product/Mμ?BDAf=3

[@kristophermanabo6446]

One of the best documentaries I’ve seen. You are so clear in telling your process and it’s really impressive how you pace yourself telling the story. This is such a great insight on creating a product. It truly feels like I’m part of the process and part of the story. I really want to support this product. ☺️🙏 excited for you Kuya 🎉

[@MatthewEncina]

Salamat. I appreciate the kind words.

[@djcarlo]

Love this!

[@MatthewEncina]

Thanks Carlo!

[@simonmayer5083]

As a junior designer myself, I can just say that this process demonstration is super inspiring and also works for me as a framework and as inspiration for my own projects, in which I aspire to reach the level of fidelity that you display! Greetings from Germany ;)

[@MatthewEncina]

Glad you can appreciate it. Cheers.

[@cgpov]

Killer as usual! Also thanks for using our materials! ❤️

[@MatthewEncina]

Thanks Chad. GSG came in clutch!

[@Rivek]

Really looking forward to this set! Thanks for the peek behind the curtain into the design process.

[@MatthewEncina]

Cheers!

[@bizzobandoli]

Manoooo tu foi grandão nesse video. É entusiasmante ver teus vídeos, teus processos e resultados. Parabéns pra caralho pelo trabalho incrível.

[@MatthewEncina]

Thank you!

[@pryex8565]

Wow, great video. Incredible integration of the sponsorship along with a lot of useful and appreciated insight into how this whole process works. I'll definitely be checking out more.

[@MatthewEncina]

Glad you enjoyed it. I had fun making it.

[@MattHeintz57]

Excited to start writing with one of these keyboards one day! I'm curious, did you create a web site with notion or did you use a different tool such as square space? Either way, I'm super impressed with your process, approach and style. It's always a treat to get the notification that you've released a new video. Thanks Matthew!

[@MatthewEncina]

Hey Matt. Yes, custom mechanical keyboards are so fun to build and type on. The website for Modern Musings I built with Squarespace. But there are 3rd party tools that allow you to link and turn a notion page into a styled webpage for others to view.

[@Charo.mp4]

It's always so inspiring seeing what goes on behind the scenes to bring your ideas to life. Fantastic work as always, Matthew!

[@MatthewEncina]

Thanks for stopping by Charo

[@marisbra]

that sneak peak at the end blew my mind! they are stunning!!

[@MatthewEncina]

Thanks! Excited about both of these projects

[@marisbra]

@@MatthewEncinaas you should! they are a great accomplishment, I look forward to more future project

[@sergiorojas4291]

Hey Matthew! I've been following you since The Futur, I'm a big fan of your style and designs. You really inspire me (I'm a 3D artist). Thank you!

[@MatthewEncina]

I appreciate that!

[@TheOriginalTristonEvo]

i wish you would release more videos ..your videos are enticingly wonderful to watch, learn and focus to

[@corgikun2579]

I wish that too, but I doubt it because each video is a mini-documentary of a new product Matthew designs and sometimes designs+builds and goes into a product on the market. He's awesome!

[@MatthewEncina]

Thanks for that. It takes so much work to make a single video (and product), so I capture and share what I can.

[@yassinechikhi]

With every video you produce you reach a new high. These kind of documentation with full passion, transparency and details is very impressive. good job man keep producing.

[@MatthewEncina]

Thank you for the encouraging words.

[@jacksongrimm6460]

This is awesome! I loved the GroveMade video and its great to see another video like it with the design process.

[@MatthewEncina]

Glad you enjoyed it. I like making these.

[@firmreason]

I have been here since the beginning - will be here till the end! keep inspiring us!

[@MatthewEncina]

🙌🏽🙏🏽

[@Phemmy19]

inspiring as always. excellent shot at 5:05

[@MatthewEncina]

I appreciate that.

[@ivovass195]

I guess this was inevitable for you as a designer, product developer and keyboard enthusiast. The set looks great and fits yours design as intended, awesome stuff

[@MatthewEncina]

Appreciate that.

[@nickfurious]

I knew this day would come. Mad respect Matthew, can't wait to get a set for my NK65 ☕

[@MatthewEncina]

Thank you for the support!

[@AndreasHontzia]

1:30 Dieter Rams, not unexpected in this environment. Well done!

[@MatthewEncina]

Such an inspiration.

[@abdulsamad74581]

Design + Videography + marketing + understanding idea to manufacturing. Really makes you an unbeatable personal brand @mathew encina

[@MatthewEncina]

I'm trying my best to build on it!

[@Anorexus.design]

Thank you for sharing your design process, Mathew!

[@MatthewEncina]

You're welcome. Thanks for dropping by.

[@GauravSharma-yu6ip]

Was waiting for this video for so long, made my day. Can't wait to buy these...🙌

[@MatthewEncina]

🙏🏽

[@mrb-money]

This looks dope! Thanks for doing this man. Not only the production is impressive but it gives viewers (at least on my end) the other perspective of starting your own brand.

[@MatthewEncina]

Glad you found it valuable.

[@BomberTank]

This was pretty cool insight. I enjoyed this because I definitely want to build out a keyboard for my set up.

[@MatthewEncina]

Enjoy the process!

[@lutherredd]

We will be grabbing extras when they go live! So happy for you man.

[@MatthewEncina]

I appreciate it! Good to see you here.

[@nxmiji]

this is a different level of craft , creativity and dedication. Impressive work. so inspired

[@MatthewEncina]

I appreciate that. Glad it connected with you.

[@leftcoastfunk]

idk why this video had to be 10 minutes long, you could have just straight up told me I'll never be capable of doing this 😅 Seriously though what amazing job you did with both the keycap set and documenting your process for the video. Brilliant creativity!

[@MatthewEncina]

You can do it too. And thank you.

[@thawzie]

ahhhh matthew do be living the dream once again!

[@MatthewEncina]

Trying my best to live by design.

[@ryandotfurrer]

I want more comment from you in general! Everything you touch seems to be fantastic; going to pre-order my keycaps right now

[@MatthewEncina]

I appreciate the support!

[@ryandotfurrer]

@@MatthewEncina happy to do it man, you are an inspiration

[@antnguyen]

Lovely set dude, HIGHLY satisfying @9:32

[@MatthewEncina]

My wife said the same thing haha

[@thedailydigs6195]

Such a detailed process. Thanks for walking us through it with you.

[@MatthewEncina]

You’re welcome!

[@gustavkjellin2405]

Had no idea you were behind these - neat! Really wish there was an international kit though…

[@MatthewEncina]

Unfortunately had to make tough decisions when it came to kitting. It's the tough part when making any idea a reality.

[@jvazestudio]

Amazing! really loved when the keycaps matched the sample, and the branding on Modern Materials is so great like you can acctually feel the texture on it, Thank you for documenting in such an appealling way your journey!

[@MatthewEncina]

Glad you appreciate the details. Cheers.

[@mehliamm]

Matthew is such an inspiration as a creative director/designer ❤ been waiting a long time for a new vid ✨✨

[@MatthewEncina]

Thanks, More to come.

[@Iifeandmoney]

Nice one, I remember I left a comment a year ago and asking if you can make your own keyboard brands, this is wow❤ I haven't finish the video yet haha

[@MatthewEncina]

There's more to come ;)

[@LoobedSwitches]

Very insightful. Love how organized you are throughout the entire process!

[@MatthewEncina]

Thanks always for the support Chris!

[@iLuvCats]

Thank you for all your work and inspiration in the hobby.

[@MatthewEncina]

My pleasure.

[@RhysAngulatta]

As someone who works in product, I'd love to know what your market discovery process is for these new releases. Absolutely love your content, it's incredibly inspiring and certainly influenced my career pivot into product!

[@MatthewEncina]

Thanks. For this product, it was a lot of intuition and anecdotal information. Since I spend a lot of time in the custom keyboard world, and not finding the keycaps I like, it was an opportunity to make something. There's also comfort in knowing that it's produced on a limited small run.

[@ronneloares]

This is nice! Another Filipino designer of Keycaps!

[@MatthewEncina]

I know of Jaekeyed, are there more?

[@ronneloares]

@@MatthewEncina Simbusped, designer of GMK Earth Tones.

[@MatthewEncina]

@@ronneloares nice

[@ronneloares]

@@MatthewEncina waiting for your next keycaps design. More power!

[@SanjotBhasin_]

your videos are always amazing with explaining the process and showcasing the process!

[@MatthewEncina]

Thank you!

[@aydinhutchison]

I love all you product design and launches !!

[@MatthewEncina]

Cheers

[@aydinhutchison]

Your welcome mate !!!@@MatthewEncina

[@khoile4477]

Love this video Matthew and inspired me for my future projects

[@MatthewEncina]

🙌🏽

[@rickylucas]

This video is brilliant Matthew.

[@MatthewEncina]

Thanks Ricky

[@igordosanjospro]

Congrats Matthew. Another very cool and very well produced video 👏👏👏

[@MatthewEncina]

Thank you

[@Ziayoub]

Very intressting! I like that way how you orgnize your work flow.

[@MatthewEncina]

Thanks

[@JuanMatajuaninamilli]

Fantastic video, sir! Looking forward to your caps!

[@MatthewEncina]

Appreciate that. Thanks for stopping by.

[@rayanafif]

thank you for sharing your process! Its great to know behind the scene on how great products are built

[@MatthewEncina]

You’re welcome

[@jongchaip]

I love all the way you do. Great product great video great content. Thank you for sharing this.

[@MatthewEncina]

You're welcome.

[@FindriHodir]

Thank you so much for sharing your knowledge

[@MatthewEncina]

You’re welcome

[@psyaviah]

Thanks for being so elaborate! This is inspiring and communicates well that things take time, effort and patience. I'm only designing keycaps for myself via goblintech (because I can't find an ISO-BE layout), and thus, I can relate to some areas. But I don't have a background in design, nor a lot of experiencing in designing things. I do have experience in doing artwork for my music/albums and so on. I'm very impressed with the way you can document this all and the blog about it as well. I like your style a lot, very well thought out. Thanks for the video!

[@MatthewEncina]

@@psyaviah I’m glad you enjoyed this. Good luck on designing your set!

[@GauravRatna]

Outstanding video🫶🏻

[@MatthewEncina]

Thanks!

[@manny8042]

So beautiful. Amazing work as always Matt.🔥

[@MatthewEncina]

Appreciate that.

[@sisqo-7636]

Nice 👍🏼 I already preordered all of them 😅

[@MatthewEncina]

Thank you for your support!

[@sisqo-7636]

@@MatthewEncina Good luck

[@instaq]

very interesting watch and as a fellow designer very happy to see such process step by step!

[@MatthewEncina]

Cheers

[@user-qc5qu9dx1c]

Simply Outstanding Process

[@MatthewEncina]

Thanks

[@iamsheep]

I just received my concrete base kit from Novel Keys. Awesome work!

[@MatthewEncina]

Thank you! Just got mine too.

[@iamsheep]

@@MatthewEncina wait, you designed it and you just got it?????

[@KahnJi]

Amazing job!

[@MatthewEncina]

Thank you!

[@Tibiscuit_OW2]

Love these vids where you talk about the process of designing a product. Thanks! 3:15 For you first collaboration, what did make you stand out? (To maximize the chance to get work on a new project with a brand, you need previous work, but to have previous work you need to work with a brand. It there any method for the start? Usually, logo designer, motion designer etc, show in there portfolio personal work if they didn't work with a brand in the past) Thanks in advance

[@MatthewEncina]

@@Tibiscuit_OW2 my 20 years as a design professional and an audience I’ve built around what I do was valuable to open the conversation and build trust with my collaborators. I talk about this in details on my latest video.

[@gabrielmundaka]

Amazing thank you for creating this

[@MatthewEncina]

You’re welcome

[@klaratulicic3923]

Thanks for the answer! Fantastic work, as always 🔥

[@MatthewEncina]

🙏🏽

[@tegion5622]

I really enjoy the appearance of the keycaps. It's unique, but somewhat approachable. Thanks for sharing your process. Do you consider adding an international kit? (Maybe on the PBT-Fans X-Ray kit?) I hesitate to buy the keycaps, because I can't use them on my daily drive. Here in Germany, we some times need our extra keys. Please keep up this inspirational work.

[@MatthewEncina]

Thank you. We may in fact create an international kit for X-Ray. There should be more updates at the end of the month.

[@tegion5622]

@@MatthewEncina That sounds exiting

[@stephenokonkwo5595]

Wow! This was so interesting to watch

[@MatthewEncina]

I’m glad.

[@bakeraus]

Love your work! Amazing kitting and set but no more GBs for me. You are in good hands with Novelkeys. Crazy I have been in this hobby for 5 years and no one has done into this sort of detail showing the process.

[@MatthewEncina]

Thanks. I feel you on the GBs. Extras in stock in a few weeks! I saw the lack of content around the subject, so I thought I'd fill in with my personal experience with it.

[@BrokenandCoastal]

Such a great break down.

[@MatthewEncina]

Thank you.

[@ratixyz]

Killer video and killer keycaps, Matthew!

[@MatthewEncina]

I appreciate that!

[@sharoonrom2938]

Mannnnn, You are so talented

[@MatthewEncina]

🙏🏽

[@shrutisonali5008]

Love the video❤❤ makes me wanna leave what I am doing and switch to product design (industrial), looks so rewarding❤❤

[@MatthewEncina]

Focus. Finish. Then learn something new. You have a lifetime to grow and add to your experiences. I'm only now getting into industrial design after 20 years of exploring other creative fields. And I'm glad I'm only arriving now.

[@designerjed]

Such an inspiration bro!

[@MatthewEncina]

🙏🏽

[@Imperfectlink.]

Great job on the video and thanks for the shoutout!

[@MatthewEncina]

You’re welcome. Great product.

[@TW2LV2]

The sets look so good man! Congrats! This video was great and the insight on the process is amazing! Not many people know me yet, but i'm a keyboard youtuber and I also stream builds. Of course, no worries if it isn't possible but if I could get a set to feature in one of my videos, let me know! 🙏

[@MatthewEncina]

Thank you. Keep it at.

[@Touchmax]

This is so inspiring!! Thanks for sharing such transparent behind the scenes process of how to make this happen! Congrats Matthew! Just one more thing I'd love to know if you don't mind asking. What's the revenue portion in genearl among designer, vendors and manufacturer?? And how long does it take to get paid as a designer role?

[@MatthewEncina]

Thank you. I added some detail about this on the blog post linked in the description, the royalties for something like this are typically 8-10% on average. More if you have more to leverage.

[@Touchmax]

Thank you so much.. @@MatthewEncina

[@j0rgesousaGaming]

Awesome work!

[@MatthewEncina]

Thank you!

[@TemProduction]

Please do make a similar video for X-Ray keycaps in the future as well :))

[@MatthewEncina]

If this video does well, I plan to.

[@TheHypeCom]

Would have preordered those instantly if they had norde support. Very pretty set!

[@MatthewEncina]

Totally understand. Maybe if there’s ever a round 2!

[@raafealimirsaheb]

i have not seen craetor making this clean video by the way i lov your videos but i like more of project videos were you make multifunctional wooden workstation and shelfs .

[@MatthewEncina]

Thank you