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A few days back, I had the chance of going to Miami for the launch of a very different type of timepiece by Maurice Lacroix as they introduced a plastic watch complementing their Aikon collection.
But in the wake of the Swatch/Omega tsunami we all witnessed in recent days, I wanted to come back on the strategy linked with this project because it naturally caught us a little bit off guard.
Find all about it in this video report of the day.
The very best to all of you and Viva Fun Watchmaking!
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