Max Mara | Inside Luxury

It is one of the most acclaimed fashion houses for having managed to combine the traditional values of Italian DNA with innovation. Over 70 years, Max Mara has conquered lovers of the so-called minimalist luxury with its timeless coats, made for smart women who values quality and comfort to look good in any occasion and place. In this episode of the series "Inside Luxury" we travel to Reggio Emilia, Italy, to visit the origins, the historical archives and the place where the brand's iconic pieces are produced. Maria Giulia Maramotti, the founder’s granddaughter and today global sales director of the maison's retail area, explains to us in an exclusive interview how the present and the future of the Italian fashion giant are sewn, which also passes through Portugal. The garden of the Calouste Gulbenkian Foundation in Lisbon was the chosen set for the presentation of the Resort 2023 collection, which was inspired by the writer Natália Correia and Portuguese traditions. A unique moment designed by the brand's designer, Ian Griffiths, who in this episode opens the doors to Max Mara's creative universe.

[@heavenly894]

They never ever disappoint...i love this brand and what it stands for so much❤