The trip to Truong Sa; Using Storytelling to sell products | Market story in five minutes | Week #32

The newest freaking market news of the week curated and evaluated by Mrs.Vu Kim Hạnh, a veteran journalist and the Chairwoman of the Business Association of High-Quality Vietnamese Goods. The show is created by Maybe - A platform that discovered talents
Update the market every day.
▸ TikTok: bit.ly/3G9BrfZ
00:58 - Using Storytelling to sell products
At ThaiFex Anuga 2023 - Asia's largest food and beverage trade show in Bangkok, businessmen said: "The fact that Vietnam has not sold goods across Asian and European countries is due to the unknown story for the product."
Mr. Nguyen Thanh Huy, Commercial Officer, Head of Trade, Vietnam Trade in Thailand, shares about market Vietnamese products that are able to compete in the Thai market. However, businesspeople are unable to tell the story of the product for consumers. Who is telling? Tell whom? How to tell? It is an art of storytelling if it is not achieved, Vietnamese products will forever fade on the market.
Mr. Chokchai Kolsrichai, “market owner” of Talaad Thai Market, said that in order to increase competitiveness, the most important factor is to tell the product story using QR code. It is necessary to tell about the origin of the product from A to Z, from the introduction of raw materials into the production and processing process, to the distribution to consumers.
08:15 - Journey to Truong Sa (Spratly) Islands
Have we ever thought about “making the market” and making a brand for the Truong Sa? That’s the question the journalist Vu Kim Hanh asked after a trip to the Truong Sa Islands - a trip only once in a lifetime that not everyone can go through. It is difficult for us to travel to Truong Sa because it is a remote island area, where transportation and living conditions are poor. In particular, the safety factor remains relatively low, as the East Vietnam Sea still has the potential for unforeseen conflicts.
Are you able to create a brand for Truong Sa if you don't travel? We already had the cucumber of Truong Sa, the ice water of Truong Sa, shell of Truong Sa, green vegetables of Truong Sa, spices of Truong Sa and now cups, dishes of Truong Sa, etc. All of these products can make up a special brand of Truong Sa. Per Truong Sa products are not the best products, but its value comes from the two words “Truong Sa”. Truong Sa is the flesh of the soldiers who fell to protect and preserve for the peace of the back. Branding for Truong Sa is not business, it is the feeling of sacredness.
16:50 - Happy Food: A New Food Trend
Consumers now increasingly refer to "happy foods" or "foods of happiness" instead of the term "healthy food" that was once used to describe foods that were healthy. From the standpoint of market strategists, this signaled the creation of a new concept of food. Food not only ensures health but also brings happiness to consumers.
▸ Spotify: bit.ly/3UBV1Wi
#5phutchuyenthitruong #nhabaoKimHanh #maybevn