Mazda Europe uses a CDP, personalizes communications, and reduces costs

Learn more: oracle.com/cx/...
Mazda Europe knew that to personalize customer communications and reduce business costs, they needed a better view into their customers' interests, intent, and search history. So they went looking for a CDP. With Oracle Unity Customer Data Platform (CDP), they were able to connect all their data into one unified customer profile so they could engage with customers in more meaningful ways. See Mazda Europe’s story and see how they were able to increase lead submission and order uptake as well.
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