McLaren VP Insults

[@alistairwillock7266]

Hey Robert, I think you may need to make a bit of a clarification regarding your comment about "driving the same roads... up and down the canyons". That felt _awfully_ like you were directly throwing shade at Matt Farah. If you were in fact doing so, you should come right out and say so. If you _didn't_ intend your viewers to make that connection, then I think you really need to clarify that in a follow-up video. Especially because the message is pretty muddied, as Matt is _both_ a traditional automotive journalist (and indeed, a contributor to Road and Track specifically) _and_ (quite obviously) a pretty damned notable automotive KZbinr - and a pioneer in that latter regard.

[@RobertMitchell]

I like Matt. Have no issue w him AT ALL! But does he get the car based on R&T relationship or his YT relationship w mclaren? My simple point is that no name owners will sell more cars than he will and that’s a fact I think we could back up here easily without having to insult Matt who has done nothing wrong

[@alistairwillock7266]

@@RobertMitchell OK, got it. You _were_ referring to Matt, but you weren't trying to throw shade his way. Instead, you were trying to make the (most likely valid) point that the kind of coverage yourself and Brookes provide of your own cars provides better customer engagement than a Smoking Tire review. I think that's fair, and your clarification absolutely fits with the rest of the content of the vlog. Just be aware that I'm likely far from the only person who might potentially misconstrue your intent there. I specifically asked the question because I'm familiar enough with this channel and your prior content to have a pretty high opinion of your character - so I asked you to clarify your intent instead of just jumping to a conclusion. Quite a few other viewers who arrive with less prior goodwill may not be as charitable.

[@RobertMitchell]

@@alistairwillock7266 I guess I’ll let them know if the question comes up. I have no social media beef w anyone and respect each for their segment and what they’re built. Matt well included :-)

[@stan0matic]

@@alistairwillock7266 To broaden the sample size a little, I understood who Robert was referring to, and I didn't take it as a dig.

[@giovani5586]

I don't think he needs to clarify any thing at all....

[@tavarish]

Mclaren would be the #1 supercar manufacturer if it could sort out these issues. They drive so well, but man do they miss the mark when it comes to connecting with their target audience.

[@RobertMitchell]

They have all the pieces of the puzzle... just need to put them together

[@killy1]

@@RobertMitchell So many journalists and "youtubers" all drawing a similar conclusion can't be wrong!

[@grahamallard8646]

Youve got tavarish commenting on your videos youve made it #tier1

[@TheMilenkata]

@@RobertMitchell Let's pull them together!

[@RobertMitchell]

@@grahamallard8646 he’s a bit of a fan girl tbh. 🤣🤣

[@nismobeach]

Brooks is McLaren's 765LT salesperson of the year and they don't even know it.

[@RobertMitchell]

Yep

[@CharlieBeveridge]

I don't remember ever seeing Brooks saying anything negative towards Mclaren, or even making videos about any problems his cars have had? Robert on the other hand, you are on the way to getting black listed mate haha..

[@CharlieBeveridge]

@Lambullshitini Sadly lots of people do care about 1/4 times ( and Nürburgring lap times for that matter)

[@tonistaru]

@Lambullshitini people like different things. It’s ok.

[@zonapainter]

@@CharlieBeveridge I would bet over 90% of McLaren owners aren't drag racing them. Unless you're a millionaire with money to burn, paying 400K to run a 9 second quarter mile doesn't make financial sense. Guys building 9 second cars for a fraction of the cost.

[@JayEmmOnCars]

McLaren shooting themselves in the foot over a video on KZbin? NEVER

[@stewartneale1823]

Hey, JayEmm big fan of the channel! Linked your first McLaren vid here half an hour ago..didn't know you were a Tier 1 RM follower too. Big ups from Down Under.

[@maxsav007]

You were the first person i thought of 😂😂

[@AntoniusTyas]

Somehow I sensed a video coming soon...

[@JayEmmOnCars]

@@AntoniusTyas na I'm temporarily retired from the McLaren bashing game. I'll let Rob take up the mantle. It's like being Batman

[@LewisJMi]

@@JayEmmOnCars That really made me chuckle

[@spoolenturbo]

This day and age, these companies act like social media has no impact. Especially when they say such derogatory statements. Total BS from McLaren.

[@RobertMitchell]

its a mess really at best

[@googleuser4207]

They were born with billions. That type of arrogance is alien to small folk.

[@billbligh4547]

McLaren’s arrogance is on a par with their quality control.

[@FeriGGGG]

no, actually the oposite, ...we wish their quality/reliabity would be as high as their arogance

[@kkurzeid]

It's like their past seasons in f1

[@crispybacon9523]

I have a 15 year old 997 and when I recently took it to my local Porsche dealership I was treated with nothing but respect, even though in terms of revenue it was worth pennies to them. When it comes to splashing out in a few years time, I've decided to stick with Porsche. How you treat your customers matters just as much as the car imo

[@memememine1]

I love going to the Porsche dealer. Once I had one tire damaged on my Camaro of all cars right before an autocross. The tire is the same size as some gt3 models. I even told them it was for a Camaro. They were happy to sell me just one Cup 2. Saved my weekend for sure. Salesman even showed me around the 992 afterward.

[@997GURU]

Same for me, i have an 16 year old 997 S and i worked hard for many years to buy it, allways been treated with respect at my local Porsche dealer!

[@flyingby3703]

I mean there are good and bad people everywhere. I‘ve made some good experiences with porsche dealers but I‘ve also had contact with som less than great employees. For example one salesperson who refused to sell a car that had been sitting in the top spot in their showroom in munich for 6 months (without anyone having serious interest in buying it), because it was 5min before closing. Didn’t even write down a name, phone or email. Just said don’t worry, nobody is going to buy that car away from you. It took a lot of work to get hime to even put a „sold“ sign in it. Waited a week and went back, spoke to a different salesperson, this time a competent one, negotiated a bit, got the car and it’s been well since then. My point is that yes porsche is quite good in the service department but you still have to look out for some black sheep.

[@ShaiyanHossain]

thats exactly why so many people avoid hyundai/kia because of how terrible their dealers are

[@MrB590]

Porsche are great

[@JoeAchilles1]

Great video buddy, McLaren seem genuinely clueless with their marketing and customer service!

[@RobertMitchell]

they’re getting bmw tips I guess

[@mp_petrov]

@@RobertMitchell hahahaha, a good one! 😅

[@snoopydogg1]

@@RobertMitchell I reckon they need Ron Dennis back maybe?

[@simonbelmont1]

McClueless

[@phillipchandler8862]

@@RobertMitchell Agree with that from my personal experience.

[@RK-or2jb]

At the rate you're covering news in the Motoring industry, you're already #Tier1 😂

[@RobertMitchell]

heheh

[@tooclaws]

Lmao good one.

[@OrionVX]

Thank you for mentioning this! DragTimes responsible for a lot of McLaren sales and he has great content. McLaren is acting more pretentious than Ferrari and they already have bad track record for reliability and customer relations. What you need to do to consider as a motoring journalist!? Outrageous. An owners insight is more important than an opinion based on limited time review.

[@evanescence2]

100% nailed it right on the head

[@brentpowell7889]

Hi Robert , as you may remember I was out with Apex last August in my 600 LT , had some tuition with Apex and a fast lap with you in the 620 R, great experience. I am furious with McLaren, customers like you and Brookes are tremendous adverts for the McLaren product, having owned and run my own business, I am aware of the importance of marketing, for this so called VP to feel he can treat and speak to customers this way, customers that do so much to promote the McLaren is senseless. I try to promote in my limited way the McLaren brand , to insult these guys is totally out of order , unnecessary and has not been thought through. Again McLaren have damaged their own brand , please for the love of God I hope they think very carefully before they start abusing high profile costumers. Hope to visit Apex beginning of June , if I can sneak out of the U.K., difficult in a Luminarie green McLaren 🤣👍.

[@RobertMitchell]

Great hearing from you here!!! I recall our laps very well:-). Looking forward to having you back at the ring!!!

[@scoobysean555]

If you can afford a mclaren then I'm sure you can afford the 5 bags fine mate 😂

[@brentpowell7889]

@@scoobysean555 🤔 there’s a thought , expensive trip though 👍

[@sganzerlag]

This.

[@stubones]

@@brentpowell7889 Like Sean said, you have a Mclaren... Poor people don't own Mclarens....

[@mgcharoudin]

Do you know how many UPs we've sold? Yet no Golf 8 was given, so we're rocking MK4s instead. Better car anyway.

[@RobertMitchell]

I think you guys have made the mark 4 market double

[@sekou3758]

Your point?

[@RobertMitchell]

@@sekou3758 its a joke

[@sekou3758]

@@RobertMitchell Wasn’t talking to you

[@mgcharoudin]

@@sekou3758 spicy aren't we?

[@jeoboden]

Robert on not picking up a 765LT "It's not about the money, it's about sending a message." - Joker

[@slcncr]

I hope that VP watches *this* Video here and then feels ashamed of himself for making the wrong decision. And you Robert explain perfectly why.

[@RobertMitchell]

I suspect one is set in their ways and would rather try to make trouble for me within the brand.. however they could seriously impress me and be open to discussion

[@JayEmmOnCars]

@@RobertMitchell don't hold your breath

[@Cipher160]

"Andy was the Experiential Sales & Marketing Manager at BMW." Oh

[@RobertMitchell]

hahah

[@Shiftndrive]

well this explains it.

[@tonistaru]

Lol he was at bmw 2012-2015 . Which sounds about the time when formula drift started to realize that they need to start running newer cars to help grow the sport. Some manufacturers like Ford and Toyota saw that as great idea. Bmw saw that as a great idea to threaten to sue anyone running a bmw without the roundels removed.

[@izzdin6228]

@@tonistaru whoa, never heard of this story regarding BMW & Formula Drift. TIL.

[@martyndyson9501]

Brookes should be the head of marketing and social media in north america for Mclaren, hes done more than anyone else to promote the brand, it would be a dam shame if Mclaren decided to fall out with Brookes and other youtube channels, its free advertising and 95% of it is positive, im British and proud of Mclaren, im ashamed by their actions regarding the management decisions!

[@dedge12858]

McLaren VP of marketing doesn't like exposure - well he's got it now. Not sure he's in the right job.

[@realitykicksin8755]

My take on this: Mclaren has deals with autmotive journalists and they must have threatened Mclaren to write garbage if they did not get the premieres. Its all about the $$$

[@richieduck67]

McLaren are a bunch of hypocrites how many automotive youtubers have they invited to car launches in the past that are not journalists like SOL etc

[@girish2959]

Ehh it sounds like it was a pre-production car, in the press car world there are rules about how cars are handled. For most manufacturers, if a press car left the custody of the people the car was signed off to and was driven hard on track they'd be upset. There are a couple of reasons for this, liability, the fact that a pre-production may not have details finalized, and there may be embargoes involved. The way social media has evolved though, the reasoning probably doesn't really make as much sense today as it would've 10 years ago. McLaren marketing handled it clumsily and clearly shot themselves in the foot. The dealership probably should have had better judgment, but not Brooks from Dragtimes' fault.

[@ethanstorm1735]

Independent car brand struggles I guess😂. Idk why car journalist exist anymore. In this day and age anyone can be a car journalist.

[@ggusta1]

Exactly

[@tiffanymitchell4338]

1:08 Analiese: PISTA? He sold the Pista! ... Why does he keep saying PISTA?! It’s making me sad...

[@RobertMitchell]

I should have kept it for many reasons hahahaha

[@alim7502]

@Robert Mitchell The Nurburgring needs some Italian supercar right? :D

[@DavelyDriven]

Awe man.....i can see the sad eyes from here

[@masteringzero]

somewhere there is a marketing line in there for Ferrari. "You never sell a Ferrari, it will break your child's heart"

[@tooclaws]

Bless, Rofl. :)

[@micheltebraake7915]

In the Netherlands we have the expression: "A cat in a corner makes strange jumps". And maybe the Egos are too big at McLaren so that they don't want to see reality.

[@RobertMitchell]

I like it hahah

[@DanielGonzzz]

thats a good one, never heard that before.

[@dallatorretdu]

Brookes is a freaking legend. He has access to such a quantity of extremely powerful cars and is able to bring us that raw, non-edited content and still make that feel entertaining. I don't know what he did to deserve all that cash but he surely milks the performance of every car.

[@redtesta]

fact..

[@oliverhemsley3290]

Spot on tier 1 opinion as always. I used to religiously get EVO magazine here in the UK (the glory years, 2003 till 2015ish) but have not bought one in years. All motoring content is now from KZbin, the good ones like Harris, Smith, Metcalfe, Tim, yourself not the buy, wrap, exhaust, sell, repeat brigade. Not because of cost etc but because of the engagement, seeing and hearing the cars and what they can do. If someone whose pushing 40 is doing that where do they think the buyers of tomorrow are getting their info from. Short sighted at best. Like us without the specs!

[@jamesowen5492]

Ohh it’s my new favourite seeing you go in on marketing teams!

[@RobertMitchell]

hahahah

[@Adi-cp1hu]

Exactly my thoughts!!! Haha

[@jameseast8510]

Somebody has to do it!😁

[@wailfaridi2070]

Brooks was literally the best advertisement for the 720s and the 765LT lol

[@Mark__A]

The real problem was: Brooks forget to put on the TIER 1 TAN...

[@RobertMitchell]

If he use garnier natural bronzer he would have been given an elva as a long term vip loaner.

[@gentnextdoor]

They’ve struggled to sell the Elva yet are refusing free publicity to perhaps persuade a billionaire or two to throw spare change at one. Strange.

[@ardijanuar2036]

They even cut the production plan from 350 units to 175. They said some bs reasons but we all know it's because they struggle to sell that super niche market roofless 1,7 million dollar car. And it's doesn't look that beautiful nor useful imo.

[@richardtodorov]

There’s not a person alive that would watch a KZbin podcast with R&T and Andy Thomas (VP of McLaren NA) @jathomas1004 about flame paint on a McLaren, let alone be persuaded to buy a McLaren, rather than watching and being impressed by Brooks’ @dragtimescom McLaren videos. “Just an owner with a KZbin channel”, said by just a DB. Very short sighted and ignorant, especially for someone that totes on their LinkedIn page that they have vast knowledge of CRM and customer acquisition. Have a feeling Andy Thomas’ relationship with Road and Track’s executive editors and their let’s call it unappreciative competition had something to do with making those additional comments

[@joaoluistavares6046]

I also thought the same. Nowadays, a lot of people care much more about convenient relationships and fame. Then we get these unnecessary things.

[@wallymcguire2033]

Anyone that’s worked in Sales or Marketing won’t even be remotely be surprised that a VP reacted like this. It’s a toxic environment at best. Not even remotely surprised he tried to do the same thing to a McLaren owner as what happens to employees. Welcome to the world behind the curtain.

[@decarlocalloway01]

💯💯💯

[@G-GUG]

Spot on Robert! I applaud your stance on remaining an independent and beholden to none commentator. You deserve more respect from your suppliers than you have received.

[@beagleboy111]

Sounds like this VP gets kick backs from these Magazines.

[@Mozz309]

How these companies can be so naive to this stuff is beyond..

[@richardtodorov]

Robert so glad you digged into the R&T podcast. I made my detailed comment posted below about the R&T quip through my own research before I got to that part in your video. Great minds think alike!

[@RobertMitchell]

it was an evident relationship that needs pointing out

[@machtschnell7452]

Actually, Robert dug into the R&T podcast. Strong verb, you know.

[@richardtodorov]

@@machtschnell7452 thanks PHD

[@Atombender]

I like how you called Shmee by his real name Tim Burton. Some people may be wondering what a Hollywood director has to do with any of this.

[@ninobreznik9354]

Car Drama: *happens* ... "Hey everybody, I'm Robert!" Love it! :-D

[@anders-h]

You are the only reason I would even consider a McLaren over a Ferrari, Porsche, or Lambo.

[@Pit63]

Robert And Drag time is the best Mclaren marketing spokesperson I know ! I only knew about the 620R from Apex before Taiwan Mclaren dealer even said anything ... and I am kind of Tier1KZbinr in my micro market

[@RobertMitchell]

Thanks guys!!

[@michaelrichards2024]

Hey Robert, I'm shipping out to the US Air Force soon. If I get stationed in Germany I'll be seeing you at the Ring, it's my dream to come and check it out, go around, and watch cars fly around! Take care.

[@RobertMitchell]

fingers crossed that Ramstein comes down for you"!!!!

[@Hyppehest]

If you need housing when you get there, I know a guy ;)

[@jfrag911]

I'm SUPRISED these magazines still exist. I grew up reading them . But wouldn't buy anything without watching you tube first.

[@ixm2unvrz]

Marketing degree student here. Lecturer just straight up told me don't be like Andy from McLaren after watching LoP's video (he's also a car guy)

[@velvetjones1856]

I agree with your McLaren assessment. I think these odd specials are for collectors who want a car that is viewed as a collectable that will rarely if ever be driven. Think of the profit they make on a Senna, Speedtail or this Elva car over their regular production cars. More of these guys are like Manny Koshbin than the FFF family. Perhaps McLaren and BMW are having trouble communicating with their boomer owners? Where is Ron Dennis when you need him to straighten out these clowns? No glasses today, did you get your Lasik done?

[@DontPanicDear]

Oh I’m glad you’ve picked this up 🤓

[@RobertMitchell]

Me too!

[@DontPanicDear]

@@RobertMitchell Matt Farrah must be slightly embarrassed by the whole thing ! Also, if an owner now decides to lend Brooks an Elva to test, it’ll just look like sour grapes, not massive enthusiasm for an amazing new car 😕

[@mryeo8176]

Everything you've stated here is absolutely spot on. 1) The last time I bought an automotive magazine was back in the early 2000s. Who even reads those things anymore? 2) I would ABSOLUTELY 100% get my research on cars to buy and arrive at an informed decision by REAL OWNERS or these cars via objective real world empirical data from KZbinrs. For the purpose of being explicit, I would absolutely NOT waste a single minute trying to get what I consider as "reliable information" from Car journalists knowing full well that a half day photo shoot and the need to embellish information based on a short stint with the car does not qualify as being reliable information in the real world (to make my purchasing decision on a big ticket item such as a supercar). 3) If the VP of Maclaren Marketing doesn't get that, he has NO BUSINESS sitting in that seat. 4) I watched this video because of the title drag times which happens to be a channel I subscribe to and watch every episode to build on my personal schema on the real world pecking order of supercars featured in that channel. I'm also a subscriber of your channel, Misha's channel as well as Shmee's channel.

[@Briggsian]

If it weren't for Brooks, I would never have known how fast McLarens are on the drag strip. His channel is certainly helping McLaren sell cars

[@sportzntouring]

Even my small channel gets DMs from people saying they've bought cars and products because of my content. The way brand and product marketing works has changed. If companies like this don't appreciate this, their voluntary ambassadors will stop promoting their products, not because of the products - but because of the brand.

[@RobertMitchell]

KZbin is where we go for info on the products we want

[@sportzntouring]

@@RobertMitchell absolutely!

[@sheldondebraine6691]

I appreciate channels like yours, Tim's and Brook's that get good honest unbiast opinions and tests of the cars.

[@originalwolf8297]

I don't even know what Rodentrack is? Mice driving cars?

[@andreasweber5638]

As a customer point of view I would appreciate if car manufacturers would become much more humble. And honest. Bad built quality and downright disgusting customer service combined with a ridiculous price tag is going to backfire pretty hard on them

[@felixborek]

I honestly cringe about McLaren since nearly two years. It’s really sad to see so much potential thrown away. And to have the audacity to call brooks out in that way is just the icing on the cake.

[@alexanderziehl7529]

Robert is the voice of reason in the car community

[@Vangent87]

I legitimately ordered a 765LT purely based on Brooke’s videos and specifically the white 765LT with the black that fades in and the speeds it was able to run with a tune and exhaust, it ran less than 9 seconds in a 1/4 mile. Imagine what that car is capable of with upgraded turbos, downpipes and a tune I’d imagine a low 8 maybe high 7 second 1/4 mile. I’ve not picked the car up yet, it’s still being built and my order is expected to arrive mid-summer and it costs $365,000 and I wouldn’t have spent that money if not for Brooke’s. I never would’ve considered a McLaren without his videos because there are just so many known issues but his positivity about the car convinced me. Now I’m nervous, it’s the most money I’ve ever spent on anything... including my house and now I’m wondering if I want to spend that money to get involved with a brand that treats its owners that way. Maybe I should spend the money and buy a Ferrari or Lamborghini that won’t fall on its face with depreciation and frankly has a better heritage and name recognition.

[@RobertMitchell]

I don’t think you should worry. I think you’re getting hands down the best car for the money right now and that’s what you signed in for. I still have 4 Mclarens in the garage and still made this vid so my money is with the advice I gave you above;-).

[@JohnMHudsonIII]

I have to agree with what you said, pretty crazy to stifle free positive press for their brand

[@domv.977]

Awesome video Robert! Explained everything so perfectly! Being an owner of a Huracan for a few years and Lamborghini as a brand has been fantastic to us. It’s so sad and aggravating that these “big” automobile journalists that are so stuck up and twisted that they mess up facts and statistics to hold a lousy relationship with a low tier car company. Keep up the great content have a good one!

[@M.Muzayyad5498]

If Ron Dennis still on board McLaren, I believe he would fire that guy immediately

[@RobertMitchell]

When I went to the factory under his “rule” it was noticeably different

[@aussieausdeutschland4245]

Mclaren needs to sack the tools in their marketing team.

[@michaelsieber98]

It is sad to see a brand like McLaren understand so little about how the online world works and what actual bad PR looks like... They might do well taking some business classes from you :D

[@gsav6995]

Im a 12c owner and I appreciate you and this video. I came across it randomly and im now subscribed. 🙏🏿 I look forward to your content.

[@RobertMitchell]

welcome the channel GSAV. glad to have you on board and congrats an awesome car

[@gsav6995]

@@RobertMitchell ive had a super highly specd 2012 12c for a few years and i am so frustrated with the antics of this brand. Id like a 675lt but not sure id pull the trigger based on some of the unrelenting nonsense. Im a regular dude who puts too much money in cars and cant stand hearing about widespread problems despite BIG money being spent.

[@robloxstudiogamer5994]

Seems like McLalen' are worse than SSC on handling their PR. They've been relied on rich people to buy their car and not enthusiasts. What do you expect when they talk like that with their own customer. They always been rude. Most of Mclaren car are lemons.

[@mikesargeant3172]

The joys of the current age is that anyone can broadcast their opinion. You don't have to go and buy a magazine or look for a dedicated website to read an opinion and find out information about any specific car. For better or worse this means that good opinions can be shared and gain traction if it provokes interest or discussion. Owners are the feedback prospective buyers need. Loving what you're doing with impartial advice (unless it's spray-tan) and opinions on cars you own. It provides and insight to what many owners hope to do (run TF laps) and rather than speculate they can see first hand how a car they may consider buying is for the owner. I'd rather see and hear this than X journalist for X marketing/sales/broadcasting team power-sliding the car around an empty airfield slaying someone else' tyres (they don't have to pay for). I hope one day to research buying a new super/sports car and finding niché reviews by owners like yourself to give a real world example of the vehicle.

[@19mustangGT]

Excellent video! I watched 30 video's before I even went to the dealership to buy my newest car. If they can't see the reality of what you and others are providing for them? Let them fail, maybe then I could actually afford a McLaren. LOL Keep up the good work!

[@mo-hammadabunaser1367]

If McLaren watches this video and actually listen to it, they would win the internet's respect I honestly would sell all the McLarens if they keep this attitude

[@dave_R_GR]

I'm always asking myself, how those (let's say) less competent people get in such a high decision making positions, screw up and still can sit in their chairs and get pay checks. 😐

[@jamesparker3822]

Totally agree. I would never have considered a Mclaren before watching dragtimes as I just didnt think they were that great performance wise. As a piece of engineering Brooke's testing definitely opened my eyes.

[@BLIZZARD1880]

Robert you have the best comments section KZbin should give you a reward like those subscribers plaque.

[@clyde5273]

As a 600LT owner I totally agree with your comments. When I ordered my car I was told it would be in limited supply like the 675LT was previously, then the story changed to say they will only be making the 600LT for one year, then of course I was told that of course the Coupe will be made for 1 year and the Spider for another year. McLaren make great cars, but they are unleashing too many variations and not respecting their customer's investments. I love my 600LT but know I have already taken a much bigger hit on value than I would have had I purchased a 488 GTB. The local dealer in Toronto was the most successful worldwide (selling more cars) than even the UK dealers, and quite honestly they are a great dealer with great service, but its the company North American head office and base in the UK that are creating an untenable situation for them and their customers. Instead of focusing more on quality, offering better warranties to the entire line, coming out with less variations, and enhancing the value of their customers cars.

[@carbongatti2428]

This was such a good, well spoken and well articulated video. It just made a lot of sense. Thanks for being logical and down to earth.

[@RobertMitchell]

Glad you enjoyed it!

[@TheMilenkata]

And the sad thing in most of this old companies is that they don't get serious about the opinion of the new "opinion leaders" and don't let new faces with fresh and new knowledge to join them. As a marketeer who companies don't want to hire, because I'm too young and don't have the experience is frustrating most of the times.. This video is going VIRAL Robert :)

[@AyrenJagar]

I also had no appreciation for the 765LT until @dragtimes videos. And thanks for this insight.

[@tedtitmus8900]

That was brilliant. In fact I’m for once lost for words over this VP issue. Oh, I have a word Ego. Robert, you are great. I learn so much from you and your cars. Do not stop the way you go about you YouTub work. Again, great conversation. Ted

[@RobertMitchell]

Glad you enjoyed it Ted!

[@cmoney360CS]

Great video. Such a smart and insightful man with some seriously impressive driving skills. I’m 23 and I loved brooks video. Seeing that car and the enjoyment he expressed it was motivating to me and enjoyable. His reach goes so beyond just who can immediately buy a car like the elva. He’s painting this reputation for this new brand that is influencing and inspiring people to buy this brand. Can’t believe they made him take the video down.

[@marcusFZ6]

Great video and everything you said was spot on. Brooks channel is also very good and what he does and says is worth noting and taking into consideration when it comes to getting your next fast car. McLaren need to get rid of this VP in America as he quite clearly doesn't have a clue on what it going on in the world and where new car owners get a large chunk of their information from.

[@sarahdell4042]

Mclaren should be worried about reliability, and lack of the cars to hold any value.

[@geriatricmotorcars9516]

Rubbish , when When has Brookes had a problem ' Hearsay and haters

[@robertuberti3584]

All facts, you and Brooks helped me make my decision on buying my 600LT, both of you gave me great insight, McLaren employees couldn’t answer simple questions about the car they sell,

[@MattFFM]

McLaren VP to me: You can not even consider buying one 😂 But to be fair, on each Geneva Motor Show I have been McLaren treated us very nicely even though we were just there for seeing the cars. 👌🏻 Cannot tell this about some italian brands

[@RobertMitchell]

McLaren a few years ago was TOP.. really cool really fresh. I hate seeing this type of attitude from someone so high up. its just crusty

[@AleksandarGospic]

Another fantastic video Robert, so glad you covered this topic as well! Brooks has been one of the best McLaren ambassadors out there, he did so much incredible marketing for 720S and 765LT, he probably resurrected 765LT by himself! So what that guy did is complete stupidity, I can't even comprehend that level of ignorance at such position 🤦🏻‍♂️ And also like many I've never even heard about 620R before you got yours, you did so much for that car. That guy needs to be fired asap, and not because of what he did to Brooks specifically, but because he has no clue about the job he is being paid big bucks for

[@CincySupercar]

Motortrend repost dragtimes videos and then writes a 4 sentence “article” about it!

[@SROC276]

Absolutely...on point.....Brooks has sold me every car he tested in my dreams...his stamp of approval is followed by many around the world...and yours Robert...send it.

[@richieduck67]

How many "automotive" YT'ers have McLaren invited to car launches in the past that are not journalists. Hypocrites.

[@RobertMitchell]

Many

[@jemery3]

what a disaster, I was looking at adding a McLaren to the stable in the next year or so, but I'm seriously going to reconsider. They keep making poor decision after poor decision

[@sheldondebraine6691]

You think that McLaren would value someone like Brooks with whom his followers are the target market for their cars. Ridiculousness!!

[@kinosgarage]

There are a couple of reasons why I stay away from McLaren: 1- lack of dealer network and warranty / warranty issues reported to me by McLaren owners 2- They make too many models. Robert did a great job arguing these points along with others. Having car owners share success or issues with their cars, regardless of the make and model, should always be used by auto makers as a way to study their product better and find ways to improve it or capitalize on it.

[@aleksisoukkala]

so this is how my frends feels when i take off my glases. werd how someone you have used to see whit glases can look so different whit out them.

[@PS-ps8mo]

The key question is, did this Brookes guy have the car with the express permission of the owner, ie Mclaren solely in order to carry out a commercial review of the product (as in he makes money from a you tube vid of the car) or did he dupe the dealer into lending the car to him for free by making out he was a potential purchaser, with them having no idea he was going to rag the arse out of it, make paid for vids of such? then just hand it back and stroll off into the sunset to cash the you tube cheque?

[@shanescarlife]

So, great fun cars, shitty upper management. Oh well, in another 5 years, I'll be able to pick up a high-mileage 675LT for $72,500. Lol

[@The_Drive_Inside]

What about the fact that WE’RE PAYING CUSTOMERS!!! Literally keeping the brands alive!!!

[@mlody900]

Where’s my popcorn… All in all I’m so glad that we can hear your unbiased/biased opinion on such subjects and more. Keep it up Robert!

[@thomasm1278]

I couldn’t agree anymore with you about this. I can guarantee that brooks has had an influence on more people buying McLaren than all the “automotive journalists” combined. I have ZERO experience in marketing and I even know this. It’s laughable really. If I were brooks I would have a super sour taste in my mouth and be tempted to promote the hell out of another brand, or not buy another Mclaren

[@alim7502]

What about Journo times done on different tracks? How trustable are they? For example how is a Porsche Turbo S almost as fast as an Aventador SVJ on Hockenheim and is 1.2 secs quicker than Huracan Evo while on other tracks it's barely faster or even slower than Huracan Evo?

[@RobertMitchell]

I mention this in the vid. Somehow 765 was slower than 720?!

[@dstarley]

Interesting. Well structured arguments Robert. As a 'young person' in a large company, this seems to me like a typical situation where an individual in a senior role has a backwards mentality and has been blinded by decades of the status quo; whereas likely the social media teams for Mclaren who are (probably) younger are much more aware of the modern day marketing strategies and would be so frustrated themselves at their VP making these comments.

[@rp20832]

Absolute stone face when mentioning the Spray Tan. What a perfectly tanned trooper you are Robert :D

[@LuisTrey]

And this is why I prefer Mercedes & Porsche over all these other manufacturers.

[@Martin52863]

Snaffoo, never heard that before but it could well be my new favourite word knocking discombobulated off the top spot.

[@RobertMitchell]

Take it and run!!!!!

[@Martin52863]

lol, you won’t be able to see where I’ve run off with it now either😉

[@rjnation5042]

Snafu, is the original spelling, situation normal all f..ked up, it's a world war 2 comment from the American military, love a bit of history, Rj in Oz

[@Martin52863]

@@rjnation5042 thanks for the info! I still like even spelt like that😁

[@rjnation5042]

@@Martin52863 welcome Martin,

[@evanescence2]

The VP of McLaren marketing and communications should be fired immediately!

[@paulb3730]

"not a motoring journalist"?? Let's see mclaren say that to Schmee, or the Triple F Collection 😂

[@unal3266]

Some brand marketing department living at the past. Time's changed. I'm trusting you cause you're honest, not journalist no one paying to talk about it. Damn bommers :) ✌️

[@rayanrabbani3304]

Hi it's 12am here I was just waiting for your vedio always love to watch them!

[@RobertMitchell]

glad to hear you're there and ready to rock!!! enjoy Rayan

[@mikehester7819]

Thanks for making this video Robert, you are spot on. There are very few automotive journalists who could afford many of the cars they review. There are automotive KZbinrs that are spending hundreds of thousands of dollars, if not millions on cars. They are driving them as they were intended to be and for a long term. In many respects, they should be considered automotive journalists. And they are absolutely selling cars for the brands.

[@RobertMitchell]

My pleasure Mike, glad to have you on the channel man!

[@defm1]

I had no idea what the 620R was until your video.

[@RobertMitchell]

Crazy isn’t it?

[@Cipher160]

On the topic of traditional vs new automotive marketing. I had 0 knowledge that Dodge was coming out with a widebody version of the Scat Pack Charger in 2020 until I saw a fairly small at the time KZbin channel do a review of it. Her genuine reaction to driving it and experience instantly peaked my interest in the car so I watched a few more reviews, all youtubers. I then went out the same week and ordered one without even driving a Scat Pack. I went from no interest to owner with 0 traditional media input and I've loved the car in the year I've owned it all because one girl had a good time and expressed it.

[@tiffanymitchell4338]

Hey handsome

[@RobertMitchell]

hey. going for nr 1 commenter today?? :)

[@1bluensx]

All of your videos are great. This one is over the top great! Your points are so damn good, honest, and common sense. McLarens VP of marketing needs to go. I’m an owner. I am proud of my brand, but horrified that they have a VP making huge amounts of money that is damaging the reputation of my brand

[@bushgreen260]

You are next

[@RobertMitchell]

probably hahaha