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Google Analytics 4 has some game-changing new features for developers like custom event parameters, and integrated BigQuery export that are making it easier to measure, analyze, and debug performance metrics in the field. This Session covers the end-to-end setup to measure performance metrics in Google Analytics 4, export to BigQuery, and create dashboards to visualize that data in Data Studio.
Resources:
Measure and debug performance with Google Analytics 4 and BigQuery → goo.gle/340RMPM
Web Vitals Connector → goo.gle/3fw8QlT
Speakers: Philip Walton, Minhaz Kazi
Watch more:
Web at Google I/O 2021 Playlist → goo.gle/io21-C...
All Google I/O 2021 Technical Sessions → goo.gle/io21-t...
All Google I/O 2021 Sessions → goo.gle/io21-a...
Subscribe to Google Chrome Developers → goo.gle/Chrome...
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product: Google Analytics - General; event: Google I/O 2021; fullname: Philip Walton, Minhaz Kazi; re_ty: Premiere;