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In this video Dr. Imran Qureshi explained the theory and different methods of testing mediation and moderation. These methods are
1. Baron and Kenny's Method for Mediation
2. Sobel's Test
3. Preacher and Hayes Method
4. Hair et al Method
5. Zhao et al. Method
Link to testing mediation using SMART PLS
• Moderation Analysis Us...
Link to testing moderation effect using SMART PLS
• Mediation analysis Usi...