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Picture a "crazy" woman! Luiza Trajano can be considered the craziest in Brazil! Even before I met her, I already knew it. Why? Because she was responsible for building the most valuable Brazilian company, Magazine Luiza.
Magalu, as it is known, was created in Franca, countryside of São Paulo, and today it is all over Brazil’s territory and it is worth over R$ 172 billions. And it was this "crazy woman", Luiza, who put it on track.
She was "crazy" because she did everything that people said was not going to work. Because she made a lot of mistakes, but learned from all of them and has transformed it into innovation and consistency to the business! She is a Woman Who Changes the World.
Those who follow me on Instagram remember that Luiza made me cry. After the conversation we had, I felt I wasn't good enough for my team, my crew in my company… She has this strength, a way to take care of people, that made me realize how much I still had to learn.
In this episode, you'll know an untold story of Luiza Helena Trajano! And she is only one of the stories I'll show on this series that I made, because I felt that during my path as a woman entrepreneur, there were only a few other stories to inspire me. With Women who Change the World, beyond drinking from the fountain of these women's wisdom, I give it back as a gift for a woman who is starting her path as an entrepreneur.