Metaplay and Gamification in Mobile Ads

Join SparkLabs experts Jessica Dolan, Jaden Chang, and Justin Dong as they chat through the effectiveness of gamification in your gaming AND non-gaming mobile ads. Learn how to reach more diverse mobile app users by creating rewarding and immersive in-app ad experiences, along with using unique game mechanics for mobile game ads - or even changing genres entirely - to draw entirely new target users and more!
Chapters:
0:00 Coffee & Creatives - welcome and intro
0:37 User messages about ads that drove them crazy!
2:07 The trend toward casual game-style ads and genre-bending
2:56 Hypercasual turning casual: Tile Garden (example)
3:32 Mid-core and strategy turn casual/hyper-casual: Final Fantasy War for Eos (example)
5:05 Casual games break boundaries: Project Makeover (example)
6:17 You really don't know who Pedro Pascal is, Meghan?
6:57 New concepts/revisiting past successes: Project Makeover CTV concept (example)
8:09 Casual gameplay in non-gaming apps: Shein (example)
8:57 Metaplay - and a word of caution
9:46 Gamification in non-gaming ads: Kikoff (example)
11:12 Why metaplay and gamification work
12:38 Metaplay taps into basic human motivations
14:12 Gamer motivations
16:12 Advice for advertisers
22:18 Summary of recommendations (aka "the takeaways")
22:41 Thank you!
Find out more about SparkLabs: www.applovin.c...