How I Differentiate As A Financial Advisor Prospecting For Clients

[@davezoller]

I really like what you said at minute 5:30. Focusing on a specific niche will make you so relevant to them. Thanks, Michael.

[@jamesm.2802]

Great advice. Other professionals specialize not only in their work, but also in the clients they target. The ocean of prospective clients is certainly big enough.

[@bumblinagirl2683]

I don't know how this video has so few LIKES! This content is excellent and I really appreciate your time in sharing! Thank you

[@MichaelKitces]

Thanks Rajona!

[@jeffreyroush3491]

Michael: Love the common sense approach towards building a business and for advisors it is especially critical. They have to connect and build trust with clients seeking results and clients self select those they connect with who have a clear concise message.

[@EmpowerYourMoney]

Differentiation of Self- Be Relevant- Have a Focus Stunning! I thank you. Jan

[@kristofferpenas6607]

this is a "Real Talk" to financial advisors. Thanks for sharing this with us!

[@MichaelKitces]

Happy to be of service! :)

[@higherlaw8716]

Thanks Michael. I appreciate you sharing the info. I looked and will continue to look at XY planning.

[@isaiasyoyo]

This is a great mindset, thank you!

[@bwing411]

This is an absolutely awesome video!

[@steffjb777]

Hey Michael. Thanks so much! This was right on target. We must be clear about who we're trying to serve and craft a clear message, then communicate it, "I can help you solve your problem, contingent that I have clearly identified your problem and our solutions. . This is industry generic!! Thanks. You have a new fan!!!

[@kaboose111]

Would love to see an update on this video.

[@EricMcClain]

Great stuff. Thanks Michael.

[@HiMyNameIsJonathan]

Michael this is excellent material. I'd pay you for this advice so thanks for posting this. I'm studying for my licenses and have been in banking (teller/banker/private banker/business banker) for 8 years. I'm 30 years old and worried about age bias and the ability to really do this job. My most recent role was cold calling for a institutional mgrs private client division and learned after six months of not getting many deals to tighten my filter and go after folks approaching retirement or recently retired. Also folks who are emotionally ready to delegate if they self managed or someone who is not happy with their current manager. Again, great stuff!!!

[@MichaelKitces]

Thanks for the kind words Jonathan! For some further thoughts on dealing with age bias, see www.kitces.com/blog/overcoming-age-bias-tips-for-young-financial-advisors/ as well. Good luck to you! :)

[@SternLobster43]

Michael - this is a phenomenal video. I'm graduating this May with a degree in Finance pursuing a career in financial advising. First video I've watched and I'll definitely be back for more - subscribed.

[@davezoller]

Nick Siskoff, just read this comment. Can’t help but ask how the first year is going ?

[@Mtomscha]

Thank you for your guidance, Michael! It is such a blessing to have someone like you gift your wisdom to so many. I have shared your info with many of my peers!

[@davezoller]

Michael T. Agreed. Michael is the man !

[@beautyrunswild]

New Subscriber here 🥰. Transitioning into the FADP program with Merrill after doing financial accounting for 8 years with a corporate company. Excited and nervous at the same time.

[@VerumEstIntus]

Hoping all the best for you! Stay motivated!!

[@chadmikles8419]

@beautyrunswild How’s it going today?! I’m in a similar situation and seeking all the information I can get before making the transition.

[@beautyrunswild]

@@chadmikles8419 Hii- well fast forward I did the test three times out of all three times failed by 2 or 3 points- so decided to sit out and focus on banking products before I rejoin the program. during that transition, I moved to an entirely different state bought a house got married, had a baby and currently working with our small business clients and banking, which I love so just trying to figure out when the program will reopen so I can apply because I’m ready to get back at it. What field are you currently in?

[@MIHomestead]

Liked and subbed. Great content

[@bruceb85]

It’s like all those ads people post on fb groups about how they offer xyz service for any size job for any client in any location for any industry for any budget. Then wonder why they get 0 calls.

[@flguy7271]

The two thumbs down are the advisors who were on stage that had no one approach them lol

[@schaeffercox3158]

Ah the good old days. Back when we could see the thumbs down. I loved those days.

[@afadaie]

Hi Mike I am a CLU designation holder from Canada and would love to interview you for one of my podcasts in 2024 Don't know how to send you a message directly Regards Financial Sensei

[@WaldenSpawn]

1.8 BILLION! wow!

[@chrisapples3318]

When starting as a financial advisor, isn't it more harmful to limit your audience if you have a primary goal to establish a book of business? To me, becoming niche will be the most effective usage of time when you already have a book of business and have little need to prospect. Thoughts?

[@MichaelKitces]

Why would clients to business with you if you have no distinguished area of specialization or expertise, nor any experience or other clients? What credibility to you have to get ANY clients from the start? Listen again to the example in this video. Those other advisors tried to serve everyone in the room. They got no one. It would have been equally true whether they already had lots of clients, or none. And I got prospects by differentiating myself with a specialization - true, I only got 10% of the room, but it was 10% more than the 0% that the non-specialized advisors got. If you have no clients yet, wouldn't you be even MORE anxious to make sure you at least got SOME client to ACTUALLY do business with you, by clearly differentiating yourself?

[@romanlakomcik5924]

Hallo Everybody Roman lakomcik