Mikayla Nogueira LIED about this...(messy PR launch)

[@saf2127]

Mikayla is lying. The sky is blue. Water is wet. Puppies are cute. These are the most consistent truths of life.

[@ingridgonzalez7688]

😂😂😂😂

[@whythenumber]

Taxes, death, mikayla is a liar. The big 3 that are certain

[@DylonsBBGorl]

Water isn't wet. It makes other things wet

[@gl1tzynpr3tty]

did you even watch the video

[@Asr26363]

@@DylonsBBGorlnow I’m rethinking me whole life 😂

[@birdiereads]

How Mikayla has sustained popularity and a following will never cease to amaze me

[@Jasminjaeda]

I agree, her voice grated at my nerves

[@cazd5398]

@@Jasminjaedashe puts it on as well she isn’t even being authentically annoying

[@TragicallyDelicious]

Im brand new to her.. Im gonna have to poke around. IDK why YT pushed her on me as I do not follow makeup channels etc.

[@fangsuigetsu5]

And people love herrrr it’s so crazyyyy

[@TragicallyDelicious]

@@Jasminjaeda So you dislike the long Island/Jersey accent - fine.. but is that a reason to ate her??

[@sydneymaclellan8818]

when isn’t she lying

[@bandelby5365]

When her lines are NOISE AND SHAAP

[@AlexandraR92]

Honestly lol saying mikayla lied is like saying the sky is blue at this point

[@Mimi-sg6fe]

At this point I am surprised that she still has followers. Cancel culture is a joke - why don't creators that lie all the time get canceled? 🙄

[@angeljustforyoulol]

right

[@logicspock3110]

When she sleeps. Maybe

[@himetsu7594]

"Mikayla Nogueira LIED about this" daily occurence for her 💀

[@Mimi-sg6fe]

I swear, I feel like I get a "Mikayla lied about...." from spill every other day 🙈

[@Julianne_Taylor]

I know, find something or someone else to make a video on

[@Reyshy]

I thought every single time she open her mouth all it comes out are lies.

[@gwen08g]

@@Mimi-sg6fefor real!!! How does she have so many views and followers? I unfollowed her a long time ago.

[@Pkrol-t6c]

If you don’t like NM …stop watching her. Save yourself time and aggravation. We are adults, not haters.

[@briang5389]

I’m sorry… people really watched those girls “reacting” to the empty box and thought that was real?! That was the worst acting ever, from all of them LOL

[@skullita4D]

I mean in their defense, it's PR. They got free sh**. Confused and irritated maybe, a bit disappointed, but not temper tantrum angry. For the benefit of the doubt, Mikayla did admit if it was all PR, it's a really wasteful way to do it.

[@bottombagfrenchfry7127]

Exactly! I’m shocked people are falling for it

[@DefinitelyNotAFerret]

It’s easy to fool all the teenagers over on TikTok 😂

[@Simpleplanqueen5]

dont they need to send the video to the company first in some cases, to get an approval? The stolen thing is kinda dumb...like whats the point?

[@happyfacefries]

People believe a lot of things like Jeffree Star is genuine or Tati gives honest reviews. People are extremely gullible.

[@ewa4eva]

The CT team had the Evidence packaging ready as well as the Missing posters etc. It was planned and designed by them from the start. They didn’t have to let the influencers in on the scheme, they still made them go viral. Either way, it’s all marketing.

[@es0516]

As someone who’s had multiple jobs where we order marketing POP materials, it has to be planned because the time it would’ve taken to get a quote for those PR evidence bags, approve the final design, get them made & shipped to all the creators and post the content in a timely fashion in response to the lipsticks “missing” would’ve taken months from start to finish.

[@yellowsubmarine7073]

💯

[@WellingtonOliveira_well_author]

"Mikayla Nogueira" and "LIED" at the same phrase at this point just feels redundant

[@BearPawSwipe]

I don't really get the Tilbury thing outside of the fact she is a super talented artist. Her persona always rubs me the wrong way...idk, like a drunk aunt kind of vibe but what do I know!?

[@saraa1741]

😂😂😂 that one childless, rich, drunk aunt at the Thanksgiving dinner.

[@liyannah]

exactly

[@someusername4129]

I hate how she uses the word darling constantly in everything. It's so off-putting.

[@marieacoady1111]

I Couldn't afford half a lipstick, never mind a whole collection 😂 they are so lucky to receive such amazing products to try.

[@sinswept]

Tell me Charlotte is trying to jump on e.l.f’s stolen makeup marketing, without telling me Charlotte is trying to jump on e.l.f’s stolen makeup marketing…. 😂

[@Writing4MySoul]

When did that happen?? I genuinely don’t remember 😅

[@ericainbloom]

when? i never knew they did

[@sinswept]

@@ericainbloom @Writing4MySoul they have a mini "true crime documentary" on KZbin which went up like a month ago. They have also done some court reels with Judge Judy with makeup crimes.

[@sinswept]

@@Writing4MySoul they released a mini "true crime documentary" about a month ago and have done a reel series with Judge Judy and other celebrites. They call it "e.l.f-pinching"

[@purplebutterfly314]

Well I don't blame her, elf has been ripping off her products for years

[@Nina-hz9vv]

As a marketing major, how can anyone believe this was a mistake or done on accident?

[@helenemuscagorry244]

Because people don't actually think. If it wasn't a pr stunt, the lipstick would have taken month to came in those evidence baggies. Just the quote and manufaction would have taken 1 or 2 month, then the shipping another month. It wasn't possible to do all this in one week. If it was actually a mistake it would have been in a normal box, not in those bags.

[@bottombagfrenchfry7127]

As if the bad acting wasn’t obvious. People are so gullible

[@sadiejane610]

I mean i get why the influencers have to act like they “dont know” if it was on purpose or not but like the general public tho? How can you think this was anything but a pr stunt lmao.

[@33cangel]

i just didn’t want to believe that they would cause so much waste for a stunt, i was hoping it was all fake… but alas not shocked that companies do not care for the planet 🤷‍♂️

[@Nina-hz9vv]

@@33cangel I mean pr is wasteful in general, so I think this isn't just a CT issue, but the industry issue in general. Companies send insane amounts of pr to influencers without a guarantee they will review it which is a general problem in itself

[@sj6546]

I’m so turned off when I see a huge amount of PR behind an influencer. I don’t watch any of those because to me those influencers can’t be honest. The only way to get that much PR is if you “LOVE” everything.

[@someusername4129]

For me it's that and the brands making massive, wasteful PR boxes full of plastic and weird presentations for absolutely no reason. It's going to the trash as soon as its opened. The whole thing is so gross.

[@shanel4294]

I’d be donating stuff to the women’s shelter constantly. I’d feel horrible holding all those packages of perfectly good products I’m not interested in or won’t try

[@SpookyNugs]

I just watch to see if they get covered in boxes lmao

[@SpookyNugs]

​@shanel4294 a decent amount if influencers do give product away to family and friends and then donate it to women's shelters

[@SouthernBelleReviews]

Exactly. I have nothing to do with any of these influencers. I will only subscribe to and watch smaller KZbin channels. I also have a small channel of less than 1k.

[@katieosadczuk4170]

The fact they had the evidence bags and lipsticks ready so quick is proof it was planned. But I’m willing to believe the influencers themselves had no idea because I honestly think someone would’ve snitched by now if they did.

[@serenideehope]

I've been buying and selling on mercari and posh, and let me tell you.....I've come across TONS of influencers selling all their PR for retail and alot of times MORE than retail. It's so frustrating. I came across one seller that was selling an unreleased/unannounced product!

[@SouthernBelleReviews]

I've seen that too!

[@helenemuscagorry244]

Everything to make a quick buck. A lot of influencers donate their pr to women shelters but way more prefers sailling it.

[@crinklescat1871]

Her voice omg. You can hear when she drops it for a second then remembers 😂 Edit: damn my most liked comment is on someone I don’t follow (influencers are toxic imo) and not even a comment I put effort in 😂. The irony. But fr, some of yall fighting in the comments chose a strange hill to die on.

[@MoonMoonTM]

I hate how y'all claim her accent is fake. A lot of people with strong accents have what is known as a "customer service" voice where they fake a more "normal" voice. Friendly reminder that exaggerating and faking an accent are 2 _completely_ different things.

[@OGMatty420]

@@MoonMoonTMshes 100000% faking it.

[@ahanamarysebastian6801]

Sound like witch on the broom stick idk just annoying

[@LindseyBean]

my family is from boston and they don't sound like her at all.

[@DianeClerico-rl8lb]

@@MoonMoonTM Are you watching the same video did you hear her talking without that fake accent when opening package NOOOO! She speaking without it. She puts it on when she wants too!

[@flufftronable]

The irony of her working with CT while she makes a pop at Elf.

[@happyfacefries]

Underrated comment

[@karrithompson1]

Charlotte Tilbury did this to counter ELFs 15 minute stolen makeup video. Charlotte is basically calling ELF out on their Charlotte Tilbury dupe for the flawless filter and how ELF stole her idea. That’s why at the end, Charlotte Tilbury made the comment that there is only one original. It’s absolutely genius marketing! My hope is that the influencers will keep their giant lipstick boxes because they are so cool, and then they won’t end up in the trash.

[@carvitqmilate9244]

I mean that's products just illuminating primer/ liquids hilighter

[@Chillikilli]

Fr or donate it, cause little kids would love to play with a giant Lip stick box lol.

[@mayaa9816]

That was kinda lame for CT lol

[@KD-xp2eo]

It’s the waste of packaging for me…

[@liyannah]

for real. just because of that i wouldn't buy from CT

[@kelseywillow8110]

Well that’s the point, it was a concept

[@GingieFFSE]

It’s about E.L.F for the stolen makeup short film that links with the Super Bowl advert. Since E.L.F is now about dupes more than original product and ideas - Charlotte is calling them out indirectly but it’s clever but if you only know half the story it looks pathetic

[@P2A8R7MKD]

You can tell the other two women who received the "messed up" PR packages were lying. As somebody that went to college for acting & spent a decade of my life doing it, those girls were high school drama level acting lolol. I think their fanbase must be super young because it was like Nickelodeon acting. Mikayla on the other hand, if she was lying (she looks around lot whenever she says something that you would think would be a lie, so potentially) she is much better at it than the other two girls. That in & of itself though is alarming & showcases she likely is much more used to lying & has developed ways in which to make it seem much more real than the average person.

[@SouthernBelleReviews]

Those weren't real influencers they couldn't have been

[@happyfacefries]

OMG, can I use that term from you? Nickelodeon acting? You hit right it on the nose.

[@kaya_nori]

At this point in time Mikayla can say the sky is blue and I'll still check it twice 🤣

[@madisonevans7950]

This is the dumbest pr move Ive ever seen in my fucking life and that says a lot.

[@flufftronable]

So pathetic, especially after the amazing Elf advert.

[@flufftronable]

You need to cover the Elf campaign in light of this.

[@kammacat]

thank you!!! makes them seem unreliable and not responsible

[@gamingpeople7826]

I think the whole mystery thing was cool, interactive PR would be nice in the future HOWEVER if it was a mistake then we can’t really blame them too bad when it was literally free products to rich ppl

[@BlackNoiseCat]

I thought it was really fun and I got to watch it for free

[@CodeMars9]

Mikayla may not be lying but due to her ruining her credibility so bad I can’t believe anything she says with that fake “accent”

[@thescarletgraywitch8052]

I don't get her popularity... at all.

[@CodeMars9]

@@thescarletgraywitch8052 Me either.

[@kenefdz]

Mikayla and Austin McBroom seem to attend the same school of (bad) acting.

[@abstractbiscuit9427]

I’m leaning towards “this was planned from the start” because they already had premade evidence bags with their branding about a week after the PR boxes were sent out 🤨?

[@helenemuscagorry244]

I don't understand how other people don't see this. Just the quote and manufaction would have take a month to make.

[@abstractbiscuit9427]

@@helenemuscagorry244 fr it’s just disappointing because the first PR package was already big and bulky, but then to make more waste by sending those bags too

[@tonitonibb]

oh no... Mikayla lied... again...

[@PeachysMom]

If she’s breathing, she’s lying.

[@loope_]

As always 💀💀💀

[@DreHayn]

You can mute mikayla and you CAN STILL HEAR HER

[@lone.faerie]

This was 100% marketing. CT was called out a while ago for sending people empty packages instead of their orders, so now they're trying to make empty packages a silly haha

[@T4ST4TUR3NT0CHT3R]

'50 year old male trucker voice'-babe is lying? Shocking...

[@yui-ii2or]

lying is mikayla's daily routine 💀

[@anniew9425]

lies are just her truth at this point

[@Selenba1]

they were salty towards elf and stole their missing makeup idea

[@ChantelleDubois]

All elf does is dupes nowadays, she just wanted to "call them out"

[@Beautyexpress07]

She’s the boy who cried wolf we will never know, even if she screams the truth from the rooftops

[@mimjie]

Mikayla: *talking about Charlotte Tilbury* Captions: "SHALLOT Tilbury"

[@MissPatty818]

I don’t like these gimmicks. I was going to buy the foundation and eye pencils to try them, however now you can forget about it. The fact companies spend so much on marketing with influencers and trips, even back then on commercials lets me know that we are extremely overcharged on product. Let everything come to light so we can decide where to better spend our money.

[@Hey367Lo]

The accent should’ve been everyone’s first clue. SHE SOUNDS LIKE PETER GRIFFIN. It’s so ridiculous and exaggerated. This lady has never done an honest thing online ever.

[@JessicaHauserman]

I love when the influencers are like "Let's open this for the first time!!" and then they open it and LITERALLY do not even look at the item, they just look at the camera, and they're like "omg it's so beautiful!" without even fkn looking at it lol Clearly these people have looked at the PR before filming.

[@annelieze]

Manifesting ✨mikayla nogueira being honest✨

[@Mariaaaww-gs6hn]

This will never happen 😄

[@acciousername6776]

You're asking the universe too much 😅

[@Koolkitty_9]

Why do people keep listening to her??

[@DueTurnip]

It would have been cool if they had it done to cover up a mistake, but they had the customized evidence bags made and sent out in a timely fashion so it was on purpose. What would have been better is to send one box and have the evidence bags in the same delivery with the instructions on the top to not open until a certain date, so only one package was delivered. Technically they really wouldn't have known if the possible second package only had an open on date, but they could have suspected, and they could have been told to play along. Seems complicated a theory, either way it was a noticeable stunt.

[@mindtheprivacy]

That Mikaela has the worst vibe. Why are people making her so important.

[@Christine-Golden66]

I totally believe someone messed up but came up with a marketing genius plan to cover up their mistake. Give a raise to the person who came up with the Charlotte Tilbury lipstick heist concept!

[@helenemuscagorry244]

It was a pr stunt. It it wasn't, they wouldn't have used those baggies. Just the quote and manufaction would have taken a month then the shipping. The baggies needed to be done before the pr package were sent.

[@hhill_03]

As a marketing student, this was ✨genius✨

[@bowechosqualler]

Yeah like while i didn't like the waste the PR boxes produced, I love a good creative mystery!

[@melanielau3304]

The empty boxes were totally planned. It's genius marketing to get people all confused & interested in the initial unboxing videos. And when the influencers get the lipsticks later, they post ANOTHER video about the product, which is even more exposure.

[@-littlebonsai3622]

I saw one influencer receive an empty box but she then said “Good thing I was one of the models” and pulled out the samples she received from the photoshoot and tried them out for us. In the same video. 🧐 I think it was a genuine mistake

[@thisabledwoman3637]

I’ve got some beautiful property with pristine mountain views in southern FL for sale for only $5 an acre if you really believe that.

[@lisahoshowsky4251]

I’m sorry, it’s just comes across as so contrived. I think it could have been a fun gimmick if it was obvious from the start but the way they’re apparently going about it just rubs me the wrong way. If it was truly an accident this is a crazy way to go about rectifying the issue but I find it hard to believe as an accidental oversight. Like put a ransom note in the empty boxes, make it apparent it’s going to be a fun little mystery from the start, don’t rely on influencers acting “skills,” to serve this narrative.

[@mommashawna707]

I have watched several influencers open up multiple packages that have come that month from the same brand so this happens all the time and I think it’s wasteful all of these times. The thing is the company is only looking at their bottom line to do this campaign, if we think they really care about the cost of boxes and waste we are sorely mistaken.

[@maplelump]

The problem is if she didn't know and wasn't in on it, NO ONE would believe her

[@MzAbstractMind]

Isn’t Charlotte T “beefing” with E.L.F.? Which is why she did this play on their commercial that’s similar???

[@shenevermaak]

"CHAHLETTE" omg

[@wendy_lynn]

It’s a dig at a video ELF made it’s on their YT page. I am sure the influencers were in on it. There is no way the influencers would have posted the videos and show CT in a bad light. The last thing they’d want is to be taken off CT PR list. Plus the reactions were so fake.

[@judgingjudily]

Mikayla has the acting skills of a professional wrestler

[@robertastrong5748]

This has made me feel that they are "All" lying about the products. I had a cart full of products on Amazon, and now I am only choosing what I want to try. Everything has a price tag for them. One minute, they love the product. Next, the product is horrible. Everyone skin type is different. It may not work for us all. It's has turned into a lot of wasted drama. These sponsors really need to think twice about who they have represent their products. We need someone new fresh and is completely honest. In it for the customer, not for a buck. Honesty is always the best when building customer repor...

[@saminnippon]

this charlotte tillbury pr stuff is so EMILY IN PARIS CODED 😂😂😂

[@JoeyRoo]

You know when Mikayla is lying? When she’s talking.

[@Echolyris212]

I have never heard of her and I see everyone is saying she is a liar. Can you tell me why? I would watch her videos but her voice was enough for me here 😂.

[@languina]

girl at this point you gotta make a video when she says the truth

[@Hahanohahano]

The first girls voice is horrrrrrrible! Of course they are acting 😂 who opens all of that and doesn’t see its empty

[@blankuchan4394]

Even if she's telling the truth, you can't trust her anymore with the amount of times she's lied up to this point and will probably lie more as we go on

[@Hannah-ij2qx]

Oh god, what has she done now? 😩😩😩

[@lilyrose9762]

There’s only one explanation: charlotte did it on purpose and didn’t tell influencers. Here are my reasons (in a chaotic list) -would have to pay more for influencers to be in on it -would have their weird case potentially spoiled by influencers -charlotte is not known for missing products ever. So it would be a really weird inconsistency that suddenly the PR packages (#1 priority) would have some missing -had skits, evidence bags and all on the go and ready. That’s not super feasible on the fly. -extra- for those complaining about waste, don’t bother. I hate the waste of PR packages. But, the second package probably just came in a small box with the plastic bag and bubble wrap. Yes, a waste, but the second package is much less waste, so we can’t bring up waste for the second package without acknowledging the waste in the first.

[@anikajoy5739]

They knew. They never would have posted if they received an empty box if they were not in on itm

[@dogforreal]

i have never been so loyal to a drama channel, as soon as i hear about something about somebody i RUN to this channel

[@bridgetcurry9578]

What I enjoyed was a compilation of all the influencers being surprised by not getting the lipsticks, but you can clearly see that the panels hiding the lipsticks had been opened. The influencers had to be in on it with CT.

[@knockofftasty9693]

I want this lipstick lowkey however the massive box is extremely unnecessary they could’ve just sent a small box with no lipstick it would’ve had the same effect.

[@victoriak17]

That’s what I was thinking. That’s a lot of wasted packaging and material just for empty boxes.

[@kaseymeyer5804]

I love that you got a whole ass bottle of champagne! Makes me want to do KZbin just to do PR unboxings 😂

[@bilboswaggins9921]

Nobody has a voice like that and isn’t a villain

[@carolynsheppard2372]

Eyes darting all over is a sign of a liar.

[@goldstarsforall]

It was absolutely planned,,,, cmon. Like this has got SO MUCH more attention, Even I've seen it on my for you page and i don't follow ANY beauty influencers or even watch the content.

[@rosettastoned3567]

I wish Mikayla could speak in subtitles...

[@mtbddp]

i wish you guys rode every other brand the way you do with influencers. you would ACTUALLY change and improve the world.

[@para-yw9dn]

what does this even mean? why would we ride for a brand what 😭 as if those giant makeup companies need any more money

[@12markito]

It’s alarming when someone can lie blatantly like she does. It’s crazy she still has a platform

[@Myaa.G]

When is she not lying I swear this girl just wakes up and lies … it’ll be news worthy if she was actually telling the truth

[@LuzyMew]

She totally knew. Being realistic, is she had opened up the box while recording and found it empty, she would’ve contacted the brand to check for mistakes and THEN re-record it. She wouldn’t risk a scandal like that when the brands and the influencers have the personal relationship they claim to have with consumers. It’s like a group of friends rich playing around.

[@AfterglowSavannah]

Obviously this entire thing was a PR stunt, and a pretty genius one at that. Giving some influencers an empty PR box and others a normal one so it would seem more "realistic" that it was a shipping mishap, generating lots of buzz, then following up with the skits.

[@CMonty31]

Why companies are continuing to work with Mikayla is baffling

[@connormacgregor1531]

*pretends to be shocked*

[@Scampwick69]

I just really really hate the waste of it all. Like these influencers basically got a huge useless box that’s just gonna be thrown away in a day or too

[@Capeverdeluv1]

That barking troll lying….OBVIOUSLY🙄. Of course they were acting 🤦‍♀️

[@d.r.robinson9599]

Y SHE LOOKING AWAY FROM THE CAMERA.....SHE WAS IN ON IT.....PPUUUUHHHHLLEEZZZEEE

[@Drudog62]

Please for the love of god make playlist on your channel so I can follow the tea in order and not have to search for all the videos you made on a topic❤

[@Jessica_Noelie]

Something i'd rather am interested in is if HOW MANY of those influencers REALLY didnt receive lipsticks - or if they were just blindly following Mikayla (planned or not). I do think she was in on it given her reach and everything. Also, since most influencers really want to please brands i am not sure if she wouldnt have reached out to CT after filming this tt (before uploading). Those influencers LITERALLY do videos in hopes to get sponsored. She is too pro to know that it would be bad pr if they just forgot it. Idk, seems.. weird to me. So i immediately wondered if she was the only one (knowingly or not) and others followed (=removed the lipsticks from the pr set) after seeing the outreach/talks she got.

[@vikikat4935]

These influencers open packages before they film. It might look like it's the first time and they all lie.

[@BRBonGiediPrime]

Dude, of course she is lying. I've never seen her eyes dart around the room more than she did while trying to explain that OF COURSE she had nothing to do with it and had absolutely nooooo idea what was going on omgggg

[@misterpanda8820]

Well regardless if Mikayla is lying or not, for me she already lost her integrity from that lash gate, so she would be the last person I'd look for when it comes to reviews 💀

[@umadevidasi6797]

That's why her makeup is so expensive because of that unnecessary and wasteful PR crap. People know who CT is....they know if they like her products or not. Bad for the environment, bad for costs passed down to customer prices and just bad. I will NEVER purchase one of her products again even though I love here lipsticks. It's not like there isn't a ton of other options out there.

[@pepperpoot8563]

it was aaabsolutely planned, people love an interactive campaign like this! though i wish they went a little deeper and made it into an ARG, leaving people clues to solve the mystery themselves instead of making it just TikTok campaign. leaving clues on the website, codes to crack, images to find - and lets say the first person to crack the mystery gets the evidence bags with the lipsticks! obviously this was still very effective but i think they could've given themselves one more week to leave some clues to really draw people in and reaaally make sure people talk about this campaign for longer

[@aleccino]

- No way it wasnt planned - I agree I dont think Mikayla was luing here - A clever marketing campaign/PR stunt for sure, but a HUGE waste and absolutely terrible from a sustainability pov

[@vl0731]

Seems messy and chaotic. Would never work in my country like that

[@Chl0exx_01]

For the Charlotte Tilbury lipstick you’re supposed to collect the lipsticks!

[@azania746]

why would you belive Mikayla as if she doesnt have a track record of lying, thats why yall get scammed by influencers

[@selenazc]

Mikayla Nogueira voice is nails on a chalk bord to me. I dont understand why people like her.

[@jgeorge4919]

I don’t know all the info but I’d say CT sent the lipsticks and the evidence bags with the original PR but only to some influencers. Like the video said they seemed surprised but the packaging already looked opened. The influencers could have pulled them out and put them into the evidence bags because those bags don’t seem like a good way to send makeup…I don’t believe for one second CT or the influencers didn’t know.

[@chrissybabyist]

She is a known liar. One video, she hates Elf cosmetics, the next video oh its the best thing since slice bread. Why? Cause she got paid. This lipstick heist was planned no doubt in my mind.

[@greengammagirl]

Are we sure Charlotte isn't trolling? Maybe she's making a statement about the emptiness unboxing videos. 😂 seriously, also, how do you recycle something like that?

[@AdamIshak01]

I have to mute Mikayla when she talks. She makes me wish I was deaf 😩

[@Kelly-mi1yz]

Mikayla doesn’t like red lipsticks…. So she obviously got paid do this

[@rylinnn.]

NEVER HAVE BEEN THIS EARLY! Love you girlyyyy ❤❤❤

[@Zee_1003]

PR STUNT by SHAAAALLOT TILBURY! 🤣 🤣 🤣

[@Saint_Galahad]

Her fake accent is so grating😭

[@Ruby_ln]

It's all because e.l.f dups most of CT products with its best methods. CT is mad mad😂 anyway... i totally agree with highend, expensive products having best dups. Not everyone is bougie and rich to splurge on a 50+ USD lip liner or anything.

[@Relizabeth1]

This is kind of funny. From anothwr marketing perspective, the people who didn’t get the lipsticks seem like the type of customer who doesn’t shop Charlotte Tillbury and just uses the free product. So the influencers with a more sophisticated audience got the lipsticks to show. Now the mikayla’s of the internet have given their audience a sense of FOMO. Brilliant.