Mobile game marketing: paid traffic (LTV and CPI)

In this video I'm talking about marketing of your mobile games, specificaly about paid traffic, CPI and LTV, covering the main idea of how paid traffic works in mobile gaming.
Also covering such things as Cost per install and life-time value and also giving some examples from my game.
My main tool is Unity

[@PixelbugStudio]

Good information Ivan, Can you make a video of how to use app radar effectively (if you have any experience) and how to find keywords which will actually work for that specific game. Thanks for these videos once again

[@jupa1336]

thank you Ivan. your insights are always precious.

[@miniyeti88]

Glad to help 😌

[@luiscc2884]

Dude, this info is GOLD, thanks.

[@miniyeti88]

Glad it was helpful!

[@MK-iq9dr]

Thank you Ivan for sharing your knowledge.

[@HannaKrupa]

Ivan, it is amazing❤

[@dgray2065]

Ivan, been following your videos for a long time. Huge fan! Keep it up with the videos, these are so informative and loaded with value for any solo game developer. Don't worry about the low views, if you continue I'm sure you'll gain a ton of exposure. Keep it up!

[@miniyeti88]

Awesome, thank you!

[@alexanderfrost1476]

Thanks for the info

[@aliazizabadi5052]

The second one No subtitles ☹ Don't understand English very well I am basic😥

[@457Deniz457]

Ehm 😶 Learn it ! :D Its fundamental ! Its also not my main language, but easy to learn.

[@aliazizabadi5052]

@@457Deniz457 I am learning it in my English class, I just said that I am a little bit basic, and with subtitles, I can understand the words better :)

[@aliazizabadi5052]

@@457Deniz457 and, are you a game developer too?

[@BiP00]

Try to adjust the playback speed and take notes, sometimes I don't understand a specifi word but I can guess it or the meaning by the context or by playing that bit again

[@BiP00]

Also try to think in English, what you do in your every day life, that's a great way to practice, I advanced a lot doing that.

[@BMZGamesOfficial]

Thank you for the info Ivan!

[@miniyeti88]

No worries 😉👏

[@dsoft3131]

Amazing contents

[@aliazizabadi5052]

Thank you for sharing this information mr ivan ❤❤❤❤ And, can you make a Q&A video? No, that is a silly idea😅 And thanks again for the daily upload 🙂 Hope you have a great day❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@indago1]

great info :)) thank you :) But please in next video, check your horizon in video :D it looks like you are on a tilt

[@miniyeti88]

Oh yeah, my bad man😅

[@BartMamzer]

When I google LTV and stuff like that they always show these amazingly high numbers (as averages). No clue how you are supposed to achieve LTV of 0.5$. Most of indie games I’ve seen seem to have 10% of that. Maybe it’s because companies tend to use p2w and psychological tricks better than indie devs.

[@miniyeti88]

Yeah same thing, I have no idea 🤷🏿‍♀️

[@Midge256]

How strange, the subtitles button is missing. :(

[@CorpSlay]

Ivan, im thinking something.. you made 2 games, 2 free and 2 premium of the same game. both premium games are paid games.. if you use CPI for the paid games you made, like 0.50$ or 1.00$ for install, the games will get massive view and if you have a game 3$ like you will get 2.50$ or 2$ according to the campaign.. this is a good strategy for you?? im a soloDev too and im developing a games.. really need to know

[@donjohnson4347]

Question when received Renue from your app do you use PayPal or you set it directly to your bank. Because am soon to finish my app jus don't sure which the best way to go

[@smokeback]

awesome

[@miniyeti88]

Thanks 😊

[@itstech8819]

Amazinggggg

[@miniyeti88]

Thank you 😊

[@praisethesun2612]

С дизлайком хорошая попытка))