Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit nptel.iitm.ac.in
Пікірлер: 28
@vaibhavkumargautam7 жыл бұрын
skip to 9:20
@pavithra.27845 жыл бұрын
Thanks
@estherobrien161710 жыл бұрын
Thank you so very much for your series of lectures on Consumer Behaviour. I studied this course and no lectures were available from my university, I found these and am so glad. Dr. Sahney has delivered these lectures so clearly and informatively and i have learnt so much more about the subject here. Thank you again!
@albertmbithi75119 жыл бұрын
Thank you
@shri975324 жыл бұрын
We all young businessman wants this like guides. So india can be a great 👍👏😊
@googledude56494 жыл бұрын
She is very skilled and seems very kind. Fantastic
@sethhhh Жыл бұрын
note: setiap individu memiliki kebutuhan dan keinginannya sendiri > setiap individu unik dalam wujudnya sendiri, dalam dirinya sendiri dan memiliki kebutuhannya sendiri, dia memiliki preferensinya sendiri sekarang tugas pemasar atau marketer pada dasarnya adalah memuaskan kebutuhan dan keinginan ini dan bagaimana pemasar melakukan ini? dia melakukannya melalui penawaran barang dan jasa definisi: interaksi kekuatan yang terjadi selama proses konsumsi, baik itu didalam diri konsumen dan lingkunhannya. interaksi ini terjadi antara 3 elemen yaitu knowledge (pada dasarnya mencakup pengetahuan, pemrosesan informasi dan bagian berpikir > proses mental yang terlibat dalam pemrosesan informasi, pemikiran dan interpretasi > rangsangan pemasaran dapat berupa barang dari penawaran jasa, harga, tempat, cara pendistribusian, promosi, mengiklankan, merek dll), affect(bagian perasaan yg menyertai rangsangan), and behavior(tindakan pembelian) > membentuk perilaku konsumen Perilaku konsumen seperti itu juga berlanjut melalui aktivita pra pembelian hingga pasca pembelian Seluruh lingkup mencakup tahapan mengevaluasi alternatif, membelinya, menggunakannya, dan terakhir membuangnya
@ericm134xgoogleovergoogle310 жыл бұрын
Excellent lecture Dr. Sangeeta Sahney! Thank you!
@lokeshloki31848 жыл бұрын
Thank you very much mam. it is very help for u subjects. and pls discuss any resent case studies with details mam.
@mohanprabu29817 жыл бұрын
Thanks a lot, Dr. Sangeeta Sahney. Very Interesting lecture.
@Darksul-fr1uz2 жыл бұрын
11:54 starting
@preetirajk10 жыл бұрын
Thank you Very Much Madam for your lecture. I studied this subject but no lecture were available in { Paramhansh College Narsinghpur (m.p.)R.D.V.v Jabalpur } I am Glad you delivered so clearly . I have learnt so much Thank you Again
@marwanasrullah3 жыл бұрын
very beautifully explained. Thanks a lot :-)
@rishijha2657 жыл бұрын
this is kumud.i am very happy to see you on KZbin 🤗🤗🤗
@alialqaisy379810 ай бұрын
हिन्दू धर्म - अपनी मूल शिक्षाओं, तर्क तथा विवेक की कसौटी पर
@soroushs50977 жыл бұрын
Thank you dr, I really need it God bless you
@poojithasai50697 жыл бұрын
hi mam, i am doing project on consumer perception and i have been searching for apt models on consumer perception and perception but unable to get any could you please suggest me an apt model
@chileshemwansa7410 жыл бұрын
THIS IS VERY EDUCATING
@akramsait43265 жыл бұрын
Thanks a lot, Madam, explanation is too good for me to write exams ACS
@rahulkateiamraka9 жыл бұрын
Thank you very much Mam. This is very informative and helpful. If you can let us know few good books on Consumer Behaviour it would be very helpful. Thanks in advance.
@lokeshloki31848 жыл бұрын
super mam
@bidhan01810 жыл бұрын
Ty.
@dr.rameshkrishnagotte35774 жыл бұрын
Good
@petrosabebe52426 жыл бұрын
nice
@professordrabhijitsayamber22993 жыл бұрын
Om shanti ke
@dennisblyth48518 жыл бұрын
You could have just read out a book Ma'am. Have some energy, give some interesting examples. One word: Boring!!
@DAB0097 жыл бұрын
try increasing speed of the video from settings. it helps me beautifully.