Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour

Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit nptel.iitm.ac.in

[@vaibhavkumargautam]

skip to 9:20

[@pavithra.2784]

Thanks

[@estherobrien1617]

Thank you so very much for your series of lectures on Consumer Behaviour. I studied this course and no lectures were available from my university, I found these and am so glad. Dr. Sahney has delivered these lectures so clearly and informatively and i have learnt so much more about the subject here. Thank you again!

[@albertmbithi7511]

Thank you

[@shri97532]

We all young businessman wants this like guides. So india can be a great 👍👏😊

[@googledude5649]

She is very skilled and seems very kind. Fantastic

[@sethhhh]

note: setiap individu memiliki kebutuhan dan keinginannya sendiri > setiap individu unik dalam wujudnya sendiri, dalam dirinya sendiri dan memiliki kebutuhannya sendiri, dia memiliki preferensinya sendiri sekarang tugas pemasar atau marketer pada dasarnya adalah memuaskan kebutuhan dan keinginan ini dan bagaimana pemasar melakukan ini? dia melakukannya melalui penawaran barang dan jasa definisi: interaksi kekuatan yang terjadi selama proses konsumsi, baik itu didalam diri konsumen dan lingkunhannya. interaksi ini terjadi antara 3 elemen yaitu knowledge (pada dasarnya mencakup pengetahuan, pemrosesan informasi dan bagian berpikir > proses mental yang terlibat dalam pemrosesan informasi, pemikiran dan interpretasi > rangsangan pemasaran dapat berupa barang dari penawaran jasa, harga, tempat, cara pendistribusian, promosi, mengiklankan, merek dll), affect(bagian perasaan yg menyertai rangsangan), and behavior(tindakan pembelian) > membentuk perilaku konsumen Perilaku konsumen seperti itu juga berlanjut melalui aktivita pra pembelian hingga pasca pembelian Seluruh lingkup mencakup tahapan mengevaluasi alternatif, membelinya, menggunakannya, dan terakhir membuangnya

[@ericm134xgoogleovergoogle3]

Excellent lecture Dr. Sangeeta Sahney! Thank you!

[@lokeshloki3184]

Thank you very much mam. it is very help for u subjects. and pls discuss any resent case studies with details mam.

[@mohanprabu2981]

Thanks a lot, Dr. Sangeeta Sahney. Very Interesting lecture.

[@Darksul-fr1uz]

11:54 starting

[@preetirajk]

Thank you Very Much Madam for your lecture. I studied this subject but no lecture were available in { Paramhansh College Narsinghpur (m.p.)R.D.V.v Jabalpur } I am Glad you delivered so clearly . I have learnt so much Thank you Again

[@marwanasrullah]

very beautifully explained. Thanks a lot :-)

[@rishijha265]

this is kumud.i am very happy to see you on KZbin 🤗🤗🤗

[@alialqaisy3798]

हिन्दू धर्म - अपनी मूल शिक्षाओं, तर्क तथा विवेक की कसौटी पर

[@soroushs5097]

Thank you dr, I really need it God bless you

[@poojithasai5069]

hi mam, i am doing project on consumer perception and i have been searching for apt models on consumer perception and perception but unable to get any could you please suggest me an apt model

[@chileshemwansa74]

THIS IS VERY EDUCATING

[@akramsait4326]

Thanks a lot, Madam, explanation is too good for me to write exams ACS

[@rahulkateiamraka]

Thank you very much Mam. This is very informative and helpful. If you can let us know few good books on Consumer Behaviour it would be very helpful. Thanks in advance.

[@lokeshloki3184]

super mam

[@bidhan018]

Ty.

[@dr.rameshkrishnagotte3577]

Good

[@petrosabebe5242]

nice

[@professordrabhijitsayamber2299]

Om shanti ke

[@dennisblyth4851]

You could have just read out a book Ma'am. Have some energy, give some interesting examples. One word: Boring!!

[@DAB009]

try increasing speed of the video from settings. it helps me beautifully.