AI is here. Future-proof your motion design career!

[@MotionHatch]

We did an extended interview on the Motion Hatch podcast, during which we discussed more topics such as copyright and AI, Sora, and how motion designers can use AI to help with business tasks such as writing emails. Listen to the full podcast episode here: motionhatch.com/podcast

[@twotwoasjjuh1025]

the copyright part isn't really important so it didn't make the cut for youtube right?

[@rndmprocreative]

why is it hard to talk about ETHICAL BEHAVIOR. Why do you immediately start hocking AI generative applications that were not developed alongside industry professionals to advance the industry. Instead you are trying to ground future artists in unethical behavior by pushing applications that WERE NEVER CREATED ALONGSIDE PROFESSIONALS IN THE INDUSTRY.

[@MotionPunk]

I would expect more of a "motion design" channel. Who exactly are these kids that think they can teach film making and storytelling? Most of us start out in this industry cause of curiosity and endless love of animating, drawing, photography, design etc. We fail for years in order to find a language that works for us -if ever- and we never stop experimenting and crafting. And some random person comes, takes all that effort presses 3 buttons and uses my aesthetic to call it his own making? Ignore ethics, copyrights etc. Can't you see that these 2 here have nothing to say or contribute in any meaningful way? Bloopers have also millions of views in youtube, or cat videos. Does views define success now? Im disappointed as your channel was kinda helping young people but this here, is setting a wrong tone.

[@masamiakita993]

should have turned this shit off the moment you heard the soulless corpo music at 0:04

[@almac8840]

I found AI useful in generating mood boards and textures for things but not much more than that.

[@kevinh.9939]

Are we just going to pretend that generative AI models aren't built on the massive theft of the works of artists? Or that they don't have huge environmental sustainability problems?

[@twotwoasjjuh1025]

as long as someone is paying you the good bucks I guess it can be overlooked, they seem to be doing real good

[@artscotthoch]

This really ain't it. Very disappointed to see no discussion on ethics with using these tools. The parody trailers were built off existing IP and stole TONS of visual information from artists. AI as a tool can be helpful with things like rotoscoping but using it for "filmmaking" like this totally cuts corners and takes a lot of heart and soul out of the process. If using generative ai is what's expected to stay competitive then count me out. Looking forward to AI being regulated into oblivion once copyright holders like Disney, Nintendo, etc actually get upset by it. If a day comes when ethical generative AI is possible then maybe we can stop being so black and white about it but for now it's just straight up theft. Oh also it looks like dogshit kthnxbye :)

[@twotwoasjjuh1025]

"bu hu no one's paying me to use AI" is what I imagine Caleb would tell you in a private conversation

[@leokastor]

Couldn’t have said it better! 👏👏👏👏

[@drimscape]

U CAN'T STOP PROGRESS BOY

[@leokastor]

Oh and by the way, Wes Anderson himself disapproved these AI spoofs.

[@RidvanMaloku]

13:00 We're not afraid, we're just annoyed that a parallax effect using someone else's IP is being portrayed as groundbreaking motion design. It's not, and frankly, it looks terrible.

[@thereclusivecartographer2049]

This video made me very sad. At no point is the ethical issues around AI addressed, the situation is merely presented as Ai is the future so get onboard. Surrendering any part of the Creative process to Ai, even style frames as this video suggests would only erode one of the core aspects of animation. AI models are built on stolen data, it is as simple as that. Until these ethical issues are resolved, as creatives, we should have more integrity IMO.

[@twotwoasjjuh1025]

integrity? yea I think that's what these people used to make a studio real quick before the hype fades, lots of it I'm sure

[@yoshnaka9430]

we really going to act like the majority of mograph trends aren't just knock offs of each other.

[@leokastor]

As motion designers and creatives, we can’t keep ignoring the elephant in the room. Artists got tired of AI policies relentlessly ignoring their pleas to not have their work fed to AI models and so they’re leaving the major socials for new ones that can protect them from those predatory policies like Cara. And just like that I think us motion designers can’t have a conversation like this without empathy for other fellow creatives, without even addressing how companies like midjourney and StabilityAI are profiting off the artists, designers, filmmakers, photographers and many more whose work has been fed to their models without consent. Let’s demand the regulation of these tools, AND ONLY THEN we can sit down and talk about cool ways to use them.

[@sammalama]

Most likely won't happen. All content on the internet including art, can be used by a human being for inspiration. Every single creative uses Behance/Pinterest etc to create mood boards, and their style is heavily inspired by other designers who themselves are inspired by others. Nobody creates art without ever seeing art. This is the basis of how AI model are trained. It's like a human, except is can process a lot quicker. They aren't stealing anyone's work any differently than you or I. The only regulation I see coming is regarding impersonations, like a fake video of Obama saying something he never did, and passing it off as news. Those are the real concerns to be honest.

[@leokastor]

@@sammalama This is a common excuse from AI bros. I beg to disagree. Humans get inspired. Machines analyze pixels/inputs when instructed to do so. The fact that all art is inspired by previous art (which is not completely true but even if it was), doesn’t mean that art works like AI. Yes, artists often copy, but they do so with a human perspective, giving meaning to a stimulus according to their own sensitivity, their own history, their own frame of values and their own taste. AI doesn’t even have taste. It doesn’t know what beauty is because it is incapable of experiencing it. It just categorizes clusters of pixels according to text descriptions. If AI had existed in Picasso’s time instead of him, could it have come up with cubism? Doubt it! Creativity implies creation, meaning something comes to exist. And BTW, in Europe AI is starting to get regulated, check www.egair.eu

[@sammalama]

@@leokastor It is not an excuse, it is an explanation of how AI works. Humans get inspired you say? Okay what does inspire really mean? Neural networks in AI are modeled after how the human brain functions. Being inspired isn't a magical fairy dust, it's a physical chemical process taking place biologically. This can be simulated by a machine. I don't mean to frighten you but humans are just biological machines. I feel like the way you're describing what and how AI works is far from reality. You clearly don't know what it's capable of. I highly recommend you explore some of these new tools, and you will see it's far beyond what you're describing. Also, you're comparing the best designers/artists humanity has ever seen, not your average artist/designer to AI (which is still in its infancy). AI is a giant brain, and it sees the world through humanities perspective, at a rapid pace, and yes eventually it will be able to experience life and everything you and I experience as well! You're being naive to think the very first baby steps of AI is where it stops. These "prompts" will soon turn into a full discussion, the kind you and I have. The machine will have its own perspective eventually and yes it can create its own style too! Just like Picasso, and probably a lot better. Stop thinking artists and humans are so special that nothing will ever surpass us! That's delusional and naive. You just don't want these changes because you're afraid (me too to be honest) but hey being afraid won't change the outcome! Might as well embrace the chaos coming our way. Regulation is always going to protect the rich and powerful and their interests not you and me. Who do you think runs the world? Personally I don't want protection from AI, I want protection from the greedy corpos that want to enslave humanity using AI. I don't care if AI can make art with me, if anything that sounds like fun! The real problem isn't AI, that's not our enemy, the enemy is greedy corporations/governments.

[@RidvanMaloku]

Not to be negative, but honestly, it looks pretty underwhelming, and I don’t see much connection to motion design. I've seen plenty of videos with millions of views, but that doesn’t necessarily reflect the quality or craftsmanship behind them.

[@RidvanMaloku]

'You are not a keyframe setter alone, you are a storyteller...' says the guy, and then he proceeds to show us how he uses parallax effects with other people's work using AI. Good job bro 🤟

[@kaischoneweiss]

It’s funny to me that this guy waited until public opinion of AI shifted dramatically negative to make this video. Read the room dude

[@BigPowGuy]

They seem stuck on the notion that fear is the only thing holding creatives back from AI.

[@madaxid]

As motion designers, you too can have ethical boundaries you do not cross.

[@dianahernandezmurguia8065]

I don´t see how writing Star Wars + Wes Anderson, transforms you into a storyteller 🧐

[@twotwoasjjuh1025]

I love how the very first interaction is a guy I never heard of is telling me what I am and what I'm not, thanks bud. "they made a video and it changed their life" "we very quickly..sold out, yay!" "AI will become the norm in 2 years" my man is full on manifesting at this point. There is so much I hate about this video and I'm just 3 minutes in....omg the title...

[@AInomaly600]

you dont in the least bit sound like your hearing. sounds like you got your feelings established before any hearing

[@MaxPospelkov]

It's disheartening to hear this so-called 'artist' speak about the supposed creativity of their team, while their 'work' is nothing more than a banal theft and recombination of someone else's creativity and intellectual property, dressed up cleverly with the aid of neural networks. Promoting yourself by stealing Star Wars imagery and mixing it with Wes Anderson’s style-how can that be considered anything but disingenuous? Can we really call an approach that simply mashes together images they didn’t create with a style they didn’t invent 'original' or 'creative'? Hardly. It feels like nothing more than tired plagiarism and outright theft, no matter how noble the goals they claim to have or how eloquently they try to justify it. Is there any real possibility of creating something truly new or original by endlessly remixing what was made before you? Without deep reflection or a fresh perspective-it's doubtful. What's really sad is that such 'heroes' are being aggressively promoted by media and KZbin channels today, overshadowing the genuine storytellers and artists who strive to create truly original works and narratives. It’s a depressing reflection of the state of creativity today.

[@twotwoasjjuh1025]

I regret watching the whole thing

[@mohonovproduction]

Are you think about creating a telegram channel? I think it will be very useful for shearing content and for bring people together Thanks for your content!

[@sara.castik]

The video was really interesting and I do want to start experimenting with some tools, but apart from saying "there's a tool that can do this or can do that" it would be nice to know the actual names of the tools and where to find them. I personally know nothing about what's out there and I'm really not sure where to find this information related to the work I do. I'd love to know what's the tool that can do style frames or music for example. In general I do agree we need to learn how to work with Ai, because I really don't think it'll ever replace artists and creators. The same fear was present when photography was invented after all. Everyone thought artists were going to be useless.

[@TennyTomas]

Motion design is synonymous with few tools, like the speaker mentioned the fact that for a very long time the workflow has remained what it is. If nothing else, all the debate around ethics raging in this comment section and elsewhere, introduction and development of new tools will be welcome in the discipline. Motion design groups i am part of sounds like an adobe after effects forum. Its time to bring more tools into motion design. If AI facilitates that I would welcome it.

[@RidvanMaloku]

Sure, but simply adding a parallax effect to someone else's work and making bold claims isn't going to cut it. This is many steps down in quality, if not worse.

[@patkirkwold6227]

Great interview! Ongoing learn and leverage.

[@9jatechie]

Interesting conversation but you make it sound like AI has reached it's plateau. On the contrary, if yiu follow the trend since chatGPT lauch, every word you've uttered that AI can't do is a new feature that's about to launch. Definitely AI will always be a tool but a democratised tool in the hands of everyone.

[@brendanjohnjones]

I was very skeptical of AI, but the more I thought about it, the more I don't understand all the push back against AI. My only critique is that AI imagery should be marked with a disclaimer and it should be vulnerable to copyright infringements just like any human art. Other than that, most of these tools are just that-tools. We've been using AI technology in Photoshop, VFX, music production, etc. for a while now. It is a bit depressing that human artists who don't use AI will be less efficient and therefore less desirable, but no one really owes us visual artists payment AND the luxury of adhering to our 100% AI-free creative process. Employers want results, they don't really care about creative process. AI will not replace humans in creative fields, as I believe consumers will always be able to sniff out when AI is overused in a video and will find it off-putting (like the deep fake characters in the new Star Wars movies). It feels to me like our main issue with the new AI tools stems from an existential funk, bringing a fine arts mentality into ad-making, and resistance to change. I understand the frustration, but I really think change like this is inevitable. It's like when calligraphers and manuscript writers where replaced by the printing press; I'm sure they felt like years of education were wasted, but that doesn't mean the printing press should have been eradicated. Thoughts? Am I missing something?

[@mohonovproduction]

Thanks you for video!

[@micbab-vg2mu]

I am not a motion designer; I have a medical background. I do it for fun, and AI allows me to fulfill my vision without hiring professionals.

[@yoshnaka9430]

With how saturated the mograph industry is now, learning how to use AI efficiently will be the main differentiators between artists. I hope more mographers ignore this for callous reasons.

[@artscotthoch]

Actively wishing for the downfall of other mographers so there is less competition for yourself? You're right, that IS callous! You sound like a miserable person.

[@MotionHatch]

Are you excited/scared/doubtful about AI motion design tools? Let us know in the comments below!⬇

[@rndmprocreative]

are you blind, inept, and lack a moral compass? let us know in the content engagement!

[@drimscape]

when u talk that ai doesnt have a lot of control i heavily use it in commercial progects. i already replaced voice over narrators, musicians, photo artists , 3d artists with Ai in my workflow. i animate pictures by ai and use it as a background for motion design, i upscale videos using ai. i use ai for creating depth of field and compositing etc etc etc hahah tell me more how ai isnt that cool boy