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The very first documentary that tells the story of a brand with over 60 years.
This is a story that somehow traces an invisible but indelible line between a cellar in Reggio Emilia (IT), Kansas, and Kilimanjaro. This is a story that began in the ’70s and has never ended since.
It started with a bundle of Practical System magazines and the prototype of a crystal radio (if you don’t know what that is, you’re too young).
In order of appearance:
Corrado Torreggiani
Gabriele Torreggiani
Paolomaria Torreggiani
Dora Mantovani
Davide Cantoni
Mirko Pastarini
Giuliano Valli
Simona Lanzoni
Erika Dalloli
Products:
Alan Sessantotto: www.midlandeurope.com/en_150/...
Alan Quarantotto: www.midlandeurope.com/en_150/...
Alan 42 DS: www.midlandeurope.com/en_150/...
Read the full article about the. Midland Story on our website: www.midlandeurope.com/en_150/...
00:00 - How the company was founded: from the USA to Italy
09:10 - The first products: the Alan 68 and the Alan 48
11:35 - The first products homemade
12:50 - The first employees and difficulties
18:00 - Family support in the company
22:00 - The future of Midland
25:50 - Uses of CB radios and intercoms: will smartphones completely replace radios?
32:00 - Support and customer care
33:00 - Microline division
37:00 - The challenge of Kilimanjaro and corporate work
#midlandworld #midlandeurope #brand