music artist branding case study | Billie Eilish

I delve into Billie's brand, story and visuals to show an example of how you can implement the different parts of branding and how these things help artists connect with their fans on an even deeper level.
Videos mentioned:
How to brand yourself:
• how to brand yourself ...
Album artwork:
• 5 approaches to album ...
Artists that have nailed their branding:
• music artists that do ...
Billie Eilish interactive album launch:
• Billie Eilish: Take a ...
Finneas talks about sounds used in the album:
• Finneas Reveals Everyd...
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Find me in these places:
MY WEBSITE: www.effisummer...
INSTAGRAM: / effi_summers
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TIKTOK: / effisummerscreative
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I’m a music industry creative director working on a freelance basis with a range of music artists/bands, genres and record labels. I create complete visual profiles, aesthetics, brand identities, concepts and art direction for music videos/photo shoots, stage design, in depth social media marketing campaigns and album artwork designs/illustrations. I also coach artists in branding, mindset, goal setting and social media.
I work predominantly with exaggerated visual heavy brands and always make sure the end result is authentic and genuine to the artist.
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#musicbranding #creativedirector #musicmarketing #musicindustry #musicpromotion #visualbranding