My 23 Favorite Bread & Butter Men's Clothing Brands To Sell On Ebay

The Menswear Manifesto 5:
- The 449 best men's clothing brands for Ebay and other reselling platforms
- Each brand analyzed by sell-through rate, price and clothing category
- Use on your phone or desktop
- You decide how much you want to pay me for it
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00:00 What is a Bread & Butter Brand?
00:14 5.11 Tactical
01:27 Ariat
01:59 Bonobos
03:06 Carhartt
03:59 Cinch
04:33 Diesel
05:17 The Menswear Manifesto
05:50 Duluth Trading Co.
06:34 FootJoy
07:44 Fox Racing
08:19 G-Star
08:52 J. Crew
10:05 James Perse
10:30 John Varvatos
11:02 Lacoste
11:46 Lucky Brand
12:40 Mountain Hardwear
13:09 Nike
14:28 Peter Millar
15:01 Prana
15:39 Robert Graham
16:29 Travis Mathew
17:00 True Religion
17:34 Untuckit
18:29 Closing Thoughts

[@Deuce7Off]

Love how you added their tags to the side as you talk about each brand and piece!

[@LuLu-xs4sh]

Hey, Matt. If you will forgive me for being presumptuous & personal, I wanted to say how good it is to see you out from under that cloud of weighty despair that plagues many of us; you've seemed much lighter in these latest videos - both physically and mentally - and it just lifts my own spirits to see you speaking and moving with more ease and freedom.

[@CC-ed7od]

"Dont be too seduced" Love your word choices Matt, I keep you forever.

[@jctrade2044]

super dry humor no BS informative down to earth !!! Perfect !!!

[@DonnaW71]

He's the goat!

[@pamprier4710]

As always, i appreciate you taking the time to do all this research - including research from memory - and then sharing it all with us.

[@ginamarie5575]

Great vid thx ☺️ love the ocean shot at the end, so pretty 🤩 🌊

[@lindabento2431]

Glad to see ypu back doing what you know best.

[@Kate-iv1gn]

Love this guy and I totally match this energy. He's like: "[Internal sigh...also, external sigh] these are the items you can make money with..." *These are very helpful videos and including the labels is great! I have a love/loathe relationship with reselling. I'm currently in a loathe stage.

[@karenebert638]

Great Video, I’m extremely happy you have stayed on U Tube. You have give the best information.

[@KevinDurantisnot]

I would’ve taken off either J Crew or Lucky Brand and added Under Armour. It’s similar to Nike where all the pieces have style codes to look up and a lot of it does really well for me.

[@MrProdigistry]

Great video man. Excited to see where the channel goes. Happy for you doing your thing.

[@brndafay8518]

Loving the new videos❤ Hope to see more vlogging around Puerto Vallarta too!🙂🇨🇦

[@ellenspeed7270]

Thanks for sharing your research & knowledge. Your shirt looks good on you

[@dogcatmousecow533]

Carhartt WIP (work in progress) is a home run in my experience. It doesn't look especially special, so the thrift stores don't generally mark it over regular Carhartt. Some of them in my area mark it all way too high however

[@andrewjaramillo]

Thanks for staying in the game. I'm new to selling and I hesitate to sell on eBay because it seems they've been getting a lot of negative feedback. I try to keep it simple. I follow what you said about offering a flexible and generous return policy. I want to make money but I also want to make this a pleasurable experience; I want to enjoy the process. Thanks again. All the best👍

[@curlyjos]

I just listened to this all the way to the end. The beach sounds are simply amazing, thank you

[@resellersdictionary5616]

I learned from TikTok that an upside down pineapple is one of the official swinger symbols so you'll have to decide which way you put that pineapple in your grocery cart

[@ontopofitnews]

thanks for the heads up Ive been passing on DIesel and Lucky. Funny to see the brands I get super excited about here as mid tier haha like Mtn Hardware, Carhartt, 5.11, Ariat, and Varvatos.

[@Nodrog269]

Wow great knowledge on your craft, found it a learning diamond to have in your tool box, thank you for this gem of a site......

[@debbienelson6601]

Thank you for another informative video!

[@stephenmealing6366]

Thank you for your great videos, they have been super helpful. If I could recommend one thing, a lot of these brands have been in pervious videos so I have heard about them already, I would love some videos about lists of new brands you come across.

[@juliajuliejulia9016]

Love your videos and educational content

[@user-md4hi3or1g]

Life is good is a solid bread and butter brand for me, but I’m sure there are regional variations for any list. Thanks Matt, appreciate the content.

[@born2perform26]

😂 your so funny. Thank you for all the hard work and information!

[@VoidedMirror]

I was lucky enough to find Duckworth, Johnnie-O, and Icebreaker tees recently thanks to your Manifesto.

[@nancylargent6203]

Thank you for a great video!

[@lisadurre8258]

Good stuff, thanks!🤟

[@lifewithnickyd]

Thank you for sharing

[@jillschwartz8629]

I just purchased the new Manifesto. Thank you for making this invaluable guide available to us. Would you ever consider doing a manifesto for woman's clothing? 🙏

[@dianemarie8565]

Had a lot of Footjoy Like New Polo Mens Shirts and could not sell, but I believe because was selling on Poshmark and mercari only. Just posted my first couple of items on Ebay. People complain alot about Ebay so was concerned about selling on that platform, but it seems like it is the bread & butter.. Glad you're doing great Thanks for these videos. You have helped me mensely Have a great day 😊😊😊

[@helpfulcommenter]

I passed up G/Fore the first couple times I found it because I erroneously mixed it up with G-Star. I found it a couple days ago and didn't make that same mistake again thankfully. Oh... I just noticed that G/Fore isn't in the MM... it's golf fire drip bolo steez - fantastic sell-through and prices

[@aomaintenance]

Hey. Nice shirt. IDK about all shirts. Hawaiian shirt sizes are all over the map. Please. Spread the word. Sellers. Please. MEASUREMENTS! One more thing. Ebay sellers are awesome. I appreciate what you do.

[@dreamsreselling7215]

Class vid as always . 😀

[@MyLooneyBin]

Excellent list

[@PlayRoom44]

Swinging season is every season 🌊

[@allyhellkiller5535]

Love that shirt!

[@allywilkeforsenate]

Love that shirt you are wearing!

[@tiwanawhitten9443]

Reyn Spooner new to me brand I just came across. Has great cha ching sell through. Thanks for this video!

[@anneneuman1195]

Hey Matt! Looks like you are living the dream. You look so much more relaxed than you did living in CA. :)

[@Somnivore7]

5.11 tactical is great. I have a local store that was doing a clearance sale and made out like a bandit.

[@sararinckel]

THANK YOU! I picked up a Footjoy shirt the other day and was like...where the hell is the size tag? So I just kind of put it in the "I don't know what to do with it" pile. lol.

[@brucetidwell7715]

As always, thanks for the hard work. My impression, following a number of channels is that I live in an area with exceptionally good prices. Unfortunately, the nearest Bins is a three hour drive. When you say "not much money," what is that in dollars? The Bins charge by the pound don't they? so that is almost nothing at all per garment.

[@colleenrotondo7666]

Hey Matt just wanted to let you know another UTuber called Restyle Secrets gave you and the manifesto a really nice shoutout. She seems like a lovely lady and thought you might want to thank her.

[@andrewchapman5659]

Good List I would tend to agree. Carharrt for example does really well on certain items, jackets as you mentioned, thats the key to understanding brands, understanding what sells really well in one brand and not so well or only sell well a certain time of the year. Usually a company will have a couple products that attract customers to their brand for example lacoste polo shirt. G-Star does solid across the board but you would definitely get more for a jacket or jeans in that brand. Thats a Good List, but their are way way better brands out there and if you run across them at the thrift stores ever its usually an easy 50$ Minimum profit.

[@cnunesoregon]

Those are all great. One that I always pick up is Tommy Bahama. It always sells and for pretty good money. I never have any sit for very long. And that's both men's and women's. Our Goodwills have started marking them up though so it's getting harder to find good deals.

[@ThriftALife]

I had spotty luck with it. Glad it flips well for you though.

[@costafinkel]

Does this mean that when you see common brands like Ralph Lauren, Tommy Hilfiger and Calvin klein, you do now pick it up ? Even if its $1 ?

[@silvergrlfriend]

Hope you are enjoying your vagabond life...your updates are always helpful

[@corinne_vintage]

Thanks!!

[@Jeremya74]

Upside down pineapple is dog whistle for swingers

[@bethinthe305]

Any suggestions for good thrift stores in the Chula Vista to San Diego area? My daughter is in that area and wondered if you had any recommendations?

[@stephanieioanis9000]

I found a few Poncho shirts at a yard sale recently… Crazy sell through rate and a great price… never Heard of it before… I’m really surprised it’s not in the manifesto

[@pamprier4710]

I've never heard of this brand either. Good to know, thx.

[@rachelletotsonii4930]

Your wealth of knowledge is very impressive but your humor is priceless. (Sounds like a bad fortune cookie) That was my way of buttering you up before the real question... ​I would love your thoughts on selling a ProperCloth sports coat that was custom made & owned by current NBA player? The player is an average to good player and has been a starter in the recent past. I don't know where to list, keywords to use, or category to list in. PLEASE help? Ever consider a consulting business? I'm heading over to buy the MM4 Now!😂

[@colehunt3478]

Matt is my hero!

[@drummerdem50]

thanks !!

[@jenshea1017]

Can you do a video or series on men’s suits? Particularly blazers. Love your videos!

[@ladiesauxiliaryverbsociety6125]

Yes, this would be helpful! As someone who doesn’t wear suits, I am trying to learn for resale.

[@terrieholloway9066]

Thanks

[@alaluke7159]

I know you love these pinapple printed shirts since you have a stack of them in your closet. I see one just behind you that you are drying out in the sun. Hehe

[@alexrapada]

Matt!! You gotta go to southest asia, philippines, vietnam, thailand indonesia... Your money will go so far out there compared to mexico, latin america or europe

[@beorbeorian150]

Did not sell yet but I got a lot of people looking at a Duluth shirt I put up.

[@seanroot1]

When does that list update I just got it and its sell rates isn’t right

[@CurranStarkey]

awesome..

[@DodsonDodsworth]

What's wrong with izod? I think their button up collared dress shirts look good...is it because they don't re-sell very well??

[@helpfulcommenter]

Time for class

[@RAM_C5]

Im so ready to judge people now when i see pineapples

[@bluebelle9572]

I don’t know if you’re being sarcastic or funny, but this comment is funny. 💜

[@branleyhd]

Cato and Ruff Hewn

[@colin1535]

I would be interested to know what buy -cost you would be okay with for most of these brands. Like are they mostly just for the bins or would you pick them up for retail thrift prices around $8?

[@5DGuitars]

Colin, "Bread and Butter" brands usually means that they sell OK but are not bigger money brands. The vast majority of the items will sell for $15-$25 incl shipping. These are the type of things you want to get for, IMO, no more than a buck or two. If you are fortunate enough to have any retail thrifts that still price in that range, then you are in good shape. More likely you will need to source these things from Yard sales, church or rummage sales, textile recyclers or flea markets and in bulk. Generally , when you hear Matt say, "pick these up at the bins" or " I wouldn't pay up for these", that's what he means.

[@ingebird3380]

Swinger season? Too funny!

[@skokiereader]

I'd like to see you do a vid on belts...brands & styles. It's my niche more or less.

[@allywilkeforsenate]

1.75 wide.All leather no filler or sewn together.I have a gun belt I wear every day and I swear it is over 20 years old or better.

[@margon2thewoods986]

Upside-down pineapple + swinger. Yup yup yup. xD

[@themoodyteam]

19:14 it’s tough at the top 😊

[@deeforrest921]

Have you considered a small eBay store based out of Mexico? Wonder what the resell community is like there

[@Deuce7Off]

From my experience in Mexico it would become a lot tougher. The average Mexican is more business savy than the average American. Combine that with the fact that the majority of the country has lived in poverty for a long time and the average Mexican is better than the average American at stretching their income creates a difficult dynamic for resale. Also many Mexicans along the coast don't have good access to internet, the idea of same day delivery by Amazon is still a novel idea to them.

[@eviedeafaussie]

In Buffalo the large majority of these brands are very rare exciting finds lol

[@PaleFeet]

hello my brother

[@jimwright2795]

I thought you ditched ebay last week or so.

[@FashionablyRestyled]

Do you know how to figure out if it is a “fake” or real Lacoste? If so, could you share?

[@ThriftALife]

Goofy looking alligator usually.

[@FashionablyRestyled]

@@ThriftALife Dang. I’m a little goofy myself. 😈

[@PlayRoom44]

Ya man. As a listener of you tube and not a watche

[@PlayRoom44]

Watcher, you do it right. You’re not annoying 😛 you make jokes, you’re calm and you lay it down. If you could just walk by the ocean and talk about shit long form I’d listen every day.

[@Launena100]

👍🏼👍🏼👍🏼

[@kimberleyspinney8209]

Lol so the symbol of the swingers is technically the upside down pineapple. If it’s upside down then it is a symbol that you are a swinger.

[@mihalyfreeman5928]

Im sorry but i have NEVER, EVER seen ARIAT, Padagonia or any of those top brands in the BINS in Las Wages. I wouldn't be surprised if its PICKED though by the staff before it get to us. I see Dad Planet grabbing 2 Padagonia jackets from his bin in Ohio but not here. I did find a pair of Diesel Jeans boot cut for women but none of the Poshmark buyers are even interested in my $60 price. Nobody cares about FootJoy Shoes, i have a very nice pair on display, nobody wants it etc. Ye Fox sells for 12 bucks.

[@mihalyfreeman5928]

NO reply? Amazing and thanks

[@beorbeorian150]

Makes me sad how uninformed the American man is regarding clothing. Cathartt is absolutely horrible. Welders and hunters it is ok. Other than that much better options

[@allyhellkiller5535]

I got some Beher Cover alls and a Jacket for the farm and it is way better than Carhart.Carart don’t even have metal zippers anymore.They get produce lower quality over time.