MY BLOODY VALENTINE'S MASTERPIECE | The Story of Loveless | Video Essay

[@MultiAmbivalent]

It amazes me there is no definitive documentary on the band. Still undervalued. You've done an amazing piece.

[@jmichael91]

i really wish there was, i do so much research on my favorite bands and mbv is the hardest for me to find stuff

[@andyskiles9542]

The narration: 🫦🍆🫠👉👌🦻🧏🏽‍♀️🫃🏼🤷🤷🏽‍♀️🧚🏻‍♂️🥉

[@blinkerito1829]

Hahahahaha YEEEEEES

[@NicolasSequeira]

Sets and the CD stands for "Showing Exciting Takes, Stories, and the Coolest Descriptions"

[@AGrrrlsTwoSoundCents]

Amazing video! The most innovative musicians are underestimated and shorthanded by their labels way too often. I'll always be grateful that MBV ultimately won the battle to get Loveless out to the public. I can't imagine how much incredible music we must have been deprived of simply because the labels weren't ready for it

[@idiotsavant751]

Lots

[@ultimadum7785]

Hey, I just watched your mbv video as well!

[@callumalston5755]

If you haven’t read the story about Wilco’s Yankee foxtrot it’s bananas

[@curly_wyn]

Most big labels are definitely built around profit rather than art, which is very sad indeed!

[@spacealienjesus709]

My favorite album of all time. Nothing like it then or since.

[@idiotsavant751]

One of the greatest listening experiences committed to disc. When I heard the album in 1991, I laid on the floor, put on headphones, and had a really difficult time absorbing it. It was so noisy and the vocals were very difficult to make out. But, I was interested. There were things happening that I figured I was missing. Very true. When I got it, I got it good, and it is beautiful. It has passages, moments that emerge, then blend back and emerge again. It creates places to live. It’s not loveless at all

[@TJ-mm8fx]

Great description. Couldn’t agree more.

[@BeTheGuitar]

Agreed! A great synopsis of how I felt listening to it when it came out. I found it intoxicating, but a hard record to listen to as well. It was truly more than I could take in, but I couldn’t get enough at the same time. When I saw them live in San Francisco (‘92 I think) it was even more overwhelming. The loudest show I’ve ever attended. When they did their instrumental break of nuclear distortion and cataclysmic reverb, it was mesmerizing, just like Shields often describes the band’s reaction to playing super loud distortion for long stretches at time. The album still stands up as utterly unique and ahead of its time.

[@idiotsavant751]

@@BeTheGuitar maybe it should be called Timeless. The forms emerge from it in the most extraordinary way. And the suspensions of time in the process of the music’s expression of a kind of secret love are astonishing. The ‘hit’, Soon, though great, may be the least interesting song on the disc. That’s very relative. It would be the best on almost every other album.

[@BeTheGuitar]

@@idiotsavant751 yeah, it’s in my top 3 albums of all time. Just listened again last night to Colm’s haunting sampled instrumental Touched. So much to unfold on this album. In fact, I still haven’t listened to their follow on “mbv” because I don’t want to be disappointed. I guess I feel a tiny bit of what Kevin felt after making Loveless. Lol.

[@idiotsavant751]

@@BeTheGuitar I haven’t either. Exactly the same reason. No blame though. Reaching what they reached on Loveless casts serious shade.

[@dvderek]

Imagining Kevin responding to angry record executives about the timeline of Loveless by just saying “Soon” or “To Here Knows When” is so fucking funny

[@seanwinkel8890]

I used to play this every morning on waking and every evening before going to bed. Uncannily beautiful music.

[@kbs1212]

This was so good! I loved the pacing and immersive presentation. Would you be so kind as to post a list of all the songs you used in this? You have killer taste in music! Thank you for making this.

[@seanwinkel8890]

This music changed my life. The finest live act I've ever seen.

[@lightingpikachu9]

One of my all time favorite albums right here. Love your style and I can’t wait to see how it evolves. You’re gonna be big later down the line, I can feel it.

[@SpiderStratagemVI]

The band with Kevin Shields at the helm is absolutely genius! KS is truly a sound genius and the guitar is his tool

[@helge2888]

Your narrative sounds live my soul wonderful video

[@wreewroo76]

damn why did you have to read this like an erotic novel

[@c.mcxrdle5224]

2:53 not MBV but glad your giving burrrn recognition. amazing shoegaze record but sadly very slept upon

[@iwaitforher]

Thx

[@TheMusicalElitist]

You're*

[@c.mcxrdle5224]

@@TheMusicalElitist you’re really taking your name literally. its a simple spelling mistake its not that deep 🙄

[@jerrymanochio4180]

What’s the song name

[@jerrymanochio4180]

What song starts playing at 1:54

[@danielcarter3928]

i think loveless is one of my top 3 albums of all time. like you said the mystery behind it is so awesome.

[@1dua238]

Cool profile! Looking forward to seeing where you take it.

[@SetsAndTheCD]

Thank you! More coming soon :)

[@Mageclick]

Great video! Your voice is so soothing to listen to; makes it really easy to watch these documentaries

[@SetsAndTheCD]

Thank you so much!

[@Mageclick]

@@SetsAndTheCD You’re welcome. Also, I really need to give Loveless another listen. I’ve only heard the album in full once and for some reason I never went back to it even though I remember liking it

[@timacann]

I’ll never forget hearing Soon for the first time. The world stopped spinning.

[@kortomor8003]

This is amazing, how does this have less then 1k views? Tf

[@MichaelASwick-jl5bz]

The voice

[@Youremythrill18]

@@MichaelASwick-jl5bzi couldn’t listen😭

[@dillongstaff5625]

AFTER ALL THESE YEARS THE LOUDEST GIG I HAVE EVER ATTENDED.SOMEONE WHO WORKED AT THE VENUE TOLD ME THEY SOUNDCHECKED FOR OVER 3 HOURS..NONSENSE THEY JUST TURNED EVERYTHING TO 11 SPINAL TAP STYLE.

[@KeithGiles]

The voice....oh...help me.

[@tbwatch88]

jeez, this narrator's got THE creepiest voice.

[@simonhunter834]

Quite clearly English is not the narrator's first language. The tonal nuances, and rhythmic delivery that we, as native speakers, take for granted are not so easily learnt. I do not find her voice creepy whatsoever, but maybe there is a certain je nais ce' que which can be regarded as being peculiar... She sounds cute to me!

[@Xhistt]

very good video, keep it up:)

[@Cheddar_Wizard]

Kevin Shields, an underrated genius.

[@alonzooop]

I didn't even get a 1/5th of the way in

[@miyojewoltsnasonth2159]

Would _love_ to watch this while listening to _Loveless_ in the background, unfortunately it can't be found on KZbin. :(

[@devilmayrise4963]

Why not?

[@montex23]

well, buy it then, or else... ;)

[@simonhunter834]

"Loveless" is easily found on KZbin. It's also available through Spotify...

[@kingz2843]

@@simonhunter834this was a while back when mbv wasnt publishing their stuff on streaming platforms.

[@faunoram]

Awesome Vid !!

[@startervisions]

Thank you

[@marsr9057]

this is such a cool video!! do you mind telling me where the clip of kevin at 1:03 is from?

[@SetsAndTheCD]

"Beautiful Noise" the shoegaze documentary! It's a fantastic watch

[@marsr9057]

thank you!! i've heard about it but i can't seem to find it anywhere, hopefully i'll see it around eventually

[@SetsAndTheCD]

There's a certain Bay of Pirates which could help you

[@philbutcher6959]

Bought their records at the time and never ever heard of the term 'shoegaze' - where did that come from? Not so sure 'anxiety' sums up the period, either. The anxiety came when people paid for their indulgences in the 2000s. The 90s always felt like an interregnum to me, like a waiting room before New Labour really finally ended British life forever.

[@philbutcher6959]

I'm not related, by the way.

[@jamesbevan4479]

That part about the 90's and new labour.... ❤👌🔥

[@carysfaerie]

No Kevin ~You weren’t wrong. I don’t blame them for shutting out producers... I can’t think of any other band than joy division who got what they didn’t want & thanked producers later

[@rickg8015]

You’ve shown Bob Mould with his second power trio, Sugar, for a while there.. Please do a video on the “Beaster” EP..

[@hanshananigan1233]

Yeah, I wasn't clear whether that was saying that Bob is the epitome of someone who continued to mature and evolve or whether they were saying he was trying to maintain his youth. I would say the first statement is what's true: he has continued to mature and evolve for 30 plus years now.

[@matthewhuffine8286]

Love this video! Who does the cover of When You Sleep at the end?

[@SetsAndTheCD]

John ft Azrail Noir; it's from "mu Loveless" which is (presumably) a meme album made by 4chan users. Some of the songs on it are pretty funny and parody Loveless, but this one is a legit hidden gem.

[@justasillyteenagegirl]

I ❤ MY BLOODY VALENTINE

[@punchcards1400]

"episode 12, the difficult years" lol

[@SetsAndTheCD]

Couldn't resist a challenge from the man himself

[@carvuh]

what’s the song at 1:26

[@AlejandroGarcia-in3fg]

Name of the song 5:00 pleaseeeeee :(

[@asobi01]

i do want to know too :(

[@AlejandroGarcia-in3fg]

My bloody Valentine-- we have all the time in the world :)

[@asobi01]

@@AlejandroGarcia-in3fg omg i didn't know that song, thank you very very much

[@cassandrafranco1043]

Anyone know the song at 2:00 ?

[@Iamjonlopez]

Robin Guthrie - A Silhouette Approaches

[@bootattack8]

This is the real song SPC ECO - Better That Way

[@jeffwigle9154]

I fuckin love the creepy voice

[@dillongstaff5625]

NOT QUITE I LISTENED A SECND TIME.

[@slowneutron6163]

"You're welcome, Kevin."-Thurston Moore.

[@myownway7777]

Do you mind me asking what song did you use for “the danger of floating off”

[@SetsAndTheCD]

"Addie" by Sin Kitty!

[@pocketsfullofH]

1:48 whats the song?

[@gustavhan3652]

What's the song from 1:53 ?

[@bootattack8]

SPC ECO - Better That Way

[@diogeneslantern18]

Sets and the CD's voice is as dreamy as the shoegaze genre.

[@storyallegory]

Narration is so after it’s time! You would’ve made a killing in the 80s and 90s with 900 numbers. Call in to hear this monologue about a band, then after that you can have a personal discussion, about the music… then who knows?? 😂💰💰😂

[@felixnoir6449]

Great album... What is the song at 11:08 ?

[@antoniovaladez4631]

Addie by Sin Kitty

[@felixnoir5565]

@@antoniovaladez4631 Many thanks Antonio !

[@antoniovaladez4631]

song @ 11:07?

[@shinsuzuki4448]

Sin Kitty - Addie

[@shinsuzuki4448]

What's the song at kzbin.info/www/bejne/n2O8d5p5grZ-htE

[@daisydaisy...4562]

You should have started the video in Dublin...... To be correct.

[@jamesnetwall1193]

I am a big fan of the band, and I get the sarcasm about corporate money, but bear in mind bills you have to get paid and they're not Reinventing the wheel. Admittedly this band isn't guns'n'roses and it didn't take that long but it took long enough for this and the next album. In the meantime you got to live on something so money has come in so it's a balancing act between being commercially viable and artistic you can't just simply throw money into the fire for the sake of creating art. After all the band was complaining about Lani the label has to get something back for its investment to just saying Kevin Shields needs to learn how to work a little faster

[@estacoda545]

Lol

[@castreed]

I think the narrator took too much pot, lol

[@blindianajones]

Really wanted to listen, but damn, that narration voice... Cutesy clever vocal fry...a Kardashian staple but not for me.

[@dillongstaff5625]

that wimpy tampon girlie voiceover put me off watching this all the way through.

[@Rubberpoliceman1]

Weirdo

[@CupofCloud]

pretty cool. sounds like Smashing Pumpkins

[@CaropBec]

Lol

[@jlouis4407]

Well Smashing Pumpkins sounds like this Alan Moulder worked on Loveless and Siamese Dream

[@diogeneslantern18]

Smashing Pumpkins took their sound from mbv...

[@jmichael91]

@@diogeneslantern18 yup

[@davidbowman4259]

Overrated band, overrated album.

[@Xcalator35]

The content of the doc is probably great but your voice makes it impossible to watch.

[@AM-uu7ec]

This is worst thing I’ve ever heard. It’s really a shame