My Etsy Longtail Tags Secret 🤫

[@StarlaMoore]

📺 MENTIONED IN THIS VIDEO 📺 🔵 Free Etsy SEO Toolbox: bit.ly/EtsyNoodle

[@rebeccapearson2155]

So this has explained tags in 5 minutes more than anything I've ever watched or read or asked! It is simple it's just most teachers/gurus completely complicate and confuse! If only all teachers were like this.

[@QuotesQuiddity]

You should see how much is in her course! It is packed full of branding, business, social media, email lists, and everything you need to know for Etsy, including the psychology of branding, selling, etc. Best business purchase I have ever made. The student campus is invaluable!

[@MichelleLangan-s9v]

In 5 minutes you explained SEO perfectly. I don't know why other tutorials have to get so convoluted. Thank you!

[@StarlaMoore]

Glad it was helpful!

[@esilabet]

OMG this is actually important information. VERY. IMPORTANT. Why wouldn't etsy tell us that! I'm a freaking computer research text analyst and I never freakin noticed the keyword search was working like that! Now I look at my stats and they make a lot more sense now. I will be revising all of my tags today I guess. Ahahaha Thanks for the video.

[@VeniceK]

They do. If you read the section on tags that's what they said

[@StarlaMoore]

Yes, this isn't new material. I've just provided visuals and examples for what Etsy states within the Ultimate Guide to Search. www.etsy.com/seller-handbook/article/366469415790

[@prettyprintablesbysheila3512]

Somewhere along the line I had heard the strategy of splitting up a long tag into 2 parts but I didn't realize the way Etsy put all of the tags together to create broad searches. Great info and thanks for sharing!

[@StarlaMoore]

Thanks so much for watching!!! It's a common question so you're not alone!

[@kimberlyg295]

This is the most helpful SEO information I have heard in over 5 years of having my shop. Thank you!!

[@StarlaMoore]

You are very welcome! And thank you!

[@jhasminrhea2910]

Nice to know I’ve been doing this right. So many Etsy sellers are repeating keywords over and over and over lol. Also I’ve noticed repeating keywords in titles and tags which from my understanding you don’t need to do that either . Awesome video!

[@mrzubair4833]

@@jhasminrhea2910 can we apply this strategy for Title optimization?

[@CaitlynHasenkopf]

That makes so much sense on why my best seller looks like the one you showed in your video.

[@StarlaMoore]

That's amazing news!!! It means that you're likely making tons of good broad matches!

[@75kym]

RIP funky Lofi beat! For real though, this is a brilliant idea. It makes so much sense.

[@StarlaMoore]

I honestly was sick of comment bullies telling me how cringy it was. lol! "Pookie" is the "new way"! 😂

[@tonylewty8269]

I have done this for some time but was never 100% sure I was doing the right thing. So glad to see this video 👍🙏

[@Wendathena]

Thanks for making this video! Great info and well done as it is brief and to the point, fun to watch and visually engaging. I especially like that I didn't have to watch a long podcast style video to get this detailed and direct information!

[@StarlaMoore]

Glad you enjoyed it!

[@marlenepastor7550]

Thanks for this video! I have been using 'nonsense' tags for awhile now to use the available space in tags so now I can feel good about doing that knowing that it does work for broad matching!! I appreciate all the examples you use in your videos.

[@StarlaMoore]

You are so welcome!

[@FromMeToYou24]

Great explanation, thanks Starla! The two questions I’m left with is: 1) does broad matching works the same way in your title? 2) I see a lot of high searches low competition to misspelled keywords. Are those like a secret weapon to include in your tags or are they better to avoid?

[@kellytrojanowski7021]

I build Google ads as my day job. I knew Google used broad match, but not about ETSY! Nor did I know they would pull a word from one term and pair it with another! Thank you for this info Starla!!!

[@QuotesQuiddity]

This goes for titles, too!

[@AmberCampbellBooks]

I went onto my Etsy page halfway through this video, changed my tags, and then ran quite a few random searches and this WORKED. I can't believe it! I was consistently coming up on the first page of results regardless of the arrangement of my search words. THANK YOU for this wonderful insight!

[@hippdip]

Your listings shows up in search because Etsy is giving priority to items that are closest to you and from shops you already visited (yes, your own shop is included in that). That doesn't mean the tags made a difference, especially since it takes several days for the listing ranking to update after a change.

[@threeleafswoodworks]

Umm, yes! Thank you so much for making so much sense out of tags! ❤ Going to make these changes now!

[@EtherealEcho-jl6jv]

Ohhhh!! Now I get it!! The light just went on as to why they say “do NOT repeat words” because you make much more room for more terms. Thank you for the “nonsense examples” as this is a game changer! So question then about the title. What’s the best way to create the title you need paired with the search terms? Should that title be longer? Shorter? Keyword heavy? What’s the link between the two?

[@StarlaMoore]

In the title, be sure to include your superstar keywords that describe your item and for which you want to be known. Keep the title readable, though. The length will depend on the item.

[@mxraven]

This is so validating because this is exactly what I've been doing with my tags, and I've had a few moments of self doubt about it even though it seems to be working for me :)

[@StarlaMoore]

As I always say, "If it ain't broke, don't fix it!" Sometimes what works feels SO wrong, but if it's working, clearly you're doing something right! :)

[@ares8553]

Is that a Strandberg behind you? Helpful and to the point, thanks!

[@bridgetmclaughlin251]

Thank you. I’ve removed my niche name that I used had repeated many time and used the tag space with other words now.

[@laurenpage3301]

So good to know I’ve been doing this right ! Some of my tags are wild lol

[@FloRens-sd1rs]

I love your explanations, I never thought about this though my keywords seems to work not so bad I will try this as well. Thank you !

[@shonahall1689]

Thanks for this piece of SEO sorcery, great to know

[@heidieichenberger4033]

Thanks so much for making this video…it’s good to know that it’s okay to maximize the spaces in each of our tags.

[@StarlaMoore]

Glad it was helpful!

[@vickieclark5931]

Thanks so much Starla. I think that is why I get so frustrated when doing research with erank because 99% of the words I need to use show that they have low search, high competition, or they are unknown. If we depended on erank too much, we would lose out on lots and lots of keywords that could get us those sales. I think erank is great for trying to figure out your niche or trends, but when it comes to title and tags, it's just not a good source to use since it will show that nobody searches for it when obviously people do cause other sellers will sell those exact products or themes. I think it's best to call your products exactly what they are then trying to depend on erank too much. Erank only seems to work well when it comes generalized items than actual themes, colors, or styles. Thanks again for this educational video. Your shirt is so adorable. 😘

[@jayta906]

@vickieclark5931 I use everbee and also erank and I think erank provides more accurate and relevant information regarding keyword research and search titles

[@StarlaMoore]

eRank is a compass, not a map. It is absolutely an essential tool though because without it, you're literally throwing spaghetti at the wall in order to see what sticks. It's the difference between testing someone's temperature with the back of your hand, vs using a thermometer. Data is never inaccurate so long as it is true. It can only become MORE accurate the more it is quantified. Thankfully at eRank, our datasets are massive. And since keywords stack, you can take multiple high competition keywords, combine them together, and rank for combines versions of those keywords through both exact matching, as well as broad matching. Remember: What gets measured gets managed! :)

[@vickieclark5931]

@@StarlaMoore That's true. But like for instance, if I put the word "snowman" into the erank search, it shows over 3000 searches. But all of the other searches on that page with snowman has much less searches or no searches because they are too specific. If I put the keyword "snowman wall art" in erank it shows that it is unknown. So it is definitely not a keyword that I would rank for, but I still want to call it that in my title because that is what it is. And people on etsy do sell snowman wall art and other snowman decor. That's what drives me crazy when it comes to erank is that the only keywords that really show good search are very vague keywords. So, it's really hard to know if your product will sell until you make that design or handmade item and list it. You just know people like snowmen, so you try to make products with snowmen even if the snowman + the name of the exact product does not bring up anything good in the erank search. I think that is what has always confused me about erank is that it's great at helping you figure out your niche, but when it comes to specific designs or products in that niche, your kind of on your own and taking a guess at if it will sell or not. But the only way to know for sure it by using a generalize search that does well, and use it within your niche, which is the way you have to do it when it comes to trends.

[@FailedFun]

Please make a detail video on SEO of Etsy like keywords research title and description tags

[@StarlaMoore]

Grab my SEO'oodles Tool Kit HERE: bit.ly/EtsyAlphaFreebies It's all my best lessons on SEO and using eRank-in the order that I suggest that you watch them.

[@TheDeviantWitchEtsy]

YOU ARE A GENIUS!

[@desiraemaupin]

Yes please make that the new outro !

[@adrewbateman1760]

Ty ! I love your vids . You have such good energy

[@jerrielegare633]

Thank you Starla. That makes so much sense!

[@MagicaSincronicidad]

So interesting ! just happened to find your videos at a time when I'm trying to decide if I should close my 10 year old store. It got me so annoyed that even when people search Etsy with my store name my products barely show up.(the name Khuskuy is not a product or item, it just means "to decor" in a native language on the andes) So, it doesn’t make sense to me that all my work trying to promote my store brand goes to favor other shops. I had a great going with Etsy, but the last 2 years had been terrible. I will research your content to help me decide if there is still hope for my shop. Thank you for posting !

[@StarlaMoore]

Always happy to help! My personal favorite videos are all listed in this playlist (since I know sifting through all of my content can be hard). This may be a great starting place for you! We also go live every single Friday to answer seller questions! kzbin.info/aero/PLl27QKVQFjTvWUj4JpqJFSA_Ra46B7Ur1&si=bgdbbxtOi8i5ue1z

[@AngieKeeley]

Mind blown! Thank you, thank you, thank you!!! Now I've got some work to do. :-)

[@rachelmarks796]

Genius!! Thank you!!

[@avac392]

writing this down next time i make a listing!! could you make a step by step video on how to make great tags, like more specifically? unless you already have a video like this!!

[@StarlaMoore]

Check out the SEO toolbox mentioned in this video! :) bit.ly/EtsyNoodle

[@QuotesQuiddity]

I made a reply earlier in this comment section. That should make it way easier for you to do it.

[@sciencesnark833]

Thank you for confirming my suspicions about this 👍

[@keiradavey2851]

Fantastic explanation, you’ve definitely cleared up some doubts I had about tags so thank you! One question though; even though it’s technically a waste of a keyword, would repeating a keyword in your title in order to exact match for 2 different long tail keywords be a worthwhile sacrifice?

[@StarlaMoore]

Yes, if they are keywords that you really want to exact match for and ones that don't have a huge amount of competition.

[@trishely4895]

I do this and I wanna say I learned it from you last year :)

[@jc2055]

Thank you ! I didn't understand what was wrong with "one-word keyword"...

[@StarlaMoore]

One word keywords-unless they are long one words-leave unused space in the tag field that you can use to enter another keyword or two. I suggest using as many of the 20 characters allowed in each tag field to have as many keywords in your tags to increase your broad matches.

[@TleaWoods]

You're adorable! Does this work with titles too? Or just tags?

[@StarlaMoore]

All the keywords in your title should be in your tags, so yes.

[@hellkittyninja7237]

Can you do a video on homeschooling supplies? I'm not a seller, but I use your comment section to find good sellers. Lol, your halloween video helped me find a few.😅

[@iamdaniellefisher]

Thank you so much for this!

[@etsyeverything]

AWESOME! SUPER! Thanks for video!

[@Abigail-xl1lo]

So glad I learned this trick from you from day one of my shop, Scissors & Quill Co. I do wish there were some way that erank could read these combinations as my whole list looks pathetic on the program.😆 Do you know for sure whether goimagine's tags work the same way? Assuming so.

[@the-good-chad]

This cleared up so much for me. Thank you!

[@StarlaMoore]

You're so welcome!

[@veruschkagovender3693]

Such value. Thank You

[@LouAnnSteffens-j7k]

Super helpful info - thanks, Starla! :)

[@cutiepetootie287]

What if putting in tags that don't have anything to do with your product but they DO attract your customer works as well? So let's take chunky knit blanket, what if I do a tag like "grandma daughter gift" and another tag "cat lover gift" - is this a good strategy as well?

[@lune_de_novi]

Thank you so much dear Starla! I just use your strategy for only 4 listings and try to find it by myself through the search and everything worked! I’m so excited to level up my seo

[@StarlaMoore]

You're so welcome!

[@rebeccaspencer7662]

This is SOOOO incredibly helpful!!! Also, I have my first best seller this month…BUT… now I’m in red from running ads 😅 I. Don’t. Get. It.

[@StarlaMoore]

Never ever go into the red with ads. I know it's tempting when you see those sales roll in but unfortunately it's like burning cash to keep warm. I'd focus your ad budget on only the items that are selling the very best. Here's a video about my ad strategy: kzbin.info/www/bejne/sIOmY4acfJ6id9U

[@rebeccaspencer7662]

You’re right!!!

[@beatricebovill6111]

Thank you so so much for confirming this ❤❤❤

[@StarlaMoore]

You are so welcome

[@beatricebovill6111]

Hi Starla, Just a quick question, do we write our titles in the tags? I stumbled onto your page not long ago and am really loving the way you explain things. Can you please point me to the video (if you have one) about writing the tags? Some say to write the titles out in the tags and some say it is not necessary, write other keywords that people might use to find the item. I am a little confused. Thanks 😊

[@StarlaMoore]

Etsy tells us in the "ultimate guide to search" that words in your title should be repeated in your tags, as these are likely your best keywords - but not every term in your tags needs to also be in your titles. I recommend checking out the SEO toolbox I mention in this video, as it contains all of my best SEO videos and stop-by-step tutorials. :) bit.ly/EtsyNoodle

[@berkjust]

Amazing video

[@rashipp4982]

Hey girl, I have a weird question, with the new changes they're calling my front and back photo a collage and saying it hurts visibility, but I'm selling them and a couple are bestsellers' should I change them all? I thought you didn't touch it if it's making sales, loved the info you just gave in this video too very very interesting thank you so much for all you do🥰April

[@StarlaMoore]

Don't change them. One of my best sellers is a tee that shows the front and back of the design. As I mention at the end of the video, SALES are the number one contributor to your listing quality score, and thus, your rank. Etsy will prioritize the factors that are currently filling their pockets.

[@rashipp4982]

@@StarlaMoore Thank you for clearing that up for me. I was totally freaked out, and yes they sell well so I was thinking just showing part isn't gonna make people want them more, seeing the whole thing up front looks better to me. I love this video..I'm gonna be making some changes lol Thank you again for everything you do 🥰April

[@ronet0]

How many exact matching tags would you recommend using? Is it worth using exact matching tags even though repeating some words?

[@PT-ts8kj]

Hi Starla! Thanks for the info. This is super helpful because I feel like I get different information from multiple sources, so it's been a confusing start to my Etsy shop. I don't remember where I heard it, but someone also said that Etsy would be looking for tags matching words in your title. Is that right? Do I need to repeat my title in my tags? Thanks!

[@StarlaMoore]

Yes, all your keywords in your title should be in your tags. However, not all your tags will be in your title necessarily.

[@KellyNeddo]

Thank you

[@MinnieMay9]

Does the search treat plural words differently than singular? Like would I need both "earring" and "earrings" as tags or would just one do?

[@StarlaMoore]

It's my understand that for broad matching, Etsy sees the singular and plural of the item without you have to list both words.

[@jayta906]

so is it redundant or a waste to beusing the same keyword more than once? For example: if i use the keyword "Funny Plant T Shirt" and "Gardening T Shirt Gift" is the keyword "T Shirt" a waste of space the second time? Should I be using that space for something more optimal?

[@AZGlassyGal]

Super helpful, as always!!!

[@StarlaMoore]

Glad it was helpful!

[@GoingGreenMom]

Sooo, does this translate to other search engines like KZbin or Pinterest? Any idea?

[@CindySimpson-h8o]

Thank you so much, Starla! I'm going to use your toolbox and improve my SEO!

[@gabbybagsnmore6864]

great vid

[@munkinelli]

I ❤LOVE❤ your shirt!!!

[@StarlaMoore]

Awww, thank you so much!!! I'll be releasing this one in my newest shop in early August!!!

[@ayakaganig]

How important is exact matches? If you are kind of out with powerful keywords, would you reuse words used again to make exact match tags or you’d just think of probable words that’s may not be so relevant to fill the spaces?

[@QuotesQuiddity]

I play with finding the BEST exact match tag and then use all of the other words that I found through tag researching other shops on eRank, then put the best ones in my tags, then if I think it could do better, change the tags a little

[@ayakaganig]

@@QuotesQuiddity Thank you for the tip!

[@keanesky]

How many tags do you suggest we use as exact matches? And the rest using this strategy

[@StarlaMoore]

There's really no answer to this question because it's all about quality of the keywords, demand (which will change month to month), and how those keywords perform in your shop. SEO is a science experiment. There are very few solid "must abide-by" rules. Instead, treat each listing like an active science experiment. For exact match phrases, I'd aim for the terms that are absolutely amazing. The terms with the highest searches vs low competition. These are ultimately your best keywords, so when possible, try to exact match them.

[@honeyeatercrafts]

I know Etsy automatically handles the plural form of words i.e. 'stitch' and 'stitches'. But how does Etsy handle other forms like 'stitched', 'stitcher' and hyphenated 'cross-stitch'?

[@juliamascardo638]

I'm paranoid about avoiding trademarked terms in titles, tags, descriptions, etc. (which I think is a good paranoia, right?). So let's say I avoid putting a trademarked term directly in a tag, but by broad matching, Etsy manages to put the tags together in such a way that it forms a trademarked term. Will Etsy ding me because *they* created a trademarked term result through broad maching that I've avoided using? Especially if it is an accidental combination that has zero to do with the actual trademarked thing?

[@StarlaMoore]

Etsy isn't the one who will ding you. Listings can only be hot for IP infringement if the original IP owner reports you directly. If the listing has nothing to do with the original IP and doesn't have an exact match in the tags/title that the IP owner will recognize as their own, you won't be dinged. I cover this in the video linked below and I've linked the exact time stamp where the topic is discussed: kzbin.info/www/bejne/p4a1ipiQjs17g5osi=litxGUMf1hUrCloA&t=728

[@juliamascardo638]

​@@StarlaMoore That's good to know! Gives a lot of stuff to think about, too!

[@joellethompson6682]

Since titles let you use more characters should we include the same tags that are in the title?

[@StarlaMoore]

All the keywords in your title should be in your tags. Not all your tags will necessarily be in your title. You want your title to read in a way that makes sense and not seem just keywords stuffed.

[@joellethompson6682]

@@StarlaMoore Ok thx for clarifying! Love your videos btw really great content! 🫶

[@floridehounkpatin2110]

I did this for a listing. Now I am getting a lot of views but the statistics show buyers are finding my product using a tag not related to my product. Also I got 100 favourites in one month but only 5 sales. What is the reason for that amount of favourites. Is Etsy using bot?

[@kathiee.2013]

Thank you! I was wondering why erank suggested such strange tags! Now I get it.

[@АндрейВолков-ш9н]

May I use one tag "cat animal" and second "svg png digital", I think I can't understand

[@StarlaMoore]

Yes, you can. You will exact match for the individual words and the words that are in the same tag that are beside each other such as "cat animal" and "png digital." However, you will broad match for ALL different combinations of these words in any order.

[@Artbyjenuine]

Should the tags include the words that you have in the title or completely different?

[@StarlaMoore]

All your keywords from your title should be in your tags. However, not all your tags will necessary be in your title.

[@phoebemoondesigns]

What relationship do tags have with the title? Should I repeat the words in the title?

[@StarlaMoore]

All your keywords in your titles should be in your tags but not all your tags are necessarily in your title.

[@Brittanysdesigns]

No wonder my stuff is ranked low or never found i use the same word in all my tags

[@dmrcreations3311]

I have been on etsy for over a year and have extremely low sales. Idk if its my seo ..my photos or my products 😢

[@StarlaMoore]

Check out this video! I cover a process of elimination to determine why a listing may not be selling: kzbin.info/www/bejne/Z4fWpJJsbMSCoZo

[@dmrcreations3311]

@@StarlaMoore thanks so much I will check this out

[@CinnamonGirl42069]

For some reason, this seems "wrong" but also makes sense. 😬

[@StarlaMoore]

It does feel wrong. 😂 But Etsy's algorithm is insanely smart!

[@TCLARK4421]

I’m sorry , you talk so fast and I’m so confused after watching 5 times 😭

[@StarlaMoore]

@@TCLARK4421 there are speed controls on the video. 🙂

[@the_eerie_hour]

Starla, I'm sorry but this has been thought for at least a year or two by someone else. This is not anything new whatsoever. 👎🏼

[@StarlaMoore]

Because it's in Etsy's ultimate guide to search. I never said it was a new strategy, friend. It's literally in Etsy's best practices. If you’re going to be a lawyer, you must speak in congruence with the law. If you’re going to be a doctor, you must practice medicine in accordance to current practices. And as an Etsy coach, I would be insane to teach anything less than what Etsy specifically states is best practice for their platform. Especially when it comes to SEO. 🙃 I don't "make up strategies" for the sake of views. I explain exactly what you should be doing to succeed.